milkyway crispy rolls
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Great11.9%search→purchase rate — share of searches ending in a sale
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Review moat
Good738avg incumbent reviews — the moat a new listing must climb
Market size
Bad£85K£85K/yr · 92K searches
Avg price
Bad£7.68avg listing price — sweet spot $15–$100
Price range
Bad£1.47–£18.47cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-25.7%90-day search growth — must beat 0% to launch
Competition
Bad91%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, milkyway crispy rolls is a £85K/yr Amazon United Kingdom market (92K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Feb. Verdict: Skip it — 39/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
milkyway crispy rolls market data
- Units sold / yr
- 8K–10K
- avg 750–1,000/product
- Revenue / yr
- £61K–£77K
- units × avg price
- Conversion rate
- 11.9%
- Avg BSR
- #774
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 13%
- Out of stock
- 9.2%
- Avg brand age
- 55 months
- Avg seller age
- 170 days
Competition & brand share
The top 5 products capture 91% of clicks — a locked-up shelf that new listings rarely crack.Brands
5 rising
Sellers
57
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
91%
Top 20: 100%
Open market
0%
- Milky Way76%
- Twix9%
- Bounty9%
- Boxed Treatz4%
- McVitie's2%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -25.7% search growth over the last 90 days.Peak months: Feb · busiest ÷ quietest = 3.3×
Top milkyway crispy rolls search terms
- crispy rolls34K/yr
- milky way crispy rolls41K/yr
- milkyway crispy rolls13K/yr
- crispy roll2K/yr
- crispy rolls milkyway2K/yr
Top milkyway crispy rolls products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 8 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
MILKY WAY Crispy Rolls Milk Chocolate Biscuit Snack bar Single 22.5 g (1 x 24 Bars)
Milky Way£11.704.2★128 rev
Milky Way Crispy Rolls Milk Chocolate Biscuit Snack Bar Multipack 5 x 22.5g
Milky Way£1.874.5★95 rev
Milky Way Crispy Rolls 25 g (Pack of 24)
Milky Way£13.654.5★5,482 rev
Bounty Crispy Rolls Milk Chocolate Coconut Biscuit Snack Bar Multipack 5 x 23.4g
Bounty£1.614.4★102 rev
Twix Crispy Rolls Milk Chocolate Caramel and Biscuit Snack Bar Multipack 5 x 22.5g
Twix£1.853.9★30 rev
Newest
by launch date
McVities Wafer Rolls with Hazelnut Cream Filling 170 g (Pack of 1)
McVitie's£1.475 rev
Bounty Crispy Rolls Milk Chocolate Coconut Biscuit Snack Bar Multipack 5 x 23.4g
Bounty£1.61102 rev
Milky Way Crispy Rolls Milk Chocolate Biscuit Snack Bar Multipack 5 x 22.5g
Milky Way£1.8795 rev
Twix Crispy Rolls Milk Chocolate Caramel and Biscuit Snack Bar Multipack 5 x 22.5g
Twix£1.8530 rev
Twix Crispy Rolls Bulk Box Case of 24 Individual Chocolate Bars (22.5g) Smooth Milk Chocolate Caramel & Wafer Snack Ideal for Snacking On-the-Go Chocolate Coffee Breaks Office snack or Picnics
Twix£10.8447 rev
Trending
90-day click momentumMcVities Wafer Rolls with Hazelnut Cream Filling 170 g (Pack of 1)
McVitie's£1.473.4★
Bounty Crispy Rolls Milk Chocolate Coconut Biscuit Snack Bar Multipack 5 x 23.4g
Bounty£1.614.4★
Twix Crispy Rolls Milk Chocolate Caramel and Biscuit Snack Bar Multipack 5 x 22.5g
Twix£1.853.9★
Milky Way Crispy Rolls Milk Chocolate Biscuit Snack Bar Multipack 5 x 22.5g
Milky Way£1.874.5★
MILKY WAY Crispy Rolls Milk Chocolate Biscuit Snack bar Single 22.5 g (1 x 24 Bars)
Milky Way£11.704.2★
What buyers say about milkyway crispy rolls
What buyers praise and complain about, mined from review topics.What buyers love
“crunch to make it delicious”
“So good for the price”
“crispy biscuit round it”
“Made a wonderful Xmas present”
“Great flavour”
“I really enjoyed them too easy to eat good value perfect snack”
What buyers complain about
“Good product just misdescribed”
“Poor quality”
“The original bounty chocolate is way better these ones don't taste nice at all very sweet”
“These dont actually taste like bounty at all”
“Sickly”
Common questions
- Is milkyway crispy rolls profitable to sell on Amazon United Kingdom?
- The niche generates £85K/yr across 8 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -25.7%. Flapen's verdict: Skip it (39/100).
- How competitive is the milkyway crispy rolls niche?
- 5 brands and 57 sellers compete. The top 5 products take 91% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in milkyway crispy rolls?
- Top complaints mined from reviews: Advertised Vs Actual Product, Quality-Overall, Sweetness. The return rate is 0.0%.
- When does demand for milkyway crispy rolls peak?
- Demand peaks in Feb; the busiest month runs 3.3× the quietest.
- What does it cost to enter the milkyway crispy rolls niche?
- Listings span £1.47–£18.47; the average listing price is £7.68 (sweet spot $15–$100). The average incumbent carries 738 reviews — the moat a new listing must climb.