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Millions Sweets

Fail

Shoppers spend only $80K a year here, so Millions Sweets is a Fail.

Flapen Score
47
47 / 100
Top 44% of 2,976 Grocery niches · +1 vs the category median of 46
Market size
£80K/yr183K searches / yr
90-day growth
+7.3%search demand this quarter
Competition
53%top-5 click share · 11 brands · 27 sellers

Flapen Score

Millions Sweets against its category

The dotted line is the Grocery average. Past it, Millions Sweets is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Millions Sweets market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Millions Sweets 183K times last year and spent an estimated £80K. The top 5 brands take 88% of clicks. Demand peaks in Dec. Flapen scores it 47 out of 100, a Fail.

01 · Demand

3.4% of searches ended in a purchase last week.

Shoppers searched for this 183K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.4% of those searches ended in a purchase. Searches in the last 90 days moved +7.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £80K a year.

Searches, last 12 months
183K
Growth, 90 days vs prior 90
+7.3%
Conversion, latest week
3.4%
Market size, estimated
£80Ka year
Peak month
December1.5× the quietest month
Top search term
millions sweets106K searches a year

02 · Price

A sale here is worth £12.88.

Listings sell for £12.88 on average, from £4.14 to £27.63. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At £12.88 that is £1K to £3K a year per listing.

Average price
£12.88under the $15 to $100 sweet spot
Price range
£4.14–£27.63
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

19% of listings pay for placement with sponsored ads. 50% ship with Prime. On an average day, 10.8% of listings are out of stock. The average listing ranks #140 within Confectionery. It carries 181 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings
19%
Prime listings
50%
Out of stock, average day
10.8%
Average rank
#140in Confectionery
Average rating
4.51 starsAmazon United Kingdom average 4.36 stars
Average reviews
181per listing
Listings tracked
26

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 56 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
56 months

Products

Top Millions Sweets products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 53% of clicks. Leaders hold, but buyers still shop past them.

£0£4K£8K£12K£16K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

11 falling

Sellers

27

Top-5 brand share

88%

Top 20: 100%

Top-5 click share

53%

Top 20: 94%

Open market

7%

  • Millions41%
  • MyCandyShop26%
  • SKVDNTRADE89%
  • vapewaves7%
  • TRIZINGA5%
  • Generic5%
  • Open — no brand owns it (5 brands, 7%)

Demand

Millions Sweets search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KHoliday '24Prime Day '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 1.5×

Search terms

Top Millions Sweets search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • millions sweets106K/yr
  • millions53K/yr
  • milliona5K/yr
  • pink millions6K/yr
  • millions strawberry sweets5K/yr
  • pink millions sweets5K/yr
  • millions sweets bulk cheap4K/yr

Reviews and returns

What reviews say buyers love and hate about Millions Sweets

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Advertised Vs Actual Product50%−0.07

Product picture is misleading

Love

Value For Money25%+2.14

Cheaper than high street shops

Great value for money

Good value

Sweetness22%+0.42

Millions blue sweets

Perfect to use in the cone of sweet treat gifts we made for our childs birthday

Great sweets

Taste-Overall18%+1.33

Taste fantastic

Yummy

Delicious

Gifting Purpose12%−0.12

Lovely Colourful box to give as a present

Sweet gift

Perfect to use in the cone of sweet treat gifts we made for our childs birthday

Size-Overall10%+0.67

Was a great size

Brilliant big bag

Large pack size

FAQ

Common Millions Sweets questions

Answered from the same tracked data.