How competitive is the Milkshake niche on Amazon United Kingdom?

6 brands and 98 sellers compete in Milkshake on Amazon United Kingdom. The top 5 Milkshake products take 58% of clicks and its top 5 brands hold 99% of demand.

What do buyers complain about in Milkshake?

Milkshake buyers on Amazon United Kingdom complain most about Taste-Overall, Value For Money, Dilute/Watery, the themes mined from the niche's reviews. Its return rate is 0.0%.

What does it cost to enter the Milkshake niche?

Milkshake sells for £4.55 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £1.24–£11.75. The average incumbent carries 1,111 reviews — the moat a new listing must climb.

Milkshake

prices mostly outside the sweet spot ($1.24–$11.75) — Milkshake doesn't clear our bar today.

Flapen Score

Skip it

This niche Category average

Is Milkshake profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Milkshake is a £487K/yr Amazon United Kingdom market (698K searches/yr). The top 5 brands hold 99% of demand. Verdict: Skip it — 47/100.

Milkshake: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +7.6% over the last 90 days and 15.3% of searches end in a purchase.

£487K

revenue / yr

Units sold / yr125K

Search volume / yr+7.6%698K

Conversion rate15.3%

Avg price£4.55

Who owns the niche?

The top 5 brands hold 99% of demand, so 1% of the market is open.

open market share

Brands · sellers6 · 98

Top-5 product click share58%

Open market1%

Avg brand age63 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 27 products

Top Milkshake products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Nesquik Strawberry Flavoured Milkshake Powder with Vitamin D 500g Tub (Pack of 1)

Price: £2.34
Rating: 4.8/5
Reviews: 1,205
Age: 15y ago

Nesquik Chocolate Flavoured Milkshake Powder with Vitamin D 500g Tub (Pack of 1)

Price: £3.36
Rating: 4.8/5
Reviews: 4,638
Age: 6y ago

Nesquik Chocolate Flavour Milkshake Powder with Vitamins C & D for Milk 1kg

Price: £5.59
Rating: 4.7/5
Reviews: 1,273
Age: 10y ago

Nesquik Banana Flavoured Milkshake Powder with Vitamins C & D for Milk 500g

Price: £3.06
Rating: 4.6/5
Reviews: 1,290
Age: 4y ago

YAZOO Chocolate Milkshake Milk Drink 400 ml (Pack of 10)

Price: £6.65
Rating: 4.7/5
Reviews: 1,797
Age: 10y ago

Newest

by launch date

Shaken Udder Chocolush Milkshake 8 x 330ml Made with Belgian Chocolate High in Calcium & Protein Less Than 5% Added Sugar Vegetarian & Gluten-Free

Price: £11.73
Rating: 4.6/5
Reviews: 66
Age: 1y ago

Shaken Udder Vanilla Milkshake 8 x 330ml Made with Madagascan Vanilla High in Calcium & Protein Less Than 5% Added Sugar Vegetarian & Gluten-Free

Price: £11.75
Rating: 4.8/5
Reviews: 28
Age: 1y ago

Shaken Udder White Choc Milkshake 750ml

Price: £2.58
Rating: 4.7/5
Reviews: 59
Age: 2y ago

Yazoo Chocolate Milk Drink 6 x 200ml

Price: £2.15
Rating: 4.6/5
Reviews: 258
Age: 3y ago

Yazoo Strawberry No Added Sugar 6 x 200ml

Price: £2.18
Rating: 4.6/5
Reviews: 164
Age: 3y ago

Competition: brands, sellers & click share

The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 falling

Sellers

Top-5 brand share

99%

Top 20: 100%

Top-5 click share

58%

Top 20: 92%

Open market

Nesquik59%
YAZOO25%
Shaken Udder11%
Morrisons2%
PONLEE1%
Nestlé1%

Milkshake demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume698KCVR15.3%Products27Brands6Top 5 Brands99%OOS Rate3.1%Rating4.6★Reviews1,111Avg BSR#23

No pronounced peak months · busiest ÷ quietest = 1.4×

Top Milkshake search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

milkshake214K/yr +13.6%7.1% conv.
nesquik milkshake powder73K/yr +0.9%24.5% conv.
nesquik62K/yr +9.3%17.1% conv.
yazoo55K/yr -5.8%12.9% conv.
milkshake powder45K/yr +24.0%7.5% conv.
yazoo milkshake47K/yr -7.9%12.9% conv.
shaken udder23K/yr +37.1%8.7% conv.
milk shake32K/yr -10.9%6.6% conv.
chocolate milkshake28K/yr +3.2%7.8% conv.
milkshakes20K/yr +3.5%5.2% conv.

What reviews say buyers love and hate about Milkshake

What buyers mention most, as a share of all reviews.

What buyers love

90% of reviews

Taste-Overall32%

“Good taste”

Value For Money22%

“Excellent value”

Flavor9%

“Good vanilla flavor”

Quality-Overall7%

“Brilliant quality”

Advertised Vs Actual Product5%

“As advertised”

What buyers complain about

68% of reviews

Taste-Overall17%

“I find that it has a horrible powder taste to it”

Value For Money11%

“cheaper”

Dilute/Watery9%

“the watery consistency isn't as good as it used to be”

Nutritional Content7%

“Low cocoa content”

Flavor6%

“Chocolate flavour is kinda lacking”

Common Milkshake questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Milkshake 47/100 on Amazon United Kingdom — Skip it. The niche generates £487K/yr across 27 tracked products. 1 of 1 products launched in the last 360 days are still selling. Search demand moved +7.6% over the last 90 days.