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Milkyway Crispy Rolls

Fail

The top 5 brands take 100% of clicks, so Milkyway Crispy Rolls is a Fail.

Flapen Score
39
39 / 100
Ranks 2,381 of 2,976 Grocery niches · −7 vs the category median of 46
Market size
£85K/yr92K searches / yr
90-day growth
-25.7%search demand this quarter
Competition
91%top-5 click share · 5 brands · 57 sellers

Flapen Score

Milkyway Crispy Rolls against its category

The dotted line is the Grocery average. Past it, Milkyway Crispy Rolls is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Milkyway Crispy Rolls market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Milkyway Crispy Rolls 92K times last year and spent an estimated £85K. All 5 brands take every click. Demand peaks in Feb. Flapen scores it 39 out of 100, a Fail.

01 · Demand

An estimated 11.9% of those searches ended in a purchase.

Shoppers searched for this 92K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 11.9% of those searches ended in a purchase. Searches in the last 90 days moved -25.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £85K a year.

Searches, last 12 months
92K
Growth, 90 days vs prior 90
-25.7%
Conversion, latest week
11.9%
Market size, estimated
£85Ka year
Peak month
February3.3× the quietest month
Top search term
crispy rolls34K searches a year

02 · Price

A sale here is worth £7.68.

Listings sell for £7.68 on average, from £1.47 to £18.47. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 750 to 1,000 of them. At £7.68 that is £6K to £8K a year per listing.

Average price
£7.68under the $15 to $100 sweet spot
Price range
£1.47–£18.47
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
750–1,000
Revenue per listing a year
£6K–£8K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

13% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 9.2% of listings are out of stock. The average listing ranks #774 within Chocolate Candy. It carries 738 reviews at 4.23 stars, so a new listing needs social proof before a better product.

Sponsored listings
13%
Prime listings
100%
Out of stock, average day
9.2%
Average rank
#774in Chocolate Candy
Average rating
4.23 starsAmazon United Kingdom average 4.36 stars
Average reviews
738per listing
Listings tracked
8

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 55 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
55 months

Products

Top Milkyway Crispy Rolls products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 91% of clicks. A locked shelf that new listings rarely crack.

£0£13K£25K£38K£51K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 rising

Sellers

57

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

91%

Top 20: 100%

Open market

0%

  • Milky Way76%
  • Twix9%
  • Bounty9%
  • Boxed Treatz4%
  • McVitie's2%

Demand

Milkyway Crispy Rolls search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '24Holiday '24Spike '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb · busiest ÷ quietest = 3.3×

Search terms

Top Milkyway Crispy Rolls search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • crispy rolls34K/yr
  • milky way crispy rolls41K/yr
  • milkyway crispy rolls13K/yr
  • crispy roll2K/yr
  • crispy rolls milkyway2K/yr

Reviews and returns

What reviews say buyers love and hate about Milkyway Crispy Rolls

We read the reviews and the return reasons for every product selling here.

47%of positive reviews mention “Taste-Overall”
43%of negative reviews mention “Advertised Vs Actual Product”
<0.1%of orders come back, a rate Amazon rounds to zero
“Good product just misdescribed”
A buyer, on “Advertised Vs Actual Product”43% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

10 topics

NegativePositive

FAQ

Common Milkyway Crispy Rolls questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data