Milk of Magnesia
FailThe top 5 products take 100% of clicks, so Milk of Magnesia is a Fail.
- Flapen Score
- 40 / 100Ranks 2,270 of 2,976 Grocery niches · −6 vs the category median of 4640
- Market size
- £90K/yr91K searches / yr
- 90-day growth
- +0.2%search demand this quarter
- Competition
- 100%top-5 click share · 4 brands · 12 sellers
Flapen Score
Milk of Magnesia against its category
The dotted line is the Grocery average. Past it, Milk of Magnesia is stronger. Inside it, weaker.
Market
The Milk of Magnesia market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Milk of Magnesia 91K times last year and spent an estimated £90K. All 4 brands take every click. Demand peaks in Jan–Feb–Mar–Nov–Dec. Flapen scores it 40 out of 100, a Fail.
01 · Demand
8.5% of searches ended in a purchase last week.
Shoppers searched for this 91K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 8.5% of those searches ended in a purchase. Searches in the last 90 days moved +0.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £90K a year.
- Searches, last 12 months
- 91K
- Growth, 90 days vs prior 90
- +0.2%
- Conversion, latest week
- 8.5%
- Market size, estimated
- £90Ka year
- Peak month
- January7.7× the quietest month
- Top search term
- milk of magnesia53K searches a year
02 · Price
A sale here is worth £11.53.
Listings sell for £11.53 on average, from £5.21 to £18.12. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 3,000 to 4,000 of them. At £11.53 that is £35K to £46K a year per listing.
- Average price
- £11.53under the $15 to $100 sweet spot
- Price range
- £5.21–£18.12
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 13K–15K
- Units per listing a year
- 3,000–4,000
- Revenue per listing a year
- £35K–£46K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
25% of listings pay for placement with sponsored ads. 75% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #372 within Fresh & Chilled. It carries 522 reviews at 4.28 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 25%
- Prime listings
- 75%
- Out of stock, average day
- 0.0%
- Average rank
- #372in Fresh & Chilled
- Average rating
- 4.28 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 522per listing
- Listings tracked
- 4
04 · Newcomers
Amazon counts 0 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 40 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 40 months
Products
Top Milk of Magnesia products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
MILK OF MAGNESIA Phillips Multicoloured Mint 200 ml
- Price
- £5.21
- Rating
- 4.7/5
- Reviews
- 2,008
- Age
- 17y ago

Phillips Milk of Magnesia Original Liquid 12 fl oz 355ml Bayer Consumer
- Price
- £10.94
- Rating
- 4.4/5
- Reviews
- 60
- Age
- 10y ago

Milk of Magnesia Liquid Philips Traditional Mint Flavour for Indigestion 200ml
- Price
- £11.87
- Rating
- 4.5/5
- Reviews
- 15
- Age
- 17y ago

LUXPAKS Tongue Scraper Bundled with Phllips Milk of Magnesia Sugar-Free
- Price
- £18.12
- Rating
- 3.5/5
- Reviews
- 3
- Age
- 8mo ago
Trending
90-day click momentum
Phillips Milk of Magnesia Original Liquid 12 fl oz 355ml Bayer Consumer
- Price
- £10.94
- Rating
- 4.4/5
- Reviews
- 60
- Age
- 10y ago

LUXPAKS Tongue Scraper Bundled with Phllips Milk of Magnesia Sugar-Free
- Price
- £18.12
- Rating
- 3.5/5
- Reviews
- 3
- Age
- 8mo ago

MILK OF MAGNESIA Phillips Multicoloured Mint 200 ml
- Price
- £5.21
- Rating
- 4.7/5
- Reviews
- 2,008
- Age
- 17y ago

Milk of Magnesia Liquid Philips Traditional Mint Flavour for Indigestion 200ml
- Price
- £11.87
- Rating
- 4.5/5
- Reviews
- 15
- Age
- 17y ago
Newest
by launch date
LUXPAKS Tongue Scraper Bundled with Phllips Milk of Magnesia Sugar-Free
- Price
- £18.12
- Rating
- 3.5/5
- Reviews
- 3
- Age
- 8mo ago

Phillips Milk of Magnesia Original Liquid 12 fl oz 355ml Bayer Consumer
- Price
- £10.94
- Rating
- 4.4/5
- Reviews
- 60
- Age
- 10y ago

MILK OF MAGNESIA Phillips Multicoloured Mint 200 ml
- Price
- £5.21
- Rating
- 4.7/5
- Reviews
- 2,008
- Age
- 17y ago

Milk of Magnesia Liquid Philips Traditional Mint Flavour for Indigestion 200ml
- Price
- £11.87
- Rating
- 4.5/5
- Reviews
- 15
- Age
- 17y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.
Brands
4 rising
Sellers
12
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
100%
Top 20: 100%
Open market
0%
- MILK OF MAGNESIA49%
- Bayer40%
- Generic6%
- LuxPaks6%
Demand
Milk of Magnesia search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Feb, Mar, Nov, Dec · busiest ÷ quietest = 7.7×
Search terms
Top Milk of Magnesia search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- milk of magnesia53K/yr
- milk of magnesia liquid original25K/yr
- milk of magnesium5K/yr
- milk of magnesia liquid5K/yr
- milk magnesium liquid3K/yr
Reviews and returns
What reviews say buyers love and hate about Milk of Magnesia
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Missled and v v expensive
Newer bottles are twice as expensive as the older ones
it tastes absolutely awful
Worse thing I have ever tasted
Disgusting
Didn't work
Smallish bottle
with much weaker content
Love
helps my tummy
This stuff is superior to any carbonate based indigestion relief
Great to always have for upset stomach
Great product
A good product
good product
Large bottle really good price
which is great value for money
effectively relieve digestive discomfort
Arrived as stated as described
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Milk of Magnesia questions
Answered from the same tracked data.









