Milk Semi Skimmed
MaybeBuyers convert on 30.7% of searches. But products sell for $4.17 on average, outside the sweet spot, so Milk Semi Skimmed is a Maybe.
- Flapen Score
- 50 / 100Top 31% of 2,976 Grocery niches · +4 vs the category median of 4650
- Market size
- £3.7M/yr2.9M searches / yr
- 90-day growth
- +4.6%search demand this quarter
- Competition
- 70%top-5 click share · 8 brands · 57 sellers
Flapen Score
Milk Semi Skimmed against its category
The dotted line is the Grocery average. Past it, Milk Semi Skimmed is stronger. Inside it, weaker.
Market
The Milk Semi Skimmed market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Milk Semi Skimmed 2.9M times last year and spent an estimated £3.7M. The top 5 brands take 95% of clicks. Flapen scores it 50 out of 100, a Maybe.
01 · Demand
30.7% of searches ended in a purchase last week.
Shoppers searched for this 2.9M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 30.7% of those searches ended in a purchase. Searches in the last 90 days moved +4.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £3.7M a year.
- Searches, last 12 months
- 2.9M
- Growth, 90 days vs prior 90
- +4.6%
- Conversion, latest week
- 30.7%
- Market size, estimated
- £3.7Ma year
- Peak month
- January1.3× the quietest month
- Top search term
- milk2.1M searches a year
02 · Price
A sale here is worth £4.17.
Listings sell for £4.17 on average, from £1.22 to £19.13. Amazon reports units sold in ranges, and this niche reaches the top one: 1,000,000 units or more a year. The average listing sells 60,000 to 80,000 of them. At £4.17 that is £250K to £334K a year per listing.
- Average price
- £4.17under the $15 to $100 sweet spot
- Price range
- £1.22–£19.13
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 1,000,000 or moreAmazon's top range
- Units per listing a year
- 60,000–80,000
- Revenue per listing a year
- £250K–£334K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
17% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #41 within Fresh & Chilled. It carries 2,238 reviews at 4.66 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 17%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #41in Fresh & Chilled
- Average rating
- 4.66 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 2,238per listing
- Listings tracked
- 18
04 · Newcomers
Amazon counts 2 of last year's 2 launches as successful.
2 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 75 months on average, so the names here are established.
- Launched, last 12 months
- 2
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 75 months
Products
Top Milk Semi Skimmed products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
by Amazon British Semi Skimmed Milk 4 Pints 2.272L
- Price
- £1.70
- Rating
- 4.6/5
- Reviews
- 5,385
- Age
- 6y ago
by Amazon British Whole Milk 2.272L 4 Pints
- Price
- £1.69
- Rating
- 4.7/5
- Reviews
- 3,418
- Age
- 6y ago
Cravendale Filtered Fresh Whole Milk 2 L Fresher for Longer
- Price
- £2.76
- Rating
- 4.8/5
- Reviews
- 2,866
- Age
- 16y ago
by Amazon British Semi Skimmed Milk 2 Pints 1.136L
- Price
- £1.22
- Rating
- 4.7/5
- Reviews
- 1,472
- Age
- 6y ago
by Amazon Whole Milk 6x1L
- Price
- £6.33
- Rating
- 4.6/5
- Reviews
- 837
- Age
- 5mo ago
Trending
90-day click momentumby Amazon Whole Milk 6x1L
- Price
- £6.33
- Rating
- 4.6/5
- Reviews
- 837
- Age
- 5mo ago
Morrisons British UHT Whole Milk 6 x 1 Litre x 1
- Price
- £6.49
- Rating
- 4.6/5
- Reviews
- 32
- Age
- 5y ago
Grahams Organic Whole Milk 2l
- Price
- £2.45
- Rating
- 4.5/5
- Reviews
- 56
- Age
- 8mo ago
Yeo Valley Organic Fresh Whole Milk 2 L
- Price
- £2.68
- Rating
- 4.7/5
- Reviews
- 794
- Age
- 11y ago
by Amazon British Skimmed Milk 4 Pints 2.272L
- Price
- £1.66
- Rating
- 4.7/5
- Reviews
- 800
- Age
- 6y ago
Newest
by launch dateby Amazon Whole Milk 6x1L
- Price
- £6.33
- Rating
- 4.6/5
- Reviews
- 837
- Age
- 5mo ago
Grahams Organic Whole Milk 2l
- Price
- £2.45
- Rating
- 4.5/5
- Reviews
- 56
- Age
- 8mo ago
by Amazon Semi Skimmed Milk 6x1L
- Price
- £6.40
- Rating
- 4.6/5
- Reviews
- 1,722
- Age
- 1y ago
Lakeland Dairies Long Life Semi Skimmed Milk 1ltr - 12 Pack
- Price
- £19.13
- Rating
- 4.4/5
- Reviews
- 158
- Age
- 1y ago
Morrisons Whole British Milk 2 litres
- Price
- £2.22
- Rating
- 4.8/5
- Reviews
- 454
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 70% of clicks. Leaders hold, but buyers still shop past them.
Brands
8 flat
Sellers
57
Top-5 brand share
95%
Top 20: 100%
Top-5 click share
70%
Top 20: 100%
Open market
3%
- by Amazon68%
- Cravendale13%
- Morrisons7%
- Yeo Valley4%
- Lakeland Dairies3%
- Big Milk2%
- Open — no brand owns it (2 brands, 3%)
Demand
Milk Semi Skimmed search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.3×
Search terms
Top Milk Semi Skimmed search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- milk2.1M/yr
- milk 4 pints217K/yr
- semi skimmed milk147K/yr
- mik75K/yr
- whole milk113K/yr
- cravendale milk46K/yr
- milk 2 pints60K/yr
- milk 6 pints50K/yr
- full fat milk20K/yr
- fresh milk16K/yr
Reviews and returns
What reviews say buyers love and hate about Milk Semi Skimmed
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Tastes plastic
Odd taste
Weird taste
Poor quality
Quality control on the milk containers is poor
awsome and cheap
Waste of money personally
Just seems to be going up in price which makes it less value milk
Twice the price
as once opened the time for use is limited
tricky to open
Unfortunately, all I got from drinking it is an upset stomach, so the rest will have to go to my partner who is not milk intolerant
Stomach ache
Love
Excellent taste
It tastes lovely and creamy
and we love the creamy taste
In fact, I've ordered it many times because the quality has always been consistent and dependable
Excellent quality
Good quality milk at a fair price
Good price
good value
Excellent value
Fresh
Fresh and a good date on it
Fresh Milk
Good shelflife
Ok and keeps well
Long-Lasting And Good for Everyday Use
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Milk Semi Skimmed questions
Answered from the same tracked data.