Mildew Cleaner Foam
FailDemand is soft, at -51.6% this quarter, so Mildew Cleaner Foam is a Fail.
- Flapen Score
- 36 / 100Ranks 2,659 of 2,976 Grocery niches · −10 vs the category median of 4636
- Market size
- £1.1M/yr1.6M searches / yr
- 90-day growth
- -51.6%search demand this quarter
- Competition
- 100%top-5 click share · 4 brands · 110 sellers
Flapen Score
Mildew Cleaner Foam against its category
The dotted line is the Grocery average. Past it, Mildew Cleaner Foam is stronger. Inside it, weaker.
Market
The Mildew Cleaner Foam market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Mildew Cleaner Foam 1.6M times last year and spent an estimated £1.1M. All 4 brands take every click. Demand peaks in Jan–Feb–Nov. Flapen scores it 36 out of 100, a Fail.
01 · Demand
17.6% of searches ended in a purchase last week.
Shoppers searched for this 1.6M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 17.6% of those searches ended in a purchase. Searches in the last 90 days moved -51.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.1M a year.
- Searches, last 12 months
- 1.6M
- Growth, 90 days vs prior 90
- -51.6%
- Conversion, latest week
- 17.6%
- Market size, estimated
- £1.1Ma year
- Peak month
- November2.8× the quietest month
- Top search term
- mould remover444K searches a year
02 · Price
A sale here is worth £4.10.
Listings sell for £4.10 on average, from £2.81 to £5.28. Amazon reports units sold in ranges. This niche sold 250K to 300K a year. The average listing sells 30,000 to 40,000 of them. At £4.10 that is £123K to £164K a year per listing.
- Average price
- £4.10under the $15 to $100 sweet spot
- Price range
- £2.81–£5.28
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 250K–300K
- Units per listing a year
- 30,000–40,000
- Revenue per listing a year
- £123K–£164K
- Returns
- 0.2%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads and reviews.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #6 within Household Cleaners. It carries 15,991 reviews at 4.56 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #6in Household Cleaners
- Average rating
- 4.56 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 15,991per listing
- Listings tracked
- 5
04 · Newcomers
Amazon counts 1 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 44 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 44 months
Products
Top Mildew Cleaner Foam products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
HG Mould Remover Spray | Kills Black Mold & Mildew on Walls & Tiles | 500ml
- Price
- £4.19
- Rating
- 4.6/5
- Reviews
- 44,310
- Age
- 19y ago
Cillit Bang Black Mould Remover 750ml Effortless Shine for Damp Areas
- Price
- £2.81
- Rating
- 4.6/5
- Reviews
- 1,958
- Age
- 10y ago
HG Mould Remover Foam Spray Black Mould & Mildew Cleaner Removes Stains 500ml
- Price
- £4.72
- Rating
- 4.5/5
- Reviews
- 29,905
- Age
- 10y ago
Undo Mould Remover Spray (500 ml) | Fast-Acting Active Powerful Cleaner for Black Mould Mildew & Stains on Tiles Walls Ceilings Bathroom Kitchen
- Price
- £5.28
- Rating
- 4.6/5
- Reviews
- 258
- Age
- 8mo ago
Astonish Specialist Extra Strength Mould & Mildew Stain Blaster Spray 750ml Fast Acting Mould Remover & Bathroom Cleaner for Tiles Grout & Shower Areas
- Price
- £3.51
- Rating
- 4.5/5
- Reviews
- 3,522
- Age
- 7y ago
Trending
90-day click momentumCillit Bang Black Mould Remover 750ml Effortless Shine for Damp Areas
- Price
- £2.81
- Rating
- 4.6/5
- Reviews
- 1,958
- Age
- 10y ago
Undo Mould Remover Spray (500 ml) | Fast-Acting Active Powerful Cleaner for Black Mould Mildew & Stains on Tiles Walls Ceilings Bathroom Kitchen
