Mild Cheese
FailThe top 5 brands take 100% of clicks, so Mild Cheese is a Fail.
- Flapen Score
- 34 / 100Ranks 2,777 of 2,976 Grocery niches · −12 vs the category median of 4634
- Market size
- £38K/yr35K searches / yr
- 90-day growth
- -13.8%search demand this quarter
- Competition
- 80%top-5 click share · 4 brands · 10 sellers
Flapen Score
Mild Cheese against its category
The dotted line is the Grocery average. Past it, Mild Cheese is stronger. Inside it, weaker.
Market
The Mild Cheese market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Mild Cheese 35K times last year and spent an estimated £38K. All 4 brands take every click. Demand peaks in Jan. Flapen scores it 34 out of 100, a Fail.
01 · Demand
An estimated 33.0% of those searches ended in a purchase.
Shoppers searched for this 35K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 33.0% of those searches ended in a purchase. Searches in the last 90 days moved -13.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £38K a year.
- Searches, last 12 months
- 35K
- Growth, 90 days vs prior 90
- -13.8%
- Conversion, latest week
- 33.0%
- Market size, estimated
- £38Ka year
- Peak month
- January1.8× the quietest month
- Top search term
- mild cheddar9K searches a year
02 · Price
A sale here is worth £3.31.
Listings sell for £3.31 on average, from £2.83 to £4.73. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 1,000 to 1,250 of them. At £3.31 that is £3K to £4K a year per listing.
- Average price
- £3.31under the $15 to $100 sweet spot
- Price range
- £2.83–£4.73
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 10K–13K
- Units per listing a year
- 1,000–1,250
- Revenue per listing a year
- £3K–£4K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
0% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #86 within Fresh & Chilled. It carries 294 reviews at 4.59 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 0%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #86in Fresh & Chilled
- Average rating
- 4.59 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 294per listing
- Listings tracked
- 12
04 · Newcomers
0 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 87 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 87 months
Products
Top Mild Cheese products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Morrisons Mild Cheddar 400g
- Price
- £3.39
- Rating
- 4.7/5
- Reviews
- 186
- Age
- 1y ago

Morrisons Savers Mild White Cheddar 400g
- Price
- £2.83
- Rating
- 4.5/5
- Reviews
- 169
- Age
- 1y ago

Morrisons Savers Mild White Cheddar 700g
- Price
- £3.90
- Rating
- 4.5/5
- Reviews
- 2
- Age
- 3mo ago

Cathedral City Mild Cheddar Cheese 350 g
- Price
- £3.41
- Rating
- 4.6/5
- Reviews
- 801
- Age
- 12y ago

Morrisons Mild White Cheddar 240g
- Price
- £2.90
- Rating
- 4.5/5
- Reviews
- 356
- Age
- 3y ago
Trending
estimated 90-day click momentum
Morrisons Savers Mild White Cheddar 700g
- Price
- £3.90
- Rating
- 4.5/5
- Reviews
- 2
- Age
- 3mo ago

Iceland Mild Cheddar 750g
- Price
- £4.73
- Rating
- 4.5/5
- Reviews
- 2
- Age
- 1y ago

Morrisons Savers Grated Mixed Cheese 500g
- Price
- £3.06
- Rating
- 4.6/5
- Reviews
- 762
- Age
- 1y ago

Morrisons Savers Mild Coloured Cheddar 400g
- Price
- £2.91
- Rating
- 4.6/5
- Reviews
- 7
- Age
- 1y ago

Morrisons Scottish Mild Cheddar 400g
- Price
- £3.36
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 1y ago
Newest
by launch date
Morrisons Savers Mild White Cheddar 700g
- Price
- £3.90
- Rating
- 4.5/5
- Reviews
- 2
- Age
- 3mo ago

Morrisons Savers Mild White Cheddar 400g
- Price
- £2.83
- Rating
- 4.5/5
- Reviews
- 169
- Age
- 1y ago

Morrisons Savers Mild Coloured Cheddar 400g
- Price
- £2.91
- Rating
- 4.6/5
- Reviews
- 7
- Age
- 1y ago

Morrisons Scottish Mild Cheddar 400g
- Price
- £3.36
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 1y ago

Iceland Mild Cheddar 750g
- Price
- £4.73
- Rating
- 4.5/5
- Reviews
- 2
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 80% of clicks. A locked shelf that new listings rarely crack.
Brands
4 flat
Sellers
10
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
80%
Top 20: 100%
Open market
0%
- Morrisons85%
- Cathedral City9%
- Booths4%
- Iceland2%
- Open — no brand owns it (0%)
Demand
Mild Cheese search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan · busiest ÷ quietest = 1.8×
Search terms
Top Mild Cheese search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- mild cheddar9K/yr
- mild cheese12K/yr
- cheese mild4K/yr
- mild cheddar cheese9K/yr
Reviews and returns
What reviews say buyers love and hate about Mild Cheese
We read the reviews and the return reasons for every product selling here.
“not as tasty”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
11 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Mild Cheese questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









