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Milk 1 Pint

Fail

The top 5 brands take 97% of clicks, so Milk 1 Pint is a Fail.

Flapen Score
44
44 / 100
Ranks 1,743 of 2,976 Grocery niches · −2 vs the category median of 46
Market size
£547K/yr374K searches / yr
90-day growth
-6.9%search demand this quarter
Competition
73%top-5 click share · 7 brands · 31 sellers

Flapen Score

Milk 1 Pint against its category

The dotted line is the Grocery average. Past it, Milk 1 Pint is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Milk 1 Pint market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Milk 1 Pint 374K times last year and spent an estimated £547K. The top 5 brands take 97% of clicks. Flapen scores it 44 out of 100, a Fail.

01 · Demand

17.1% of searches ended in a purchase last week.

Shoppers searched for this 374K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 17.1% of those searches ended in a purchase. Searches in the last 90 days moved -6.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £547K a year.

Searches, last 12 months
374K
Growth, 90 days vs prior 90
-6.9%
Conversion, latest week
17.1%
Market size, estimated
£547Ka year
Peak month
January1.4× the quietest month
Top search term
long life milk157K searches a year

02 · Price

A sale here is worth £8.55.

Listings sell for £8.55 on average, from £1.37 to £24.92. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 5,000 to 6,000 of them. At £8.55 that is £43K to £51K a year per listing.

Average price
£8.55under the $15 to $100 sweet spot
Price range
£1.37–£24.92
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
100K–125K
Units per listing a year
5,000–6,000
Revenue per listing a year
£43K–£51K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

59% of listings pay for placement with sponsored ads. 65% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #29 within Fresh & Chilled. It carries 3,350 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings
59%
Prime listings
65%
Out of stock, average day
0.0%
Average rank
#29in Fresh & Chilled
Average rating
4.59 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,350per listing
Listings tracked
17

04 · Newcomers

Amazon counts 3 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 71 months on average, so the names here are established.

Launched, last 12 months
3
Successful launches
3Amazon's first-year sales bar
Average brand age
71 months

Products

Top Milk 1 Pint products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 73% of clicks. A locked shelf that new listings rarely crack.

£0£55K£109K£164K£219K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 falling

Sellers

31

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

73%

Top 20: 100%

Open market

1%

  • by Amazon40%
  • Morrisons37%
  • Lakeland Dairies15%
  • Saras Flavours of Asia3%
  • Espresso Yourself2%
  • Lakeland2%
  • Open — no brand owns it (1 brand, 1%)

Demand

Milk 1 Pint search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KBlack Friday '24Spike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Milk 1 Pint search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • long life milk157K/yr
  • uht milk107K/yr
  • milk long life13K/yr
  • long life milk semi skimmed13K/yr
  • longlife milk14K/yr
  • longlife milk semi skimmed12K/yr
  • semi skimmed milk long life11K/yr
  • uht semi skimmed milk10K/yr
  • milk uht7K/yr
  • uht6K/yr

Reviews and returns

What reviews say buyers love and hate about Milk 1 Pint

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall28%−0.04

Weird taste

Odd taste

Tastes plastic

Quality-Overall12%−0.06

half the quality

Quality control on the milk containers is poor

awsome and cheap

Value For Money11%+1.49

Poor value for money

Twice the price

Waste of money personally

Ease Of Use4%

as once opened the time for use is limited

tricky to open

Natural Resource Wastage4%−0.03

ending up wasting it because I don't use it often enough

Absolute rubbish and waste of money

Love

Taste-Overall22%−0.04

and we love the creamy taste

Excellent taste

Great for tea

Value For Money19%+1.49

Good price

Excellent value

Good value for money

Quality-Overall18%−0.06

In fact, I've ordered it many times because the quality has always been consistent and dependable

Excellent product

Good quality milk at a fair price

Ease Of Use11%

Ease of use

easy to carry

Easy to open

Advertised Vs Actual Product10%+1.27

As described

Exactly as advertised

As advertised

FAQ

Common Milk 1 Pint questions

Answered from the same tracked data.