How competitive is the Microwave Vegetables niche on Amazon United Kingdom?

5 brands and 21 sellers compete in Microwave Vegetables on Amazon United Kingdom. The top 5 Microwave Vegetables products take 65% of clicks and its top 5 brands hold 100% of demand.

What do buyers complain about in Microwave Vegetables?

Microwave Vegetables buyers on Amazon United Kingdom complain most about Taste-Overall, Value For Money, Advertised Vs Actual Product, the themes mined from the niche's reviews. Its return rate is 0.0%.

What does it cost to enter the Microwave Vegetables niche?

Microwave Vegetables sells for £2.34 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £1.21–£3.25. The average incumbent carries 742 reviews — the moat a new listing must climb.

Microwave Vegetables

brand-locked demand (top 5 brands take 100% of clicks) — Microwave Vegetables doesn't clear our bar today.

Flapen Score

Skip it

This niche Category average

Is Microwave Vegetables profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Microwave Vegetables is a £30K/yr Amazon United Kingdom market (77K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Sep–Oct–Nov. Verdict: Skip it — 37/100.

Microwave Vegetables: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -9.5% over the last 90 days and 16.7% of searches end in a purchase.

£30K

revenue / yr

Units sold / yr20K

Search volume / yr-9.5%77K

Conversion rate16.7%

Avg price£2.34

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

open market share

Brands · sellers5 · 21

Top-5 product click share65%

Open market0%

Avg brand age71 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 20 products

Top Microwave Vegetables products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Birds Eye 4 Steamfresh Family Favourite Mix 540 g

Price: £2.82
Rating: 4.6/5
Reviews: 1,241
Age: 12y ago

Birds Eye 4 Super Sunshine Steamfresh 540g (Frozen)

Price: £3.05
Rating: 4.6/5
Reviews: 710
Age: 13y ago

Birds Eye Steamfresh Classic Garden Mix 540 g

Price: £2.85
Rating: 4.6/5
Reviews: 1,012
Age: 10y ago

Birds Eye Steamfresh 2 Green Medley with Garlic & Herbs 300g (Frozen)

Price: £3.12
Rating: 4.6/5
Reviews: 537
Age: 10y ago

Birds Eye Steam Fresh Creamy Pasta 400g

Price: £3.25
Rating: 4.6/5
Reviews: 103
Age: 2y ago

Newest

by launch date

Birds Eye Steam Fresh Asian Mix Rice 380g

Price: £3.20
Rating: 5.0/5
Reviews: 1
Age: 5mo ago

Bernard Matthews 7 Pack Chicken Dinosaurs

Price: £1.95
Rating: 4.4/5
Reviews: 15
Age: 8mo ago

Birds Eye Steam Fresh Creamy Pasta 400g

Price: £3.25
Rating: 4.6/5
Reviews: 103
Age: 2y ago

Morrisons Halloumi Cheese Bites 180g (Frozen)

Price: £2.72
Rating: 4.5/5
Reviews: 210
Age: 2y ago

Bernard Matthews Turkey Ham Wafer Thin 100g

Price: £1.21
Rating: 4.2/5
Reviews: 212
Age: 3y ago

Competition: brands, sellers & click share

The top 5 products take 65% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

65%

Top 20: 100%

Open market

BIRDS EYE73%
Morrisons12%
Bernard Matthews12%
Young's1%
M MID-TIER1%
Open — no brand owns it (0%)

Microwave Vegetables demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume77KCVR16.7%Products20Brands5Top 5 Brands100%OOS Rate1.6%Rating4.5★Reviews742Avg BSR#8

Peak months: Jan, Sep, Oct, Nov · busiest ÷ quietest = 9.9×

Top Microwave Vegetables search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

steam veg17K/yr +17.8%10.2% conv.
freezer food19K/yr -36.0%5.6% conv.
bernard matthews10K/yr +18.5%6.6% conv.
steam fresh9K/yr -14.6%18.1% conv.
frozen foods7K/yr -25.8%1.4% conv.
steamfresh5K/yr +0.8%19.9% conv.
bernard5K/yr -8.6%3.8% conv.
steamed veg3K/yr +11.0%17.6% conv.
steam vegetables3K/yr -40.6%9.2% conv.

What reviews say buyers love and hate about Microwave Vegetables

What buyers mention most, as a share of all reviews.

What buyers love

84% of reviews

Taste-Overall32%

“Very nice veg, tasty and quick and easy to cook”

Quality-Overall15%

“Good quality ideal for having with home made burgers”

Cooking Instructions8%

“easy to cook”

Ease Of Use6%

“Very convenient”

Value For Money5%

“Great value for money”

What buyers complain about

79% of reviews

Taste-Overall19%

“what beans there was did not taste like anything I have tasted before”

Value For Money13%

“Not good value for money”

Advertised Vs Actual Product10%

“Sadly, this didn't live up to the photo, otherwise it may have been quite nice”

Spiciness9%

“not very fishy”

Flavor7%

“No flavour”

Common Microwave Vegetables questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Microwave Vegetables 37/100 on Amazon United Kingdom — Skip it. The niche generates £30K/yr across 20 tracked products. 1 of 2 products launched in the last 360 days are still selling. Search demand moved -9.5% over the last 90 days.