milka
Skip itSoft demand (-13.1% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Review moat
Good826.3avg incumbent reviews — the moat a new listing must climb
Price range
Good£1.24–£43.07cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay56%top-5 click share — leaders hold, buyers still browse
Conversion
Okay3.4%search→purchase rate — share of searches ending in a sale
Avg price
Okay£9.72avg listing price — sweet spot $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Okay£125K£125K/yr · 377K searches
Brand share
Okay89%top-5 brand share — brands hold most of the demand
Growth
Bad-13.1%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, milka is a £125K/yr Amazon United Kingdom market (377K searches/yr). The top 5 brands hold 89% of demand. Demand peaks in Dec. Verdict: Skip it — 42/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
milka market data
- Units sold / yr
- 30K–40K
- avg 1,250–1,500/product
- Revenue / yr
- £292K–£389K
- units × avg price
- Conversion rate
- 3.4%
- Avg BSR
- #627
- Page quality
- 0%
- Prime
- 78%
- Sponsored
- 4%
- Out of stock
- 0.3%
- Avg brand age
- 53 months
- Avg seller age
- 162 days
Competition & brand share
The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.Brands
7 falling
Sellers
42
Top-5 brand share
89%
Top 20: 92%
Top-5 click share
56%
Top 20: 97%
Open market
3%
- Milka68%
- Cadbury14%
- --8%
- vapewaves3%
- Swiss+2%
- your surprise2%
- Open — no brand owns it (1 brand, 3%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -13.1% search growth over the last 90 days.Peak months: Dec · busiest ÷ quietest = 2.1×
Top milka search terms
- milka chocolate136K/yr
- milka140K/yr
- boost chocolate bar20K/yr
- chocolate offers24K/yr
- milka chocolate bars25K/yr
- boost bars8K/yr
- cadbury boost4K/yr
- chocolate milka7K/yr
- boost bar4K/yr
- boost chocolate4K/yr
Top milka products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 23 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Milka Happy Cows Alpine Milk & White Chocolate Bar 90 g (1-Pack)
Milka£1.354.7★351 rev
Cadbury Boost Original Chocolate Bars Filled With Biscuit & Cocoa With Chewy Caramel & Cadbury Milk Chocolate Multipack of 4 x 37 g Bars (Pack of 1)
Cadbury£1.764.7★1,457 rev
Milka Mmmax Alpine Milk Chocolate Bar with Whole Hazelnuts 250 g (1-Pack)
Milka£2.804.5★81 rev
Milka Assorted Chocolates Variety Pack (12 Assorted Chocolates) Tasty And Twisty Treat Gift Hamper For Birthday Christmas Sold By Kidzbuzz
--£17.124.2★33 rev
Milka Selection Gift Sharing Bulk Box Assorted Chocolate Tablets Milka OREO Caramelo Creme Hazelnut and Alpine Chocolate Milk Perfect for Gifting or Sharing 100 g Bars (Pack of 10 Bars)
Milka£14.064.4★96 rev
Newest
by launch date
Milka Daim Chocolate Bar Milk Chocolate with Crunchy Caramel 90g (1-Pack)
Milka£1.376 rev
Milka Hazelnut Chocolate 90g
Milka£1.691 rev
Cadbury Mixed Chocolate Bar Value Pack 347.2 g Total (Pack of 1)
Cadbury£3.58522 rev
Milka Alpine Milk Chocolate Bars Smooth Creamy Sharing 90 g (25-Pack)
Milka£26.9034 rev
Milka Alpine Milk Chocolate Bars Smooth Creamy Chocolate 250g (Pack of 1)
Milka£43.072 rev
Trending
90-day click momentumMilka Daim Chocolate Bar Milk Chocolate with Crunchy Caramel 90g (1-Pack)
Milka£1.374.1★
Cadbury Boost Original Chocolate Bars Filled With Biscuit & Cocoa With Chewy Caramel & Cadbury Milk Chocolate Multipack of 4 x 37 g Bars (Pack of 1)
Cadbury£1.764.7★
Milka Hazelnut Chocolate 90g
Milka£1.695.0★
Cadbury Mixed Chocolate Bar Value Pack 347.2 g Total (Pack of 1)
Cadbury£3.584.4★
Milka Biscuit Cake Soft Sponge with Chocolate Chip and Milk Chocolate Filling 175g
Milka£1.504.6★
What buyers say about milka
What buyers praise and complain about, mined from review topics.What buyers love
“Great taste”
“Fair price”
“Lovely chocolate”
“I found the sizes of the bars to be adequate”
“Great choice of flavours”
“The variety is decent”
“Great for a gift”
“The mixture of milk”
“Very nice cake bars”
“Cant fault”
What buyers complain about
“Not size I was expecting”
“Misleading”
“when I went to re buy the price had doubled”
“not as tasty as I though they would be”
“We want the proper cadburys ingredients back”
“This particular order was stored incorrectly so the chocolate split due to the warm weather”
“Theyre never last long”
“unlike that stuff full of palm oil”
“Still good chocolate tho buying it this way is expensive tho you pay the extra for getting lots of different flavours not several of the same flavour”
“Not the best”
Common questions
- Is milka profitable to sell on Amazon United Kingdom?
- The niche generates £125K/yr across 23 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -13.1%. Flapen's verdict: Skip it (42/100).
- How competitive is the milka niche?
- 7 brands and 42 sellers compete. The top 5 products take 56% of clicks and top 5 brands hold 89% of demand.
- What do buyers complain about in milka?
- Top complaints mined from reviews: Size-Overall, Advertised Vs Actual Product, Value For Money. The return rate is 0.0%.
- When does demand for milka peak?
- Demand peaks in Dec; the busiest month runs 2.1× the quietest.
- What does it cost to enter the milka niche?
- Listings span £1.24–£43.07; the average listing price is £9.72 (sweet spot $15–$100). The average incumbent carries 826 reviews — the moat a new listing must climb.