How competitive is the Milk Semi Skimmed niche on Amazon United Kingdom?

8 brands and 57 sellers compete in Milk Semi Skimmed on Amazon United Kingdom. The top 5 Milk Semi Skimmed products take 70% of clicks and its top 5 brands hold 95% of demand.

What do buyers complain about in Milk Semi Skimmed?

Milk Semi Skimmed buyers on Amazon United Kingdom complain most about Taste-Overall, Quality-Overall, Value For Money, the themes mined from the niche's reviews. Its return rate is 0.0%.

What does it cost to enter the Milk Semi Skimmed niche?

Milk Semi Skimmed sells for £4.17 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £1.22–£19.13. The average incumbent carries 2,238 reviews — the moat a new listing must climb.

Milk Semi Skimmed

Milk Semi Skimmed shows searches that convert (30.7% search→purchase), but pricing outside the sweet spot ($4.17 avg) keeps it on the watch list.

Flapen Score

Worth a look

This niche Category average

Is Milk Semi Skimmed profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Milk Semi Skimmed is a £3.7M/yr Amazon United Kingdom market (2.9M searches/yr). The top 5 brands hold 95% of demand. Verdict: Worth a look — 50/100.

Milk Semi Skimmed: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +4.6% over the last 90 days and 30.7% of searches end in a purchase.

£3.7M

revenue / yr

Units sold / yr1.0M

Search volume / yr+4.6%2.9M

Conversion rate30.7%

Avg price£4.17

Who owns the niche?

The top 5 brands hold 95% of demand, so 5% of the market is open.

open market share

Brands · sellers8 · 57

Top-5 product click share70%

Open market5%

Avg brand age75 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.7★ — the gap to enter on.

0/100

page quality · 18 products

Top Milk Semi Skimmed products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

by Amazon British Semi Skimmed Milk 4 Pints 2.272L

Price: £1.70
Rating: 4.6/5
Reviews: 5,385
Age: 6y ago

by Amazon British Whole Milk 2.272L 4 Pints

Price: £1.69
Rating: 4.7/5
Reviews: 3,418
Age: 6y ago

Cravendale Filtered Fresh Whole Milk 2 L Fresher for Longer

Price: £2.76
Rating: 4.8/5
Reviews: 2,866
Age: 16y ago

by Amazon British Semi Skimmed Milk 2 Pints 1.136L

Price: £1.22
Rating: 4.7/5
Reviews: 1,472
Age: 6y ago

by Amazon Whole Milk 6x1L

Price: £6.33
Rating: 4.6/5
Reviews: 837
Age: 5mo ago

Newest

by launch date

by Amazon Whole Milk 6x1L

Price: £6.33
Rating: 4.6/5
Reviews: 837
Age: 5mo ago

Grahams Organic Whole Milk 2l

Price: £2.45
Rating: 4.5/5
Reviews: 56
Age: 8mo ago

by Amazon Semi Skimmed Milk 6x1L

Price: £6.40
Rating: 4.6/5
Reviews: 1,722
Age: 1y ago

Lakeland Dairies Long Life Semi Skimmed Milk 1ltr - 12 Pack

Price: £19.13
Rating: 4.4/5
Reviews: 158
Age: 1y ago

Morrisons Whole British Milk 2 litres

Price: £2.22
Rating: 4.8/5
Reviews: 454
Age: 3y ago

Competition: brands, sellers & click share

The top 5 products take 70% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 flat

Sellers

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

70%

Top 20: 100%

Open market

by Amazon68%
Cravendale13%
Morrisons7%
Yeo Valley4%
Lakeland Dairies3%
Big Milk2%
Open — no brand owns it (2 brands, 3%)

Milk Semi Skimmed demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume2.9MCVR30.7%Products18Brands8Top 5 Brands95%OOS Rate0.0%Rating4.7★Reviews2,238Avg BSR#41

No pronounced peak months · busiest ÷ quietest = 1.3×

Top Milk Semi Skimmed search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

milk2.1M/yr +2.8%8.0% conv.
milk 4 pints217K/yr -3.3%1.3% conv.
semi skimmed milk147K/yr +25.3%7.4% conv.
mik75K/yr +111.3%0.1% conv.
whole milk113K/yr +6.7%10.0% conv.
cravendale milk46K/yr +7.4%10.6% conv.
milk 2 pints60K/yr -39.8%2.6% conv.
milk 6 pints50K/yr -38.9%4.1% conv.
full fat milk20K/yr -6.0%9.6% conv.
fresh milk16K/yr +6.7%6.7% conv.

What reviews say buyers love and hate about Milk Semi Skimmed

What buyers mention most, as a share of all reviews.

What buyers love

89% of reviews

Taste-Overall29%

“Excellent taste”

Quality-Overall19%

“In fact, I've ordered it many times because the quality has always been consistent and dependable”

Value For Money17%

“Good price”

Freshness8%

“Fresh”

Durability4%

“Good shelflife”

What buyers complain about

77% of reviews

Taste-Overall31%

“Tastes plastic”

Quality-Overall13%

“Poor quality”

Value For Money10%

“Waste of money personally”

Ease Of Use4%

“as once opened the time for use is limited”

Indigestion4%

“Unfortunately, all I got from drinking it is an upset stomach, so the rest will have to go to my partner who is not milk intolerant”

Common Milk Semi Skimmed questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Milk Semi Skimmed 50/100 on Amazon United Kingdom — Worth a look. The niche generates £3.7M/yr across 18 tracked products. 2 of 2 products launched in the last 360 days are still selling. Search demand moved +4.6% over the last 90 days.