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Midori Melon Liqueur

Fail

The top 5 brands take 100% of clicks, so Midori Melon Liqueur is a Fail.

Flapen Score
41
41 / 100
Ranks 2,140 of 2,976 Grocery niches · −5 vs the category median of 46
Market size
£216K/yr226K searches / yr
90-day growth
-10.5%search demand this quarter
Competition
77%top-5 click share · 4 brands · 52 sellers

Flapen Score

Midori Melon Liqueur against its category

The dotted line is the Grocery average. Past it, Midori Melon Liqueur is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Midori Melon Liqueur market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Midori Melon Liqueur 226K times last year and spent an estimated £216K. All 4 brands take every click. Demand peaks in Dec. Flapen scores it 41 out of 100, a Fail.

01 · Demand

5.0% of searches ended in a purchase last week.

Shoppers searched for this 226K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.0% of those searches ended in a purchase. Searches in the last 90 days moved -10.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £216K a year.

Searches, last 12 months
226K
Growth, 90 days vs prior 90
-10.5%
Conversion, latest week
5.0%
Market size, estimated
£216Ka year
Peak month
December2.2× the quietest month
Top search term
midori124K searches a year

02 · Price

A sale here is worth £19.04.

Listings sell for £19.04 on average, from £5.63 to £113.31. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 750 to 1,000 of them. At £19.04 that is £14K to £19K a year per listing.

Average price
£19.04inside the $15 to $100 sweet spot
Price range
£5.63–£113.31
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
13K–15K
Units per listing a year
750–1,000
Revenue per listing a year
£14K–£19K
Returns
0.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

15% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #188 within Beer, Wine & Spirits. It carries 1,220 reviews at 4.62 stars, so a new listing needs social proof before a better product.

Sponsored listings
15%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#188in Beer, Wine & Spirits
Average rating
4.62 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,220per listing
Listings tracked
13

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 58 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
58 months

Products

Top Midori Melon Liqueur products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 77% of clicks. A locked shelf that new listings rarely crack.

£0£22K£43K£65K£87K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 flat

Sellers

52

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

77%

Top 20: 100%

Open market

0%

  • Midori90%
  • Blend Drinks7%
  • Bols2%
  • Bellroy2%
  • Open — no brand owns it (0%)

Demand

Midori Melon Liqueur search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 2.2×

Search terms

Top Midori Melon Liqueur search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • midori124K/yr
  • midori notebook33K/yr
  • midori melon liqueur24K/yr
  • melon liqueur18K/yr
  • midori a510K/yr
  • designphil9K/yr
  • midori md4K/yr
  • midori md notebook4K/yr

Reviews and returns

What reviews say buyers love and hate about Midori Melon Liqueur

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money25%−0.11

very over priced for what it is

Sweetness25%−0.12

TOO SWEET

Far too sweet on its own

Smudge Resistance8%−0.02

The same waxiness also means that ink will smudge long after writing

Writing Experience8%+0.12

The same waxiness also means that ink will smudge long after writing

Ink Leakage8%−0.02

The same waxiness also means that ink will smudge long after writing

Love

Alcohol Flavor17%+0.70

great for cocktails

was a pleasant drink

Very nice and relaxing drink

Taste-Overall16%+0.68

tasty

it tastes like a banana milkshake

tastes as you would expect

Paper Quality15%+0.97

Lovely paper to write on with fountain pen

Good paper

Awesome paper, very fountain pen friendly, cheaper than Tomoe River and even better more like the older Tomoe paper

Quality-Overall11%+0.70

High quality and perfect for use in cocktails

Good quality, neat little notebook

The quality is amazing

Gifting Purpose8%+0.49

Friends birthday gift

Perfect gift for friends

Not easy to find this in the shops so was really happy to get this for friends for a gift

Return

0.7% Return rate 74% Fixable by listing

Size-Overall65%█▇▅▇▆▅
Paper Quality8%▁▁▂▁██
Adhesion/Stickiness4%
Paper Brightness3%▁▄▁▁▁█
Defective Material/Parts3%▁▁█▁▁▁

FAQ

Common Midori Melon Liqueur questions

Answered from the same tracked data.