How competitive is the Mince Pies niche on Amazon United Kingdom?

9 brands and 19 sellers compete in Mince Pies on Amazon United Kingdom. The top 5 Mince Pies products take 87% of clicks and its top 5 brands hold 85% of demand.

What do buyers complain about in Mince Pies?

Mince Pies buyers on Amazon United Kingdom complain most about Quality-Overall, Moist/Dry, Size-Overall, the themes mined from the niche's reviews. Its return rate is 0.0%.

What does it cost to enter the Mince Pies niche?

Mince Pies sells for £5.56 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £1.46–£21.85. The average incumbent carries 235 reviews — the moat a new listing must climb.

Mince Pies

soft demand (-60.6% this quarter) — Mince Pies doesn't clear our bar today.

Signals Low Review Barrier

Flapen Score

Skip it

This niche Category average

Is Mince Pies profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Mince Pies is a £11K/yr Amazon United Kingdom market (142K searches/yr). The top 5 brands hold 85% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 31/100.

Mince Pies: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -60.6% over the last 90 days and 1.4% of searches end in a purchase.

£11K

revenue / yr

Units sold / yr40K

Search volume / yr-60.6%142K

Conversion rate1.4%

Avg price£5.56

Who owns the niche?

The top 5 brands hold 85% of demand, so 15% of the market is open.

15%

open market share

Brands · sellers9 · 19

Top-5 product click share87%

Open market15%

Avg brand age70 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 10 products

Top Mince Pies products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Culpitt Christmas Mince Pie Boxes | 5 Pack | Red & Gold Christmas Display Boxes With See Through Window Strong Gift Boxes For The Festive Holidays Storage Protection | 235mm x 75mm x 50mm - 5 Pack

Price: £5.13
Rating: 4.6/5
Reviews: 61
Age: 1y ago

Dickson Mince Beef & Onion Pie 730 g

Price: £5.04
Rating: 4.3/5
Reviews: 36
Age: 5y ago

Pukka Minced Beef & Onion Pie 215g

Price: £2.26
Rating: 4.4/5
Reviews: 235
Age: 4y ago

evelay 12 x Mince Pie Box Christmas Double Stack Boxes Hold 3 or 6 Cakes (pack of 12)

Price: £10.72
Rating: 4.6/5
Reviews: 49
Age: 5y ago

Morrisons 6 Bramley Apple Pies

Price: £1.46
Rating: 4.3/5
Reviews: 817
Age: 7y ago

Newest

by launch date

Culpitt Christmas Mince Pie Boxes | 5 Pack | Red & Gold Christmas Display Boxes With See Through Window Strong Gift Boxes For The Festive Holidays Storage Protection | 235mm x 75mm x 50mm - 5 Pack

Price: £5.13
Rating: 4.6/5
Reviews: 61
Age: 1y ago

Food Hamper - Premium Festive Treats Hamper For Couples Friends Family - With Mulled Wine Bottle Mince pie Assorted Chocolate Ginger Biscuits and Nuts - For Men Women Sharing

Price: £21.85
Rating: 4.2/5
Reviews: 46
Age: 3y ago

Pukka Minced Beef & Onion Pie 215g

Price: £2.26
Rating: 4.4/5
Reviews: 235
Age: 4y ago

Bells Chicken Curry Pies 2 each

Price: £1.93
Rating: 4.0/5
Reviews: 121
Age: 5y ago

Dickson Mince Beef & Onion Pie 730 g

Price: £5.04
Rating: 4.3/5
Reviews: 36
Age: 5y ago

Competition: brands, sellers & click share

The top 5 products capture 87% of clicks — a locked-up shelf that new listings rarely crack.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 falling

Sellers

Top-5 brand share

85%

Top 20: 100%

Top-5 click share

87%

Top 20: 100%

Open market

10%

Culpitt48%
Dickson12%
Pukka Yayınları10%
Morrisons8%
evelay6%
Amamitrade5%
Open — no brand owns it (3 brands, 10%)

Mince Pies demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume142KCVR1.4%Products10Brands9Top 5 Brands85%OOS Rate74.5%Rating4.3★Reviews235Avg BSR#180

Peak months: Nov, Dec · busiest ÷ quietest = 64.0×

Top Mince Pies search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

mince pies125K/yr -68.2%1.1% conv.
mince pie10K/yr -22.6%7.9% conv.
mince pies christmas7K/yr -17.7%0.2% conv.

What reviews say buyers love and hate about Mince Pies

What buyers mention most, as a share of all reviews.

What buyers love

100% of reviews

Value For Money31%

“Good price”

Taste-Overall22%

“The beef and onion pies were absolutely delicious”

Quality-Overall19%

“Quality product so tasty”

Ease Of Use14%

“Easy”

Flavor4%

“Very tasty”

What buyers complain about

100% of reviews

Quality-Overall37%

“they are just a solid, cheap pie”

Moist/Dry20%

“Very little meat base pastry too moist not a good buy”

Size-Overall10%

“3 tiny flat”

Taste-Overall10%

“It tastes of nothing”

Ease Of Use7%

“Cannot open the tin”

Mince Pies return rate & reasons

Why buyers send it back, as a share of all return requests.

0.0%

Return rate

100%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Advertised Vs Actual Product

100%

Common Mince Pies questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Mince Pies 31/100 on Amazon United Kingdom — Skip it. The niche generates £11K/yr across 10 tracked products. Search demand moved -60.6% over the last 90 days.