Millions Sweets
FailShoppers spend an estimated $80K a year here, so Millions Sweets is a Fail.
- Flapen Score
- 47 / 100Top 44% of 2,976 Grocery niches · +1 vs the category median of 4647
- Market size
- £80K/yr183K searches / yr
- 90-day growth
- +7.3%search demand this quarter
- Competition
- 53%top-5 click share · 11 brands · 27 sellers
Flapen Score
Millions Sweets against its category
The dotted line is the Grocery average. Past it, Millions Sweets is stronger. Inside it, weaker.
Market
The Millions Sweets market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Millions Sweets 183K times last year and spent an estimated £80K. The top 5 brands take 88% of clicks. Demand peaks in Dec. Flapen scores it 47 out of 100, a Fail.
01 · Demand
An estimated 3.4% of those searches ended in a purchase.
Shoppers searched for this 183K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 3.4% of those searches ended in a purchase. Searches in the last 90 days moved +7.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £80K a year.
- Searches, last 12 months
- 183K
- Growth, 90 days vs prior 90
- +7.3%
- Conversion, latest week
- 3.4%
- Market size, estimated
- £80Ka year
- Peak month
- December1.5× the quietest month
- Top search term
- millions sweets106K searches a year
02 · Price
A sale here is worth £12.88.
Listings sell for £12.88 on average, from £4.14 to £27.63. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At £12.88 that is £1K to £3K a year per listing.
- Average price
- £12.88under the $15 to $100 sweet spot
- Price range
- £4.14–£27.63
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 5K–6K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £1K–£3K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
19% of listings pay for placement with sponsored ads. 50% ship with Prime. On an average day, 10.8% of listings are out of stock. The average listing ranks #140 within Confectionery. It carries 181 reviews at 4.51 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 19%
- Prime listings
- 50%
- Out of stock, average day
- 10.8%
- Average rank
- #140in Confectionery
- Average rating
- 4.51 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 181per listing
- Listings tracked
- 26
04 · Newcomers
0 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 56 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 56 months
Products
Top Millions Sweets products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
MyCandyShop Millions Sweets 500g - Tiny Chewy Strawberry Flavoured Treats for Kids and Adults - Vegetarian & Vegan Sweets in Bulk Cheap
- Price
- £10.76
- Rating
- 4.5/5
- Reviews
- 85
- Age
- 1y ago

Millions Bubblegum Flavoured Sweets 500 g
- Price
- £9.41
- Rating
- 4.6/5
- Reviews
- 628
- Age
- 9y ago

Millions Sweets Gift Box Hamper Includes 6 Tubes Packs of Millions Strawberry Bubblegum Cola Apple Blackcurrant/Raspberry Suitable for Vegans & Vegetarians pack of 6
- Price
- £8.05
- Rating
- 4.4/5
- Reviews
- 101
- Age
- 4y ago

MyCandyShop Millions Sweets 500g - Tiny Chewy Bubblegum Flavoured Treats for Kids and Adults - Vegetarian & Vegan Sweets in Bulk Cheap
- Price
- £10.88
- Rating
- 4.6/5
- Reviews
- 137
- Age
- 2y ago

Millions Bubblegum Flavoured Sweets 250 g
- Price
- £5.59
- Rating
- 4.5/5
- Reviews
- 325
- Age
- 12y ago
Trending
estimated 90-day click momentum
Strawberry Millions - 250G
- Price
- £4.14
- Rating
- 3.1/5
- Reviews
- 2
- Age
- 5mo ago

Millions Raspberry Chew Sweets 1 kg
- Price
- £16.73
- Rating
- 4.6/5
- Reviews
- 699
- Age
- 9y ago

Kids Ultimate Millions Sweets Selection Hamper Juicy Flavours - Bubblegum Apple Cola Strawberry Vmto Raspberry Blackcurrant Iron-Brew 12 Pcs (Mix Pack)
- Price
- £10.82
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 3y ago

vapewaves Millions Sweet Gift Selection Hamper: Millions Blackcurrant Raspberry Cola Apple Bubblegum and Strawberry Delicious Tasty And Twisty Treat Sold By Kidzbuzz (3)
- Price
- £5.14
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 2y ago

MyCandyShop Millions Sweets 500g - Tiny Chewy Cola Flavoured Treats for Kids and Adults - Vegetarian & Vegan Sweets in Bulk Cheap
- Price
- £10.75
- Rating
- 4.7/5
- Reviews
- 20
- Age
- 1y ago
Newest
by launch date
Strawberry Millions - 250G
- Price
- £4.14
- Rating
- 3.1/5
- Reviews
- 2
- Age
- 5mo ago

Amazing Millions Sweets Gift Box with 7 different Flavors in 55g Tubes (Strawberry Cola Bubblegum Blackcurrant Buzz Apple Raspberry Watermelon)
- Price
- £9.97
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 1y ago

MyCandyShop Millions Sweets 500g - Tiny Chewy Strawberry Flavoured Treats for Kids and Adults - Vegetarian & Vegan Sweets in Bulk Cheap
- Price
- £10.76
- Rating
- 4.5/5
- Reviews
- 85
- Age
- 1y ago

MyCandyShop Millions Sweets 500g - Tiny Chewy Cola Flavoured Treats for Kids and Adults - Vegetarian & Vegan Sweets in Bulk Cheap
- Price
- £10.75
- Rating
- 4.7/5
- Reviews
- 20
- Age
- 1y ago

MyCandyShop Millions Sweets 500g - Tiny Chewy Bubblegum Flavoured Treats for Kids and Adults - Vegetarian & Vegan Sweets in Bulk Cheap
- Price
- £10.88
- Rating
- 4.6/5
- Reviews
- 137
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 53% of clicks. Leaders hold, but buyers still shop past them.
Brands
11 falling
Sellers
27
Est. top-5 brand share
88%
Top 20: 100%
Est. top-5 click share
53%
Top 20: 94%
Open market
7%
- Millions41%
- MyCandyShop26%
- SKVDNTRADE89%
- vapewaves7%
- TRIZINGA5%
- Generic5%
- Open — no brand owns it (5 brands, 7%)
Demand
Millions Sweets search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 1.5×
Search terms
Top Millions Sweets search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- millions sweets106K/yr
- millions53K/yr
- milliona5K/yr
- pink millions6K/yr
- millions strawberry sweets5K/yr
- pink millions sweets5K/yr
- millions sweets bulk cheap4K/yr
Reviews and returns
What reviews say buyers love and hate about Millions Sweets
We read the reviews and the return reasons for every product selling here.
“Product picture is misleading”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
9 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Millions Sweets questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









