midget gems
Worth a lookShows low returns (0.0%), but a small market ($72K/yr) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Review moat
Great195.32avg incumbent reviews — the moat a new listing must climb
Conversion
Great8.8%search→purchase rate — share of searches ending in a sale
Price range
Good£1.04–£32.55cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good74%top-5 brand share — brands hold most of the demand
Avg price
Okay£11.62avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay60%top-5 click share — leaders hold, buyers still browse
Growth
Okay+6.5%90-day search growth — must beat 0% to launch
Market size
Bad£72K£72K/yr · 70K searches
According to Flapen's Amazon United Kingdom niche tracking, midget gems is a £72K/yr Amazon United Kingdom market (70K searches/yr). The top 5 brands hold 74% of demand. Demand peaks in Dec. Verdict: Worth a look — 51/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
midget gems market data
- Units sold / yr
- 6K–8K
- avg 250–500/product
- Revenue / yr
- £70K–£93K
- units × avg price
- Conversion rate
- 8.8%
- Avg BSR
- #47
- Page quality
- 0%
- Prime
- 79%
- Sponsored
- 53%
- Out of stock
- 0.9%
- Avg brand age
- 60 months
- Avg seller age
- 175 days
Competition & brand share
The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.Brands
15 falling
Sellers
20
Top-5 brand share
74%
Top 20: 100%
Top-5 click share
60%
Top 20: 100%
Open market
22%
- Berrymans35%
- Krazy Kandi17%
- THE SWEET JAR CO.11%
- Morrisons6%
- Bentley & Ackerman5%
- Just Treats4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +6.5% search growth over the last 90 days.Peak months: Dec · busiest ÷ quietest = 3.2×
Top midget gems products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 19 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Midget Gems 1 Kilo Bulk Bag 1KG Assorted Sweet Pick and Mix for Parties Gifts and Sharing.
Berrymans£10.314.5★357 rev
Lions Midget Gems 2kg Natural Colours & Flavours Classic British Jelly Sweets Traditional Hard Gummy Candy Bulk Wholesale Box Retro Treats
Krazy Kandi£17.914.7★201 rev
Original Midget Gems Retro Jelly Gummy Sweets Gift Jar By Berrymans Sweet Shop - Classic Sweets Traditional Taste.
Berrymans£11.384.4★606 rev
Midget Gems - 1 Kilo Bulk Bag - 1KG Sweets - The Sweet Jar Co.
THE SWEET JAR CO.£7.544.6★26 rev
Morrisons Mini Gems 190g
Morrisons£1.334.5★211 rev
Newest
by launch date
Happy Birthday Midget Gems Favourite Sweet Choices Gift with Fun Design (Cookie Jar 600g)
HoorayUK£9.552 rev
Lion Mini Gems Liquorice Gums Fruit Salad Football Gums Bags 130g (Pack of 4) Traditional Fruit Flavour Chewy Sweets
akzhy£10.1522 rev
Midget Gems - 1kg Original Retro Bulk Bag of Assorted Sweet Pick and Mix for Parties Gifts and Sharing by Bentley & Ackerman Sweet Shop.
Bentley & Ackerman£10.6757 rev
Lions Midget Gems 2kg Natural Colours & Flavours Classic British Jelly Sweets Traditional Hard Gummy Candy Bulk Wholesale Box Retro Treats
Krazy Kandi£17.91201 rev
Lions Midget Gems 1kg Traditional Hard Gummy Sweets Classic British Candy Bulk Share Bag Vegan-Friendly Retro Pick and Mix Fruit Flavour Jelly Sweets
Krazy Kandi£11.8566 rev
Trending
90-day click momentumMidget Gems - 1 Kilo Bulk Bag - 1KG Sweets - The Sweet Jar Co.
THE SWEET JAR CO.£7.544.6★
Midget Gems 500g Bag
THE SWEET JAR CO.£5.764.7★
Lion 2kg Boxes Pick Any 2 You Choose the Ones You Want; Lion Mini Gems (formerly Midget Gems) Football Gums Licorice Gums Wine Gums Fruit Salad And Poor Bens
Just Treats£32.554.7★
Lions Midget Gems 250g Resealable Pouch Classic Fruity Chewy Sweets Traditional British Sweet Shop Favourite Pick and Mix Retro Treat Assorted Flavour Jelly Sweets Bulk Sharing Bag
Tingo£7.464.2★
Happy Birthday Midget Gems Favourite Sweet Choices Gift with Fun Design (Cookie Jar 600g)
HoorayUK£9.555.0★
What buyers say about midget gems
What buyers praise and complain about, mined from review topics.What buyers love
“Wonderful tasty gums”
“Good sweets”
“worth every penny”
“Good quality product delivered on time”
“Tasty, great flavours, arrived quickly”
“Ideal gift”
“As expected and good value”
“the black ones were the best”
“Very fresh”
“Very fruity and soft”
What buyers complain about
“Disgusting flavour taste off”
“bit cheap not anything special”
“Break them up into portions first”
“however sometimes some colours are not like the old ones”
“They didn't last long so they must have been good”
“Usual small size”
“There was absolutely NO taste from these sweets”
“There was absolutely NO taste from these sweets”
Common questions
- Is midget gems profitable to sell on Amazon United Kingdom?
- The niche generates £72K/yr across 19 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +6.5%. Flapen's verdict: Worth a look (51/100).
- How competitive is the midget gems niche?
- 15 brands and 20 sellers compete. The top 5 products take 60% of clicks and top 5 brands hold 74% of demand.
- What do buyers complain about in midget gems?
- Top complaints mined from reviews: Flavor, Value For Money, Chunk/Clump/Collection. The return rate is 0.0%.
- When does demand for midget gems peak?
- Demand peaks in Dec; the busiest month runs 3.2× the quietest.
- What does it cost to enter the midget gems niche?
- Listings span £1.04–£32.55; the average listing price is £11.62 (sweet spot $15–$100). The average incumbent carries 195 reviews — the moat a new listing must climb.