- Price
- £5.28
- Rating
- 4.6/5
- Reviews
- 258
- Age
- 8mo ago
HG Mould Remover Spray | Kills Black Mold & Mildew on Walls & Tiles | 500ml
- Price
- £4.19
- Rating
- 4.6/5
- Reviews
- 44,310
- Age
- 19y ago
HG Mould Remover Foam Spray Black Mould & Mildew Cleaner Removes Stains 500ml
- Price
- £4.72
- Rating
- 4.5/5
- Reviews
- 29,905
- Age
- 10y ago
Astonish Specialist Extra Strength Mould & Mildew Stain Blaster Spray 750ml Fast Acting Mould Remover & Bathroom Cleaner for Tiles Grout & Shower Areas
- Price
- £3.51
- Rating
- 4.5/5
- Reviews
- 3,522
- Age
- 7y ago
Newest
by launch dateUndo Mould Remover Spray (500 ml) | Fast-Acting Active Powerful Cleaner for Black Mould Mildew & Stains on Tiles Walls Ceilings Bathroom Kitchen
- Price
- £5.28
- Rating
- 4.6/5
- Reviews
- 258
- Age
- 8mo ago
Astonish Specialist Extra Strength Mould & Mildew Stain Blaster Spray 750ml Fast Acting Mould Remover & Bathroom Cleaner for Tiles Grout & Shower Areas
- Price
- £3.51
- Rating
- 4.5/5
- Reviews
- 3,522
- Age
- 7y ago
HG Mould Remover Foam Spray Black Mould & Mildew Cleaner Removes Stains 500ml
- Price
- £4.72
- Rating
- 4.5/5
- Reviews
- 29,905
- Age
- 10y ago
Cillit Bang Black Mould Remover 750ml Effortless Shine for Damp Areas
- Price
- £2.81
- Rating
- 4.6/5
- Reviews
- 1,958
- Age
- 10y ago
HG Mould Remover Spray | Kills Black Mold & Mildew on Walls & Tiles | 500ml
- Price
- £4.19
- Rating
- 4.6/5
- Reviews
- 44,310
- Age
- 19y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.
Brands
4 rising
Sellers
110
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
100%
Top 20: 100%
Open market
0%
- HG69%
- Cillit Bang23%
- UNDO5%
- Astonish3%
Demand
Mildew Cleaner Foam search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Feb, Nov · busiest ÷ quietest = 2.8×
Search terms
Top Mildew Cleaner Foam search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- mould remover444K/yr
- hg mould spray269K/yr
- mould spray211K/yr
- mold remover spray127K/yr
- black mould remover70K/yr
- mould and mildew remover61K/yr
- mould50K/yr
- hg mould remover spray54K/yr
- mould remover spray35K/yr
- anti mould spray39K/yr
Reviews and returns
What reviews say buyers love and hate about Mildew Cleaner Foam
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Smell is awful
has a chemically smell
has a strong smell
Does not do as it says
Has not worked very well
Didn't work
Not great as quite expensive
Too expensive
Waste of money
normally I would have had to clean it again by now
a scrubbing brush made almost no difference
Literally didnt even wipe it
A few heavily stained areas needed to be treated 2 or 3 times
it just stained our front room walls so not happy at all
it takes so much effort and leaves stains
Love
very good and more effective than many other brands
Excellent Product
Brilliant range of products
Does the job
Effective
Works Well
Easy to use and rinse off,
Really good cleaner
Good cleaning
Good value for money
Good value for money
Good price
Works as it says
as advertised
it worked much better than expected
Return
0.2% Return rate 8% Fixable by listing
some of the six bottles did leak
leaked out of bottle
leaking when I received it
Does not do as it says
Has not worked very well
Didn't work
Smell is awful
has a chemically smell
has a strong smell
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Garden Broom
£911K/yr+38.0%
Electrolytes Sachets
£1.6M/yr+45.8%
Spider Repellent Plug in
£109K/yr+71.2%
Ice Cream Tubs
£167K/yr+150.5%
Alcohol Free Beer
£514K/yr+32.4%
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Mildew Cleaner Foam questions
Answered from the same tracked data.