How competitive is the Mild Cheese niche on Amazon United Kingdom?

4 brands and 10 sellers compete in Mild Cheese on Amazon United Kingdom. The top 5 Mild Cheese products take 80% of clicks and its top 5 brands hold 100% of demand.

What do buyers complain about in Mild Cheese?

Mild Cheese buyers on Amazon United Kingdom complain most about Taste-Overall, Value For Money, Flavor, the themes mined from the niche's reviews. Its return rate is 0.0%.

What does it cost to enter the Mild Cheese niche?

Mild Cheese sells for £3.31 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £2.83–£4.73. The average incumbent carries 294 reviews — the moat a new listing must climb.

Mild Cheese

brand-locked demand (top 5 brands take 100% of clicks) — Mild Cheese doesn't clear our bar today.

Flapen Score

Skip it

This niche Category average

Is Mild Cheese profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Mild Cheese is a £38K/yr Amazon United Kingdom market (35K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan. Verdict: Skip it — 34/100.

Mild Cheese: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -13.8% over the last 90 days and 33.0% of searches end in a purchase.

£38K

revenue / yr

Units sold / yr13K

Search volume / yr-13.8%35K

Conversion rate33.0%

Avg price£3.31

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

open market share

Brands · sellers4 · 10

Top-5 product click share80%

Open market0%

Avg brand age87 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 12 products

Top Mild Cheese products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Morrisons Mild Cheddar 400g

Price: £3.39
Rating: 4.7/5
Reviews: 186
Age: 1y ago

Morrisons Savers Mild White Cheddar 400g

Price: £2.83
Rating: 4.5/5
Reviews: 169
Age: 1y ago

Morrisons Savers Mild White Cheddar 700g

Price: £3.90
Rating: 4.5/5
Reviews: 2
Age: 3mo ago

Cathedral City Mild Cheddar Cheese 350 g

Price: £3.41
Rating: 4.6/5
Reviews: 801
Age: 12y ago

Morrisons Mild White Cheddar 240g

Price: £2.90
Rating: 4.5/5
Reviews: 356
Age: 3y ago

Newest

by launch date

Morrisons Savers Mild White Cheddar 700g

Price: £3.90
Rating: 4.5/5
Reviews: 2
Age: 3mo ago

Morrisons Savers Mild White Cheddar 400g

Price: £2.83
Rating: 4.5/5
Reviews: 169
Age: 1y ago

Morrisons Savers Mild Coloured Cheddar 400g

Price: £2.91
Rating: 4.6/5
Reviews: 7
Age: 1y ago

Morrisons Scottish Mild Cheddar 400g

Price: £3.36
Rating: 5.0/5
Reviews: 1
Age: 1y ago

Iceland Mild Cheddar 750g

Price: £4.73
Rating: 4.5/5
Reviews: 2
Age: 1y ago

Competition: brands, sellers & click share

The top 5 products capture 80% of clicks — a locked-up shelf that new listings rarely crack.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 flat

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

80%

Top 20: 100%

Open market

Morrisons85%
Cathedral City9%
Booths4%
Iceland2%
Open — no brand owns it (0%)

Mild Cheese demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume35KCVR33.0%Products12Brands4Top 5 Brands100%OOS Rate0.0%Rating4.6★Reviews294Avg BSR#86

Peak months: Jan · busiest ÷ quietest = 1.8×

Top Mild Cheese search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

mild cheddar9K/yr +3.9%31.1% conv.
mild cheese12K/yr -26.7%28.1% conv.
cheese mild4K/yr -6.9%30.6% conv.
mild cheddar cheese9K/yr -25.2%24.6% conv.

What reviews say buyers love and hate about Mild Cheese

What buyers mention most, as a share of all reviews.

What buyers love

98% of reviews

Taste-Overall48%

“Cathedral city is the best i would recommend very tasty”

Quality-Overall18%

“Good quality cheese”

Flavor9%

“Great taste,good value cheese”

Cooking Instructions7%

“It is also very convenient for any dish”

Baking5%

“cheese bake has a lovely flavour always buy this product when Im shopping”

What buyers complain about

88% of reviews

Taste-Overall46%

“not as tasty”

Value For Money17%

“overpriced grated cheese”

Flavor8%

“Zero flavour- Like Plastic”

Stale/Rotten/Spoiled4%

“not as nice as fresh grating your own”

Quality-Overall4%

“shouldn't mean you loose the quality of a fresh cheese”

Common Mild Cheese questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Mild Cheese 34/100 on Amazon United Kingdom — Skip it. The niche generates £38K/yr across 12 tracked products. 0 of 1 products launched in the last 360 days are still selling. Search demand moved -13.8% over the last 90 days.