Microwave Rice
MaybeBuyers convert on 19.9% of searches. But products sell for $3.68 on average, outside the sweet spot, so Microwave Rice is a Maybe.
- Flapen Score
- 58 / 100Top 8% of 2,976 Grocery niches · +12 vs the category median of 4658
- Market size
- £379K/yr518K searches / yr
- 90-day growth
- -5.4%search demand this quarter
- Competition
- 19%top-5 click share · 13 brands · 103 sellers
Flapen Score
Microwave Rice against its category
The dotted line is the Grocery average. Past it, Microwave Rice is stronger. Inside it, weaker.
Market
The Microwave Rice market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Microwave Rice 518K times last year and spent an estimated £379K. The top 5 brands take 92% of clicks. Demand peaks in Jan–Jul–Sep. Flapen scores it 58 out of 100, a Maybe.
01 · Demand
19.9% of searches ended in a purchase last week.
Shoppers searched for this 518K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 19.9% of those searches ended in a purchase. Searches in the last 90 days moved -5.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £379K a year.
- Searches, last 12 months
- 518K
- Growth, 90 days vs prior 90
- -5.4%
- Conversion, latest week
- 19.9%
- Market size, estimated
- £379Ka year
- Peak month
- July2.0× the quietest month
- Top search term
- microwave rice192K searches a year
02 · Price
A sale here is worth £3.68.
Listings sell for £3.68 on average, from £0.58 to £27.32. Amazon reports units sold in ranges. This niche sold 150K to 200K a year. The average listing sells 1,500 to 2,000 of them. At £3.68 that is £6K to £7K a year per listing.
- Average price
- £3.68under the $15 to $100 sweet spot
- Price range
- £0.58–£27.32
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 150K–200K
- Units per listing a year
- 1,500–2,000
- Revenue per listing a year
- £6K–£7K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
26% of listings pay for placement with sponsored ads. 99% ship with Prime. On an average day, 1.1% of listings are out of stock. The average listing ranks #105 within Instant Meals & Sides. It carries 450 reviews at 4.52 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 26%
- Prime listings
- 99%
- Out of stock, average day
- 1.1%
- Average rank
- #105in Instant Meals & Sides
- Average rating
- 4.52 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 450per listing
- Listings tracked
- 87
04 · Newcomers
Amazon counts 2 of last year's 3 launches as successful.
3 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 64 months on average, so the names here are established.
- Launched, last 12 months
- 3
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 64 months
Products
Top Microwave Rice products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Tilda Pure Steamed Basmati Rice 250g
- Price
- £1.14
- Rating
- 4.7/5
- Reviews
- 730
- Age
- 14y ago

Bens Original Basmati Microwave Rice Bulk Multipack 6 x 220 g pouches
- Price
- £5.27
- Rating
- 4.7/5
- Reviews
- 1,403
- Age
- 3y ago

by Amazon Meditterenean Microwave Rice 250g
- Price
- £0.65
- Rating
- 4.6/5
- Reviews
- 287
- Age
- 1y ago

Bens Original Golden Vegetable Microwave Rice Pouch 220g
- Price
- £1.15
- Rating
- 4.6/5
- Reviews
- 505
- Age
- 3y ago

BENS ORIGINAL Golden Vegetable Microwave Rice Bulk Multipack 6 x 220g pouches
- Price
- £5.35
- Rating
- 4.6/5
- Reviews
- 914
- Age
- 3y ago
Trending
90-day click momentum
by Amazon Long Grain Rice Pouch 250g
- Price
- £0.60
- Rating
- 4.4/5
- Reviews
- 836
- Age
- 1y ago

Morrisons Wholegrain Rice 250g
- Price
- £0.72
- Rating
- 4.5/5
- Reviews
- 95
- Age
- 1y ago

Morrisons Chicken & Sweetcorn Micro Rice 250g
- Price
- £0.92
- Rating
- 4.3/5
- Reviews
- 53
- Age
- 1y ago

Morrisons Microwave Egg Fried Rice 250G
- Price
- £0.89
- Rating
- 4.4/5
- Reviews
- 822
- Age
- 10y ago

Tilda Pure Steamed Basmati Rice 250 grams
- Price
- £1.15
- Rating
- 4.6/5
- Reviews
- 741
- Age
- 10y ago
Newest
by launch date
Morrisons Chinese Fried Rice 250g
- Price
- £0.92
- Rating
- 4.2/5
- Reviews
- 135
- Age
- 1y ago

Morrisons Chicken & Sweetcorn Micro Rice 250g
- Price
- £0.92
- Rating
- 4.3/5
- Reviews
- 53
- Age
- 1y ago

Morrisons Wholegrain Rice 250g
- Price
- £0.72
- Rating
- 4.5/5
- Reviews
- 95
- Age
- 1y ago

by Amazon Meditterenean Microwave Rice 250g
- Price
- £0.65
- Rating
- 4.6/5
- Reviews
- 287
- Age
- 1y ago

by Amazon Long Grain Rice Pouch 250g
- Price
- £0.60
- Rating
- 4.4/5
- Reviews
- 836
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 19% of clicks. An open shelf where new products get seen.
Brands
13 rising
Sellers
103
Top-5 brand share
92%
Top 20: 100%
Top-5 click share
19%
Top 20: 55%
Open market
6%
- Ben's Original37%
- Tilda24%
- Morrisons15%
- by Amazon9%
- Uncle Ben's6%
- VEETEE3%
- Open — no brand owns it (7 brands, 6%)
Demand
Microwave Rice search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Jul, Sep · busiest ÷ quietest = 2.0×
Search terms
Top Microwave Rice search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- microwave rice192K/yr
- uncle bens rice60K/yr
- tilda rice52K/yr
- tilda29K/yr
- uncle bens29K/yr
- bens rice18K/yr
- packet rice13K/yr
- rice microwave27K/yr
- micro rice12K/yr
- bens original14K/yr
Reviews and returns
What reviews say buyers love and hate about Microwave Rice
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Strange taste
Tastes like crap
Not Tasty
Absolutely appalling
Product qaulity low
Quality Concerns
then you may be somewhat disappointed as there isn't really any garlic or butter flavouring
Flavour not great
Unfortunately, I really didnt enjoy it at all and honestly found it inedible, which was disappointing given the flavours I normally like
Smells worse
Well, to be fair Uncle Bens smells a bit like packet,
Smell very strongly of Hydrogen Sulphide nothing like the real thing
Sickly too rich and gooey
Not as good a texture when reheated as other brands tried
has a firmer texture
Love
It tastes lovely
Absolutely delicious
Great taste,easy to do
Good price
Saves money
Excellent value
Easy cooking ready in minutes
Cooks to perfection
Easy cook
As good as other supermarket own brands
Good quality rice
Good quality
The texture/aroma is great
Great flavour
Very very strong flavour
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Microwave Rice questions
Answered from the same tracked data.









