Milk Cartons
FailPrices span $5.27–$13.31, mostly outside the sweet spot, so Milk Cartons is a Fail.
- Flapen Score
- 47 / 100Top 44% of 2,976 Grocery niches · +1 vs the category median of 4647
- Market size
- £558K/yr467K searches / yr
- 90-day growth
- +4.2%search demand this quarter
- Competition
- 56%top-5 click share · 7 brands · 28 sellers
Flapen Score
Milk Cartons against its category
The dotted line is the Grocery average. Past it, Milk Cartons is stronger. Inside it, weaker.
Market
The Milk Cartons market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Milk Cartons 467K times last year and spent an estimated £558K. The top 5 brands take 95% of clicks. Flapen scores it 47 out of 100, a Fail.
01 · Demand
15.8% of searches ended in a purchase last week.
Shoppers searched for this 467K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 15.8% of those searches ended in a purchase. Searches in the last 90 days moved +4.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £558K a year.
- Searches, last 12 months
- 467K
- Growth, 90 days vs prior 90
- +4.2%
- Conversion, latest week
- 15.8%
- Market size, estimated
- £558Ka year
- Peak month
- May1.7× the quietest month
- Top search term
- milk sachets173K searches a year
02 · Price
A sale here is worth £7.55.
Listings sell for £7.55 on average, from £5.27 to £13.31. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 3,000 to 4,000 of them. At £7.55 that is £23K to £30K a year per listing.
- Average price
- £7.55under the $15 to $100 sweet spot
- Price range
- £5.27–£13.31
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 60K–80K
- Units per listing a year
- 3,000–4,000
- Revenue per listing a year
- £23K–£30K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
74% of listings pay for placement with sponsored ads. 65% ship with Prime. On an average day, 1.1% of listings are out of stock. The average listing ranks #26 within Fresh & Chilled. It carries 3,034 reviews at 4.60 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 74%
- Prime listings
- 65%
- Out of stock, average day
- 1.1%
- Average rank
- #26in Fresh & Chilled
- Average rating
- 4.60 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 3,034per listing
- Listings tracked
- 23
04 · Newcomers
Amazon counts 1 of last year's 5 launches as successful.
5 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 53 months on average, so the names here are settling in.
- Launched, last 12 months
- 5
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 53 months
Products
Top Milk Cartons products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Lakeland Dairies UHT Semi Skimmed Milk Sticks - 10ml (120)
- Price
- £6.70
- Rating
- 4.5/5
- Reviews
- 16,068
- Age
- 7y ago

30 x Lakeland Dairies Milk In A Stick - UHT Semi Skimmed Milk Sachets - 10ml Each. Ideal for Travel Camping Work Hotels Airplanes and Letterbox Friendly Packaging By Espresso Yourself
- Price
- £5.38
- Rating
- 4.7/5
- Reviews
- 491
- Age
- 1y ago

Lakeland Semi Skimmed Milk Jiggers Portion Pots (120)
- Price
- £6.38
- Rating
- 4.5/5
- Reviews
- 16,068
- Age
- 15y ago

LAKELAND Semi-Skimmed Milk Pots (Pack of 120)
- Price
- £6.21
- Rating
- 4.5/5
- Reviews
- 16,068
- Age
- 19y ago

Lakeland Dairies UHT Semi Skimmed Milk Sticks - 10ml (50)
- Price
- £5.27
- Rating
- 4.5/5
- Reviews
- 16,068
- Age
- 7y ago
Trending
90-day click momentum
Lakeland UHT Semi-Skimmed Milk Sticks 10ml (Pack of 240) Long-Life Portion Milk Sachets for Tea & Coffee | No Refrigeration Needed | Ideal for Office Travel & Catering
- Price
- £9.34
- Rating
- 5.0/5
- Reviews
- 4
- Age
- 4mo ago

50 x Lakeland Dairies Milk In A Stick UHT Semi Skimmed Milk Sachets 10ml Individually Wrapped Portions Travel Camping Work Hotels Letterbox Friendly Packaging by Espresso Yourself
- Price
- £7.02
- Rating
- 4.2/5
- Reviews
- 7
- Age
- 5mo ago

