How competitive is the Milka niche on Amazon United Kingdom?

7 brands and 42 sellers compete in Milka on Amazon United Kingdom. The top 5 Milka products take 56% of clicks and its top 5 brands hold 89% of demand.

What do buyers complain about in Milka?

Milka buyers on Amazon United Kingdom complain most about Size-Overall, Advertised Vs Actual Product, Value For Money, the themes mined from the niche's reviews. Its return rate is 0.0%.

What does it cost to enter the Milka niche?

Milka sells for £9.72 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £1.24–£43.07. The average incumbent carries 826 reviews — the moat a new listing must climb.

Milka

soft demand (-13.1% this quarter) — Milka doesn't clear our bar today.

Flapen Score

Skip it

This niche Category average

Is Milka profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Milka is a £125K/yr Amazon United Kingdom market (377K searches/yr). The top 5 brands hold 89% of demand. Demand peaks in Dec. Verdict: Skip it — 42/100.

Milka: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -13.1% over the last 90 days and 3.4% of searches end in a purchase.

£125K

revenue / yr

Units sold / yr40K

Search volume / yr-13.1%377K

Conversion rate3.4%

Avg price£9.72

Who owns the niche?

The top 5 brands hold 89% of demand, so 11% of the market is open.

11%

open market share

Brands · sellers7 · 42

Top-5 product click share56%

Open market11%

Avg brand age53 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 23 products

Top Milka products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Milka Happy Cows Alpine Milk & White Chocolate Bar 90 g (1-Pack)

Price: £1.35
Rating: 4.7/5
Reviews: 351
Age: 1y ago

Cadbury Boost Original Chocolate Bars Filled With Biscuit & Cocoa With Chewy Caramel & Cadbury Milk Chocolate Multipack of 4 x 37 g Bars (Pack of 1)

Price: £1.76
Rating: 4.7/5
Reviews: 1,457
Age: 3y ago

Milka Mmmax Alpine Milk Chocolate Bar with Whole Hazelnuts 250 g (1-Pack)

Price: £2.80
Rating: 4.5/5
Reviews: 81
Age: 1y ago

Milka Assorted Chocolates Variety Pack (12 Assorted Chocolates) Tasty And Twisty Treat Gift Hamper For Birthday Christmas Sold By Kidzbuzz

Price: £17.12
Rating: 4.2/5
Reviews: 33
Age: 3y ago

Milka Selection Gift Sharing Bulk Box Assorted Chocolate Tablets Milka OREO Caramelo Creme Hazelnut and Alpine Chocolate Milk Perfect for Gifting or Sharing 100 g Bars (Pack of 10 Bars)

Price: £14.06
Rating: 4.4/5
Reviews: 96
Age: 1y ago

Newest

by launch date

Milka Daim Chocolate Bar Milk Chocolate with Crunchy Caramel 90g (1-Pack)

Price: £1.37
Rating: 4.1/5
Reviews: 6
Age: 4mo ago

Milka Hazelnut Chocolate 90g

Price: £1.69
Rating: 5.0/5
Reviews: 1
Age: 8mo ago

Cadbury Mixed Chocolate Bar Value Pack 347.2 g Total (Pack of 1)

Price: £3.58
Rating: 4.4/5
Reviews: 522
Age: 1y ago

Milka Alpine Milk Chocolate Bars Smooth Creamy Sharing 90 g (25-Pack)

Price: £26.90
Rating: 4.4/5
Reviews: 34
Age: 1y ago

Milka Alpine Milk Chocolate Bars Smooth Creamy Chocolate 250g (Pack of 1)

Price: £43.07
Rating: 5.0/5
Reviews: 2
Age: 1y ago

Competition: brands, sellers & click share

The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 falling

Sellers

Top-5 brand share

89%

Top 20: 92%

Top-5 click share

56%

Top 20: 97%

Open market

Milka68%
Cadbury14%
--8%
vapewaves3%
Swiss+2%
your surprise2%
Open — no brand owns it (1 brand, 3%)

Milka demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume377KCVR3.4%Products23Brands7Top 5 Brands89%OOS Rate0.3%Rating4.6★Reviews826Avg BSR#627

Peak months: Dec · busiest ÷ quietest = 2.1×

Top Milka search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

milka chocolate136K/yr -8.4%3.8% conv.
milka140K/yr -15.3%5.1% conv.
boost chocolate bar20K/yr +15.5%8.7% conv.
chocolate offers24K/yr -30.3%0.6% conv.
milka chocolate bars25K/yr -40.5%2.9% conv.
boost bars8K/yr -3.1%10.4% conv.
cadbury boost4K/yr +29.5%9.5% conv.
chocolate milka7K/yr -38.9%6.1% conv.
boost bar4K/yr +12.0%11.9% conv.
boost chocolate4K/yr +5.9%10.1% conv.

What reviews say buyers love and hate about Milka

What buyers mention most, as a share of all reviews.

What buyers love

84% of reviews

Taste-Overall36%

“Great taste”

Value For Money23%

“Fair price”

Sweetness6%

“Lovely chocolate”

Size-Overall6%

“I found the sizes of the bars to be adequate”

Flavor4%

“Great choice of flavours”

What buyers complain about

76% of reviews

Size-Overall35%

“Not size I was expecting”

Advertised Vs Actual Product12%

“Misleading”

Value For Money10%

“when I went to re buy the price had doubled”

Taste-Overall5%

“not as tasty as I though they would be”

Ingredients-Overall4%

“We want the proper cadburys ingredients back”

Common Milka questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Milka 42/100 on Amazon United Kingdom — Skip it. The niche generates £125K/yr across 23 tracked products. 1 of 2 products launched in the last 360 days are still selling. Search demand moved -13.1% over the last 90 days.