Midget Gems
MaybeReturns run at only 0.0% of orders. But shoppers spend only $72K a year here, so Midget Gems is a Maybe.
- Flapen Score
- 51 / 100Top 27% of 2,976 Grocery niches · +5 vs the category median of 4651
- Market size
- £72K/yr70K searches / yr
- 90-day growth
- +6.5%search demand this quarter
- Competition
- 60%top-5 click share · 15 brands · 20 sellers
Flapen Score
Midget Gems against its category
The dotted line is the Grocery average. Past it, Midget Gems is stronger. Inside it, weaker.
Market
The Midget Gems market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Midget Gems 70K times last year and spent an estimated £72K. The top 5 brands take 74% of clicks. Demand peaks in Dec. Flapen scores it 51 out of 100, a Maybe.
01 · Demand
8.8% of searches ended in a purchase last week.
Shoppers searched for this 70K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 8.8% of those searches ended in a purchase. Searches in the last 90 days moved +6.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £72K a year.
- Searches, last 12 months
- 70K
- Growth, 90 days vs prior 90
- +6.5%
- Conversion, latest week
- 8.8%
- Market size, estimated
- £72Ka year
- Peak month
- December3.2× the quietest month
- Top search term
- midget gems65K searches a year
02 · Price
A sale here is worth £11.62.
Listings sell for £11.62 on average, from £1.04 to £32.55. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At £11.62 that is £3K to £6K a year per listing.
- Average price
- £11.62under the $15 to $100 sweet spot
- Price range
- £1.04–£32.55
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £3K–£6K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
53% of listings pay for placement with sponsored ads. 79% ship with Prime. On an average day, 0.9% of listings are out of stock. The average listing ranks #47 within Confectionery. It carries 195 reviews at 4.49 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 53%
- Prime listings
- 79%
- Out of stock, average day
- 0.9%
- Average rank
- #47in Confectionery
- Average rating
- 4.49 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 195per listing
- Listings tracked
- 19
04 · Newcomers
Amazon counts 0 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 60 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 60 months
Products
Top Midget Gems products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Midget Gems 1 Kilo Bulk Bag 1KG Assorted Sweet Pick and Mix for Parties Gifts and Sharing.
- Price
- £10.31
- Rating
- 4.5/5
- Reviews
- 357
- Age
- 3y ago

Lions Midget Gems 2kg Natural Colours & Flavours Classic British Jelly Sweets Traditional Hard Gummy Candy Bulk Wholesale Box Retro Treats
- Price
- £17.91
- Rating
- 4.7/5
- Reviews
- 201
- Age
- 1y ago

Original Midget Gems Retro Jelly Gummy Sweets Gift Jar By Berrymans Sweet Shop - Classic Sweets Traditional Taste.
- Price
- £11.38
- Rating
- 4.4/5
- Reviews
- 606
- Age
- 7y ago

Midget Gems - 1 Kilo Bulk Bag - 1KG Sweets - The Sweet Jar Co.
- Price
- £7.54
- Rating
- 4.6/5
- Reviews
- 26
- Age
- 2y ago

Morrisons Mini Gems 190g
- Price
- £1.33
- Rating
- 4.5/5
- Reviews
- 211
- Age
- 4y ago
Trending
90-day click momentum
Midget Gems - 1 Kilo Bulk Bag - 1KG Sweets - The Sweet Jar Co.
- Price
- £7.54
- Rating
- 4.6/5
- Reviews
- 26
- Age
- 2y ago

Midget Gems 500g Bag
- Price
- £5.76
- Rating
- 4.7/5
- Reviews
- 8
- Age
- 2y ago

Lion 2kg Boxes Pick Any 2 You Choose the Ones You Want; Lion Mini Gems (formerly Midget Gems) Football Gums Licorice Gums Wine Gums Fruit Salad And Poor Bens
- Price
- £32.55
- Rating
- 4.7/5
- Reviews
- 176
- Age
- 7y ago

Lions Midget Gems 250g Resealable Pouch Classic Fruity Chewy Sweets Traditional British Sweet Shop Favourite Pick and Mix Retro Treat Assorted Flavour Jelly Sweets Bulk Sharing Bag
- Price
- £7.46
- Rating
- 4.2/5
- Reviews
- 7
- Age
- 4y ago

Happy Birthday Midget Gems Favourite Sweet Choices Gift with Fun Design (Cookie Jar 600g)
- Price
- £9.55
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 6mo ago
Newest
by launch date
Happy Birthday Midget Gems Favourite Sweet Choices Gift with Fun Design (Cookie Jar 600g)
- Price
- £9.55
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 6mo ago

Lion Mini Gems Liquorice Gums Fruit Salad Football Gums Bags 130g (Pack of 4) Traditional Fruit Flavour Chewy Sweets
- Price
- £10.15
- Rating
- 3.7/5
- Reviews
- 22
- Age
- 11mo ago

Midget Gems - 1kg Original Retro Bulk Bag of Assorted Sweet Pick and Mix for Parties Gifts and Sharing by Bentley & Ackerman Sweet Shop.
- Price
- £10.67
- Rating
- 4.4/5
- Reviews
- 57
- Age
- 1y ago

Lions Midget Gems 2kg Natural Colours & Flavours Classic British Jelly Sweets Traditional Hard Gummy Candy Bulk Wholesale Box Retro Treats
- Price
- £17.91
- Rating
- 4.7/5
- Reviews
- 201
- Age
- 1y ago

Lions Midget Gems 1kg Traditional Hard Gummy Sweets Classic British Candy Bulk Share Bag Vegan-Friendly Retro Pick and Mix Fruit Flavour Jelly Sweets
- Price
- £11.85
- Rating
- 4.5/5
- Reviews
- 66
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 60% of clicks. Leaders hold, but buyers still shop past them.
Brands
15 falling
Sellers
20
Top-5 brand share
74%
Top 20: 100%
Top-5 click share
60%
Top 20: 100%
Open market
22%
- Berrymans35%
- Krazy Kandi17%
- THE SWEET JAR CO.11%
- Morrisons6%
- Bentley & Ackerman5%
- Just Treats4%
Demand
Midget Gems search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 3.2×
Reviews and returns
What reviews say buyers love and hate about Midget Gems
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Disgusting flavour taste off
the rest didn't really have much flavour
Many had little flavour except the liquorice ones
bit cheap not anything special
14 is not cheap for these
Price was a little off putting
Break them up into portions first
however sometimes some colours are not like the old ones
They didn't last long so they must have been good
Love
Wonderful tasty gums
Great taste and fruity
Absolutely delicious
Good sweets
Lion brand have ALWAYS been the best for this type of sweet
This makes an amazing gift for someone who loves sweets
worth every penny
Good value for money
Good value
Good quality product delivered on time
The old ones are the best
Excellent product
Tasty, great flavours, arrived quickly
Really nice, good flavours too
Nice strong flavours
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Midget Gems questions
Answered from the same tracked data.









