Skip to content

Milk of Magnesia

Fail

The top 5 products take 100% of clicks, so Milk of Magnesia is a Fail.

Flapen Score
40
40 / 100
Ranks 2,270 of 2,976 Grocery niches · −6 vs the category median of 46
Market size
£90K/yr91K searches / yr
90-day growth
+0.2%search demand this quarter
Competition
100%top-5 click share · 4 brands · 12 sellers

Flapen Score

Milk of Magnesia against its category

The dotted line is the Grocery average. Past it, Milk of Magnesia is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Milk of Magnesia market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Milk of Magnesia 91K times last year and spent an estimated £90K. All 4 brands take every click. Demand peaks in Jan–Feb–Mar–Nov–Dec. Flapen scores it 40 out of 100, a Fail.

01 · Demand

8.5% of searches ended in a purchase last week.

Shoppers searched for this 91K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 8.5% of those searches ended in a purchase. Searches in the last 90 days moved +0.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £90K a year.

Searches, last 12 months
91K
Growth, 90 days vs prior 90
+0.2%
Conversion, latest week
8.5%
Market size, estimated
£90Ka year
Peak month
January7.7× the quietest month
Top search term
milk of magnesia53K searches a year

02 · Price

A sale here is worth £11.53.

Listings sell for £11.53 on average, from £5.21 to £18.12. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 3,000 to 4,000 of them. At £11.53 that is £35K to £46K a year per listing.

Average price
£11.53under the $15 to $100 sweet spot
Price range
£5.21–£18.12
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
13K–15K
Units per listing a year
3,000–4,000
Revenue per listing a year
£35K–£46K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

25% of listings pay for placement with sponsored ads. 75% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #372 within Fresh & Chilled. It carries 522 reviews at 4.28 stars, so a new listing needs social proof before a better product.

Sponsored listings
25%
Prime listings
75%
Out of stock, average day
0.0%
Average rank
#372in Fresh & Chilled
Average rating
4.28 starsAmazon United Kingdom average 4.36 stars
Average reviews
522per listing
Listings tracked
4

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
40 months

Products

Top Milk of Magnesia products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

£0£13K£27K£40K£54K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 rising

Sellers

12

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • MILK OF MAGNESIA49%
  • Bayer40%
  • Generic6%
  • LuxPaks6%

Demand

Milk of Magnesia search demand

Weekly searches over the year, seasonality beneath. Pick a range.

23K18KSpike '24Holiday '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Mar, Nov, Dec · busiest ÷ quietest = 7.7×

Search terms

Top Milk of Magnesia search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • milk of magnesia53K/yr
  • milk of magnesia liquid original25K/yr
  • milk of magnesium5K/yr
  • milk of magnesia liquid5K/yr
  • milk magnesium liquid3K/yr

Reviews and returns

What reviews say buyers love and hate about Milk of Magnesia

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money25%−0.04

Missled and v v expensive

Newer bottles are twice as expensive as the older ones

Taste-Overall25%−0.06

it tastes absolutely awful

Worse thing I have ever tasted

Disgusting

Functionality-Overall17%−0.05

Didn't work

Size-Overall17%−0.01

Smallish bottle

Strength8%−0.02

with much weaker content

Love

Acid Regulator/Stomach Ache Relief32%+2.30

helps my tummy

This stuff is superior to any carbonate based indigestion relief

Great to always have for upset stomach

Quality-Overall29%+1.16

Great product

A good product

good product

Value For Money11%−0.04

Large bottle really good price

which is great value for money

Regulates Digestion7%+0.42

effectively relieve digestive discomfort

Advertised Vs Actual Product7%+0.42

Arrived as stated as described

FAQ

Common Milk of Magnesia questions

Answered from the same tracked data.