Millionaire Shortbread

Shoppers searched for this 274K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 6.4% of those searches ended in a purchase. Searches in the last 90 days moved -14.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £94K a year.

Searches, last 12 months

274K

Growth, 90 days vs prior 90

-14.4%

Conversion, latest week

6.4%

Market size, estimated

£94Ka year

Peak month

December1.6× the quietest month

Top search term

the best148K searches a year

Listings sell for £5.37 on average, from £1.33 to £31.24. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 100 to 250 of them. At £5.37 that is £537 to £1K a year per listing.

Average price

£5.37under the $15 to $100 sweet spot

Price range

£1.33–£31.24

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

15K–20K

Units per listing a year

100–250

Revenue per listing a year

£537–£1K

Returns

0.0%of orders · Amazon United Kingdom median 0.6%

2% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 7.6% of listings are out of stock. The average listing ranks #81 within Condiments & Sauces. It carries 206 reviews at 4.30 stars, so a new listing needs social proof before a better product.

Sponsored listings

2%

Prime listings

94%

Out of stock, average day

7.6%

Average rank

#81in Condiments & Sauces

Average rating

4.30 starsAmazon United Kingdom average 4.36 stars

Average reviews

206per listing

Listings tracked

49

8 products launched here in the last 12 months. Amazon counts 8 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 70 months on average, so the names here are established.

Launched, last 12 months

8

Successful launches

8Amazon's first-year sales bar

Average brand age

70 months