milo
Skip itSoft demand (-50.4% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Incredible15.7%search→purchase rate — share of searches ending in a sale
Avg price
Good£12.78avg listing price — sweet spot $15–$100
Review moat
Okay1,829.25avg incumbent reviews — the moat a new listing must climb
Price range
Okay£7.24–£21.68cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Bad£56K£56K/yr · 28K searches
Competition
Bad89%top-5 click share — a locked-up shelf
Brand share
Bad97%top-5 brand share — brand-locked demand
Growth
Bad-50.4%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, milo is a £56K/yr Amazon United Kingdom market (28K searches/yr). The top 5 brands hold 97% of demand. Demand peaks in Sep–Oct–Nov–Dec. Verdict: Skip it — 35/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
milo market data
- Units sold / yr
- 3K–4K
- avg 250–500/product
- Revenue / yr
- £38K–£51K
- units × avg price
- Conversion rate
- 15.7%
- Avg BSR
- #79
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 0%
- Out of stock
- 0.0%
- Avg brand age
- 60 months
- Avg seller age
- 168 days
Competition & brand share
The top 5 products capture 89% of clicks — a locked-up shelf that new listings rarely crack.Brands
6 falling
Sellers
73
Top-5 brand share
97%
Top 20: 100%
Top-5 click share
89%
Top 20: 100%
Open market
0%
- Clipper Natural, Fair & Delicious71%
- Cadbury10%
- Blue Diamond Almonds8%
- SuperfoodUK5%
- Sachet n sticks4%
- GALAXY3%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -50.4% search growth over the last 90 days.Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 13.9×
Top milo search terms
- clipper hot chocolate16K/yr
- hot chocolate 1kg7K/yr
- hot chocolate bulk4K/yr
- clipper hot chocolate 1kg1K/yr
Top milo products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 8 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Clipper Instant Hot Chocolate Powder 1kg Hot Chocolate
Clipper Natural, Fair & Delicious£10.834.6★2,325 rev
Cadbury Hot Chocolate 1 kg (Packaging may vary)
Cadbury£7.244.7★3,914 rev
Clipper Fairtrade Instant Hot Chocolate 350 g
Blue Diamond Almonds£7.404.3★83 rev
Clipper Instant Hot Chocolate 6X 350g Tubs (2.1kg) | Bulk Buy for Home & Office | Eco-Conscious Fairtrade | Add Water Hot Chocolate | Luxury Drinking Chocolate
Clipper Natural, Fair & Delicious£21.684.6★2,325 rev
Clipper Super Cosy Drinking Hot Chocolate Powder 6 x 250g Tubs (1.5kg)
Clipper Natural, Fair & Delicious£21.514.6★2,325 rev
Newest
by launch date
Clipper Super Cosy Fairtrade Drinking Chocolate 250g Organic Hot Chocolate Powder Natural Ingredients Vegan & Gluten Free Rich & Luxurious Cocoa Drink (Pack of 2) from SuperfoodUK
SuperfoodUK£11.643 rev
Clipper Fairtrade Hot Chocolate Sachets 28 g Pack of 20
Sachet n sticks£12.548 rev
Clipper Super Cosy Drinking Hot Chocolate Powder 6 x 250g Tubs (1.5kg)
Clipper Natural, Fair & Delicious£21.512,325 rev
Clipper Fairtrade Instant Hot Chocolate 350 g
Blue Diamond Almonds£7.4083 rev
Clipper Instant Hot Chocolate 6X 350g Tubs (2.1kg) | Bulk Buy for Home & Office | Eco-Conscious Fairtrade | Add Water Hot Chocolate | Luxury Drinking Chocolate
Clipper Natural, Fair & Delicious£21.682,325 rev
Trending
90-day click momentumClipper Super Cosy Fairtrade Drinking Chocolate 250g Organic Hot Chocolate Powder Natural Ingredients Vegan & Gluten Free Rich & Luxurious Cocoa Drink (Pack of 2) from SuperfoodUK
SuperfoodUK£11.644.2★
Clipper Instant Hot Chocolate Powder 1kg Hot Chocolate
Clipper Natural, Fair & Delicious£10.834.6★
Clipper Fairtrade Hot Chocolate Sachets 28 g Pack of 20
Sachet n sticks£12.544.5★
Clipper Fairtrade Instant Hot Chocolate 350 g
Blue Diamond Almonds£7.404.3★
Cadbury Hot Chocolate 1 kg (Packaging may vary)
Cadbury£7.244.7★
What buyers say about milo
What buyers praise and complain about, mined from review topics.What buyers love
“tastes as good as any that do”
“Great deal”
“Really good quality, tasty hot chocolate, makes great drinks, milkshakes and good in cookies and cakes”
“Love this hot chocolate as its nice and creamy and as not too sweet”
“exactly as described”
“Lovely drink”
“Perfect size”
“very versatile use”
“Classic, Creamy Hot Chocolate”
“Having tried many varieties this is the best home made hot chocolate mix going”
What buyers complain about
“it's still rather tasteless”
“Something has happened to this hot chocolate doesnt- it no longer tastes the same as it used to”
“I just learned how unhealthy this is, otherwise and if you do not care, it is a value for money”
“this tastes very salty”
“Watery”
“expected a better quality from Clipper brand”
“Too sweet”
“Its not velvety and creamy”
“Very bitter”
Common questions
- Is milo profitable to sell on Amazon United Kingdom?
- The niche generates £56K/yr across 8 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -50.4%. Flapen's verdict: Skip it (35/100).
- How competitive is the milo niche?
- 6 brands and 73 sellers compete. The top 5 products take 89% of clicks and top 5 brands hold 97% of demand.
- What do buyers complain about in milo?
- Top complaints mined from reviews: Taste-Overall, Flavor, Nutritional Content. The return rate is 0.0%.
- When does demand for milo peak?
- Demand peaks in Sep–Oct–Nov–Dec; the busiest month runs 13.9× the quietest.
- What does it cost to enter the milo niche?
- Listings span £7.24–£21.68; the average listing price is £12.78 (sweet spot $15–$100). The average incumbent carries 1,829 reviews — the moat a new listing must climb.