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Milk Cartons

Fail

Prices span $5.27–$13.31, mostly outside the sweet spot, so Milk Cartons is a Fail.

Flapen Score
47
47 / 100
Top 44% of 2,976 Grocery niches · +1 vs the category median of 46
Market size
£558K/yr467K searches / yr
90-day growth
+4.2%search demand this quarter
Competition
56%top-5 click share · 7 brands · 28 sellers

Flapen Score

Milk Cartons against its category

The dotted line is the Grocery average. Past it, Milk Cartons is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Milk Cartons market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Milk Cartons 467K times last year and spent an estimated £558K. The top 5 brands take 95% of clicks. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 15.8% of those searches ended in a purchase.

Shoppers searched for this 467K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 15.8% of those searches ended in a purchase. Searches in the last 90 days moved +4.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £558K a year.

Searches, last 12 months
467K
Growth, 90 days vs prior 90
+4.2%
Conversion, latest week
15.8%
Market size, estimated
£558Ka year
Peak month
May1.7× the quietest month
Top search term
milk sachets173K searches a year

02 · Price

A sale here is worth £7.55.

Listings sell for £7.55 on average, from £5.27 to £13.31. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 3,000 to 4,000 of them. At £7.55 that is £23K to £30K a year per listing.

Average price
£7.55under the $15 to $100 sweet spot
Price range
£5.27–£13.31
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
60K–80K
Units per listing a year
3,000–4,000
Revenue per listing a year
£23K–£30K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

74% of listings pay for placement with sponsored ads. 65% ship with Prime. On an average day, 1.1% of listings are out of stock. The average listing ranks #26 within Fresh & Chilled. It carries 3,034 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings
74%
Prime listings
65%
Out of stock, average day
1.1%
Average rank
#26in Fresh & Chilled
Average rating
4.60 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,034per listing
Listings tracked
23

04 · Newcomers

1 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 53 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
1Amazon's first-year sales bar
Average brand age
53 months

Products

Top Milk Cartons products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 56% of clicks. Leaders hold, but buyers still shop past them.

£0£22K£45K£67K£89K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 falling

Sellers

28

Est. top-5 brand share

95%

Top 20: 100%

Est. top-5 click share

56%

Top 20: 97%

Open market

2%

  • Lakeland Dairies52%
  • Espresso Yourself21%
  • Generic8%
  • lakeland7%
  • AB.GROCERIES6%
  • WOODZYCO3%
  • Open — no brand owns it (1 brand, 2%)

Demand

Milk Cartons search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.7×

Search terms

Top Milk Cartons search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • milk sachets173K/yr
  • uht milk sachets44K/yr
  • milk pods36K/yr
  • uht milk pots27K/yr
  • long life milk sachets23K/yr
  • milk pots20K/yr
  • milk sachets semi skimmed longlife17K/yr
  • lakeland milk17K/yr
  • milk portions12K/yr
  • milk cartons14K/yr

Reviews and returns

What reviews say buyers love and hate about Milk Cartons

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Ease Of Use”
17%of negative reviews mention “Value For Money”
<0.1%of orders come back, a rate Amazon rounds to zero
“which is extraordinarily expensive”
A buyer, on “Value For Money”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Milk Cartons questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data