Milk 1 Pint
FailThe top 5 brands take 97% of clicks, so Milk 1 Pint is a Fail.
- Flapen Score
- 44 / 100Ranks 1,743 of 2,976 Grocery niches · −2 vs the category median of 4644
- Market size
- £547K/yr374K searches / yr
- 90-day growth
- -6.9%search demand this quarter
- Competition
- 73%top-5 click share · 7 brands · 31 sellers
Flapen Score
Milk 1 Pint against its category
The dotted line is the Grocery average. Past it, Milk 1 Pint is stronger. Inside it, weaker.
Market
The Milk 1 Pint market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Milk 1 Pint 374K times last year and spent an estimated £547K. The top 5 brands take 97% of clicks. Flapen scores it 44 out of 100, a Fail.
01 · Demand
17.1% of searches ended in a purchase last week.
Shoppers searched for this 374K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 17.1% of those searches ended in a purchase. Searches in the last 90 days moved -6.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £547K a year.
- Searches, last 12 months
- 374K
- Growth, 90 days vs prior 90
- -6.9%
- Conversion, latest week
- 17.1%
- Market size, estimated
- £547Ka year
- Peak month
- January1.4× the quietest month
- Top search term
- long life milk157K searches a year
02 · Price
A sale here is worth £8.55.
Listings sell for £8.55 on average, from £1.37 to £24.92. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 5,000 to 6,000 of them. At £8.55 that is £43K to £51K a year per listing.
- Average price
- £8.55under the $15 to $100 sweet spot
- Price range
- £1.37–£24.92
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 100K–125K
- Units per listing a year
- 5,000–6,000
- Revenue per listing a year
- £43K–£51K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
59% of listings pay for placement with sponsored ads. 65% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #29 within Fresh & Chilled. It carries 3,350 reviews at 4.59 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 59%
- Prime listings
- 65%
- Out of stock, average day
- 0.0%
- Average rank
- #29in Fresh & Chilled
- Average rating
- 4.59 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 3,350per listing
- Listings tracked
- 17
04 · Newcomers
Amazon counts 3 of last year's 3 launches as successful.
3 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 71 months on average, so the names here are established.
- Launched, last 12 months
- 3
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 71 months
Products
Top Milk 1 Pint products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
by Amazon Semi Skimmed Milk 6x1L
- Price
- £6.40
- Rating
- 4.6/5
- Reviews
- 1,722
- Age
- 1y ago

Morrisons Semi Skimmed Milk 6 Liters Packaging May Vary
- Price
- £6.07
- Rating
- 4.8/5
- Reviews
- 1,574
- Age
- 15y ago

Morrisons Long Life British Whole Milk 1L (Pack of 1)
- Price
- £1.37
- Rating
- 4.7/5
- Reviews
- 1,499
- Age
- 10y ago

by Amazon Whole Milk 6x1L
- Price
- £6.33
- Rating
- 4.6/5
- Reviews
- 837
- Age
- 5mo ago

Lakeland Dairies Long Life Semi Skimmed Milk 1ltr - 12 Pack
- Price
- £19.13
- Rating
- 4.4/5
- Reviews
- 158
- Age
- 1y ago
Trending
90-day click momentum
Lakeland Semi-Skimmed Milk Pods 12ml (Pack of 120) UHT Long-Life Milk Portions | Coffee Machine Compatible Pods | No Refrigeration Required | Ideal for Office Catering & Home
- Price
- £7.97
- Rating
- 4.5/5
- Reviews
- 19
- Age
- 4mo ago

by Amazon Skimmed Milk 6x1L
- Price
- £6.22
- Rating
- 4.4/5
- Reviews
- 544
- Age
- 5mo ago

by Amazon Whole Milk 6x1L
- Price
- £6.33
- Rating
- 4.6/5
- Reviews
- 837
- Age
- 5mo ago

Morrisons British UHT Whole Milk 6 x 1 Litre x 1
- Price
- £6.49
- Rating
- 4.6/5
- Reviews
- 32
- Age
- 5y ago

30 x Lakeland Dairies Milk In A Stick - UHT Semi Skimmed Milk Sachets - 10ml Each. Ideal for Travel Camping Work Hotels Airplanes and Letterbox Friendly Packaging By Espresso Yourself
- Price
- £5.38
- Rating
- 4.7/5
- Reviews
- 491
- Age
- 1y ago
Newest
by launch date
Lakeland Semi-Skimmed Milk Pods 12ml (Pack of 120) UHT Long-Life Milk Portions | Coffee Machine Compatible Pods | No Refrigeration Required | Ideal for Office Catering & Home
- Price
- £7.97
- Rating
- 4.5/5
- Reviews
- 19
- Age
- 4mo ago

by Amazon Whole Milk 6x1L
- Price
- £6.33
- Rating
- 4.6/5
- Reviews
- 837
- Age
- 5mo ago

by Amazon Skimmed Milk 6x1L
- Price
- £6.22
- Rating
- 4.4/5
- Reviews
- 544
- Age
- 5mo ago

Lakeland UHT Semi Milk Sticks 10ml (Pack of 120) | Convenient Long-Life Milk Portions for Hot Beverages | Suitable for Various Settings
- Price
- £7.00
- Rating
- 4.6/5
- Reviews
- 252
- Age
- 1y ago

Lakeland Long-life Semi Skimmed UHT Milk 1L (Pack of 12)
- Price
- £20.89
- Rating
- 4.6/5
- Reviews
- 59
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 73% of clicks. A locked shelf that new listings rarely crack.
Brands
7 falling
Sellers
31
Top-5 brand share
97%
Top 20: 100%
Top-5 click share
73%
Top 20: 100%
Open market
1%
- by Amazon40%
- Morrisons37%
- Lakeland Dairies15%
- Saras Flavours of Asia3%
- Espresso Yourself2%
- Lakeland2%
- Open — no brand owns it (1 brand, 1%)
Demand
Milk 1 Pint search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4×
Search terms
Top Milk 1 Pint search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- long life milk157K/yr
- uht milk107K/yr
- milk long life13K/yr
- long life milk semi skimmed13K/yr
- longlife milk14K/yr
- longlife milk semi skimmed12K/yr
- semi skimmed milk long life11K/yr
- uht semi skimmed milk10K/yr
- milk uht7K/yr
- uht6K/yr
Reviews and returns
What reviews say buyers love and hate about Milk 1 Pint
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Weird taste
Odd taste
Tastes plastic
half the quality
Quality control on the milk containers is poor
awsome and cheap
Poor value for money
Twice the price
Waste of money personally
as once opened the time for use is limited
tricky to open
ending up wasting it because I don't use it often enough
Absolute rubbish and waste of money
Love
and we love the creamy taste
Excellent taste
Great for tea
Good price
Excellent value
Good value for money
In fact, I've ordered it many times because the quality has always been consistent and dependable
Excellent product
Good quality milk at a fair price
Ease of use
easy to carry
Easy to open
As described
Exactly as advertised
As advertised
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Milk 1 Pint questions
Answered from the same tracked data.









