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Milkshake

Fail

Prices span $1.24–$11.75, mostly outside the sweet spot, so Milkshake is a Fail.

Flapen Score
47
47 / 100
Top 44% of 2,976 Grocery niches · +1 vs the category median of 46
Market size
£487K/yr698K searches / yr
90-day growth
+7.6%search demand this quarter
Competition
58%top-5 click share · 6 brands · 98 sellers

Flapen Score

Milkshake against its category

The dotted line is the Grocery average. Past it, Milkshake is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Milkshake market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Milkshake 698K times last year and spent an estimated £487K. The top 5 brands take 99% of clicks. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 15.3% of those searches ended in a purchase.

Shoppers searched for this 698K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 15.3% of those searches ended in a purchase. Searches in the last 90 days moved +7.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £487K a year.

Searches, last 12 months
698K
Growth, 90 days vs prior 90
+7.6%
Conversion, latest week
15.3%
Market size, estimated
£487Ka year
Peak month
July1.4× the quietest month
Top search term
milkshake214K searches a year

02 · Price

A sale here is worth £4.55.

Listings sell for £4.55 on average, from £1.24 to £11.75. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 3,000 to 4,000 of them. At £4.55 that is £14K to £18K a year per listing.

Average price
£4.55under the $15 to $100 sweet spot
Price range
£1.24–£11.75
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
100K–125K
Units per listing a year
3,000–4,000
Revenue per listing a year
£14K–£18K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

63% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.1% of listings are out of stock. The average listing ranks #23 within Drink Mixes & Flavourings. It carries 1,111 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings
63%
Prime listings
100%
Out of stock, average day
3.1%
Average rank
#23in Drink Mixes & Flavourings
Average rating
4.63 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,111per listing
Listings tracked
27

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 63 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
63 months

Products

Top Milkshake products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 58% of clicks. Leaders hold, but buyers still shop past them.

£0£49K£97K£146K£195K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 falling

Sellers

98

Est. top-5 brand share

99%

Top 20: 100%

Est. top-5 click share

58%

Top 20: 92%

Open market

0%

  • Nesquik59%
  • YAZOO25%
  • Shaken Udder11%
  • Morrisons2%
  • PONLEE1%
  • Nestlé1%

Demand

Milkshake search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KSpike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Milkshake search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • milkshake214K/yr
  • nesquik milkshake powder73K/yr
  • nesquik62K/yr
  • yazoo55K/yr
  • milkshake powder45K/yr
  • yazoo milkshake47K/yr
  • shaken udder23K/yr
  • milk shake32K/yr
  • chocolate milkshake28K/yr
  • milkshakes20K/yr

Reviews and returns

What reviews say buyers love and hate about Milkshake

We read the reviews and the return reasons for every product selling here.

32%of positive reviews mention “Taste-Overall”
17%of negative reviews mention “Taste-Overall”
<0.1%of orders come back, a rate Amazon rounds to zero
“I find that it has a horrible powder taste to it”
A buyer, on “Taste-Overall”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Milkshake questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data