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Midget Gems

Maybe

An estimated 0.0% of orders come back. But shoppers spend an estimated $72K a year here, so Midget Gems is a Maybe.

Flapen Score
51
51 / 100
Top 27% of 2,976 Grocery niches · +5 vs the category median of 46
Market size
£72K/yr70K searches / yr
90-day growth
+6.5%search demand this quarter
Competition
60%top-5 click share · 15 brands · 20 sellers

Flapen Score

Midget Gems against its category

The dotted line is the Grocery average. Past it, Midget Gems is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Midget Gems market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Midget Gems 70K times last year and spent an estimated £72K. The top 5 brands take 74% of clicks. Demand peaks in Dec. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

An estimated 8.8% of those searches ended in a purchase.

Shoppers searched for this 70K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 8.8% of those searches ended in a purchase. Searches in the last 90 days moved +6.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £72K a year.

Searches, last 12 months
70K
Growth, 90 days vs prior 90
+6.5%
Conversion, latest week
8.8%
Market size, estimated
£72Ka year
Peak month
December3.2× the quietest month
Top search term
midget gems65K searches a year

02 · Price

A sale here is worth £11.62.

Listings sell for £11.62 on average, from £1.04 to £32.55. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At £11.62 that is £3K to £6K a year per listing.

Average price
£11.62under the $15 to $100 sweet spot
Price range
£1.04–£32.55
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
£3K–£6K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

53% of listings pay for placement with sponsored ads. 79% ship with Prime. On an average day, 0.9% of listings are out of stock. The average listing ranks #47 within Confectionery. It carries 195 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings
53%
Prime listings
79%
Out of stock, average day
0.9%
Average rank
#47in Confectionery
Average rating
4.49 starsAmazon United Kingdom average 4.36 stars
Average reviews
195per listing
Listings tracked
19

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 60 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
60 months

Products

Top Midget Gems products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 60% of clicks. Leaders hold, but buyers still shop past them.

£0£3K£6K£9K£11K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

15 falling

Sellers

20

Est. top-5 brand share

74%

Top 20: 100%

Est. top-5 click share

60%

Top 20: 100%

Open market

22%

  • Berrymans35%
  • Krazy Kandi17%
  • THE SWEET JAR CO.11%
  • Morrisons6%
  • Bentley & Ackerman5%
  • Just Treats4%

Demand

Midget Gems search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 3.2×

Reviews and returns

What reviews say buyers love and hate about Midget Gems

We read the reviews and the return reasons for every product selling here.

32%of positive reviews mention “Taste-Overall”
23%of negative reviews mention “Flavor”
<0.1%of orders come back, a rate Amazon rounds to zero
“Disgusting flavour taste off”
A buyer, on “Flavor”23% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

13 topics

NegativePositive

FAQ

Common Midget Gems questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data