milk tray
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Great10.0%search→purchase rate — share of searches ending in a sale
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Review moat
Good593.83avg incumbent reviews — the moat a new listing must climb
Market size
Bad£68K£68K/yr · 149K searches
Avg price
Bad£4.59avg listing price — sweet spot $15–$100
Growth
Bad-40.6%90-day search growth — must beat 0% to launch
Competition
Bad97%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad£1.56–£8.35cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, milk tray is a £68K/yr Amazon United Kingdom market (149K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Mar–Nov–Dec. Verdict: Skip it — 34/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
milk tray market data
- Units sold / yr
- 15K–20K
- avg 1,500–2,000/product
- Revenue / yr
- £69K–£92K
- units × avg price
- Conversion rate
- 10.0%
- Avg BSR
- #156
- Page quality
- 0%
- Prime
- 67%
- Sponsored
- 17%
- Out of stock
- 4.6%
- Avg brand age
- 30 months
- Avg seller age
- 168 days
Competition & brand share
The top 5 products capture 97% of clicks — a locked-up shelf that new listings rarely crack.Brands
2 flat
Sellers
84
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
97%
Top 20: 100%
Open market
0%
- Cadbury97%
- Chocohugs3%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -40.6% search growth over the last 90 days.Peak months: Mar, Nov, Dec · busiest ÷ quietest = 6.2×
Top milk tray search terms
- milk tray80K/yr
- milk tray chocolates28K/yr
- cadbury milk tray9K/yr
- box of chocolates cadbury5K/yr
- cadbury box8K/yr
- dairy milk gift6K/yr
- dairy milk tray4K/yr
- cadburys milk tray3K/yr
- dairy milk selection box4K/yr
Top milk tray products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 6 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Cadbury Milk Tray Chocolate Box Assorted Milk Chocolates Gift Set for Birthdays Anniversaries & Special Occasions Great for Gifting 312 g (Pack of 1)
Cadbury£3.774.6★481 rev
Cadbury Milk Tray Chocolate Box Assorted Milk Chocolates Gift Set for Birthdays Anniversaries & Special Occasions Great for Gifting 445 g (Pack of 1)
Cadbury£6.154.4★112 rev
Cadbury Milk Tray Chocolate Gift Box 78 g
Cadbury£3.993.2★222 rev
Cadbury Milk Tray Chocolate Box Assorted Milk Chocolates Gift Set for Birthdays Great for Gifting 78 g (Pack of 1)
Cadbury£1.564.3★85 rev
Cadbury Milk Tray Chocolate Box Assorted Milk Chocolates Gift Set for Birthdays Anniversaries & Special Occasions 360 g (Pack of 1)
Cadbury£3.704.4★1,449 rev
Newest
by launch dateCadbury Milk Tray Chocolate Box Assorted Milk Chocolates Gift Set for Birthdays Anniversaries & Special Occasions Great for Gifting 312 g (Pack of 1)
Cadbury£3.77481 rev
Cadbury Milk Tray Chocolate Box Assorted Milk Chocolates Gift Set for Birthdays Anniversaries & Special Occasions Great for Gifting 445 g (Pack of 1)
Cadbury£6.15112 rev
Chocohugs Chocolate Gift Box | Filled with Assortment of Dairy Milk Selections | Box of Chocolates | Sweet Treat Gift | Assorted Dairy Milk Chocolate Selections Gift
Chocohugs£8.351,214 rev
Cadbury Milk Tray Chocolate Box Assorted Milk Chocolates Gift Set for Birthdays Great for Gifting 78 g (Pack of 1)
Cadbury£1.5685 rev
Cadbury Milk Tray Chocolate Gift Box 78 g
Cadbury£3.99222 rev
Trending
90-day click momentumCadbury Milk Tray Chocolate Box Assorted Milk Chocolates Gift Set for Birthdays Anniversaries & Special Occasions Great for Gifting 445 g (Pack of 1)
Cadbury£6.154.4★
Cadbury Milk Tray Chocolate Box Assorted Milk Chocolates Gift Set for Birthdays Anniversaries & Special Occasions Great for Gifting 312 g (Pack of 1)
Cadbury£3.774.6★
Chocohugs Chocolate Gift Box | Filled with Assortment of Dairy Milk Selections | Box of Chocolates | Sweet Treat Gift | Assorted Dairy Milk Chocolate Selections Gift
Chocohugs£8.354.5★
Cadbury Milk Tray Chocolate Gift Box 78 g
Cadbury£3.993.2★
Cadbury Milk Tray Chocolate Box Assorted Milk Chocolates Gift Set for Birthdays Great for Gifting 78 g (Pack of 1)
Cadbury£1.564.3★
What buyers say about milk tray
What buyers praise and complain about, mined from review topics.What buyers love
“Delicious has always”
“Its cheap”
“Good for gifting”
“Overall, good value for money, with great variety and appearance”
“Nice chocolate”
“the box has two layers with a great variety of flavours”
“Great size, and a great selection for a little treat”
“Superb Chocolates”
“As described”
“Fresh and well packed”
What buyers complain about
“Waste of money”
“was disappointed with the size”
“These tasted odd/ off”
“Sub quality”
“not lots of chocolate in there”
“Did knot have my choclates”
“Tiny box containing just 7 chocolates - very misleading photo”
“Appalled at how low quality the chocolate and various flavours are”
“Very waxy and not like the smooth chocolate it used to be”
“basically about as sugary slop-like as chocolate gets”
Top return reasons
Common questions
- Is milk tray profitable to sell on Amazon United Kingdom?
- The niche generates £68K/yr across 6 tracked products. 90-day search growth is -40.6%. Flapen's verdict: Skip it (34/100).
- How competitive is the milk tray niche?
- 2 brands and 84 sellers compete. The top 5 products take 97% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in milk tray?
- Top complaints mined from reviews: Value For Money, Size-Overall, Taste-Overall. The return rate is 0.1%.
- When does demand for milk tray peak?
- Demand peaks in Mar–Nov–Dec; the busiest month runs 6.2× the quietest.
- What does it cost to enter the milk tray niche?
- Listings span £1.56–£8.35; the average listing price is £4.59 (sweet spot $15–$100). The average incumbent carries 594 reviews — the moat a new listing must climb.