Milky Bar
FailDemand is soft, at -21.1% this quarter, so Milky Bar is a Fail.
- Flapen Score
- 49 / 100Top 36% of 2,976 Grocery niches · +3 vs the category median of 4649
- Market size
- £167K/yr251K searches / yr
- 90-day growth
- -21.1%search demand this quarter
- Competition
- 37%top-5 click share · 11 brands · 122 sellers
Flapen Score
Milky Bar against its category
The dotted line is the Grocery average. Past it, Milky Bar is stronger. Inside it, weaker.
Market
The Milky Bar market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Milky Bar 251K times last year and spent an estimated £167K. The top 5 brands take 93% of clicks. Demand peaks in Mar–Oct. Flapen scores it 49 out of 100, a Fail.
01 · Demand
An estimated 7.4% of those searches ended in a purchase.
Shoppers searched for this 251K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 7.4% of those searches ended in a purchase. Searches in the last 90 days moved -21.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £167K a year.
- Searches, last 12 months
- 251K
- Growth, 90 days vs prior 90
- -21.1%
- Conversion, latest week
- 7.4%
- Market size, estimated
- £167Ka year
- Peak month
- October1.7× the quietest month
- Top search term
- milky way73K searches a year
02 · Price
A sale here is worth £8.98.
Listings sell for £8.98 on average, from £0.78 to £27.56. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 500 to 750 of them. At £8.98 that is £4K to £7K a year per listing.
- Average price
- £8.98under the $15 to $100 sweet spot
- Price range
- £0.78–£27.56
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 20K–25K
- Units per listing a year
- 500–750
- Revenue per listing a year
- £4K–£7K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
21% of listings pay for placement with sponsored ads. 84% ship with Prime. On an average day, 0.5% of listings are out of stock. The average listing ranks #611 within Bakery. It carries 1,534 reviews at 4.48 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 21%
- Prime listings
- 84%
- Out of stock, average day
- 0.5%
- Average rank
- #611in Bakery
- Average rating
- 4.48 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,534per listing
- Listings tracked
- 38
04 · Newcomers
1 of last year's 3 launches cleared the first-year sales bar.
3 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 49 months on average, so the names here are settling in.
- Launched, last 12 months
- 3
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 49 months
Products
Top Milky Bar products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Milky Way Womens Multi Pocket Casual Nylon Cross Body Bag Messenger Handbag for Ladies Girls Shopping Hiking Daily Use (Gray)
- Price
- £10.30
- Rating
- 4.4/5
- Reviews
- 105
- Age
- 4y ago

Milky Way Chocolate Bars 5 Pack Chocolate Multipack Light & Fluffy Whipped Nougat Snack wrapped in Chocolate Milk Chocolate Treat Ideal for Party Bags Hampers & Daily Snacks
- Price
- £2.07
- Rating
- 4.0/5
- Reviews
- 46
- Age
- 6mo ago

Milky Way Milk Chocolate Funsize Sweets Multipack 14 Pieces 227g
- Price
- £2.43
- Rating
- 4.6/5
- Reviews
- 261
- Age
- 3y ago

Kinder Chocolate Small Bars Bulk Chocolate Gift Box Fine Milk Chocolate Bar with a Milky Filling Pack of 10 x 100g
- Price
- £13.45
- Rating
- 4.7/5
- Reviews
- 4,315
- Age
- 12y ago

Milky Way Chocolate Multipack Bar Nougat and Chocolate 10 Bars of 21.5g
- Price
- £2.95
- Rating
- 3.0/5
- Reviews
- 2
- Age
- 4mo ago
Trending
estimated 90-day click momentum
Milky Way Womens Multi-Pocket Casual Crossbody Handbags Waterproof Shoulder Bags Satchel Girls Ladies Crossbody Side (Black)
- Price
- £13.34
- Rating
- 4.3/5
- Reviews
- 964
- Age
- 4y ago

Milky Way Chocolate Bars 5 Pack Chocolate Multipack Light & Fluffy Whipped Nougat Snack wrapped in Chocolate Milk Chocolate Treat Ideal for Party Bags Hampers & Daily Snacks
- Price
- £2.07
- Rating
- 4.0/5
- Reviews
- 46
- Age
- 6mo ago

Milky Way Chocolate Multipack Bar Nougat and Chocolate 10 Bars of 21.5g
- Price
- £2.95
- Rating
- 3.0/5
- Reviews
- 2
- Age
- 4mo ago

Milky Way Womens Multi Pocket Casual Nylon Cross Body Bag Messenger Handbag for Ladies Girls Shopping Hiking Daily Use (Gray)
- Price
- £10.30
- Rating
- 4.4/5
- Reviews
- 105
- Age
- 4y ago

Milky Way Womens Multi Pocket Casual Crossbody Bag Waterproof Shoulder Messenger Bag Handbag for Daily Use Travel (dark green)
- Price
- £11.63
- Rating
- 4.4/5
- Reviews
- 437
- Age
- 3y ago
Newest
by launch date
Milkybar White Chocolate Bar 90g | Creamy White Chocolate Easter Chocolate Gifts Easter Basket Fillers Kids Party Treats Birthday & Christmas Sweet Gift Treats (White Chocolate Bar 90g-Pack 10)
- Price
- £20.82
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 4mo ago

Milky Way Chocolate Multipack Bar Nougat and Chocolate 10 Bars of 21.5g
- Price
- £2.95
- Rating
- 3.0/5
- Reviews
- 2
- Age
- 4mo ago

Milky Way Chocolate Bars 5 Pack Chocolate Multipack Light & Fluffy Whipped Nougat Snack wrapped in Chocolate Milk Chocolate Treat Ideal for Party Bags Hampers & Daily Snacks
- Price
- £2.07
- Rating
- 4.0/5
- Reviews
- 46
- Age
- 6mo ago

Milky Way Crispy Rolls Milk Chocolate Biscuit Snack Bar Multipack 5 x 22.5g
- Price
- £1.87
- Rating
- 4.5/5
- Reviews
- 95
- Age
- 1y ago

Milky Way Milk Chocolate & Nougat Bars Bulk Box 28 Bars of 43g | Original Boxed | MilkWay Launch Your Breaktime Wrapped Around a Light Whipped Nougat Centre | Sold by ESSENTIAL PRODUCTS
- Price
- £26.40
- Rating
- 4.6/5
- Reviews
- 5
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 37% of clicks, no more. An open shelf where new products get seen.
Brands
11 rising
Sellers
122
Est. top-5 brand share
93%
Top 20: 100%
Est. top-5 click share
37%
Top 20: 82%
Open market
5%
- Milky Way59%
- Kinder17%
- Nestle Milkybar11%
- Nestlé3%
- ESSENTIAL PRODUCTS3%
- Nutella2%
- Open — no brand owns it (5 brands, 5%)
Demand
Milky Bar search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Mar, Oct · busiest ÷ quietest = 1.7×
Search terms
Top Milky Bar search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- milky way73K/yr
- milky bar80K/yr
- kinder bars34K/yr
- milkyway17K/yr
- kinder chocolate bars12K/yr
- milky way bars6K/yr
- milky bar chocolate13K/yr
- milky bars5K/yr
- kinder bar5K/yr
- milkyway bars3K/yr
Reviews and returns
What reviews say buyers love and hate about Milky Bar
We read the reviews and the return reasons for every product selling here.
“Good product just misdescribed”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Milky Bar questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









