Milk Tray
brand-locked demand (top 5 brands take 100% of clicks) — Milk Tray doesn't clear our bar today.
Flapen Score
Is Milk Tray profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Milk Tray is a £68K/yr Amazon United Kingdom market (149K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Mar–Nov–Dec. Verdict: Skip it — 34/100.
Milk Tray: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -40.6% over the last 90 days and 10.0% of searches end in a purchase.
£68K
revenue / yr
Who owns the niche?
The top 5 brands hold 100% of demand, so 0% of the market is open.
0%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.2★ — the gap to enter on.
0/100
page quality · 6 products
Top Milk Tray products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Cadbury Milk Tray Chocolate Box Assorted Milk Chocolates Gift Set for Birthdays Anniversaries & Special Occasions Great for Gifting 312 g (Pack of 1)
- Price
- £3.77
- Rating
- 4.6/5
- Reviews
- 481
- Age
- 1y ago
Cadbury Milk Tray Chocolate Box Assorted Milk Chocolates Gift Set for Birthdays Anniversaries & Special Occasions Great for Gifting 445 g (Pack of 1)
- Price
- £6.15
- Rating
- 4.4/5
- Reviews
- 112
- Age
- 1y ago
Cadbury Milk Tray Chocolate Gift Box 78 g
- Price
- £3.99
- Rating
- 3.2/5
- Reviews
- 222
- Age
- 4y ago
Cadbury Milk Tray Chocolate Box Assorted Milk Chocolates Gift Set for Birthdays Great for Gifting 78 g (Pack of 1)
- Price
- £1.56
- Rating
- 4.3/5
- Reviews
- 85
- Age
- 3y ago
Cadbury Milk Tray Chocolate Box Assorted Milk Chocolates Gift Set for Birthdays Anniversaries & Special Occasions 360 g (Pack of 1)
- Price
- £3.70
- Rating
- 4.4/5
- Reviews
- 1,449
- Age
- 10y ago
Trending
90-day click momentumCadbury Milk Tray Chocolate Box Assorted Milk Chocolates Gift Set for Birthdays Anniversaries & Special Occasions Great for Gifting 445 g (Pack of 1)
- Price
- £6.15
- Rating
- 4.4/5
- Reviews
- 112
- Age
- 1y ago
Cadbury Milk Tray Chocolate Box Assorted Milk Chocolates Gift Set for Birthdays Anniversaries & Special Occasions Great for Gifting 312 g (Pack of 1)
- Price
- £3.77
- Rating
- 4.6/5
- Reviews
- 481
- Age
- 1y ago
Chocohugs Chocolate Gift Box | Filled with Assortment of Dairy Milk Selections | Box of Chocolates | Sweet Treat Gift | Assorted Dairy Milk Chocolate Selections Gift
- Price
- £8.35
- Rating
- 4.5/5
- Reviews
- 1,214
- Age
- 1y ago
Cadbury Milk Tray Chocolate Gift Box 78 g
- Price
- £3.99
- Rating
- 3.2/5
- Reviews
- 222
- Age
- 4y ago
Cadbury Milk Tray Chocolate Box Assorted Milk Chocolates Gift Set for Birthdays Great for Gifting 78 g (Pack of 1)
- Price
- £1.56
- Rating
- 4.3/5
- Reviews
- 85
- Age
- 3y ago
Newest
by launch dateCadbury Milk Tray Chocolate Box Assorted Milk Chocolates Gift Set for Birthdays Anniversaries & Special Occasions Great for Gifting 312 g (Pack of 1)
- Price
- £3.77
- Rating
- 4.6/5
- Reviews
- 481
- Age
- 1y ago
Cadbury Milk Tray Chocolate Box Assorted Milk Chocolates Gift Set for Birthdays Anniversaries & Special Occasions Great for Gifting 445 g (Pack of 1)
- Price
- £6.15
- Rating
- 4.4/5
- Reviews
- 112
- Age
- 1y ago
Chocohugs Chocolate Gift Box | Filled with Assortment of Dairy Milk Selections | Box of Chocolates | Sweet Treat Gift | Assorted Dairy Milk Chocolate Selections Gift
- Price
- £8.35
- Rating
- 4.5/5
- Reviews
- 1,214
- Age
- 1y ago
Cadbury Milk Tray Chocolate Box Assorted Milk Chocolates Gift Set for Birthdays Great for Gifting 78 g (Pack of 1)
- Price
- £1.56
- Rating
- 4.3/5
- Reviews
- 85
- Age
- 3y ago
Cadbury Milk Tray Chocolate Gift Box 78 g
- Price
- £3.99
- Rating
- 3.2/5
- Reviews
- 222
- Age
- 4y ago
Competition: brands, sellers & click share
The top 5 products capture 97% of clicks — a locked-up shelf that new listings rarely crack.
Brands
2 flat
Sellers
84
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
97%
Top 20: 100%
Open market
0%
- Cadbury97%
- Chocohugs3%
- Open — no brand owns it (0%)
Milk Tray demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Mar, Nov, Dec · busiest ÷ quietest = 6.2×
Top Milk Tray search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- milk tray80K/yr
- milk tray chocolates28K/yr
- cadbury milk tray9K/yr
- box of chocolates cadbury5K/yr
- cadbury box8K/yr
- dairy milk gift6K/yr
- dairy milk tray4K/yr
- cadburys milk tray3K/yr
- dairy milk selection box4K/yr
What reviews say buyers love and hate about Milk Tray
What buyers mention most, as a share of all reviews.
What buyers love
96% of reviews“Delicious has always”
“Its cheap”
“Good for gifting”
“Overall, good value for money, with great variety and appearance”
“Nice chocolate”
What buyers complain about
89% of reviews“Waste of money”
“was disappointed with the size”
“These tasted odd/ off”
“Sub quality”
“not lots of chocolate in there”
Milk Tray return rate & reasons
Why buyers send it back, as a share of all return requests.
0.1%
Return rate
80%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Milk Tray questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
