Midget Gems
Midget Gems shows low returns (0.0%), but a small market ($72K/yr) keeps it on the watch list.
Flapen Score
Is Midget Gems profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Midget Gems is a £72K/yr Amazon United Kingdom market (70K searches/yr). The top 5 brands hold 74% of demand. Demand peaks in Dec. Verdict: Worth a look — 51/100.
Midget Gems: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved +6.5% over the last 90 days and 8.8% of searches end in a purchase.
£72K
revenue / yr
Who owns the niche?
The top 5 brands hold 74% of demand, so 26% of the market is open.
26%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.
0/100
page quality · 19 products
Top Midget Gems products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Midget Gems 1 Kilo Bulk Bag 1KG Assorted Sweet Pick and Mix for Parties Gifts and Sharing.
- Price
- £10.31
- Rating
- 4.5/5
- Reviews
- 357
- Age
- 3y ago

Lions Midget Gems 2kg Natural Colours & Flavours Classic British Jelly Sweets Traditional Hard Gummy Candy Bulk Wholesale Box Retro Treats
- Price
- £17.91
- Rating
- 4.7/5
- Reviews
- 201
- Age
- 1y ago

Original Midget Gems Retro Jelly Gummy Sweets Gift Jar By Berrymans Sweet Shop - Classic Sweets Traditional Taste.
- Price
- £11.38
- Rating
- 4.4/5
- Reviews
- 606
- Age
- 7y ago

Midget Gems - 1 Kilo Bulk Bag - 1KG Sweets - The Sweet Jar Co.
- Price
- £7.54
- Rating
- 4.6/5
- Reviews
- 26
- Age
- 2y ago

Morrisons Mini Gems 190g
- Price
- £1.33
- Rating
- 4.5/5
- Reviews
- 211
- Age
- 4y ago
Trending
90-day click momentum
Midget Gems - 1 Kilo Bulk Bag - 1KG Sweets - The Sweet Jar Co.
- Price
- £7.54
- Rating
- 4.6/5
- Reviews
- 26
- Age
- 2y ago

Midget Gems 500g Bag
- Price
- £5.76
- Rating
- 4.7/5
- Reviews
- 8
- Age
- 2y ago

Lion 2kg Boxes Pick Any 2 You Choose the Ones You Want; Lion Mini Gems (formerly Midget Gems) Football Gums Licorice Gums Wine Gums Fruit Salad And Poor Bens
- Price
- £32.55
- Rating
- 4.7/5
- Reviews
- 176
- Age
- 7y ago

Lions Midget Gems 250g Resealable Pouch Classic Fruity Chewy Sweets Traditional British Sweet Shop Favourite Pick and Mix Retro Treat Assorted Flavour Jelly Sweets Bulk Sharing Bag
- Price
- £7.46
- Rating
- 4.2/5
- Reviews
- 7
- Age
- 4y ago

Happy Birthday Midget Gems Favourite Sweet Choices Gift with Fun Design (Cookie Jar 600g)
- Price
- £9.55
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 6mo ago
Newest
by launch date
Happy Birthday Midget Gems Favourite Sweet Choices Gift with Fun Design (Cookie Jar 600g)
- Price
- £9.55
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 6mo ago

Lion Mini Gems Liquorice Gums Fruit Salad Football Gums Bags 130g (Pack of 4) Traditional Fruit Flavour Chewy Sweets
- Price
- £10.15
- Rating
- 3.7/5
- Reviews
- 22
- Age
- 11mo ago

Midget Gems - 1kg Original Retro Bulk Bag of Assorted Sweet Pick and Mix for Parties Gifts and Sharing by Bentley & Ackerman Sweet Shop.
- Price
- £10.67
- Rating
- 4.4/5
- Reviews
- 57
- Age
- 1y ago

Lions Midget Gems 2kg Natural Colours & Flavours Classic British Jelly Sweets Traditional Hard Gummy Candy Bulk Wholesale Box Retro Treats
- Price
- £17.91
- Rating
- 4.7/5
- Reviews
- 201
- Age
- 1y ago

Lions Midget Gems 1kg Traditional Hard Gummy Sweets Classic British Candy Bulk Share Bag Vegan-Friendly Retro Pick and Mix Fruit Flavour Jelly Sweets
- Price
- £11.85
- Rating
- 4.5/5
- Reviews
- 66
- Age
- 1y ago
Competition: brands, sellers & click share
The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.
Brands
15 falling
Sellers
20
Top-5 brand share
74%
Top 20: 100%
Top-5 click share
60%
Top 20: 100%
Open market
22%
- Berrymans35%
- Krazy Kandi17%
- THE SWEET JAR CO.11%
- Morrisons6%
- Bentley & Ackerman5%
- Just Treats4%
Midget Gems demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Dec · busiest ÷ quietest = 3.2×
What reviews say buyers love and hate about Midget Gems
What buyers mention most, as a share of all reviews.
What buyers love
94% of reviews“Wonderful tasty gums”
“Good sweets”
“worth every penny”
“Good quality product delivered on time”
“Tasty, great flavours, arrived quickly”
What buyers complain about
83% of reviews“Disgusting flavour taste off”
“bit cheap not anything special”
“Break them up into portions first”
“however sometimes some colours are not like the old ones”
“They didn't last long so they must have been good”
Common Midget Gems questions
The questions sellers ask about this niche, answered from the tracked metrics.
Best Flapen score
The highest-scoring niches we track right now, across every category.









