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Mince Pies

Fail

Demand is soft, at -60.6% this quarter, so Mince Pies is a Fail.

Flapen Score
31
31 / 100
Ranks 2,887 of 2,976 Grocery niches · −15 vs the category median of 46
Market size
£11K/yr142K searches / yr
90-day growth
-60.6%search demand this quarter
Competition
87%top-5 click share · 9 brands · 19 sellers

Flapen Score

Mince Pies against its category

The dotted line is the Grocery average. Past it, Mince Pies is stronger. Inside it, weaker.

31Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Mince Pies market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Mince Pies 142K times last year and spent an estimated £11K. The top 5 brands take 85% of clicks. Demand peaks in Nov–Dec. Flapen scores it 31 out of 100, a Fail.

01 · Demand

1.4% of searches ended in a purchase last week.

Shoppers searched for this 142K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.4% of those searches ended in a purchase. Searches in the last 90 days moved -60.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £11K a year.

Searches, last 12 months
142K
Growth, 90 days vs prior 90
-60.6%
Conversion, latest week
1.4%
Market size, estimated
£11Ka year
Peak month
December64.0× the quietest month
Top search term
mince pies125K searches a year

02 · Price

A sale here is worth £5.56.

Listings sell for £5.56 on average, from £1.46 to £21.85. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 750 to 1,000 of them. At £5.56 that is £4K to £6K a year per listing.

Average price
£5.56under the $15 to $100 sweet spot
Price range
£1.46–£21.85
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
30K–40K
Units per listing a year
750–1,000
Revenue per listing a year
£4K–£6K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

0% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 74.5% of listings are out of stock. The average listing ranks #180 within Snack Foods. It carries 235 reviews at 4.31 stars, so a new listing needs social proof before a better product.

Sponsored listings
0%
Prime listings
90%
Out of stock, average day
74.5%
Average rank
#180in Snack Foods
Average rating
4.31 starsAmazon United Kingdom average 4.36 stars
Average reviews
235per listing
Listings tracked
10

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 70 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
70 months

Products

Top Mince Pies products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 87% of clicks. A locked shelf that new listings rarely crack.

£0£2K£3K£5K£7K101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 falling

Sellers

19

Top-5 brand share

85%

Top 20: 100%

Top-5 click share

87%

Top 20: 100%

Open market

10%

  • Culpitt48%
  • Dickson12%
  • Pukka Yayınları10%
  • Morrisons8%
  • evelay6%
  • Amamitrade5%
  • Open — no brand owns it (3 brands, 10%)

Demand

Mince Pies search demand

Weekly searches over the year, seasonality beneath. Pick a range.

20K15KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 64.0×

Search terms

Top Mince Pies search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • mince pies125K/yr
  • mince pie10K/yr
  • mince pies christmas7K/yr

Reviews and returns

What reviews say buyers love and hate about Mince Pies

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall37%−0.17

they are just a solid, cheap pie

Not great

Not as good as they used to be

Moist/Dry20%−0.25

Very little meat base pastry too moist not a good buy

Not moist enough not my choice

well and truly soggy and undercooked beneath

Size-Overall10%−0.01

3 tiny flat

Very tasty shame it not very big

Taste-Overall10%+1.41

It tastes of nothing

I have never tasted anything so disgusting in my life

Ease Of Use7%+0.99

Cannot open the tin

Love

Value For Money31%+1.17

Good price

Decent price

Excellent value for money

Taste-Overall22%+1.41

The beef and onion pies were absolutely delicious

Absolutely delicious

Very tasty not to much jelly

Quality-Overall19%−0.17

Quality product so tasty

Good quality meat

Great product

Ease Of Use14%+0.99

Easy

Easy to cook

Easy and filling, decent price

Flavor4%+0.19

Very tasty

Brilliant quality superb flavour excellent delivery will almost certainly buy again

Return

0.0% Return rate 100% Fixable by listing

Advertised Vs Actual Product100%▁▁█▁▁▁

FAQ

Common Mince Pies questions

Answered from the same tracked data.