mild cheese
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible33.0%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Review moat
Great294.08avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-13.8%90-day search growth — must beat 0% to launch
Competition
Bad80%top-5 click share — a locked-up shelf
Market size
Bad£38K£38K/yr · 35K searches
Avg price
Bad£3.31avg listing price — sweet spot $15–$100
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad£2.83–£4.73cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, mild cheese is a £38K/yr Amazon United Kingdom market (35K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan. Verdict: Skip it — 34/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
mild cheese market data
- Units sold / yr
- 10K–13K
- avg 1,000–1,250/product
- Revenue / yr
- £33K–£41K
- units × avg price
- Conversion rate
- 33.0%
- Avg BSR
- #86
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 0%
- Out of stock
- 0.0%
- Avg brand age
- 87 months
- Avg seller age
- 193 days
Competition & brand share
The top 5 products capture 80% of clicks — a locked-up shelf that new listings rarely crack.Brands
4 flat
Sellers
10
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
80%
Top 20: 100%
Open market
0%
- Morrisons85%
- Cathedral City9%
- Booths4%
- Iceland2%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 81 weeks — -13.8% search growth over the last 90 days.Peak months: Jan · busiest ÷ quietest = 1.8×
Top mild cheese search terms
- mild cheddar9K/yr
- mild cheese12K/yr
- cheese mild4K/yr
- mild cheddar cheese9K/yr
Top mild cheese products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 12 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Morrisons Mild Cheddar 400g
Morrisons£3.394.7★186 rev
Morrisons Savers Mild White Cheddar 400g
Morrisons£2.834.5★169 rev
Morrisons Savers Mild White Cheddar 700g
Morrisons£3.904.5★2 rev
Cathedral City Mild Cheddar Cheese 350 g
Cathedral City£3.414.6★801 rev
Morrisons Mild White Cheddar 240g
Morrisons£2.904.5★356 rev
Newest
by launch dateMorrisons Savers Mild White Cheddar 700g
Morrisons£3.902 rev
Morrisons Savers Mild White Cheddar 400g
Morrisons£2.83169 rev
Morrisons Savers Mild Coloured Cheddar 400g
Morrisons£2.917 rev
Morrisons Scottish Mild Cheddar 400g
Morrisons£3.361 rev
Iceland Mild Cheddar 750g
Iceland£4.732 rev
Trending
90-day click momentum
What buyers say about mild cheese
What buyers praise and complain about, mined from review topics.What buyers love
“Cathedral city is the best i would recommend very tasty”
“Good quality cheese”
“Great taste,good value cheese”
“It is also very convenient for any dish”
“cheese bake has a lovely flavour always buy this product when Im shopping”
“smooth”
“nice size nice”
“It is great value for money though”
What buyers complain about
“not as tasty”
“overpriced grated cheese”
“Zero flavour- Like Plastic”
“not as nice as fresh grating your own”
“shouldn't mean you loose the quality of a fresh cheese”
“not resealable though”
“though the cheese always seems to dry”
Common questions
- Is mild cheese profitable to sell on Amazon United Kingdom?
- The niche generates £38K/yr across 12 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -13.8%. Flapen's verdict: Skip it (34/100).
- How competitive is the mild cheese niche?
- 4 brands and 10 sellers compete. The top 5 products take 80% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in mild cheese?
- Top complaints mined from reviews: Taste-Overall, Value For Money, Flavor. The return rate is 0.0%.
- When does demand for mild cheese peak?
- Demand peaks in Jan; the busiest month runs 1.8× the quietest.
- What does it cost to enter the mild cheese niche?
- Listings span £2.83–£4.73; the average listing price is £3.31 (sweet spot $15–$100). The average incumbent carries 294 reviews — the moat a new listing must climb.