Milkshake
FailPrices span $1.24–$11.75, mostly outside the sweet spot, so Milkshake is a Fail.
- Flapen Score
- 47 / 100Top 44% of 2,976 Grocery niches · +1 vs the category median of 4647
- Market size
- £487K/yr698K searches / yr
- 90-day growth
- +7.6%search demand this quarter
- Competition
- 58%top-5 click share · 6 brands · 98 sellers
Flapen Score
Milkshake against its category
The dotted line is the Grocery average. Past it, Milkshake is stronger. Inside it, weaker.
Market
The Milkshake market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Milkshake 698K times last year and spent an estimated £487K. The top 5 brands take 99% of clicks. Flapen scores it 47 out of 100, a Fail.
01 · Demand
15.3% of searches ended in a purchase last week.
Shoppers searched for this 698K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 15.3% of those searches ended in a purchase. Searches in the last 90 days moved +7.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £487K a year.
- Searches, last 12 months
- 698K
- Growth, 90 days vs prior 90
- +7.6%
- Conversion, latest week
- 15.3%
- Market size, estimated
- £487Ka year
- Peak month
- July1.4× the quietest month
- Top search term
- milkshake214K searches a year
02 · Price
A sale here is worth £4.55.
Listings sell for £4.55 on average, from £1.24 to £11.75. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 3,000 to 4,000 of them. At £4.55 that is £14K to £18K a year per listing.
- Average price
- £4.55under the $15 to $100 sweet spot
- Price range
- £1.24–£11.75
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 100K–125K
- Units per listing a year
- 3,000–4,000
- Revenue per listing a year
- £14K–£18K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
63% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.1% of listings are out of stock. The average listing ranks #23 within Drink Mixes & Flavourings. It carries 1,111 reviews at 4.63 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 63%
- Prime listings
- 100%
- Out of stock, average day
- 3.1%
- Average rank
- #23in Drink Mixes & Flavourings
- Average rating
- 4.63 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,111per listing
- Listings tracked
- 27
04 · Newcomers
Amazon counts 1 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 63 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 63 months
Products
Top Milkshake products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Nesquik Strawberry Flavoured Milkshake Powder with Vitamin D 500g Tub (Pack of 1)
- Price
- £2.34
- Rating
- 4.8/5
- Reviews
- 1,205
- Age
- 15y ago

Nesquik Chocolate Flavoured Milkshake Powder with Vitamin D 500g Tub (Pack of 1)
- Price
- £3.36
- Rating
- 4.8/5
- Reviews
- 4,638
- Age
- 6y ago

Nesquik Chocolate Flavour Milkshake Powder with Vitamins C & D for Milk 1kg
- Price
- £5.59
- Rating
- 4.7/5
- Reviews
- 1,273
- Age
- 10y ago

Nesquik Banana Flavoured Milkshake Powder with Vitamins C & D for Milk 500g
- Price
- £3.06
- Rating
- 4.6/5
- Reviews
- 1,290
- Age
- 4y ago

YAZOO Chocolate Milkshake Milk Drink 400 ml (Pack of 10)
- Price
- £6.65
- Rating
- 4.7/5
- Reviews
- 1,797
- Age
- 10y ago
Trending
90-day click momentum
Yazoo Strawberry Milk Drink 1 Litre
- Price
- £1.85
- Rating
- 4.6/5
- Reviews
- 455
- Age
- 10y ago

Shaken Udder White Choc Milkshake 750ml
- Price
- £2.58
- Rating
- 4.7/5
- Reviews
- 59
- Age
- 2y ago

Shaken Udder Chocolush! Milkshake 330ml
- Price
- £1.61
- Rating
- 4.4/5
- Reviews
- 154
- Age
- 7y ago

Nesquik Banana Flavoured Milkshake Powder with Vitamins C & D for Milk 500g
- Price
- £3.06
- Rating
- 4.6/5
- Reviews
- 1,290
- Age
- 4y ago

Yazoo Strawberry No Added Sugar 6 x 200ml
- Price
- £2.18
- Rating
- 4.6/5
- Reviews
- 164
- Age
- 3y ago
Newest
by launch date
Shaken Udder Chocolush Milkshake 8 x 330ml Made with Belgian Chocolate High in Calcium & Protein Less Than 5% Added Sugar Vegetarian & Gluten-Free
- Price
- £11.73
- Rating
- 4.6/5
- Reviews
- 66
- Age
- 1y ago

Shaken Udder Vanilla Milkshake 8 x 330ml Made with Madagascan Vanilla High in Calcium & Protein Less Than 5% Added Sugar Vegetarian & Gluten-Free
- Price
- £11.75
- Rating
- 4.8/5
- Reviews
- 28
- Age
- 1y ago

Shaken Udder White Choc Milkshake 750ml
- Price
- £2.58
- Rating
- 4.7/5
- Reviews
- 59
- Age
- 2y ago

Yazoo Chocolate Milk Drink 6 x 200ml
- Price
- £2.15
- Rating
- 4.6/5
- Reviews
- 258
- Age
- 3y ago

Yazoo Strawberry No Added Sugar 6 x 200ml
- Price
- £2.18
- Rating
- 4.6/5
- Reviews
- 164
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 58% of clicks. Leaders hold, but buyers still shop past them.
Brands
6 falling
Sellers
98
Top-5 brand share
99%
Top 20: 100%
Top-5 click share
58%
Top 20: 92%
Open market
0%
- Nesquik59%
- YAZOO25%
- Shaken Udder11%
- Morrisons2%
- PONLEE1%
- Nestlé1%
Demand
Milkshake search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4×
Search terms
Top Milkshake search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- milkshake214K/yr
- nesquik milkshake powder73K/yr
- nesquik62K/yr
- yazoo55K/yr
- milkshake powder45K/yr
- yazoo milkshake47K/yr
- shaken udder23K/yr
- milk shake32K/yr
- chocolate milkshake28K/yr
- milkshakes20K/yr
Reviews and returns
What reviews say buyers love and hate about Milkshake
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
I find that it has a horrible powder taste to it
its tasteless
it taste diluted
cheaper
Too expensive
Pricey and a treat would not buy regularly as expensive I think
the watery consistency isn't as good as it used to be
was so watery
All came watery
Low cocoa content
Unhealthy to the max
Chocolate flavour is kinda lacking
you don't taste the classic flavours that this product use to deliver
Not as flavoursome as it use to be
Love
Good taste
Tasty and smooth
This stuff tastes incredible
Excellent value
Great value
Good deal
Good vanilla flavor
Great flavour
Strong tasting
Brilliant quality
great quality drinks
It's a healthy quality product with a decent shelf life
As advertised
As described
just what was needed thanks
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Milkshake questions
Answered from the same tracked data.









