mince pies
Skip itSoft demand (-60.6% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Review moat
Great234.6avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Brand share
Okay85%top-5 brand share — brands hold most of the demand
Price range
Okay£1.46–£21.85cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad1.4%search→purchase rate — share of searches ending in a sale
Avg price
Bad£5.56avg listing price — sweet spot $15–$100
Competition
Bad87%top-5 click share — a locked-up shelf
Market size
Bad£11K£11K/yr · 142K searches
Growth
Bad-60.6%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, mince pies is a £11K/yr Amazon United Kingdom market (142K searches/yr). The top 5 brands hold 85% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 31/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
mince pies market data
- Units sold / yr
- 30K–40K
- avg 750–1,000/product
- Revenue / yr
- £167K–£222K
- units × avg price
- Conversion rate
- 1.4%
- Avg BSR
- #180
- Page quality
- 0%
- Prime
- 90%
- Sponsored
- 0%
- Out of stock
- 74.5%
- Avg brand age
- 70 months
- Avg seller age
- 212 days
Competition & brand share
The top 5 products capture 87% of clicks — a locked-up shelf that new listings rarely crack.Brands
9 falling
Sellers
19
Top-5 brand share
85%
Top 20: 100%
Top-5 click share
87%
Top 20: 100%
Open market
10%
- Culpitt48%
- Dickson12%
- Pukka Yayınları10%
- Morrisons8%
- evelay6%
- Amamitrade5%
- Open — no brand owns it (3 brands, 10%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -60.6% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 64.0×
Top mince pies search terms
- mince pies125K/yr
- mince pie10K/yr
- mince pies christmas7K/yr
Top mince pies products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 10 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Culpitt Christmas Mince Pie Boxes | 5 Pack | Red & Gold Christmas Display Boxes With See Through Window Strong Gift Boxes For The Festive Holidays Storage Protection | 235mm x 75mm x 50mm - 5 Pack
Culpitt£5.134.6★61 rev
Dickson Mince Beef & Onion Pie 730 g
Dickson£5.044.3★36 rev
Pukka Minced Beef & Onion Pie 215g
Pukka Yayınları£2.264.4★235 rev
evelay 12 x Mince Pie Box Christmas Double Stack Boxes Hold 3 or 6 Cakes (pack of 12)
evelay£10.724.6★49 rev
Morrisons 6 Bramley Apple Pies
Morrisons£1.464.3★817 rev
Newest
by launch dateCulpitt Christmas Mince Pie Boxes | 5 Pack | Red & Gold Christmas Display Boxes With See Through Window Strong Gift Boxes For The Festive Holidays Storage Protection | 235mm x 75mm x 50mm - 5 Pack
Culpitt£5.1361 rev
Food Hamper - Premium Festive Treats Hamper For Couples Friends Family - With Mulled Wine Bottle Mince pie Assorted Chocolate Ginger Biscuits and Nuts - For Men Women Sharing
Amamitrade£21.8546 rev
Pukka Minced Beef & Onion Pie 215g
Pukka Yayınları£2.26235 rev
Bells Chicken Curry Pies 2 each
BELL'S£1.93121 rev
Dickson Mince Beef & Onion Pie 730 g
Dickson£5.0436 rev
Trending
90-day click momentumBells Chicken Curry Pies 2 each
BELL'S£1.934.0★
Dickson Mince Beef & Onion Pie 730 g
Dickson£5.044.3★
Morrisons Melton Mowbray Snack Pork Pies 2 x 75g
Morrisons£2.144.2★
Culpitt Christmas Mince Pie Boxes | 5 Pack | Red & Gold Christmas Display Boxes With See Through Window Strong Gift Boxes For The Festive Holidays Storage Protection | 235mm x 75mm x 50mm - 5 Pack
Culpitt£5.134.6★
Pukka Minced Beef & Onion Pie 215g
Pukka Yayınları£2.264.4★
What buyers say about mince pies
What buyers praise and complain about, mined from review topics.What buyers love
“Good price”
“The beef and onion pies were absolutely delicious”
“Quality product so tasty”
“Easy”
“Very tasty”
“They are made locally”
“Great Food”
“Exactly what I ordered”
“These were a gift”
“Fresh & tasty pies”
What buyers complain about
“they are just a solid, cheap pie”
“Very little meat base pastry too moist not a good buy”
“3 tiny flat”
“It tastes of nothing”
“Cannot open the tin”
“slightly runny, too much sauce”
“as it they are quite heavy”
“Recent price hike has cost it 1 star”
“a thin crispy layer on top”
Top return reasons
Common questions
- Is mince pies profitable to sell on Amazon United Kingdom?
- The niche generates £11K/yr across 10 tracked products. 90-day search growth is -60.6%. Flapen's verdict: Skip it (31/100).
- How competitive is the mince pies niche?
- 9 brands and 19 sellers compete. The top 5 products take 87% of clicks and top 5 brands hold 85% of demand.
- What do buyers complain about in mince pies?
- Top complaints mined from reviews: Quality-Overall, Moist/Dry, Size-Overall. The return rate is 0.0%.
- When does demand for mince pies peak?
- Demand peaks in Nov–Dec; the busiest month runs 64.0× the quietest.
- What does it cost to enter the mince pies niche?
- Listings span £1.46–£21.85; the average listing price is £5.56 (sweet spot $15–$100). The average incumbent carries 235 reviews — the moat a new listing must climb.