How competitive is the Milk of Magnesia niche on Amazon United Kingdom?

4 brands and 12 sellers compete in Milk of Magnesia on Amazon United Kingdom. The top 5 Milk of Magnesia products take 100% of clicks and its top 5 brands hold 100% of demand.

What do buyers complain about in Milk of Magnesia?

Milk of Magnesia buyers on Amazon United Kingdom complain most about Value For Money, Taste-Overall, Functionality-Overall, the themes mined from the niche's reviews. Its return rate is 0.0%.

What does it cost to enter the Milk of Magnesia niche?

Milk of Magnesia sells for £11.53 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £5.21–£18.12. The average incumbent carries 522 reviews — the moat a new listing must climb.

Milk of Magnesia

a concentrated shelf (top 5 take 100% of clicks) — Milk of Magnesia doesn't clear our bar today.

Flapen Score

Skip it

This niche Category average

Is Milk of Magnesia profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Milk of Magnesia is a £90K/yr Amazon United Kingdom market (91K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Feb–Mar–Nov–Dec. Verdict: Skip it — 40/100.

Milk of Magnesia: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +0.2% over the last 90 days and 8.5% of searches end in a purchase.

£90K

revenue / yr

Units sold / yr15K

Search volume / yr+0.2%91K

Conversion rate8.5%

Avg price£11.53

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

open market share

Brands · sellers4 · 12

Top-5 product click share100%

Open market0%

Avg brand age40 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 4 products

Top Milk of Magnesia products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

MILK OF MAGNESIA Phillips Multicoloured Mint 200 ml

Price: £5.21
Rating: 4.7/5
Reviews: 2,008
Age: 17y ago

Phillips Milk of Magnesia Original Liquid 12 fl oz 355ml Bayer Consumer

Price: £10.94
Rating: 4.4/5
Reviews: 60
Age: 10y ago

Milk of Magnesia Liquid Philips Traditional Mint Flavour for Indigestion 200ml

Price: £11.87
Rating: 4.5/5
Reviews: 15
Age: 17y ago

LUXPAKS Tongue Scraper Bundled with Phllips Milk of Magnesia Sugar-Free

Price: £18.12
Rating: 3.5/5
Reviews: 3
Age: 8mo ago

Newest

by launch date

LUXPAKS Tongue Scraper Bundled with Phllips Milk of Magnesia Sugar-Free

Price: £18.12
Rating: 3.5/5
Reviews: 3
Age: 8mo ago

Phillips Milk of Magnesia Original Liquid 12 fl oz 355ml Bayer Consumer

Price: £10.94
Rating: 4.4/5
Reviews: 60
Age: 10y ago

MILK OF MAGNESIA Phillips Multicoloured Mint 200 ml

Price: £5.21
Rating: 4.7/5
Reviews: 2,008
Age: 17y ago

Milk of Magnesia Liquid Philips Traditional Mint Flavour for Indigestion 200ml

Price: £11.87
Rating: 4.5/5
Reviews: 15
Age: 17y ago

Competition: brands, sellers & click share

The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 rising

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

MILK OF MAGNESIA49%
Bayer40%
Generic6%
LuxPaks6%

Milk of Magnesia demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume91KCVR8.5%Products4Brands4Top 5 Brands100%OOS Rate0.0%Rating4.3★Reviews522Avg BSR#372

Peak months: Jan, Feb, Mar, Nov, Dec · busiest ÷ quietest = 7.7×

Top Milk of Magnesia search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

milk of magnesia53K/yr -2.0%8.3% conv.
milk of magnesia liquid original25K/yr -20.1%12.8% conv.
milk of magnesium5K/yr +162.2%2.9% conv.
milk of magnesia liquid5K/yr -12.1%11.3% conv.
milk magnesium liquid3K/yr +23.5%5.2% conv.

What reviews say buyers love and hate about Milk of Magnesia

What buyers mention most, as a share of all reviews.

What buyers love

100% of reviews

Acid Regulator/Stomach Ache Relief32%

“helps my tummy”

Quality-Overall29%

“Great product”

Value For Money11%

“Large bottle really good price”

Regulates Digestion7%

“effectively relieve digestive discomfort”

Advertised Vs Actual Product7%

“Arrived as stated as described”

What buyers complain about

100% of reviews

Value For Money25%

“Missled and v v expensive”

Taste-Overall25%

“it tastes absolutely awful”

Functionality-Overall17%

“Didn't work”

Size-Overall17%

“Smallish bottle”

Strength8%

“with much weaker content”

Common Milk of Magnesia questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Milk of Magnesia 40/100 on Amazon United Kingdom — Skip it. The niche generates £90K/yr across 4 tracked products. 0 of 1 products launched in the last 360 days are still selling. Search demand moved +0.2% over the last 90 days.