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Milk of Magnesia

Fail

The top 5 products take 100% of clicks, so Milk of Magnesia is a Fail.

Flapen Score
40
40 / 100
Ranks 2,270 of 2,976 Grocery niches · −6 vs the category median of 46
Market size
£90K/yr91K searches / yr
90-day growth
+0.2%search demand this quarter
Competition
100%top-5 click share · 4 brands · 12 sellers

Flapen Score

Milk of Magnesia against its category

The dotted line is the Grocery average. Past it, Milk of Magnesia is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Milk of Magnesia market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Milk of Magnesia 91K times last year and spent an estimated £90K. All 4 brands take every click. Demand peaks in Jan–Feb–Mar–Nov–Dec. Flapen scores it 40 out of 100, a Fail.

01 · Demand

An estimated 8.5% of those searches ended in a purchase.

Shoppers searched for this 91K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 8.5% of those searches ended in a purchase. Searches in the last 90 days moved +0.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £90K a year.

Searches, last 12 months
91K
Growth, 90 days vs prior 90
+0.2%
Conversion, latest week
8.5%
Market size, estimated
£90Ka year
Peak month
January7.7× the quietest month
Top search term
milk of magnesia53K searches a year

02 · Price

A sale here is worth £11.53.

Listings sell for £11.53 on average, from £5.21 to £18.12. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 3,000 to 4,000 of them. At £11.53 that is £35K to £46K a year per listing.

Average price
£11.53under the $15 to $100 sweet spot
Price range
£5.21–£18.12
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
13K–15K
Units per listing a year
3,000–4,000
Revenue per listing a year
£35K–£46K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

25% of listings pay for placement with sponsored ads. 75% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #372 within Fresh & Chilled. It carries 522 reviews at 4.28 stars, so a new listing needs social proof before a better product.

Sponsored listings
25%
Prime listings
75%
Out of stock, average day
0.0%
Average rank
#372in Fresh & Chilled
Average rating
4.28 starsAmazon United Kingdom average 4.36 stars
Average reviews
522per listing
Listings tracked
4

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
40 months

Products

Top Milk of Magnesia products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 100% of clicks. A locked shelf that new listings rarely crack.

£0£13K£27K£40K£54K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 rising

Sellers

12

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

100%

Top 20: 100%

Open market

0%

  • MILK OF MAGNESIA49%
  • Bayer40%
  • Generic6%
  • LuxPaks6%

Demand

Milk of Magnesia search demand

Weekly searches over the year, seasonality beneath. Pick a range.

23K18KSpike '24Holiday '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Mar, Nov, Dec · busiest ÷ quietest = 7.7×

Search terms

Top Milk of Magnesia search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • milk of magnesia53K/yr
  • milk of magnesia liquid original25K/yr
  • milk of magnesium5K/yr
  • milk of magnesia liquid5K/yr
  • milk magnesium liquid3K/yr

Reviews and returns

What reviews say buyers love and hate about Milk of Magnesia

We read the reviews and the return reasons for every product selling here.

32%of positive reviews mention “Acid Regulator/Stomach Ache Relief”
25%of negative reviews mention “Value For Money”
<0.1%of orders come back, a rate Amazon rounds to zero
“Missled and v v expensive”
A buyer, on “Value For Money”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

13 topics

NegativePositive

FAQ

Common Milk of Magnesia questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data