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Microwave Vegetables

Fail

The top 5 brands take 100% of clicks, so Microwave Vegetables is a Fail.

Flapen Score
37
37 / 100
Ranks 2,578 of 2,976 Grocery niches · −9 vs the category median of 46
Market size
£30K/yr77K searches / yr
90-day growth
-9.5%search demand this quarter
Competition
65%top-5 click share · 5 brands · 21 sellers

Flapen Score

Microwave Vegetables against its category

The dotted line is the Grocery average. Past it, Microwave Vegetables is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Microwave Vegetables market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Microwave Vegetables 77K times last year and spent an estimated £30K. All 5 brands take every click. Demand peaks in Jan–Sep–Oct–Nov. Flapen scores it 37 out of 100, a Fail.

01 · Demand

16.7% of searches ended in a purchase last week.

Shoppers searched for this 77K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 16.7% of those searches ended in a purchase. Searches in the last 90 days moved -9.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £30K a year.

Searches, last 12 months
77K
Growth, 90 days vs prior 90
-9.5%
Conversion, latest week
16.7%
Market size, estimated
£30Ka year
Peak month
November9.9× the quietest month
Top search term
steam veg17K searches a year

02 · Price

A sale here is worth £2.34.

Listings sell for £2.34 on average, from £1.21 to £3.25. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 500 to 750 of them. At £2.34 that is £1K to £2K a year per listing.

Average price
£2.34under the $15 to $100 sweet spot
Price range
£1.21–£3.25
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
500–750
Revenue per listing a year
£1K–£2K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

0% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.6% of listings are out of stock. The average listing ranks #8 within Fresh & Chilled. It carries 742 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings
0%
Prime listings
100%
Out of stock, average day
1.6%
Average rank
#8in Fresh & Chilled
Average rating
4.47 starsAmazon United Kingdom average 4.36 stars
Average reviews
742per listing
Listings tracked
20

04 · Newcomers

Amazon counts 1 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 71 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
71 months

Products

Top Microwave Vegetables products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 65% of clicks. Leaders hold, but buyers still shop past them.

£0£3K£6K£9K£12K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 falling

Sellers

21

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

65%

Top 20: 100%

Open market

0%

  • BIRDS EYE73%
  • Morrisons12%
  • Bernard Matthews12%
  • Young's1%
  • M MID-TIER1%
  • Open — no brand owns it (0%)

Demand

Microwave Vegetables search demand

Weekly searches over the year, seasonality beneath. Pick a range.

20K15KSpike '24Prime Day '25Spike '25SepDecMarJunAugNovMarMay

Peak months: Jan, Sep, Oct, Nov · busiest ÷ quietest = 9.9×

Search terms

Top Microwave Vegetables search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • steam veg17K/yr
  • freezer food19K/yr
  • bernard matthews10K/yr
  • steam fresh9K/yr
  • frozen foods7K/yr
  • steamfresh5K/yr
  • bernard5K/yr
  • steamed veg3K/yr
  • steam vegetables3K/yr

Reviews and returns

What reviews say buyers love and hate about Microwave Vegetables

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall19%−0.09

what beans there was did not taste like anything I have tasted before

Absolutely tasteless, also appears they forgot the cheese

Didnt taste nice

Value For Money13%−0.08

Not good value for money

Overpriced, poor value

Sadly a waste of money

Advertised Vs Actual Product10%−0.10

Sadly, this didn't live up to the photo, otherwise it may have been quite nice

They are not the same

Spiciness9%+0.22

not very fishy

nothing particularly strong or spiced

Flavor7%−0.05

No flavour

Love

Taste-Overall32%−0.09

Very nice veg, tasty and quick and easy to cook

they taste fresh

Very tasteful

Quality-Overall15%+1.73

Good quality ideal for having with home made burgers

Decent quality

GREAT PRODUCT

Cooking Instructions8%−0.01

easy to cook

it does keep the kitchen cool

easy cooking solution

Ease Of Use6%+0.74

Very convenient

Easy to be done

Very handy

Value For Money5%−0.08

Great value for money

Good value

Has a good price

FAQ

Common Microwave Vegetables questions

Answered from the same tracked data.