Microwave Vegetables
FailThe top 5 brands take 100% of clicks, so Microwave Vegetables is a Fail.
- Flapen Score
- 37 / 100Ranks 2,578 of 2,976 Grocery niches · −9 vs the category median of 4637
- Market size
- £30K/yr77K searches / yr
- 90-day growth
- -9.5%search demand this quarter
- Competition
- 65%top-5 click share · 5 brands · 21 sellers
Flapen Score
Microwave Vegetables against its category
The dotted line is the Grocery average. Past it, Microwave Vegetables is stronger. Inside it, weaker.
Market
The Microwave Vegetables market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Microwave Vegetables 77K times last year and spent an estimated £30K. All 5 brands take every click. Demand peaks in Jan–Sep–Oct–Nov. Flapen scores it 37 out of 100, a Fail.
01 · Demand
16.7% of searches ended in a purchase last week.
Shoppers searched for this 77K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 16.7% of those searches ended in a purchase. Searches in the last 90 days moved -9.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £30K a year.
- Searches, last 12 months
- 77K
- Growth, 90 days vs prior 90
- -9.5%
- Conversion, latest week
- 16.7%
- Market size, estimated
- £30Ka year
- Peak month
- November9.9× the quietest month
- Top search term
- steam veg17K searches a year
02 · Price
A sale here is worth £2.34.
Listings sell for £2.34 on average, from £1.21 to £3.25. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 500 to 750 of them. At £2.34 that is £1K to £2K a year per listing.
- Average price
- £2.34under the $15 to $100 sweet spot
- Price range
- £1.21–£3.25
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 15K–20K
- Units per listing a year
- 500–750
- Revenue per listing a year
- £1K–£2K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
0% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.6% of listings are out of stock. The average listing ranks #8 within Fresh & Chilled. It carries 742 reviews at 4.47 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 0%
- Prime listings
- 100%
- Out of stock, average day
- 1.6%
- Average rank
- #8in Fresh & Chilled
- Average rating
- 4.47 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 742per listing
- Listings tracked
- 20
04 · Newcomers
Amazon counts 1 of last year's 2 launches as successful.
2 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 71 months on average, so the names here are established.
- Launched, last 12 months
- 2
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 71 months
Products
Top Microwave Vegetables products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Birds Eye 4 Steamfresh Family Favourite Mix 540 g
- Price
- £2.82
- Rating
- 4.6/5
- Reviews
- 1,241
- Age
- 12y ago

Birds Eye 4 Super Sunshine Steamfresh 540g (Frozen)
- Price
- £3.05
- Rating
- 4.6/5
- Reviews
- 710
- Age
- 13y ago

Birds Eye Steamfresh Classic Garden Mix 540 g
- Price
- £2.85
- Rating
- 4.6/5
- Reviews
- 1,012
- Age
- 10y ago

Birds Eye Steamfresh 2 Green Medley with Garlic & Herbs 300g (Frozen)
- Price
- £3.12
- Rating
- 4.6/5
- Reviews
- 537
- Age
- 10y ago

Birds Eye Steam Fresh Creamy Pasta 400g
- Price
- £3.25
- Rating
- 4.6/5
- Reviews
- 103
- Age
- 2y ago
Trending
90-day click momentum
Birds Eye Steam Fresh Asian Mix Rice 380g
- Price
- £3.20
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 5mo ago

Bernard Matthews 7 Pack Chicken Dinosaurs
- Price
- £1.95
- Rating
- 4.4/5
- Reviews
- 15
- Age
- 8mo ago

MORRISONS The Greengrocers On Market Street Mixed Vegetable Medley with Baby Corn 225g
- Price
- £1.90
- Rating
- 4.5/5
- Reviews
- 439
- Age
- 3y ago

Morrisons Halloumi Cheese Bites 180g (Frozen)
- Price
- £2.72
- Rating
- 4.5/5
- Reviews
- 210
- Age
- 2y ago

Birds Eye 4 Super Sunshine Steamfresh 540g (Frozen)
- Price
- £3.05
- Rating
- 4.6/5
- Reviews
- 710
- Age
- 13y ago
Newest
by launch date
Birds Eye Steam Fresh Asian Mix Rice 380g
- Price
- £3.20
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 5mo ago

Bernard Matthews 7 Pack Chicken Dinosaurs
- Price
- £1.95
- Rating
- 4.4/5
- Reviews
- 15
- Age
- 8mo ago

Birds Eye Steam Fresh Creamy Pasta 400g
- Price
- £3.25
- Rating
- 4.6/5
- Reviews
- 103
- Age
- 2y ago

Morrisons Halloumi Cheese Bites 180g (Frozen)
- Price
- £2.72
- Rating
- 4.5/5
- Reviews
- 210
- Age
- 2y ago

Bernard Matthews Turkey Ham Wafer Thin 100g
- Price
- £1.21
- Rating
- 4.2/5
- Reviews
- 212
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 65% of clicks. Leaders hold, but buyers still shop past them.
Brands
5 falling
Sellers
21
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
65%
Top 20: 100%
Open market
0%
- BIRDS EYE73%
- Morrisons12%
- Bernard Matthews12%
- Young's1%
- M MID-TIER1%
- Open — no brand owns it (0%)
Demand
Microwave Vegetables search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Sep, Oct, Nov · busiest ÷ quietest = 9.9×
Search terms
Top Microwave Vegetables search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- steam veg17K/yr
- freezer food19K/yr
- bernard matthews10K/yr
- steam fresh9K/yr
- frozen foods7K/yr
- steamfresh5K/yr
- bernard5K/yr
- steamed veg3K/yr
- steam vegetables3K/yr
Reviews and returns
What reviews say buyers love and hate about Microwave Vegetables
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
what beans there was did not taste like anything I have tasted before
Absolutely tasteless, also appears they forgot the cheese
Didnt taste nice
Not good value for money
Overpriced, poor value
Sadly a waste of money
Sadly, this didn't live up to the photo, otherwise it may have been quite nice
They are not the same
not very fishy
nothing particularly strong or spiced
No flavour
Love
Very nice veg, tasty and quick and easy to cook
they taste fresh
Very tasteful
Good quality ideal for having with home made burgers
Decent quality
GREAT PRODUCT
easy to cook
it does keep the kitchen cool
easy cooking solution
Very convenient
Easy to be done
Very handy
Great value for money
Good value
Has a good price
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Microwave Vegetables questions
Answered from the same tracked data.









