Milka
FailDemand is soft, at -13.1% this quarter, so Milka is a Fail.
- Flapen Score
- 42 / 100Ranks 2,003 of 2,976 Grocery niches · −4 vs the category median of 4642
- Market size
- £125K/yr377K searches / yr
- 90-day growth
- -13.1%search demand this quarter
- Competition
- 56%top-5 click share · 7 brands · 42 sellers
Flapen Score
Milka against its category
The dotted line is the Grocery average. Past it, Milka is stronger. Inside it, weaker.
Market
The Milka market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Milka 377K times last year and spent an estimated £125K. The top 5 brands take 89% of clicks. Demand peaks in Dec. Flapen scores it 42 out of 100, a Fail.
01 · Demand
3.4% of searches ended in a purchase last week.
Shoppers searched for this 377K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.4% of those searches ended in a purchase. Searches in the last 90 days moved -13.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £125K a year.
- Searches, last 12 months
- 377K
- Growth, 90 days vs prior 90
- -13.1%
- Conversion, latest week
- 3.4%
- Market size, estimated
- £125Ka year
- Peak month
- December2.1× the quietest month
- Top search term
- milka chocolate136K searches a year
02 · Price
A sale here is worth £9.72.
Listings sell for £9.72 on average, from £1.24 to £43.07. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 1,250 to 1,500 of them. At £9.72 that is £12K to £15K a year per listing.
- Average price
- £9.72under the $15 to $100 sweet spot
- Price range
- £1.24–£43.07
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 30K–40K
- Units per listing a year
- 1,250–1,500
- Revenue per listing a year
- £12K–£15K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
4% of listings pay for placement with sponsored ads. 78% ship with Prime. On an average day, 0.3% of listings are out of stock. The average listing ranks #627 within Bakery. It carries 826 reviews at 4.57 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 4%
- Prime listings
- 78%
- Out of stock, average day
- 0.3%
- Average rank
- #627in Bakery
- Average rating
- 4.57 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 826per listing
- Listings tracked
- 23
04 · Newcomers
Amazon counts 1 of last year's 2 launches as successful.
2 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 53 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 53 months
Products
Top Milka products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Milka Happy Cows Alpine Milk & White Chocolate Bar 90 g (1-Pack)
- Price
- £1.35
- Rating
- 4.7/5
- Reviews
- 351
- Age
- 1y ago

Cadbury Boost Original Chocolate Bars Filled With Biscuit & Cocoa With Chewy Caramel & Cadbury Milk Chocolate Multipack of 4 x 37 g Bars (Pack of 1)
- Price
- £1.76
- Rating
- 4.7/5
- Reviews
- 1,457
- Age
- 3y ago

Milka Mmmax Alpine Milk Chocolate Bar with Whole Hazelnuts 250 g (1-Pack)
- Price
- £2.80
- Rating
- 4.5/5
- Reviews
- 81
- Age
- 1y ago

Milka Assorted Chocolates Variety Pack (12 Assorted Chocolates) Tasty And Twisty Treat Gift Hamper For Birthday Christmas Sold By Kidzbuzz
- Price
- £17.12
- Rating
- 4.2/5
- Reviews
- 33
- Age
- 3y ago

Milka Selection Gift Sharing Bulk Box Assorted Chocolate Tablets Milka OREO Caramelo Creme Hazelnut and Alpine Chocolate Milk Perfect for Gifting or Sharing 100 g Bars (Pack of 10 Bars)
- Price
- £14.06
- Rating
- 4.4/5
- Reviews
- 96
- Age
- 1y ago
Trending
90-day click momentum
Milka Daim Chocolate Bar Milk Chocolate with Crunchy Caramel 90g (1-Pack)
- Price
- £1.37
- Rating
- 4.1/5
- Reviews
- 6
- Age
- 4mo ago

Cadbury Boost Original Chocolate Bars Filled With Biscuit & Cocoa With Chewy Caramel & Cadbury Milk Chocolate Multipack of 4 x 37 g Bars (Pack of 1)
- Price
- £1.76
- Rating
- 4.7/5
- Reviews
- 1,457
- Age
- 3y ago

Milka Hazelnut Chocolate 90g
- Price
- £1.69
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 8mo ago

Cadbury Mixed Chocolate Bar Value Pack 347.2 g Total (Pack of 1)
- Price
- £3.58
- Rating
- 4.4/5
- Reviews
- 522
- Age
- 1y ago

Milka Biscuit Cake Soft Sponge with Chocolate Chip and Milk Chocolate Filling 175g
- Price
- £1.50
- Rating
- 4.6/5
- Reviews
- 2,428
- Age
- 7y ago
Newest
by launch date
Milka Daim Chocolate Bar Milk Chocolate with Crunchy Caramel 90g (1-Pack)
- Price
- £1.37
- Rating
- 4.1/5
- Reviews
- 6
- Age
- 4mo ago

Milka Hazelnut Chocolate 90g
- Price
- £1.69
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 8mo ago

Cadbury Mixed Chocolate Bar Value Pack 347.2 g Total (Pack of 1)
- Price
- £3.58
- Rating
- 4.4/5
- Reviews
- 522
- Age
- 1y ago

Milka Alpine Milk Chocolate Bars Smooth Creamy Sharing 90 g (25-Pack)
- Price
- £26.90
- Rating
- 4.4/5
- Reviews
- 34
- Age
- 1y ago

Milka Alpine Milk Chocolate Bars Smooth Creamy Chocolate 250g (Pack of 1)
- Price
- £43.07
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 56% of clicks. Leaders hold, but buyers still shop past them.
Brands
7 falling
Sellers
42
Top-5 brand share
89%
Top 20: 92%
Top-5 click share
56%
Top 20: 97%
Open market
3%
- Milka68%
- Cadbury14%
- --8%
- vapewaves3%
- Swiss+2%
- your surprise2%
- Open — no brand owns it (1 brand, 3%)
Demand
Milka search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 2.1×
Search terms
Top Milka search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- milka chocolate136K/yr
- milka140K/yr
- boost chocolate bar20K/yr
- chocolate offers24K/yr
- milka chocolate bars25K/yr
- boost bars8K/yr
- cadbury boost4K/yr
- chocolate milka7K/yr
- boost bar4K/yr
- boost chocolate4K/yr
Reviews and returns
What reviews say buyers love and hate about Milka
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Not size I was expecting
Tiny Bars
Small size
Misleading
Not as advertised
This is false advertising
when I went to re buy the price had doubled
over priced
A bit expensive
not as tasty as I though they would be
Bland and tasteless
Boost tastes disgusting
We want the proper cadburys ingredients back
so sad theyve put cheap Palm Oil in the biscuit
No Palm Oil; you
Love
Great taste
Amazing chocolate
Delicious chocolate
Fair price
Good value for money
Great deal
Lovely chocolate
still good value for a wee sweet treat
Lovely sweet for young kids
I found the sizes of the bars to be adequate
the perfect size
there was good size bars in the pack
Great choice of flavours
The Milka chocolate flavour comes through nicely
Lovely tasting creamy chocolate bars all the better for having a different selection of flavours
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Milka questions
Answered from the same tracked data.









