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Milkyway Crispy Rolls

Fail

The top 5 brands take 100% of clicks, so Milkyway Crispy Rolls is a Fail.

Flapen Score
39
39 / 100
Ranks 2,381 of 2,976 Grocery niches · −7 vs the category median of 46
Market size
£85K/yr92K searches / yr
90-day growth
-25.7%search demand this quarter
Competition
91%top-5 click share · 5 brands · 57 sellers

Flapen Score

Milkyway Crispy Rolls against its category

The dotted line is the Grocery average. Past it, Milkyway Crispy Rolls is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Milkyway Crispy Rolls market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Milkyway Crispy Rolls 92K times last year and spent an estimated £85K. All 5 brands take every click. Demand peaks in Feb. Flapen scores it 39 out of 100, a Fail.

01 · Demand

11.9% of searches ended in a purchase last week.

Shoppers searched for this 92K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 11.9% of those searches ended in a purchase. Searches in the last 90 days moved -25.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £85K a year.

Searches, last 12 months
92K
Growth, 90 days vs prior 90
-25.7%
Conversion, latest week
11.9%
Market size, estimated
£85Ka year
Peak month
February3.3× the quietest month
Top search term
crispy rolls34K searches a year

02 · Price

A sale here is worth £7.68.

Listings sell for £7.68 on average, from £1.47 to £18.47. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 750 to 1,000 of them. At £7.68 that is £6K to £8K a year per listing.

Average price
£7.68under the $15 to $100 sweet spot
Price range
£1.47–£18.47
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
750–1,000
Revenue per listing a year
£6K–£8K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

13% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 9.2% of listings are out of stock. The average listing ranks #774 within Chocolate Candy. It carries 738 reviews at 4.23 stars, so a new listing needs social proof before a better product.

Sponsored listings
13%
Prime listings
100%
Out of stock, average day
9.2%
Average rank
#774in Chocolate Candy
Average rating
4.23 starsAmazon United Kingdom average 4.36 stars
Average reviews
738per listing
Listings tracked
8

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 55 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
55 months

Products

Top Milkyway Crispy Rolls products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 91% of clicks. A locked shelf that new listings rarely crack.

£0£13K£25K£38K£51K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 rising

Sellers

57

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

91%

Top 20: 100%

Open market

0%

  • Milky Way76%
  • Twix9%
  • Bounty9%
  • Boxed Treatz4%
  • McVitie's2%

Demand

Milkyway Crispy Rolls search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '24Holiday '24Spike '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb · busiest ÷ quietest = 3.3×

Search terms

Top Milkyway Crispy Rolls search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • crispy rolls34K/yr
  • milky way crispy rolls41K/yr
  • milkyway crispy rolls13K/yr
  • crispy roll2K/yr
  • crispy rolls milkyway2K/yr

Reviews and returns

What reviews say buyers love and hate about Milkyway Crispy Rolls

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Advertised Vs Actual Product43%−0.20

Good product just misdescribed

NOT AS ADVERTISED AVOID

Not the same as they used to be

Quality-Overall14%−0.08

Poor quality

Sweetness14%−0.08

The original bounty chocolate is way better these ones don't taste nice at all very sweet

Taste-Overall14%−0.04

These dont actually taste like bounty at all

Hard Feel7%−0.01

Sickly

Love

Taste-Overall47%−0.04

crunch to make it delicious

Taste great

Good chocolate bars

Value For Money18%+1.88

So good for the price

worth every penny

Worth the money

Crispiness18%+1.88

crispy biscuit round it

crunch to make it delicious

Bounty crisp rolls are amazing

Gifting Purpose6%+0.57

Made a wonderful Xmas present

Flavor6%+0.57

Great flavour

Great flavour and a simple snack

FAQ

Common Milkyway Crispy Rolls questions

Answered from the same tracked data.