Milk Tray
FailThe top 5 brands take 100% of clicks, so Milk Tray is a Fail.
- Flapen Score
- 34 / 100Ranks 2,777 of 2,976 Grocery niches · −12 vs the category median of 4634
- Market size
- £68K/yr149K searches / yr
- 90-day growth
- -40.6%search demand this quarter
- Competition
- 97%top-5 click share · 2 brands · 84 sellers
Flapen Score
Milk Tray against its category
The dotted line is the Grocery average. Past it, Milk Tray is stronger. Inside it, weaker.
Market
The Milk Tray market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Milk Tray 149K times last year and spent an estimated £68K. All 2 brands take every click. Demand peaks in Mar–Nov–Dec. Flapen scores it 34 out of 100, a Fail.
01 · Demand
10.0% of searches ended in a purchase last week.
Shoppers searched for this 149K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 10.0% of those searches ended in a purchase. Searches in the last 90 days moved -40.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £68K a year.
- Searches, last 12 months
- 149K
- Growth, 90 days vs prior 90
- -40.6%
- Conversion, latest week
- 10.0%
- Market size, estimated
- £68Ka year
- Peak month
- December6.2× the quietest month
- Top search term
- milk tray80K searches a year
02 · Price
A sale here is worth £4.59.
Listings sell for £4.59 on average, from £1.56 to £8.35. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 1,500 to 2,000 of them. At £4.59 that is £7K to £9K a year per listing.
- Average price
- £4.59under the $15 to $100 sweet spot
- Price range
- £1.56–£8.35
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 15K–20K
- Units per listing a year
- 1,500–2,000
- Revenue per listing a year
- £7K–£9K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
17% of listings pay for placement with sponsored ads. 67% ship with Prime. On an average day, 4.6% of listings are out of stock. The average listing ranks #156 within Chocolate Candy. It carries 594 reviews at 4.23 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 17%
- Prime listings
- 67%
- Out of stock, average day
- 4.6%
- Average rank
- #156in Chocolate Candy
- Average rating
- 4.23 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 594per listing
- Listings tracked
- 6
04 · Newcomers
Brands here are young.
The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 30 months
Products
Top Milk Tray products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Cadbury Milk Tray Chocolate Box Assorted Milk Chocolates Gift Set for Birthdays Anniversaries & Special Occasions Great for Gifting 312 g (Pack of 1)
- Price
- £3.77
- Rating
- 4.6/5
- Reviews
- 481
- Age
- 1y ago

Cadbury Milk Tray Chocolate Box Assorted Milk Chocolates Gift Set for Birthdays Anniversaries & Special Occasions Great for Gifting 445 g (Pack of 1)
- Price
- £6.15
- Rating
- 4.4/5
- Reviews
- 112
- Age
- 1y ago

Cadbury Milk Tray Chocolate Gift Box 78 g
- Price
- £3.99
- Rating
- 3.2/5
- Reviews
- 222
- Age
- 4y ago

Cadbury Milk Tray Chocolate Box Assorted Milk Chocolates Gift Set for Birthdays Great for Gifting 78 g (Pack of 1)
- Price
- £1.56
- Rating
- 4.3/5
- Reviews
- 85
- Age
- 3y ago

Cadbury Milk Tray Chocolate Box Assorted Milk Chocolates Gift Set for Birthdays Anniversaries & Special Occasions 360 g (Pack of 1)
- Price
- £3.70
- Rating
- 4.4/5
- Reviews
- 1,449
- Age
- 10y ago
Trending
90-day click momentum
Cadbury Milk Tray Chocolate Box Assorted Milk Chocolates Gift Set for Birthdays Anniversaries & Special Occasions Great for Gifting 445 g (Pack of 1)
- Price
- £6.15
- Rating
- 4.4/5
- Reviews
- 112
- Age
- 1y ago

