Milk Powder
FailDemand is soft, at -18.5% this quarter, so Milk Powder is a Fail.
- Flapen Score
- 48 / 100Top 40% of 2,976 Grocery niches · +2 vs the category median of 4648
- Market size
- £619K/yr541K searches / yr
- 90-day growth
- -18.5%search demand this quarter
- Competition
- 78%top-5 click share · 11 brands · 116 sellers
Flapen Score
Milk Powder against its category
The dotted line is the Grocery average. Past it, Milk Powder is stronger. Inside it, weaker.
Market
The Milk Powder market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Milk Powder 541K times last year and spent an estimated £619K. The top 5 brands take 90% of clicks. Flapen scores it 48 out of 100, a Fail.
01 · Demand
An estimated 10.0% of those searches ended in a purchase.
Shoppers searched for this 541K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 10.0% of those searches ended in a purchase. Searches in the last 90 days moved -18.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £619K a year.
- Searches, last 12 months
- 541K
- Growth, 90 days vs prior 90
- -18.5%
- Conversion, latest week
- 10.0%
- Market size, estimated
- £619Ka year
- Peak month
- April1.3× the quietest month
- Top search term
- milk powder169K searches a year
02 · Price
A sale here is worth £11.42.
Listings sell for £11.42 on average, from £3.65 to £37.15. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 3,000 to 4,000 of them. At £11.42 that is £34K to £46K a year per listing.
- Average price
- £11.42under the $15 to $100 sweet spot
- Price range
- £3.65–£37.15
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 50K–60K
- Units per listing a year
- 3,000–4,000
- Revenue per listing a year
- £34K–£46K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
33% of listings pay for placement with sponsored ads. 87% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #105 within Baking Supplies. It carries 1,039 reviews at 4.56 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 33%
- Prime listings
- 87%
- Out of stock, average day
- 0.0%
- Average rank
- #105in Baking Supplies
- Average rating
- 4.56 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,039per listing
- Listings tracked
- 15
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 69 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 69 months
Products
Top Milk Powder products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Nido Instant Full Cream Milk Powder 900g Tin
- Price
- £8.98
- Rating
- 4.7/5
- Reviews
- 3,759
- Age
- 6y ago

Nido Instant Full Cream Milk Powder 400g Tin
- Price
- £4.65
- Rating
- 4.6/5
- Reviews
- 1,349
- Age
- 15y ago

Tropical Sun Full Cream Milk Powder 400G (Pack of 1) | Boosted with Vitamins A & D! |
- Price
- £4.48
- Rating
- 4.6/5
- Reviews
- 1,337
- Age
- 3y ago

Nido Instant Full Cream Milk Powder Substitute for Fresh Milk for Tea & Coffee 2.5kg Tin
- Price
- £24.44
- Rating
- 4.7/5
- Reviews
- 2,534
- Age
- 13y ago

yourhealthstore 100% Pure Whole Milk Powder 300g Made in Britain with British Milk No Additives & Soy Lecithin No Bovaer Vegetarian (Recyclable Pouch)
- Price
- £5.94
- Rating
- 4.5/5
- Reviews
- 1,091
- Age
- 6y ago
Trending
estimated 90-day click momentum
Cotopaxi Unisexs Nido Accessory Bag-CADA Dia Spruce One Size Nido Accessory Bag
- Price
- £37.15
- Rating
- 4.8/5
- Reviews
- 594
- Age
- 4y ago

Hima Trading IRISH Dried Whole Full Fat Cream Milk Powder 26% Fat For Protein Shakes etc (200g)
- Price
- £4.77
- Rating
- 4.0/5
- Reviews
- 8
- Age
- 2y ago

Nido Instant Full Cream Milk Powder Substitute for Fresh Milk for Tea & Coffee 2.5kg Tin
- Price
- £24.44
- Rating
- 4.7/5
- Reviews
- 2,534
- Age
- 13y ago

Peak Milk Powder 900 g
- Price
- £8.97
- Rating
- 4.8/5
- Reviews
- 69
- Age
- 10y ago

Morrisons Instant Skimmed Milk Powder 340g
- Price
- £3.65
- Rating
- 4.5/5
- Reviews
- 106
- Age
- 2y ago
Newest
by launch date
MARVL SKIMMED Milk Powder 350G Mega Pack Deal | Great Source of Vitamins A&D and high in Protein | Great in Tea and Coffee | Powdered Milk
- Price
- £9.01
- Rating
- 4.4/5
- Reviews
- 76
- Age
- 1y ago

IB Premium Whole Milk Powder 600g | 100% Pure No Additives or Emulsifiers Bovaer-Free | Full Cream Fat (26%) Powdered Dried Milk | UK Product
- Price
- £13.23
- Rating
- 4.7/5
- Reviews
- 148
- Age
- 2y ago

Morrisons Instant Skimmed Milk Powder 340g
- Price
- £3.65
- Rating
- 4.5/5
- Reviews
- 106
- Age
- 2y ago

Hima Trading IRISH Dried Whole Full Fat Cream Milk Powder 26% Fat For Protein Shakes etc (200g)
- Price
- £4.77
- Rating
- 4.0/5
- Reviews
- 8
- Age
- 2y ago

Tropical Sun Full Cream Milk Powder 400G (Pack of 1) | Boosted with Vitamins A & D! |
- Price
- £4.48
- Rating
- 4.6/5
- Reviews
- 1,337
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 78% of clicks. A locked shelf that new listings rarely crack.
Brands
11 falling
Sellers
116
Est. top-5 brand share
90%
Top 20: 100%
Est. top-5 click share
78%
Top 20: 100%
Open market
8%
- Nido61%
- Tropical Sun17%
- yourhealthstore5%
- Peak4%
- Morrisons2%
- Country Range2%
- Open — no brand owns it (5 brands, 8%)
Demand
Milk Powder search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.3×
Search terms
Top Milk Powder search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- milk powder169K/yr
- powdered milk100K/yr
- nido milk powder75K/yr
- nido56K/yr
- powder milk22K/yr
- whole milk powder19K/yr
- dried milk powder17K/yr
- dried milk17K/yr
- peak milk powder10K/yr
- full fat milk powder8K/yr
Reviews and returns
What reviews say buyers love and hate about Milk Powder
We read the reviews and the return reasons for every product selling here.
“It does not taste identical as milk”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Milk Powder questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









