Mince Pies
FailDemand is soft, at -60.6% this quarter, so Mince Pies is a Fail.
- Flapen Score
- 31 / 100Ranks 2,887 of 2,976 Grocery niches · −15 vs the category median of 4631
- Market size
- £11K/yr142K searches / yr
- 90-day growth
- -60.6%search demand this quarter
- Competition
- 87%top-5 click share · 9 brands · 19 sellers
Flapen Score
Mince Pies against its category
The dotted line is the Grocery average. Past it, Mince Pies is stronger. Inside it, weaker.
Market
The Mince Pies market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Mince Pies 142K times last year and spent an estimated £11K. The top 5 brands take 85% of clicks. Demand peaks in Nov–Dec. Flapen scores it 31 out of 100, a Fail.
01 · Demand
1.4% of searches ended in a purchase last week.
Shoppers searched for this 142K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.4% of those searches ended in a purchase. Searches in the last 90 days moved -60.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £11K a year.
- Searches, last 12 months
- 142K
- Growth, 90 days vs prior 90
- -60.6%
- Conversion, latest week
- 1.4%
- Market size, estimated
- £11Ka year
- Peak month
- December64.0× the quietest month
- Top search term
- mince pies125K searches a year
02 · Price
A sale here is worth £5.56.
Listings sell for £5.56 on average, from £1.46 to £21.85. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 750 to 1,000 of them. At £5.56 that is £4K to £6K a year per listing.
- Average price
- £5.56under the $15 to $100 sweet spot
- Price range
- £1.46–£21.85
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 30K–40K
- Units per listing a year
- 750–1,000
- Revenue per listing a year
- £4K–£6K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
0% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 74.5% of listings are out of stock. The average listing ranks #180 within Snack Foods. It carries 235 reviews at 4.31 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 0%
- Prime listings
- 90%
- Out of stock, average day
- 74.5%
- Average rank
- #180in Snack Foods
- Average rating
- 4.31 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 235per listing
- Listings tracked
- 10
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 70 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 70 months
Products
Top Mince Pies products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Culpitt Christmas Mince Pie Boxes | 5 Pack | Red & Gold Christmas Display Boxes With See Through Window Strong Gift Boxes For The Festive Holidays Storage Protection | 235mm x 75mm x 50mm - 5 Pack
- Price
- £5.13
- Rating
- 4.6/5
- Reviews
- 61
- Age
- 1y ago

Dickson Mince Beef & Onion Pie 730 g
- Price
- £5.04
- Rating
- 4.3/5
- Reviews
- 36
- Age
- 5y ago

Pukka Minced Beef & Onion Pie 215g
- Price
- £2.26
- Rating
- 4.4/5
- Reviews
- 235
- Age
- 4y ago

evelay 12 x Mince Pie Box Christmas Double Stack Boxes Hold 3 or 6 Cakes (pack of 12)
- Price
- £10.72
- Rating
- 4.6/5
- Reviews
- 49
- Age
- 5y ago

Morrisons 6 Bramley Apple Pies
- Price
- £1.46
- Rating
- 4.3/5
- Reviews
- 817
- Age
- 7y ago
Trending
90-day click momentum
Bells Chicken Curry Pies 2 each
- Price
- £1.93
- Rating
- 4.0/5
- Reviews
- 121
- Age
- 5y ago

Dickson Mince Beef & Onion Pie 730 g
- Price
- £5.04
- Rating
- 4.3/5
- Reviews
- 36
- Age
- 5y ago

Morrisons Melton Mowbray Snack Pork Pies 2 x 75g
- Price
- £2.14
- Rating
- 4.2/5
- Reviews
- 355
- Age
- 10y ago

Culpitt Christmas Mince Pie Boxes | 5 Pack | Red & Gold Christmas Display Boxes With See Through Window Strong Gift Boxes For The Festive Holidays Storage Protection | 235mm x 75mm x 50mm - 5 Pack
- Price
- £5.13
- Rating
- 4.6/5
- Reviews
- 61
- Age
- 1y ago

Pukka Minced Beef & Onion Pie 215g
- Price
- £2.26
- Rating
- 4.4/5
- Reviews
- 235
- Age
- 4y ago
Newest
by launch date
Culpitt Christmas Mince Pie Boxes | 5 Pack | Red & Gold Christmas Display Boxes With See Through Window Strong Gift Boxes For The Festive Holidays Storage Protection | 235mm x 75mm x 50mm - 5 Pack
- Price
- £5.13
- Rating
- 4.6/5
- Reviews
- 61
- Age
- 1y ago

Food Hamper - Premium Festive Treats Hamper For Couples Friends Family - With Mulled Wine Bottle Mince pie Assorted Chocolate Ginger Biscuits and Nuts - For Men Women Sharing
- Price
- £21.85
- Rating
- 4.2/5
- Reviews
- 46
- Age
- 3y ago

Pukka Minced Beef & Onion Pie 215g
- Price
- £2.26
- Rating
- 4.4/5
- Reviews
- 235
- Age
- 4y ago

Bells Chicken Curry Pies 2 each
- Price
- £1.93
- Rating
- 4.0/5
- Reviews
- 121
- Age
- 5y ago

Dickson Mince Beef & Onion Pie 730 g
- Price
- £5.04
- Rating
- 4.3/5
- Reviews
- 36
- Age
- 5y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 87% of clicks. A locked shelf that new listings rarely crack.
Brands
9 falling
Sellers
19
Top-5 brand share
85%
Top 20: 100%
Top-5 click share
87%
Top 20: 100%
Open market
10%
- Culpitt48%
- Dickson12%
- Pukka Yayınları10%
- Morrisons8%
- evelay6%
- Amamitrade5%
- Open — no brand owns it (3 brands, 10%)
Demand
Mince Pies search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 64.0×
Search terms
Top Mince Pies search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- mince pies125K/yr
- mince pie10K/yr
- mince pies christmas7K/yr
Reviews and returns
What reviews say buyers love and hate about Mince Pies
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
they are just a solid, cheap pie
Not great
Not as good as they used to be
Very little meat base pastry too moist not a good buy
Not moist enough not my choice
well and truly soggy and undercooked beneath
3 tiny flat
Very tasty shame it not very big
It tastes of nothing
I have never tasted anything so disgusting in my life
Cannot open the tin
Love
Good price
Decent price
Excellent value for money
The beef and onion pies were absolutely delicious
Absolutely delicious
Very tasty not to much jelly
Quality product so tasty
Good quality meat
Great product
Easy
Easy to cook
Easy and filling, decent price
Very tasty
Brilliant quality superb flavour excellent delivery will almost certainly buy again
Return
0.0% Return rate 100% Fixable by listing
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Mince Pies questions
Answered from the same tracked data.









