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Milk Bottle Sweets

Fail

Demand is soft, at -13.4% this quarter, so Milk Bottle Sweets is a Fail.

Flapen Score
47
47 / 100
Top 44% of 2,976 Grocery niches · +1 vs the category median of 46
Market size
£82K/yr103K searches / yr
90-day growth
-13.4%search demand this quarter
Competition
65%top-5 click share · 9 brands · 28 sellers

Flapen Score

Milk Bottle Sweets against its category

The dotted line is the Grocery average. Past it, Milk Bottle Sweets is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Milk Bottle Sweets market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Milk Bottle Sweets 103K times last year and spent an estimated £82K. The top 5 brands take 81% of clicks. Demand peaks in Dec. Flapen scores it 47 out of 100, a Fail.

01 · Demand

7.3% of searches ended in a purchase last week.

Shoppers searched for this 103K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 7.3% of those searches ended in a purchase. Searches in the last 90 days moved -13.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £82K a year.

Searches, last 12 months
103K
Growth, 90 days vs prior 90
-13.4%
Conversion, latest week
7.3%
Market size, estimated
£82Ka year
Peak month
December2.6× the quietest month
Top search term
milk bottle sweets70K searches a year

02 · Price

A sale here is worth £10.91.

Listings sell for £10.91 on average, from £6.09 to £19.58. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At £10.91 that is £3K to £5K a year per listing.

Average price
£10.91under the $15 to $100 sweet spot
Price range
£6.09–£19.58
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
£3K–£5K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

47% of listings pay for placement with sponsored ads. 73% ship with Prime. On an average day, 8.1% of listings are out of stock. The average listing ranks #98 within Confectionery. It carries 519 reviews at 4.29 stars, so a new listing needs social proof before a better product.

Sponsored listings
47%
Prime listings
73%
Out of stock, average day
8.1%
Average rank
#98in Confectionery
Average rating
4.29 starsAmazon United Kingdom average 4.36 stars
Average reviews
519per listing
Listings tracked
15

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
51 months

Products

Top Milk Bottle Sweets products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 65% of clicks. Leaders hold, but buyers still shop past them.

£0£8K£16K£25K£33K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 falling

Sellers

28

Top-5 brand share

81%

Top 20: 100%

Top-5 click share

65%

Top 20: 100%

Open market

13%

  • Swizzels30%
  • Berrymans18%
  • A-Z Sweetshop14%
  • Barratt13%
  • Generic6%
  • Krazy Kandi6%
  • Open — no brand owns it (3 brands, 13%)

Demand

Milk Bottle Sweets search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '24Holiday '24Spike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 2.6×

Search terms

Top Milk Bottle Sweets search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • milk bottle sweets70K/yr
  • milk bottles sweets20K/yr
  • barratts milk bottles9K/yr
  • dusted milk bottle sweets5K/yr

Reviews and returns

What reviews say buyers love and hate about Milk Bottle Sweets

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall54%−0.19

They dont taste anything like milk bottles

Tasteless

They taste like milk bottles

Quality-Overall14%−0.08

Not as nice as milk bottles

totally Rip off

Value For Money7%+0.22

Poor value

Texture/Consistency-Overall7%−0.06

textures not it though

not the same taste or consistency

Size-Overall4%+0.14

Only problem buying a big box

Love

Taste-Overall34%−0.19

Excellent lovely jubly

Excellent taste

taste just like I remember

Sweetness24%+3.45

Fantastic tasting sweets

Fantastic sweets

Milk bottle sweet

Quality-Overall14%−0.08

Good quality

Great item

product absolutely fine

Value For Money12%+0.22

Great value for money

Excellent value for money

Good price

Advertised Vs Actual Product6%+0.42

As advertised

Just what i expected

as described

FAQ

Common Milk Bottle Sweets questions

Answered from the same tracked data.