Milk of Magnesia
FailThe top 5 products take 100% of clicks, so Milk of Magnesia is a Fail.
- Flapen Score
- 40 / 100Ranks 2,270 of 2,976 Grocery niches · −6 vs the category median of 4640
- Market size
- £90K/yr91K searches / yr
- 90-day growth
- +0.2%search demand this quarter
- Competition
- 100%top-5 click share · 4 brands · 12 sellers
Flapen Score
Milk of Magnesia against its category
The dotted line is the Grocery average. Past it, Milk of Magnesia is stronger. Inside it, weaker.
Market
The Milk of Magnesia market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Milk of Magnesia 91K times last year and spent an estimated £90K. All 4 brands take every click. Demand peaks in Jan–Feb–Mar–Nov–Dec. Flapen scores it 40 out of 100, a Fail.
01 · Demand
An estimated 8.5% of those searches ended in a purchase.
Shoppers searched for this 91K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 8.5% of those searches ended in a purchase. Searches in the last 90 days moved +0.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £90K a year.
- Searches, last 12 months
- 91K
- Growth, 90 days vs prior 90
- +0.2%
- Conversion, latest week
- 8.5%
- Market size, estimated
- £90Ka year
- Peak month
- January7.7× the quietest month
- Top search term
- milk of magnesia53K searches a year
02 · Price
A sale here is worth £11.53.
Listings sell for £11.53 on average, from £5.21 to £18.12. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 3,000 to 4,000 of them. At £11.53 that is £35K to £46K a year per listing.
- Average price
- £11.53under the $15 to $100 sweet spot
- Price range
- £5.21–£18.12
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 13K–15K
- Units per listing a year
- 3,000–4,000
- Revenue per listing a year
- £35K–£46K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
25% of listings pay for placement with sponsored ads. 75% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #372 within Fresh & Chilled. It carries 522 reviews at 4.28 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 25%
- Prime listings
- 75%
- Out of stock, average day
- 0.0%
- Average rank
- #372in Fresh & Chilled
- Average rating
- 4.28 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 522per listing
- Listings tracked
- 4
04 · Newcomers
0 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 40 months
Products
Top Milk of Magnesia products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
MILK OF MAGNESIA Phillips Multicoloured Mint 200 ml
- Price
- £5.21
- Rating
- 4.7/5
- Reviews
- 2,008
- Age
- 17y ago

Phillips Milk of Magnesia Original Liquid 12 fl oz 355ml Bayer Consumer
- Price
- £10.94
- Rating
- 4.4/5
- Reviews
- 60
- Age
- 10y ago

Milk of Magnesia Liquid Philips Traditional Mint Flavour for Indigestion 200ml
- Price
- £11.87
- Rating
- 4.5/5
- Reviews
- 15
- Age
- 17y ago

LUXPAKS Tongue Scraper Bundled with Phllips Milk of Magnesia Sugar-Free
- Price
- £18.12
- Rating
- 3.5/5
- Reviews
- 3
- Age
- 8mo ago
Trending
estimated 90-day click momentum
Phillips Milk of Magnesia Original Liquid 12 fl oz 355ml Bayer Consumer
- Price
- £10.94
- Rating
- 4.4/5
- Reviews
- 60
- Age
- 10y ago

LUXPAKS Tongue Scraper Bundled with Phllips Milk of Magnesia Sugar-Free
- Price
- £18.12
- Rating
- 3.5/5
- Reviews
- 3
- Age
- 8mo ago

MILK OF MAGNESIA Phillips Multicoloured Mint 200 ml
- Price
- £5.21
- Rating
- 4.7/5
- Reviews
- 2,008
- Age
- 17y ago

Milk of Magnesia Liquid Philips Traditional Mint Flavour for Indigestion 200ml
- Price
- £11.87
- Rating
- 4.5/5
- Reviews
- 15
- Age
- 17y ago
Newest
by launch date
LUXPAKS Tongue Scraper Bundled with Phllips Milk of Magnesia Sugar-Free
- Price
- £18.12
- Rating
- 3.5/5
- Reviews
- 3
- Age
- 8mo ago

Phillips Milk of Magnesia Original Liquid 12 fl oz 355ml Bayer Consumer
- Price
- £10.94
- Rating
- 4.4/5
- Reviews
- 60
- Age
- 10y ago

MILK OF MAGNESIA Phillips Multicoloured Mint 200 ml
- Price
- £5.21
- Rating
- 4.7/5
- Reviews
- 2,008
- Age
- 17y ago

Milk of Magnesia Liquid Philips Traditional Mint Flavour for Indigestion 200ml
- Price
- £11.87
- Rating
- 4.5/5
- Reviews
- 15
- Age
- 17y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 100% of clicks. A locked shelf that new listings rarely crack.
Brands
4 rising
Sellers
12
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
100%
Top 20: 100%
Open market
0%
- MILK OF MAGNESIA49%
- Bayer40%
- Generic6%
- LuxPaks6%
Demand
Milk of Magnesia search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Feb, Mar, Nov, Dec · busiest ÷ quietest = 7.7×
Search terms
Top Milk of Magnesia search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- milk of magnesia53K/yr
- milk of magnesia liquid original25K/yr
- milk of magnesium5K/yr
- milk of magnesia liquid5K/yr
- milk magnesium liquid3K/yr
Reviews and returns
What reviews say buyers love and hate about Milk of Magnesia
We read the reviews and the return reasons for every product selling here.
“Missled and v v expensive”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
13 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Milk of Magnesia questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









