Milkyway Crispy Rolls
FailThe top 5 brands take 100% of clicks, so Milkyway Crispy Rolls is a Fail.
- Flapen Score
- 39 / 100Ranks 2,381 of 2,976 Grocery niches · −7 vs the category median of 4639
- Market size
- £85K/yr92K searches / yr
- 90-day growth
- -25.7%search demand this quarter
- Competition
- 91%top-5 click share · 5 brands · 57 sellers
Flapen Score
Milkyway Crispy Rolls against its category
The dotted line is the Grocery average. Past it, Milkyway Crispy Rolls is stronger. Inside it, weaker.
Market
The Milkyway Crispy Rolls market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Milkyway Crispy Rolls 92K times last year and spent an estimated £85K. All 5 brands take every click. Demand peaks in Feb. Flapen scores it 39 out of 100, a Fail.
01 · Demand
An estimated 11.9% of those searches ended in a purchase.
Shoppers searched for this 92K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 11.9% of those searches ended in a purchase. Searches in the last 90 days moved -25.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £85K a year.
- Searches, last 12 months
- 92K
- Growth, 90 days vs prior 90
- -25.7%
- Conversion, latest week
- 11.9%
- Market size, estimated
- £85Ka year
- Peak month
- February3.3× the quietest month
- Top search term
- crispy rolls34K searches a year
02 · Price
A sale here is worth £7.68.
Listings sell for £7.68 on average, from £1.47 to £18.47. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 750 to 1,000 of them. At £7.68 that is £6K to £8K a year per listing.
- Average price
- £7.68under the $15 to $100 sweet spot
- Price range
- £1.47–£18.47
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 8K–10K
- Units per listing a year
- 750–1,000
- Revenue per listing a year
- £6K–£8K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
13% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 9.2% of listings are out of stock. The average listing ranks #774 within Chocolate Candy. It carries 738 reviews at 4.23 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 13%
- Prime listings
- 100%
- Out of stock, average day
- 9.2%
- Average rank
- #774in Chocolate Candy
- Average rating
- 4.23 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 738per listing
- Listings tracked
- 8
04 · Newcomers
0 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 55 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 55 months
Products
Top Milkyway Crispy Rolls products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
MILKY WAY Crispy Rolls Milk Chocolate Biscuit Snack bar Single 22.5 g (1 x 24 Bars)
- Price
- £11.70
- Rating
- 4.2/5
- Reviews
- 128
- Age
- 8y ago

Milky Way Crispy Rolls Milk Chocolate Biscuit Snack Bar Multipack 5 x 22.5g
- Price
- £1.87
- Rating
- 4.5/5
- Reviews
- 95
- Age
- 1y ago

Milky Way Crispy Rolls 25 g (Pack of 24)
- Price
- £13.65
- Rating
- 4.5/5
- Reviews
- 5,482
- Age
- 16y ago

Bounty Crispy Rolls Milk Chocolate Coconut Biscuit Snack Bar Multipack 5 x 23.4g
- Price
- £1.61
- Rating
- 4.4/5
- Reviews
- 102
- Age
- 1y ago

Twix Crispy Rolls Milk Chocolate Caramel and Biscuit Snack Bar Multipack 5 x 22.5g
- Price
- £1.85
- Rating
- 3.9/5
- Reviews
- 30
- Age
- 1y ago
Trending
estimated 90-day click momentum
McVities Wafer Rolls with Hazelnut Cream Filling 170 g (Pack of 1)
- Price
- £1.47
- Rating
- 3.4/5
- Reviews
- 5
- Age
- 6mo ago

Bounty Crispy Rolls Milk Chocolate Coconut Biscuit Snack Bar Multipack 5 x 23.4g
- Price
- £1.61
- Rating
- 4.4/5
- Reviews
- 102
- Age
- 1y ago

Twix Crispy Rolls Milk Chocolate Caramel and Biscuit Snack Bar Multipack 5 x 22.5g
- Price
- £1.85
- Rating
- 3.9/5
- Reviews
- 30
- Age
- 1y ago

Milky Way Crispy Rolls Milk Chocolate Biscuit Snack Bar Multipack 5 x 22.5g
- Price
- £1.87
- Rating
- 4.5/5
- Reviews
- 95
- Age
- 1y ago

MILKY WAY Crispy Rolls Milk Chocolate Biscuit Snack bar Single 22.5 g (1 x 24 Bars)
- Price
- £11.70
- Rating
- 4.2/5
- Reviews
- 128
- Age
- 8y ago
Newest
by launch date
McVities Wafer Rolls with Hazelnut Cream Filling 170 g (Pack of 1)
- Price
- £1.47
- Rating
- 3.4/5
- Reviews
- 5
- Age
- 6mo ago

Bounty Crispy Rolls Milk Chocolate Coconut Biscuit Snack Bar Multipack 5 x 23.4g
- Price
- £1.61
- Rating
- 4.4/5
- Reviews
- 102
- Age
- 1y ago

Milky Way Crispy Rolls Milk Chocolate Biscuit Snack Bar Multipack 5 x 22.5g
- Price
- £1.87
- Rating
- 4.5/5
- Reviews
- 95
- Age
- 1y ago

Twix Crispy Rolls Milk Chocolate Caramel and Biscuit Snack Bar Multipack 5 x 22.5g
- Price
- £1.85
- Rating
- 3.9/5
- Reviews
- 30
- Age
- 1y ago

Twix Crispy Rolls Bulk Box Case of 24 Individual Chocolate Bars (22.5g) Smooth Milk Chocolate Caramel & Wafer Snack Ideal for Snacking On-the-Go Chocolate Coffee Breaks Office snack or Picnics
- Price
- £10.84
- Rating
- 4.6/5
- Reviews
- 47
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 91% of clicks. A locked shelf that new listings rarely crack.
Brands
5 rising
Sellers
57
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
91%
Top 20: 100%
Open market
0%
- Milky Way76%
- Twix9%
- Bounty9%
- Boxed Treatz4%
- McVitie's2%
Demand
Milkyway Crispy Rolls search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Feb · busiest ÷ quietest = 3.3×
Search terms
Top Milkyway Crispy Rolls search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- crispy rolls34K/yr
- milky way crispy rolls41K/yr
- milkyway crispy rolls13K/yr
- crispy roll2K/yr
- crispy rolls milkyway2K/yr
Reviews and returns
What reviews say buyers love and hate about Milkyway Crispy Rolls
We read the reviews and the return reasons for every product selling here.
“Good product just misdescribed”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
10 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Milkyway Crispy Rolls questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









