milk semi skimmed
Worth a lookShows searches that convert (30.7% search→purchase), but pricing outside the sweet spot ($4.17 avg) keeps it on the watch list.
Conversion
Incredible30.7%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Market size
Incredible£3.7M£3.7M/yr · 2.9M searches
Review moat
Okay2,237.89avg incumbent reviews — the moat a new listing must climb
Growth
Okay+4.6%90-day search growth — must beat 0% to launch
Competition
Okay70%top-5 click share — leaders hold, buyers still browse
Price range
Bad£1.22–£19.13cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Brand share
Bad95%top-5 brand share — brand-locked demand
Avg price
Bad£4.17avg listing price — sweet spot $15–$100
According to Flapen's Amazon United Kingdom niche tracking, milk semi skimmed is a £3.7M/yr Amazon United Kingdom market (2.9M searches/yr). The top 5 brands hold 95% of demand. Verdict: Worth a look — 50/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
milk semi skimmed market data
- Units sold / yr
- 1.0M–1.0M
- avg 60,000–80,000/product
- Revenue / yr
- £4.2M–£4.2M
- units × avg price
- Conversion rate
- 30.7%
- Avg BSR
- #41
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 17%
- Out of stock
- 0.0%
- Avg brand age
- 75 months
- Avg seller age
- 175 days
Competition & brand share
The top 5 products take 70% of clicks — established leaders, but buyers still shop beyond them.Brands
8 flat
Sellers
57
Top-5 brand share
95%
Top 20: 100%
Top-5 click share
70%
Top 20: 100%
Open market
3%
- by Amazon68%
- Cravendale13%
- Morrisons7%
- Yeo Valley4%
- Lakeland Dairies3%
- Big Milk2%
- Open — no brand owns it (2 brands, 3%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +4.6% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.3×
Top milk semi skimmed search terms
- milk2.1M/yr
- milk 4 pints217K/yr
- semi skimmed milk147K/yr
- mik75K/yr
- whole milk113K/yr
- cravendale milk46K/yr
- milk 2 pints60K/yr
- milk 6 pints50K/yr
- full fat milk20K/yr
- fresh milk16K/yr
Top milk semi skimmed products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 18 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
by Amazon British Semi Skimmed Milk 4 Pints 2.272L
by Amazon£1.704.6★5,385 rev
by Amazon British Whole Milk 2.272L 4 Pints
by Amazon£1.694.7★3,418 rev
Cravendale Filtered Fresh Whole Milk 2 L Fresher for Longer
Cravendale£2.764.8★2,866 rev
by Amazon British Semi Skimmed Milk 2 Pints 1.136L
by Amazon£1.224.7★1,472 rev
by Amazon Whole Milk 6x1L
by Amazon£6.334.6★837 rev
Newest
by launch dateby Amazon Whole Milk 6x1L
by Amazon£6.33837 rev
Grahams Organic Whole Milk 2l
Graham's£2.4556 rev
by Amazon Semi Skimmed Milk 6x1L
by Amazon£6.401,722 rev
Lakeland Dairies Long Life Semi Skimmed Milk 1ltr - 12 Pack
Lakeland Dairies£19.13158 rev
Morrisons Whole British Milk 2 litres
Morrisons£2.22454 rev
Trending
90-day click momentumby Amazon Whole Milk 6x1L
by Amazon£6.334.6★
Morrisons British UHT Whole Milk 6 x 1 Litre x 1
Morrisons£6.494.6★
Grahams Organic Whole Milk 2l
Graham's£2.454.5★
Yeo Valley Organic Fresh Whole Milk 2 L
Yeo Valley£2.684.7★
by Amazon British Skimmed Milk 4 Pints 2.272L
by Amazon£1.664.7★
What buyers say about milk semi skimmed
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent taste”
“In fact, I've ordered it many times because the quality has always been consistent and dependable”
“Good price”
“Fresh”
“Good shelflife”
“Spot on did the job”
“Ease of use”
“Organic milk”
“so creamy”
“the perfect size”
What buyers complain about
“Tastes plastic”
“Poor quality”
“Waste of money personally”
“as once opened the time for use is limited”
“Unfortunately, all I got from drinking it is an upset stomach, so the rest will have to go to my partner who is not milk intolerant”
“Odd taste”
“not flat out skimmed with how watery they are”
“Not lactose free”
“Semi skimmed in blue bottle”
“the smell alone puts me off has a chemical taste no creamy taste like fresh milk”
Common questions
- Is milk semi skimmed profitable to sell on Amazon United Kingdom?
- The niche generates £3.7M/yr across 18 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +4.6%. Flapen's verdict: Worth a look (50/100).
- How competitive is the milk semi skimmed niche?
- 8 brands and 57 sellers compete. The top 5 products take 70% of clicks and top 5 brands hold 95% of demand.
- What do buyers complain about in milk semi skimmed?
- Top complaints mined from reviews: Taste-Overall, Quality-Overall, Value For Money. The return rate is 0.0%.
- When does demand for milk semi skimmed peak?
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- What does it cost to enter the milk semi skimmed niche?
- Listings span £1.22–£19.13; the average listing price is £4.17 (sweet spot $15–$100). The average incumbent carries 2,238 reviews — the moat a new listing must climb.