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Milk Bottles

Maybe

Returns run at only 0.5% of orders. But shoppers spend only $53K a year here, so Milk Bottles is a Maybe.

Flapen Score
52
52 / 100
Top 23% of 2,976 Grocery niches · +6 vs the category median of 46
Market size
£53K/yr184K searches / yr
90-day growth
-16.0%search demand this quarter
Competition
34%top-5 click share · 42 brands · 96 sellers

Flapen Score

Milk Bottles against its category

The dotted line is the Grocery average. Past it, Milk Bottles is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Milk Bottles market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Milk Bottles 184K times last year and spent an estimated £53K. The top 5 brands take 40% of clicks. Demand peaks in Jan–Feb. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

3.2% of searches ended in a purchase last week.

Shoppers searched for this 184K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.2% of those searches ended in a purchase. Searches in the last 90 days moved -16.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £53K a year.

Searches, last 12 months
184K
Growth, 90 days vs prior 90
-16.0%
Conversion, latest week
3.2%
Market size, estimated
£53Ka year
Peak month
January1.6× the quietest month
Top search term
milk bottles59K searches a year

02 · Price

A sale here is worth £9.00.

Listings sell for £9.00 on average, from £0.84 to £18.05. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 0 to 100 of them. At £9.00 that is £0 to £900 a year per listing.

Average price
£9.00under the $15 to $100 sweet spot
Price range
£0.84–£18.05
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
0–100
Revenue per listing a year
£0–£900
Returns
0.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

79% of listings pay for placement with sponsored ads. 82% ship with Prime. On an average day, 13.0% of listings are out of stock. The average listing ranks #700 within Confectionery. It carries 613 reviews at 4.38 stars, so a new listing needs social proof before a better product.

Sponsored listings
79%
Prime listings
82%
Out of stock, average day
13.0%
Average rank
#700in Confectionery
Average rating
4.38 starsAmazon United Kingdom average 4.36 stars
Average reviews
613per listing
Listings tracked
56

04 · Newcomers

Amazon counts 0 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
4
Successful launches
0Amazon's first-year sales bar
Average brand age
33 months

Products

Top Milk Bottles products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 34% of clicks. An open shelf where new products get seen.

£0£2K£3K£5K£6K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

42 rising

Sellers

96

Top-5 brand share

40%

Top 20: 82%

Top-5 click share

34%

Top 20: 69%

Open market

54%

  • Absovetu10%
  • Danmu Art10%
  • Kilner8%
  • Wares of Knutsford6%
  • saerryor6%
  • HEFTMAN6%

Demand

Milk Bottles search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb · busiest ÷ quietest = 1.6×

Search terms

Top Milk Bottles search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • milk bottles59K/yr
  • milk bottle43K/yr
  • glass milk bottle21K/yr
  • glass milk bottles with lids21K/yr
  • milk container13K/yr
  • glass milk bottles7K/yr
  • milk container for fridge8K/yr
  • reusable milk bottle5K/yr
  • milk glass bottles3K/yr
  • milk jar4K/yr

Reviews and returns

What reviews say buyers love and hate about Milk Bottles

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Leak-Proof27%

It leaks

Leaking lids

Leaking

Size-Overall7%+1.29

Small bottles

A bit loose

A little bigger than expected

Rusts/Corrodes6%−0.04

Lids go rusty

The lids rusted after 6 months

Lids have rusted

Taste-Overall6%−0.02

They dont taste anything like milk bottles

These taste absolutely disgusting

They taste like milk bottles

Quality-Overall5%+0.77

Poor Quality Product

Really not the level of quality i expect from Kilner at all

Im really disappointed with the quality

Love

Quality-Overall21%+0.77

Brilliant quality containers

Beautiful quality

Good Quality Bottles

Size-Overall15%+1.29

Convenient size

Fits beautifully

fit like a glove

Value For Money10%+0.81

Good value for Money

Competitive price

Great value

Leak-Proof8%

Doesn't leak

no leak

It is leak proof

Ease Of Cleaning7%+0.56

easier to clean

The lid is easy to screw in and clean

Glass bottle is easy to wash out

Return

0.5% Return rate 75% Fixable by listing

Size-Overall62%▆▇███▇

Small bottles

A bit loose

A little bigger than expected

Leak-Proof9%█▇█▅▂▇

It leaks

Leaking lids

Leaking

Defective Material/Parts3%▃▅▆▁█▆
Quality-Overall3%▄▁▂█▃▃

Poor Quality Product

Really not the level of quality i expect from Kilner at all

Im really disappointed with the quality

Durability2%█▃▁▂▂▁

Broke incredibly quick

Both bottles have cracked after only one use

which is why it is cracking

FAQ

Common Milk Bottles questions

Answered from the same tracked data.