milkshake
Skip itPrices mostly outside the sweet spot ($1.24–$11.75) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Incredible15.3%search→purchase rate — share of searches ending in a sale
Review moat
Good1,110.93avg incumbent reviews — the moat a new listing must climb
Market size
Good£487K£487K/yr · 698K searches
Competition
Okay58%top-5 click share — leaders hold, buyers still browse
Growth
Okay+7.6%90-day search growth — must beat 0% to launch
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Avg price
Bad£4.55avg listing price — sweet spot $15–$100
Brand share
Bad99%top-5 brand share — brand-locked demand
Price range
Bad£1.24–£11.75cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, milkshake is a £487K/yr Amazon United Kingdom market (698K searches/yr). The top 5 brands hold 99% of demand. Verdict: Skip it — 47/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
milkshake market data
- Units sold / yr
- 100K–125K
- avg 3,000–4,000/product
- Revenue / yr
- £455K–£569K
- units × avg price
- Conversion rate
- 15.3%
- Avg BSR
- #23
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 63%
- Out of stock
- 3.1%
- Avg brand age
- 63 months
- Avg seller age
- 166 days
Competition & brand share
The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.Brands
6 falling
Sellers
98
Top-5 brand share
99%
Top 20: 100%
Top-5 click share
58%
Top 20: 92%
Open market
0%
- Nesquik59%
- YAZOO25%
- Shaken Udder11%
- Morrisons2%
- PONLEE1%
- Nestlé1%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +7.6% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.4×
Top milkshake search terms
- milkshake214K/yr
- nesquik milkshake powder73K/yr
- nesquik62K/yr
- yazoo55K/yr
- milkshake powder45K/yr
- yazoo milkshake47K/yr
- shaken udder23K/yr
- milk shake32K/yr
- chocolate milkshake28K/yr
- milkshakes20K/yr
Top milkshake products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Nesquik Strawberry Flavoured Milkshake Powder with Vitamin D 500g Tub (Pack of 1)
Nesquik£2.344.8★1,205 rev
Nesquik Chocolate Flavoured Milkshake Powder with Vitamin D 500g Tub (Pack of 1)
Nesquik£3.364.8★4,638 rev
Nesquik Chocolate Flavour Milkshake Powder with Vitamins C & D for Milk 1kg
Nesquik£5.594.7★1,273 rev
Nesquik Banana Flavoured Milkshake Powder with Vitamins C & D for Milk 500g
Nesquik£3.064.6★1,290 rev
YAZOO Chocolate Milkshake Milk Drink 400 ml (Pack of 10)
YAZOO£6.654.7★1,797 rev
Newest
by launch date
Shaken Udder Chocolush Milkshake 8 x 330ml Made with Belgian Chocolate High in Calcium & Protein Less Than 5% Added Sugar Vegetarian & Gluten-Free
Shaken Udder£11.7366 rev
Shaken Udder Vanilla Milkshake 8 x 330ml Made with Madagascan Vanilla High in Calcium & Protein Less Than 5% Added Sugar Vegetarian & Gluten-Free
Shaken Udder£11.7528 rev
Shaken Udder White Choc Milkshake 750ml
Shaken Udder£2.5859 rev
Yazoo Chocolate Milk Drink 6 x 200ml
YAZOO£2.15258 rev
Yazoo Strawberry No Added Sugar 6 x 200ml
YAZOO£2.18164 rev
Trending
90-day click momentum
Yazoo Strawberry Milk Drink 1 Litre
YAZOO£1.854.6★
Shaken Udder White Choc Milkshake 750ml
Shaken Udder£2.584.7★
Shaken Udder Chocolush! Milkshake 330ml
PONLEE£1.614.4★
Nesquik Banana Flavoured Milkshake Powder with Vitamins C & D for Milk 500g
Nesquik£3.064.6★
Yazoo Strawberry No Added Sugar 6 x 200ml
YAZOO£2.184.6★
What buyers say about milkshake
What buyers praise and complain about, mined from review topics.What buyers love
“Good taste”
“Excellent value”
“Good vanilla flavor”
“Brilliant quality”
“As advertised”
“Not overpowering, as some tend to be, and not too sweet either”
“the smaller 200ml cartons are a good size for kids or for taking out and about”
“It easily dissolves with milk”
“It's still being made”
“more convenient”
What buyers complain about
“I find that it has a horrible powder taste to it”
“cheaper”
“the watery consistency isn't as good as it used to be”
“Low cocoa content”
“Chocolate flavour is kinda lacking”
“taste byt now its only sugary”
“The result is an artificially thick, heavy, and almost slimy texture that just coats your mouth in the worst way possible”
“It's massive”
“the odd one that does is the same price so saves carrying it home cos its quite heavy”
“Not very good can tell its not a fresh one”
Common questions
- Is milkshake profitable to sell on Amazon United Kingdom?
- The niche generates £487K/yr across 27 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +7.6%. Flapen's verdict: Skip it (47/100).
- How competitive is the milkshake niche?
- 6 brands and 98 sellers compete. The top 5 products take 58% of clicks and top 5 brands hold 99% of demand.
- What do buyers complain about in milkshake?
- Top complaints mined from reviews: Taste-Overall, Value For Money, Dilute/Watery. The return rate is 0.0%.
- When does demand for milkshake peak?
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- What does it cost to enter the milkshake niche?
- Listings span £1.24–£11.75; the average listing price is £4.55 (sweet spot $15–$100). The average incumbent carries 1,111 reviews — the moat a new listing must climb.