Milkshake
FailPrices span $1.24–$11.75, mostly outside the sweet spot, so Milkshake is a Fail.
- Flapen Score
- 47 / 100Top 44% of 2,976 Grocery niches · +1 vs the category median of 4647
- Market size
- £487K/yr698K searches / yr
- 90-day growth
- +7.6%search demand this quarter
- Competition
- 58%top-5 click share · 6 brands · 98 sellers
Flapen Score
Milkshake against its category
The dotted line is the Grocery average. Past it, Milkshake is stronger. Inside it, weaker.
Market
The Milkshake market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Milkshake 698K times last year and spent an estimated £487K. The top 5 brands take 99% of clicks. Flapen scores it 47 out of 100, a Fail.
01 · Demand
An estimated 15.3% of those searches ended in a purchase.
Shoppers searched for this 698K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 15.3% of those searches ended in a purchase. Searches in the last 90 days moved +7.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £487K a year.
- Searches, last 12 months
- 698K
- Growth, 90 days vs prior 90
- +7.6%
- Conversion, latest week
- 15.3%
- Market size, estimated
- £487Ka year
- Peak month
- July1.4× the quietest month
- Top search term
- milkshake214K searches a year
02 · Price
A sale here is worth £4.55.
Listings sell for £4.55 on average, from £1.24 to £11.75. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 3,000 to 4,000 of them. At £4.55 that is £14K to £18K a year per listing.
- Average price
- £4.55under the $15 to $100 sweet spot
- Price range
- £1.24–£11.75
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 100K–125K
- Units per listing a year
- 3,000–4,000
- Revenue per listing a year
- £14K–£18K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
63% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.1% of listings are out of stock. The average listing ranks #23 within Drink Mixes & Flavourings. It carries 1,111 reviews at 4.63 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 63%
- Prime listings
- 100%
- Out of stock, average day
- 3.1%
- Average rank
- #23in Drink Mixes & Flavourings
- Average rating
- 4.63 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,111per listing
- Listings tracked
- 27
04 · Newcomers
1 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 63 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 63 months
Products
Top Milkshake products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Nesquik Strawberry Flavoured Milkshake Powder with Vitamin D 500g Tub (Pack of 1)
- Price
- £2.34
- Rating
- 4.8/5
- Reviews
- 1,205
- Age
- 15y ago

Nesquik Chocolate Flavoured Milkshake Powder with Vitamin D 500g Tub (Pack of 1)
- Price
- £3.36
- Rating
- 4.8/5
- Reviews
- 4,638
- Age
- 6y ago

Nesquik Chocolate Flavour Milkshake Powder with Vitamins C & D for Milk 1kg
- Price
- £5.59
- Rating
- 4.7/5
- Reviews
- 1,273
- Age
- 10y ago

Nesquik Banana Flavoured Milkshake Powder with Vitamins C & D for Milk 500g
- Price
- £3.06
- Rating
- 4.6/5
- Reviews
- 1,290
- Age
- 4y ago

YAZOO Chocolate Milkshake Milk Drink 400 ml (Pack of 10)
- Price
- £6.65
- Rating
- 4.7/5
- Reviews
- 1,797
- Age
- 10y ago
Trending
estimated 90-day click momentum
Yazoo Strawberry Milk Drink 1 Litre
- Price
- £1.85
- Rating
- 4.6/5
- Reviews
- 455
- Age
- 10y ago

Shaken Udder White Choc Milkshake 750ml
- Price
- £2.58
- Rating
- 4.7/5
- Reviews
- 59
- Age
- 2y ago

Shaken Udder Chocolush! Milkshake 330ml
- Price
- £1.61
- Rating
- 4.4/5
- Reviews
- 154
- Age
- 7y ago

Nesquik Banana Flavoured Milkshake Powder with Vitamins C & D for Milk 500g
- Price
- £3.06
- Rating
- 4.6/5
- Reviews
- 1,290
- Age
- 4y ago

Yazoo Strawberry No Added Sugar 6 x 200ml
- Price
- £2.18
- Rating
- 4.6/5
- Reviews
- 164
- Age
- 3y ago
Newest
by launch date
Shaken Udder Chocolush Milkshake 8 x 330ml Made with Belgian Chocolate High in Calcium & Protein Less Than 5% Added Sugar Vegetarian & Gluten-Free
- Price
- £11.73
- Rating
- 4.6/5
- Reviews
- 66
- Age
- 1y ago

Shaken Udder Vanilla Milkshake 8 x 330ml Made with Madagascan Vanilla High in Calcium & Protein Less Than 5% Added Sugar Vegetarian & Gluten-Free
- Price
- £11.75
- Rating
- 4.8/5
- Reviews
- 28
- Age
- 1y ago

Shaken Udder White Choc Milkshake 750ml
- Price
- £2.58
- Rating
- 4.7/5
- Reviews
- 59
- Age
- 2y ago

Yazoo Chocolate Milk Drink 6 x 200ml
- Price
- £2.15
- Rating
- 4.6/5
- Reviews
- 258
- Age
- 3y ago

Yazoo Strawberry No Added Sugar 6 x 200ml
- Price
- £2.18
- Rating
- 4.6/5
- Reviews
- 164
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 58% of clicks. Leaders hold, but buyers still shop past them.
Brands
6 falling
Sellers
98
Est. top-5 brand share
99%
Top 20: 100%
Est. top-5 click share
58%
Top 20: 92%
Open market
0%
- Nesquik59%
- YAZOO25%
- Shaken Udder11%
- Morrisons2%
- PONLEE1%
- Nestlé1%
Demand
Milkshake search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4×
Search terms
Top Milkshake search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- milkshake214K/yr
- nesquik milkshake powder73K/yr
- nesquik62K/yr
- yazoo55K/yr
- milkshake powder45K/yr
- yazoo milkshake47K/yr
- shaken udder23K/yr
- milk shake32K/yr
- chocolate milkshake28K/yr
- milkshakes20K/yr
Reviews and returns
What reviews say buyers love and hate about Milkshake
We read the reviews and the return reasons for every product selling here.
“I find that it has a horrible powder taste to it”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Milkshake questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









