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Mild Cheese

Fail

The top 5 brands take 100% of clicks, so Mild Cheese is a Fail.

Flapen Score
34
34 / 100
Ranks 2,777 of 2,976 Grocery niches · −12 vs the category median of 46
Market size
£38K/yr35K searches / yr
90-day growth
-13.8%search demand this quarter
Competition
80%top-5 click share · 4 brands · 10 sellers

Flapen Score

Mild Cheese against its category

The dotted line is the Grocery average. Past it, Mild Cheese is stronger. Inside it, weaker.

34Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Mild Cheese market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Mild Cheese 35K times last year and spent an estimated £38K. All 4 brands take every click. Demand peaks in Jan. Flapen scores it 34 out of 100, a Fail.

01 · Demand

33.0% of searches ended in a purchase last week.

Shoppers searched for this 35K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 33.0% of those searches ended in a purchase. Searches in the last 90 days moved -13.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £38K a year.

Searches, last 12 months
35K
Growth, 90 days vs prior 90
-13.8%
Conversion, latest week
33.0%
Market size, estimated
£38Ka year
Peak month
January1.8× the quietest month
Top search term
mild cheddar9K searches a year

02 · Price

A sale here is worth £3.31.

Listings sell for £3.31 on average, from £2.83 to £4.73. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 1,000 to 1,250 of them. At £3.31 that is £3K to £4K a year per listing.

Average price
£3.31under the $15 to $100 sweet spot
Price range
£2.83–£4.73
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
1,000–1,250
Revenue per listing a year
£3K–£4K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

0% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #86 within Fresh & Chilled. It carries 294 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings
0%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#86in Fresh & Chilled
Average rating
4.59 starsAmazon United Kingdom average 4.36 stars
Average reviews
294per listing
Listings tracked
12

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 87 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
87 months

Competition

Competition: brands, sellers & click share

The top 5 products take 80% of clicks. A locked shelf that new listings rarely crack.

£0£4K£8K£11K£15K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 flat

Sellers

10

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

80%

Top 20: 100%

Open market

0%

  • Morrisons85%
  • Cathedral City9%
  • Booths4%
  • Iceland2%
  • Open — no brand owns it (0%)

Demand

Mild Cheese search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K750Spike '25JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan · busiest ÷ quietest = 1.8×

Search terms

Top Mild Cheese search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • mild cheddar9K/yr
  • mild cheese12K/yr
  • cheese mild4K/yr
  • mild cheddar cheese9K/yr

Reviews and returns

What reviews say buyers love and hate about Mild Cheese

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall46%+3.31

not as tasty

Not great fairly tasteless cheese

Its what I imagine eating plastic might taste like

Value For Money17%−0.19

overpriced grated cheese

Flavor8%−0.01

Zero flavour- Like Plastic

Stale/Rotten/Spoiled4%−0.04

not as nice as fresh grating your own

Quality-Overall4%−0.01

shouldn't mean you loose the quality of a fresh cheese

Love

Taste-Overall48%+3.31

Cathedral city is the best i would recommend very tasty

Delicious cheese

Yummy

Quality-Overall18%−0.01

Good quality cheese

no complaint

Great value very good quality

Flavor9%−0.01

Great taste,good value cheese

cheese bake has a lovely flavour always buy this product when Im shopping

Cooking Instructions7%+0.30

It is also very convenient for any dish

Great for sandwiches and for cooking

Baking5%+0.43

cheese bake has a lovely flavour always buy this product when Im shopping

FAQ

Common Mild Cheese questions

Answered from the same tracked data.