microwave vegetables
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Incredible16.7%search→purchase rate — share of searches ending in a sale
Review moat
Good742.05avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay65%top-5 click share — leaders hold, buyers still browse
Growth
Bad-9.5%90-day search growth — must beat 0% to launch
Market size
Bad£30K£30K/yr · 77K searches
Avg price
Bad£2.34avg listing price — sweet spot $15–$100
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad£1.21–£3.25cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, microwave vegetables is a £30K/yr Amazon United Kingdom market (77K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Sep–Oct–Nov. Verdict: Skip it — 37/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
microwave vegetables market data
- Units sold / yr
- 15K–20K
- avg 500–750/product
- Revenue / yr
- £35K–£47K
- units × avg price
- Conversion rate
- 16.7%
- Avg BSR
- #8
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 0%
- Out of stock
- 1.6%
- Avg brand age
- 71 months
- Avg seller age
- 190 days
Competition & brand share
The top 5 products take 65% of clicks — established leaders, but buyers still shop beyond them.Brands
5 falling
Sellers
21
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
65%
Top 20: 100%
Open market
0%
- BIRDS EYE73%
- Morrisons12%
- Bernard Matthews12%
- Young's1%
- M MID-TIER1%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -9.5% search growth over the last 90 days.Peak months: Jan, Sep, Oct, Nov · busiest ÷ quietest = 9.9×
Top microwave vegetables search terms
- steam veg17K/yr
- freezer food19K/yr
- bernard matthews10K/yr
- steam fresh9K/yr
- frozen foods7K/yr
- steamfresh5K/yr
- bernard5K/yr
- steamed veg3K/yr
- steam vegetables3K/yr
Top microwave vegetables products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 20 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Birds Eye 4 Steamfresh Family Favourite Mix 540 g
BIRDS EYE£2.824.6★1,241 rev
Birds Eye 4 Super Sunshine Steamfresh 540g (Frozen)
BIRDS EYE£3.054.6★710 rev
Birds Eye Steamfresh Classic Garden Mix 540 g
BIRDS EYE£2.854.6★1,012 rev
Birds Eye Steamfresh 2 Green Medley with Garlic & Herbs 300g (Frozen)
BIRDS EYE£3.124.6★537 rev
Birds Eye Steam Fresh Creamy Pasta 400g
BIRDS EYE£3.254.6★103 rev
Newest
by launch date
Birds Eye Steam Fresh Asian Mix Rice 380g
BIRDS EYE£3.201 rev
Bernard Matthews 7 Pack Chicken Dinosaurs
Bernard Matthews£1.9515 rev
Birds Eye Steam Fresh Creamy Pasta 400g
BIRDS EYE£3.25103 rev
Morrisons Halloumi Cheese Bites 180g (Frozen)
M MID-TIER£2.72210 rev
Bernard Matthews Turkey Ham Wafer Thin 100g
Bernard Matthews£1.21212 rev
Trending
90-day click momentumBirds Eye Steam Fresh Asian Mix Rice 380g
BIRDS EYE£3.205.0★
Bernard Matthews 7 Pack Chicken Dinosaurs
Bernard Matthews£1.954.4★
MORRISONS The Greengrocers On Market Street Mixed Vegetable Medley with Baby Corn 225g
Morrisons£1.904.5★
Morrisons Halloumi Cheese Bites 180g (Frozen)
M MID-TIER£2.724.5★
Birds Eye 4 Super Sunshine Steamfresh 540g (Frozen)
BIRDS EYE£3.054.6★
What buyers say about microwave vegetables
What buyers praise and complain about, mined from review topics.What buyers love
“Very nice veg, tasty and quick and easy to cook”
“Good quality ideal for having with home made burgers”
“easy to cook”
“Very convenient”
“Great value for money”
“Crispy”
“firm texture in minutes”
“Lovely Pastry”
“The flavour is very nice”
“Excellent salad accompliment”
What buyers complain about
“what beans there was did not taste like anything I have tasted before”
“Not good value for money”
“Sadly, this didn't live up to the photo, otherwise it may have been quite nice”
“not very fishy”
“No flavour”
“Awfull dont go brown bland”
“Cooking time should be reduced by half”
“After half the time on the box it was burnt”
“Didnt last very long very soggy”
“It was mainly long”
Common questions
- Is microwave vegetables profitable to sell on Amazon United Kingdom?
- The niche generates £30K/yr across 20 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -9.5%. Flapen's verdict: Skip it (37/100).
- How competitive is the microwave vegetables niche?
- 5 brands and 21 sellers compete. The top 5 products take 65% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in microwave vegetables?
- Top complaints mined from reviews: Taste-Overall, Value For Money, Advertised Vs Actual Product. The return rate is 0.0%.
- When does demand for microwave vegetables peak?
- Demand peaks in Jan–Sep–Oct–Nov; the busiest month runs 9.9× the quietest.
- What does it cost to enter the microwave vegetables niche?
- Listings span £1.21–£3.25; the average listing price is £2.34 (sweet spot $15–$100). The average incumbent carries 742 reviews — the moat a new listing must climb.