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Milk Cartons

Fail

Prices span $5.27–$13.31, mostly outside the sweet spot, so Milk Cartons is a Fail.

Flapen Score
47
47 / 100
Top 44% of 2,976 Grocery niches · +1 vs the category median of 46
Market size
£558K/yr467K searches / yr
90-day growth
+4.2%search demand this quarter
Competition
56%top-5 click share · 7 brands · 28 sellers

Flapen Score

Milk Cartons against its category

The dotted line is the Grocery average. Past it, Milk Cartons is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Milk Cartons market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Milk Cartons 467K times last year and spent an estimated £558K. The top 5 brands take 95% of clicks. Flapen scores it 47 out of 100, a Fail.

01 · Demand

15.8% of searches ended in a purchase last week.

Shoppers searched for this 467K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 15.8% of those searches ended in a purchase. Searches in the last 90 days moved +4.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £558K a year.

Searches, last 12 months
467K
Growth, 90 days vs prior 90
+4.2%
Conversion, latest week
15.8%
Market size, estimated
£558Ka year
Peak month
May1.7× the quietest month
Top search term
milk sachets173K searches a year

02 · Price

A sale here is worth £7.55.

Listings sell for £7.55 on average, from £5.27 to £13.31. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 3,000 to 4,000 of them. At £7.55 that is £23K to £30K a year per listing.

Average price
£7.55under the $15 to $100 sweet spot
Price range
£5.27–£13.31
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
60K–80K
Units per listing a year
3,000–4,000
Revenue per listing a year
£23K–£30K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

74% of listings pay for placement with sponsored ads. 65% ship with Prime. On an average day, 1.1% of listings are out of stock. The average listing ranks #26 within Fresh & Chilled. It carries 3,034 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings
74%
Prime listings
65%
Out of stock, average day
1.1%
Average rank
#26in Fresh & Chilled
Average rating
4.60 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,034per listing
Listings tracked
23

04 · Newcomers

Amazon counts 1 of last year's 5 launches as successful.

5 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 53 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
1Amazon's first-year sales bar
Average brand age
53 months

Products

Top Milk Cartons products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 56% of clicks. Leaders hold, but buyers still shop past them.

£0£22K£45K£67K£89K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 falling

Sellers

28

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

56%

Top 20: 97%

Open market

2%

  • Lakeland Dairies52%
  • Espresso Yourself21%
  • Generic8%
  • lakeland7%
  • AB.GROCERIES6%
  • WOODZYCO3%
  • Open — no brand owns it (1 brand, 2%)

Demand

Milk Cartons search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.7×

Search terms

Top Milk Cartons search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • milk sachets173K/yr
  • uht milk sachets44K/yr
  • milk pods36K/yr
  • uht milk pots27K/yr
  • long life milk sachets23K/yr
  • milk pots20K/yr
  • milk sachets semi skimmed longlife17K/yr
  • lakeland milk17K/yr
  • milk portions12K/yr
  • milk cartons14K/yr

Reviews and returns

What reviews say buyers love and hate about Milk Cartons

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money17%+0.58

which is extraordinarily expensive

expensive

Extremely expensive per litre

Natural Resource Wastage11%−0.04

ending up wasting it because I don't use it often enough

wasting most of it

Absolute rubbish and waste of money

Quality-Overall10%−0.15

Rubbish avoid

v poor

youre paying for convenience more than quality or quantity

Ease Of Use9%−0.03

hard to open

as once opened the time for use is limited

Size-Overall7%−0.01

Not very big

These packets are small

Have to use 2 sachets so would like a bigger size

Love

Ease Of Use20%−0.03

Easy to use

Easy storage

Easy to open

Quality-Overall17%−0.15

Great quality and easy to store

Excellent product

And the milk is good quality, too

Advertised Vs Actual Product15%+1.88

As described

Exactly as advertised

As advertised

Value For Money13%+0.58

Excellent value for money

Good value for money

Good price

Taste-Overall11%+0.18

creamy taste

Great for tea

Good taste

FAQ

Common Milk Cartons questions

Answered from the same tracked data.