Milka
FailDemand is soft, at -13.1% this quarter, so Milka is a Fail.
- Flapen Score
- 42 / 100Ranks 2,003 of 2,976 Grocery niches · −4 vs the category median of 4642
- Market size
- £125K/yr377K searches / yr
- 90-day growth
- -13.1%search demand this quarter
- Competition
- 56%top-5 click share · 7 brands · 42 sellers
Flapen Score
Milka against its category
The dotted line is the Grocery average. Past it, Milka is stronger. Inside it, weaker.
Market
The Milka market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Milka 377K times last year and spent an estimated £125K. The top 5 brands take 89% of clicks. Demand peaks in Dec. Flapen scores it 42 out of 100, a Fail.
01 · Demand
An estimated 3.4% of those searches ended in a purchase.
Shoppers searched for this 377K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 3.4% of those searches ended in a purchase. Searches in the last 90 days moved -13.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £125K a year.
- Searches, last 12 months
- 377K
- Growth, 90 days vs prior 90
- -13.1%
- Conversion, latest week
- 3.4%
- Market size, estimated
- £125Ka year
- Peak month
- December2.1× the quietest month
- Top search term
- milka chocolate136K searches a year
02 · Price
A sale here is worth £9.72.
Listings sell for £9.72 on average, from £1.24 to £43.07. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 1,250 to 1,500 of them. At £9.72 that is £12K to £15K a year per listing.
- Average price
- £9.72under the $15 to $100 sweet spot
- Price range
- £1.24–£43.07
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 30K–40K
- Units per listing a year
- 1,250–1,500
- Revenue per listing a year
- £12K–£15K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
4% of listings pay for placement with sponsored ads. 78% ship with Prime. On an average day, 0.3% of listings are out of stock. The average listing ranks #627 within Bakery. It carries 826 reviews at 4.57 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 4%
- Prime listings
- 78%
- Out of stock, average day
- 0.3%
- Average rank
- #627in Bakery
- Average rating
- 4.57 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 826per listing
- Listings tracked
- 23
04 · Newcomers
1 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 53 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 53 months
Products
Top Milka products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Milka Happy Cows Alpine Milk & White Chocolate Bar 90 g (1-Pack)
- Price
- £1.35
- Rating
- 4.7/5
- Reviews
- 351
- Age
- 1y ago

Cadbury Boost Original Chocolate Bars Filled With Biscuit & Cocoa With Chewy Caramel & Cadbury Milk Chocolate Multipack of 4 x 37 g Bars (Pack of 1)
- Price
- £1.76
- Rating
- 4.7/5
- Reviews
- 1,457
- Age
- 3y ago

Milka Mmmax Alpine Milk Chocolate Bar with Whole Hazelnuts 250 g (1-Pack)
- Price
- £2.80
- Rating
- 4.5/5
- Reviews
- 81
- Age
- 1y ago

Milka Assorted Chocolates Variety Pack (12 Assorted Chocolates) Tasty And Twisty Treat Gift Hamper For Birthday Christmas Sold By Kidzbuzz
- Price
- £17.12
- Rating
- 4.2/5
- Reviews
- 33
- Age
- 3y ago

Milka Selection Gift Sharing Bulk Box Assorted Chocolate Tablets Milka OREO Caramelo Creme Hazelnut and Alpine Chocolate Milk Perfect for Gifting or Sharing 100 g Bars (Pack of 10 Bars)
- Price
- £14.06
- Rating
- 4.4/5
- Reviews
- 96
- Age
- 1y ago
Trending
estimated 90-day click momentum
Milka Daim Chocolate Bar Milk Chocolate with Crunchy Caramel 90g (1-Pack)
- Price
- £1.37
- Rating
- 4.1/5
- Reviews
- 6
- Age
- 4mo ago

Cadbury Boost Original Chocolate Bars Filled With Biscuit & Cocoa With Chewy Caramel & Cadbury Milk Chocolate Multipack of 4 x 37 g Bars (Pack of 1)
- Price
- £1.76
- Rating
- 4.7/5
- Reviews
- 1,457
- Age
- 3y ago

Milka Hazelnut Chocolate 90g
- Price
- £1.69
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 8mo ago

Cadbury Mixed Chocolate Bar Value Pack 347.2 g Total (Pack of 1)
- Price
- £3.58
- Rating
- 4.4/5
- Reviews
- 522
- Age
- 1y ago

Milka Biscuit Cake Soft Sponge with Chocolate Chip and Milk Chocolate Filling 175g
- Price
- £1.50
- Rating
- 4.6/5
- Reviews
- 2,428
- Age
- 7y ago
Newest
by launch date
Milka Daim Chocolate Bar Milk Chocolate with Crunchy Caramel 90g (1-Pack)
- Price
- £1.37
- Rating
- 4.1/5
- Reviews
- 6
- Age
- 4mo ago

Milka Hazelnut Chocolate 90g
- Price
- £1.69
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 8mo ago

Cadbury Mixed Chocolate Bar Value Pack 347.2 g Total (Pack of 1)
- Price
- £3.58
- Rating
- 4.4/5
- Reviews
- 522
- Age
- 1y ago

Milka Alpine Milk Chocolate Bars Smooth Creamy Sharing 90 g (25-Pack)
- Price
- £26.90
- Rating
- 4.4/5
- Reviews
- 34
- Age
- 1y ago

Milka Alpine Milk Chocolate Bars Smooth Creamy Chocolate 250g (Pack of 1)
- Price
- £43.07
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 56% of clicks. Leaders hold, but buyers still shop past them.
Brands
7 falling
Sellers
42
Est. top-5 brand share
89%
Top 20: 92%
Est. top-5 click share
56%
Top 20: 97%
Open market
3%
- Milka68%
- Cadbury14%
- --8%
- vapewaves3%
- Swiss+2%
- your surprise2%
- Open — no brand owns it (1 brand, 3%)
Demand
Milka search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 2.1×
Search terms
Top Milka search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- milka chocolate136K/yr
- milka140K/yr
- boost chocolate bar20K/yr
- chocolate offers24K/yr
- milka chocolate bars25K/yr
- boost bars8K/yr
- cadbury boost4K/yr
- chocolate milka7K/yr
- boost bar4K/yr
- boost chocolate4K/yr
Reviews and returns
What reviews say buyers love and hate about Milka
We read the reviews and the return reasons for every product selling here.
“Not size I was expecting”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Milka questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









