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Midget Gems

Midget Gems shows low returns (0.0%), but a small market ($72K/yr) keeps it on the watch list.

Flapen Score

51
Worth a look
Market size 18Growth 33Conversion 82Competition 42Returns 100Price range 56Avg price 47Brand share 52Review moat 90Quality gap 43
This niche Category average

Is Midget Gems profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Midget Gems is a £72K/yr Amazon United Kingdom market (70K searches/yr). The top 5 brands hold 74% of demand. Demand peaks in Dec. Verdict: Worth a look — 51/100.

Midget Gems: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +6.5% over the last 90 days and 8.8% of searches end in a purchase.

£72K

revenue / yr

Units sold / yr8K
Search volume / yr+6.5%70K
Conversion rate8.8%
Avg price£11.62

Who owns the niche?

The top 5 brands hold 74% of demand, so 26% of the market is open.

26%

open market share

Brands · sellers15 · 20
Top-5 product click share60%
Open market26%
Avg brand age60 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 19 products

Sponsored placement53%
New entrants (1y)1· 0 succeeded
Avg rating4.5★
Avg reviews195

Top Midget Gems products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.

£0£3K£6K£9K£11K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

15 falling

Sellers

20

Top-5 brand share

74%

Top 20: 100%

Top-5 click share

60%

Top 20: 100%

Open market

22%

  • Berrymans35%
  • Krazy Kandi17%
  • THE SWEET JAR CO.11%
  • Morrisons6%
  • Bentley & Ackerman5%
  • Just Treats4%

Midget Gems demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume70KCVR8.8%Products19Brands15Top 5 Brands74%OOS Rate0.9%Rating4.5★Reviews195Avg BSR#47
4K3KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 3.2×

What reviews say buyers love and hate about Midget Gems

What buyers mention most, as a share of all reviews.

What buyers love

94% of reviews
Taste-Overall32%

Wonderful tasty gums

Sweetness21%

Good sweets

Value For Money17%

worth every penny

Quality-Overall6%

Good quality product delivered on time

Flavor6%

Tasty, great flavours, arrived quickly

What buyers complain about

83% of reviews
Flavor23%

Disgusting flavour taste off

Value For Money18%

bit cheap not anything special

Chunk/Clump/Collection10%

Break them up into portions first

Color10%

however sometimes some colours are not like the old ones

Durability10%

They didn't last long so they must have been good

Common Midget Gems questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Midget Gems 51/100 on Amazon United Kingdom — Worth a look. The niche generates £72K/yr across 19 tracked products. 0 of 1 products launched in the last 360 days are still selling. Search demand moved +6.5% over the last 90 days.
Search demand for Midget Gems on Amazon United Kingdom peaks in Dec, where the busiest month runs 3.2× the quietest.