Millet Spray for Birds

Shoppers searched for this 174K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 14.2% of those searches ended in a purchase. Searches in the last 90 days moved -18.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £196K a year.

Searches, last 12 months

174K

Growth, 90 days vs prior 90

-18.0%

Conversion, latest week

14.2%

Market size, estimated

£196Ka year

Peak month

January1.6× the quietest month

Top search term

millet63K searches a year

Listings sell for £7.93 on average, from £3.41 to £15.60. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 500 to 750 of them. At £7.93 that is £4K to £6K a year per listing.

Average price

£7.93under the $15 to $100 sweet spot

Price range

£3.41–£15.60

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

20K–25K

Units per listing a year

500–750

Revenue per listing a year

£4K–£6K

Returns

0.1%of orders · Amazon United Kingdom median 0.6%

87% of listings pay for placement with sponsored ads. 87% ship with Prime. On an average day, 5.0% of listings are out of stock. The average listing ranks #122 within Rice, Pasta & Pulses. It carries 477 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings

87%

Prime listings

87%

Out of stock, average day

5.0%

Average rank

#122in Rice, Pasta & Pulses

Average rating

4.48 starsAmazon United Kingdom average 4.36 stars

Average reviews

477per listing

Listings tracked

39

4 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 58 months on average, so the names here are settling in.

Launched, last 12 months

4

Successful launches

0Amazon's first-year sales bar

Average brand age

58 months