How competitive is the Midori Melon Liqueur niche on Amazon United Kingdom?

4 brands and 52 sellers compete in Midori Melon Liqueur on Amazon United Kingdom. The top 5 Midori Melon Liqueur products take 77% of clicks and its top 5 brands hold 100% of demand.

What do buyers complain about in Midori Melon Liqueur?

Midori Melon Liqueur buyers on Amazon United Kingdom complain most about Value For Money, Sweetness, Smudge Resistance, the themes mined from the niche's reviews. Its return rate is 0.7%.

What does it cost to enter the Midori Melon Liqueur niche?

Midori Melon Liqueur sells for £19.04 on average on Amazon United Kingdom, inside our $15–$100 sweet spot. Listings span £5.63–£113.31. The average incumbent carries 1,220 reviews — the moat a new listing must climb.

Midori Melon Liqueur

brand-locked demand (top 5 brands take 100% of clicks) — Midori Melon Liqueur doesn't clear our bar today.

Flapen Score

Skip it

This niche Category average

Is Midori Melon Liqueur profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Midori Melon Liqueur is a £216K/yr Amazon United Kingdom market (226K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Dec. Verdict: Skip it — 41/100.

Midori Melon Liqueur: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -10.5% over the last 90 days and 5.0% of searches end in a purchase.

£216K

revenue / yr

Units sold / yr15K

Search volume / yr-10.5%226K

Conversion rate5.0%

Avg price£19.04

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

open market share

Brands · sellers4 · 52

Top-5 product click share77%

Open market0%

Avg brand age58 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 13 products

Top Midori Melon Liqueur products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Midori Melon Liquor fruit liqueurs 70cl

Price: £14.21
Rating: 4.8/5
Reviews: 3,103
Age: 16y ago

Midori MD Note Horizontal Ruled line

Price: £13.62
Rating: 4.8/5
Reviews: 1,597
Age: 13y ago

Midori MD Notebook - A5 Grid Paper

Price: £13.58
Rating: 4.8/5
Reviews: 3,450
Age: 13y ago

Midori Designphil MD Notebook - A5 Plain Paper

Price: £12.66
Rating: 4.6/5
Reviews: 1,323
Age: 13y ago

Blend Green Melon Liqueur | Perfect Ingredient for Japanese Slipper cocktails | 70 cl | 20% ABV

Price: £10.60
Rating: 4.6/5
Reviews: 52
Age: 2y ago

Newest

by launch date

Bellroy Travel Folio Second Edition - Sienna

Price: £113.31
Rating: 4.4/5
Reviews: 249
Age: 1y ago

Blend Green Melon Liqueur | Perfect Ingredient for Japanese Slipper cocktails | 70 cl | 20% ABV

Price: £10.60
Rating: 4.6/5
Reviews: 52
Age: 2y ago

Midori 42290006 ruler clamping ruler copper A

Price: £9.72
Rating: 4.5/5
Reviews: 175
Age: 2y ago

Midori A5 Dot Grid Notebook

Price: £16.04
Rating: 4.7/5
Reviews: 565
Age: 7y ago

Midori MD Notebook - A5 Grid Paper

Price: £13.58
Rating: 4.8/5
Reviews: 3,450
Age: 13y ago

Competition: brands, sellers & click share

The top 5 products capture 77% of clicks — a locked-up shelf that new listings rarely crack.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 flat

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

77%

Top 20: 100%

Open market

Midori90%
Blend Drinks7%
Bols2%
Bellroy2%
Open — no brand owns it (0%)

Midori Melon Liqueur demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume226KCVR5.0%Products13Brands4Top 5 Brands100%OOS Rate0.0%Rating4.6★Reviews1,220Avg BSR#188

Peak months: Dec · busiest ÷ quietest = 2.2×

Top Midori Melon Liqueur search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

midori124K/yr -18.9%3.1% conv.
midori notebook33K/yr -21.8%2.4% conv.
midori melon liqueur24K/yr +75.4%12.9% conv.
melon liqueur18K/yr +22.9%6.9% conv.
midori a510K/yr -17.5%5.6% conv.
designphil9K/yr -45.5%0.3% conv.
midori md4K/yr -2.5%3.6% conv.
midori md notebook4K/yr -2.0%4.1% conv.

What reviews say buyers love and hate about Midori Melon Liqueur

What buyers mention most, as a share of all reviews.

What buyers love

87% of reviews

Alcohol Flavor17%

“great for cocktails”

Taste-Overall16%

“tasty”

Paper Quality15%

“Lovely paper to write on with fountain pen”

Quality-Overall11%

“High quality and perfect for use in cocktails”

Gifting Purpose8%

“Friends birthday gift”

What buyers complain about

81% of reviews

Value For Money25%

“very over priced for what it is”

Sweetness25%

“TOO SWEET”

Smudge Resistance8%

“The same waxiness also means that ink will smudge long after writing”

Writing Experience8%

“The same waxiness also means that ink will smudge long after writing”

Ink Leakage8%

“The same waxiness also means that ink will smudge long after writing”

Midori Melon Liqueur return rate & reasons

Why buyers send it back, as a share of all return requests.

0.7%

Return rate

74%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall

65%

2Paper Quality

3Adhesion/Stickiness

4Paper Brightness

5Defective Material/Parts

Common Midori Melon Liqueur questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Midori Melon Liqueur 41/100 on Amazon United Kingdom — Skip it. The niche generates £216K/yr across 13 tracked products. Search demand moved -10.5% over the last 90 days.