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Midget Gems

Maybe

Returns run at only 0.0% of orders. But shoppers spend only $72K a year here, so Midget Gems is a Maybe.

Flapen Score
51
51 / 100
Top 27% of 2,976 Grocery niches · +5 vs the category median of 46
Market size
£72K/yr70K searches / yr
90-day growth
+6.5%search demand this quarter
Competition
60%top-5 click share · 15 brands · 20 sellers

Flapen Score

Midget Gems against its category

The dotted line is the Grocery average. Past it, Midget Gems is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Midget Gems market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Midget Gems 70K times last year and spent an estimated £72K. The top 5 brands take 74% of clicks. Demand peaks in Dec. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

8.8% of searches ended in a purchase last week.

Shoppers searched for this 70K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 8.8% of those searches ended in a purchase. Searches in the last 90 days moved +6.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £72K a year.

Searches, last 12 months
70K
Growth, 90 days vs prior 90
+6.5%
Conversion, latest week
8.8%
Market size, estimated
£72Ka year
Peak month
December3.2× the quietest month
Top search term
midget gems65K searches a year

02 · Price

A sale here is worth £11.62.

Listings sell for £11.62 on average, from £1.04 to £32.55. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At £11.62 that is £3K to £6K a year per listing.

Average price
£11.62under the $15 to $100 sweet spot
Price range
£1.04–£32.55
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
£3K–£6K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

53% of listings pay for placement with sponsored ads. 79% ship with Prime. On an average day, 0.9% of listings are out of stock. The average listing ranks #47 within Confectionery. It carries 195 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings
53%
Prime listings
79%
Out of stock, average day
0.9%
Average rank
#47in Confectionery
Average rating
4.49 starsAmazon United Kingdom average 4.36 stars
Average reviews
195per listing
Listings tracked
19

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 60 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
60 months

Products

Top Midget Gems products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 60% of clicks. Leaders hold, but buyers still shop past them.

£0£3K£6K£9K£11K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

15 falling

Sellers

20

Top-5 brand share

74%

Top 20: 100%

Top-5 click share

60%

Top 20: 100%

Open market

22%

  • Berrymans35%
  • Krazy Kandi17%
  • THE SWEET JAR CO.11%
  • Morrisons6%
  • Bentley & Ackerman5%
  • Just Treats4%

Demand

Midget Gems search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 3.2×

Reviews and returns

What reviews say buyers love and hate about Midget Gems

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Flavor23%−0.16

Disgusting flavour taste off

the rest didn't really have much flavour

Many had little flavour except the liquorice ones

Value For Money18%+0.61

bit cheap not anything special

14 is not cheap for these

Price was a little off putting

Chunk/Clump/Collection10%+0.13

Break them up into portions first

Color10%+0.26

however sometimes some colours are not like the old ones

Durability10%+0.17

They didn't last long so they must have been good

Love

Taste-Overall32%+2.60

Wonderful tasty gums

Great taste and fruity

Absolutely delicious

Sweetness21%−0.21

Good sweets

Lion brand have ALWAYS been the best for this type of sweet

This makes an amazing gift for someone who loves sweets

Value For Money17%+0.61

worth every penny

Good value for money

Good value

Quality-Overall6%−0.01

Good quality product delivered on time

The old ones are the best

Excellent product

Flavor6%−0.16

Tasty, great flavours, arrived quickly

Really nice, good flavours too

Nice strong flavours

FAQ

Common Midget Gems questions

Answered from the same tracked data.