Cadbury Milk Tray Chocolate Box Assorted Milk Chocolates Gift Set for Birthdays Anniversaries & Special Occasions Great for Gifting 312 g (Pack of 1)
- Price
- £3.77
- Rating
- 4.6/5
- Reviews
- 481
- Age
- 1y ago

Chocohugs Chocolate Gift Box | Filled with Assortment of Dairy Milk Selections | Box of Chocolates | Sweet Treat Gift | Assorted Dairy Milk Chocolate Selections Gift
- Price
- £8.35
- Rating
- 4.5/5
- Reviews
- 1,214
- Age
- 1y ago

Cadbury Milk Tray Chocolate Gift Box 78 g
- Price
- £3.99
- Rating
- 3.2/5
- Reviews
- 222
- Age
- 4y ago

Cadbury Milk Tray Chocolate Box Assorted Milk Chocolates Gift Set for Birthdays Great for Gifting 78 g (Pack of 1)
- Price
- £1.56
- Rating
- 4.3/5
- Reviews
- 85
- Age
- 3y ago
Newest
by launch date
Cadbury Milk Tray Chocolate Box Assorted Milk Chocolates Gift Set for Birthdays Anniversaries & Special Occasions Great for Gifting 312 g (Pack of 1)
- Price
- £3.77
- Rating
- 4.6/5
- Reviews
- 481
- Age
- 1y ago

Cadbury Milk Tray Chocolate Box Assorted Milk Chocolates Gift Set for Birthdays Anniversaries & Special Occasions Great for Gifting 445 g (Pack of 1)
- Price
- £6.15
- Rating
- 4.4/5
- Reviews
- 112
- Age
- 1y ago

Chocohugs Chocolate Gift Box | Filled with Assortment of Dairy Milk Selections | Box of Chocolates | Sweet Treat Gift | Assorted Dairy Milk Chocolate Selections Gift
- Price
- £8.35
- Rating
- 4.5/5
- Reviews
- 1,214
- Age
- 1y ago

Cadbury Milk Tray Chocolate Box Assorted Milk Chocolates Gift Set for Birthdays Great for Gifting 78 g (Pack of 1)
- Price
- £1.56
- Rating
- 4.3/5
- Reviews
- 85
- Age
- 3y ago

Cadbury Milk Tray Chocolate Gift Box 78 g
- Price
- £3.99
- Rating
- 3.2/5
- Reviews
- 222
- Age
- 4y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 97% of clicks. A locked shelf that new listings rarely crack.
Brands
2 flat
Sellers
84
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
97%
Top 20: 100%
Open market
0%
- Cadbury97%
- Chocohugs3%
- Open — no brand owns it (0%)
Demand
Milk Tray search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Mar, Nov, Dec · busiest ÷ quietest = 6.2×
Search terms
Top Milk Tray search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- milk tray80K/yr
- milk tray chocolates28K/yr
- cadbury milk tray9K/yr
- box of chocolates cadbury5K/yr
- cadbury box8K/yr
- dairy milk gift6K/yr
- dairy milk tray4K/yr
- cadburys milk tray3K/yr
- dairy milk selection box4K/yr
Reviews and returns
What reviews say buyers love and hate about Milk Tray
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Waste of money
way overpriced
Too expensive
was disappointed with the size
To small
Very small box
These tasted odd/ off
these chocolates dont taste like they used to
Tasted out of date
Sub quality
Now low Quality Chocolate, Never again
Quality wise not what it used to be
not lots of chocolate in there
Love
Delicious has always
Always yummy
It's chocolate delicious
Its cheap
Excellent value for money
Good price
Good for gifting
Valentines gift
Perfect gift
Overall, good value for money, with great variety and appearance
Brilliant quality
Good product thanks
Nice chocolate
not too sweet or overpowering
It's chocolate yummy
Return
0.1% Return rate 80% Fixable by listing
was disappointed with the size
To small
Very small box
Waste of money
way overpriced
Too expensive
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Milk Tray questions
Answered from the same tracked data.