Lakeland Semi-Skimmed Milk Pods 12ml (Pack of 120) UHT Long-Life Milk Portions | Coffee Machine Compatible Pods | No Refrigeration Required | Ideal for Office Catering & Home
- Price
- £7.97
- Rating
- 4.5/5
- Reviews
- 19
- Age
- 4mo ago

55x Semi-skimmed UHT Milk 12ml Individually Wrapped Mini Portions Pots Jiggers Lakeland
- Price
- £6.84
- Rating
- 4.7/5
- Reviews
- 131
- Age
- 2y ago

Lakeland Dairies UHT Semi-Skimmed Milk in a Stick Sachets 100 x 10ml
- Price
- £6.91
- Rating
- 4.8/5
- Reviews
- 15
- Age
- 8mo ago
Newest
by launch date
Lakeland Semi-Skimmed Milk Pods 12ml (Pack of 120) UHT Long-Life Milk Portions | Coffee Machine Compatible Pods | No Refrigeration Required | Ideal for Office Catering & Home
- Price
- £7.97
- Rating
- 4.5/5
- Reviews
- 19
- Age
- 4mo ago

Lakeland UHT Semi-Skimmed Milk Sticks 10ml (Pack of 240) Long-Life Portion Milk Sachets for Tea & Coffee | No Refrigeration Needed | Ideal for Office Travel & Catering
- Price
- £9.34
- Rating
- 5.0/5
- Reviews
- 4
- Age
- 4mo ago

50 x Lakeland Dairies Milk In A Stick UHT Semi Skimmed Milk Sachets 10ml Individually Wrapped Portions Travel Camping Work Hotels Letterbox Friendly Packaging by Espresso Yourself
- Price
- £7.02
- Rating
- 4.2/5
- Reviews
- 7
- Age
- 5mo ago

Lakeland Dairies UHT Semi-Skimmed Milk in a Stick Sachets 100 x 10ml
- Price
- £6.91
- Rating
- 4.8/5
- Reviews
- 15
- Age
- 8mo ago

Lakeland Dairies UHT Semi-Skimmed Milk in a Stick Sachets 50 x 10ml
- Price
- £5.87
- Rating
- 4.6/5
- Reviews
- 50
- Age
- 8mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 56% of clicks. Leaders hold, but buyers still shop past them.
Brands
7 falling
Sellers
28
Top-5 brand share
95%
Top 20: 100%
Top-5 click share
56%
Top 20: 97%
Open market
2%
- Lakeland Dairies52%
- Espresso Yourself21%
- Generic8%
- lakeland7%
- AB.GROCERIES6%
- WOODZYCO3%
- Open — no brand owns it (1 brand, 2%)
Demand
Milk Cartons search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.7×
Search terms
Top Milk Cartons search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- milk sachets173K/yr
- uht milk sachets44K/yr
- milk pods36K/yr
- uht milk pots27K/yr
- long life milk sachets23K/yr
- milk pots20K/yr
- milk sachets semi skimmed longlife17K/yr
- lakeland milk17K/yr
- milk portions12K/yr
- milk cartons14K/yr
Reviews and returns
What reviews say buyers love and hate about Milk Cartons
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
which is extraordinarily expensive
expensive
Extremely expensive per litre
ending up wasting it because I don't use it often enough
wasting most of it
Absolute rubbish and waste of money
Rubbish avoid
v poor
youre paying for convenience more than quality or quantity
hard to open
as once opened the time for use is limited
Not very big
These packets are small
Have to use 2 sachets so would like a bigger size
Love
Easy to use
Easy storage
Easy to open
Great quality and easy to store
Excellent product
And the milk is good quality, too
As described
Exactly as advertised
As advertised
Excellent value for money
Good value for money
Good price
creamy taste
Great for tea
Good taste
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Milk Cartons questions
Answered from the same tracked data.









