Skip to content

Mildew Cleaner Foam

Fail

Demand is soft, at -51.6% this quarter, so Mildew Cleaner Foam is a Fail.

Flapen Score
36
36 / 100
Ranks 2,659 of 2,976 Grocery niches · −10 vs the category median of 46
Market size
£1.1M/yr1.6M searches / yr
90-day growth
-51.6%search demand this quarter
Competition
100%top-5 click share · 4 brands · 110 sellers

Flapen Score

Mildew Cleaner Foam against its category

The dotted line is the Grocery average. Past it, Mildew Cleaner Foam is stronger. Inside it, weaker.

36Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Mildew Cleaner Foam market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Mildew Cleaner Foam 1.6M times last year and spent an estimated £1.1M. All 4 brands take every click. Demand peaks in Jan–Feb–Nov. Flapen scores it 36 out of 100, a Fail.

01 · Demand

An estimated 17.6% of those searches ended in a purchase.

Shoppers searched for this 1.6M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 17.6% of those searches ended in a purchase. Searches in the last 90 days moved -51.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.1M a year.

Searches, last 12 months
1.6M
Growth, 90 days vs prior 90
-51.6%
Conversion, latest week
17.6%
Market size, estimated
£1.1Ma year
Peak month
November2.8× the quietest month
Top search term
mould remover444K searches a year

02 · Price

A sale here is worth £4.10.

Listings sell for £4.10 on average, from £2.81 to £5.28. Amazon reports units sold in ranges. This niche sold 250K to 300K a year. The average listing sells 30,000 to 40,000 of them. At £4.10 that is £123K to £164K a year per listing.

Average price
£4.10under the $15 to $100 sweet spot
Price range
£2.81–£5.28
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
250K–300K
Units per listing a year
30,000–40,000
Revenue per listing a year
£123K–£164K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #6 within Household Cleaners. It carries 15,991 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#6in Household Cleaners
Average rating
4.56 starsAmazon United Kingdom average 4.36 stars
Average reviews
15,991per listing
Listings tracked
5

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
44 months

Products

Top Mildew Cleaner Foam products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 100% of clicks. A locked shelf that new listings rarely crack.

£0£171K£341K£512K£683K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 rising

Sellers

110

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

100%

Top 20: 100%

Open market

0%

  • HG69%
  • Cillit Bang23%
  • UNDO5%
  • Astonish3%

Demand

Mildew Cleaner Foam search demand

Weekly searches over the year, seasonality beneath. Pick a range.

50K30KSpike '24Black Friday '24Spike '25Prime Day '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Nov · busiest ÷ quietest = 2.8×

Search terms

Top Mildew Cleaner Foam search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • mould remover444K/yr
  • hg mould spray269K/yr
  • mould spray211K/yr
  • mold remover spray127K/yr
  • black mould remover70K/yr
  • mould and mildew remover61K/yr
  • mould50K/yr
  • hg mould remover spray54K/yr
  • mould remover spray35K/yr
  • anti mould spray39K/yr

Reviews and returns

What reviews say buyers love and hate about Mildew Cleaner Foam

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Quality-Overall”
22%of negative reviews mention “Smell”
0.2%of orders come back
“Smell is awful”
A buyer, on “Smell”22% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Mildew Cleaner Foam questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data