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Microwave Popcorn

Fail

Demand is soft, at -14.1% this quarter, so Microwave Popcorn is a Fail.

Flapen Score
45
45 / 100
Ranks 1,592 of 2,976 Grocery niches · −1 vs the category median of 46
Market size
£88K/yr95K searches / yr
90-day growth
-14.1%search demand this quarter
Competition
67%top-5 click share · 9 brands · 80 sellers

Flapen Score

Microwave Popcorn against its category

The dotted line is the Grocery average. Past it, Microwave Popcorn is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Microwave Popcorn market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Microwave Popcorn 95K times last year and spent an estimated £88K. The top 5 brands take 89% of clicks. Flapen scores it 45 out of 100, a Fail.

01 · Demand

9.3% of searches ended in a purchase last week.

Shoppers searched for this 95K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 9.3% of those searches ended in a purchase. Searches in the last 90 days moved -14.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £88K a year.

Searches, last 12 months
95K
Growth, 90 days vs prior 90
-14.1%
Conversion, latest week
9.3%
Market size, estimated
£88Ka year
Peak month
February1.6× the quietest month
Top search term
microwave popcorn69K searches a year

02 · Price

A sale here is worth £9.96.

Listings sell for £9.96 on average, from £1.75 to £20.30. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 500 to 750 of them. At £9.96 that is £5K to £7K a year per listing.

Average price
£9.96under the $15 to $100 sweet spot
Price range
£1.75–£20.30
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
500–750
Revenue per listing a year
£5K–£7K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

29% of listings pay for placement with sponsored ads. 64% ship with Prime. On an average day, 0.4% of listings are out of stock. The average listing ranks #41 within Snack Foods. It carries 2,096 reviews at 4.25 stars, so a new listing needs social proof before a better product.

Sponsored listings
29%
Prime listings
64%
Out of stock, average day
0.4%
Average rank
#41in Snack Foods
Average rating
4.25 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,096per listing
Listings tracked
14

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 61 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
61 months

Products

Top Microwave Popcorn products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 67% of clicks. Leaders hold, but buyers still shop past them.

£0£9K£18K£26K£35K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 flat

Sellers

80

Top-5 brand share

89%

Top 20: 100%

Top-5 click share

67%

Top 20: 100%

Open market

7%

  • Butterkist47%
  • SOL16%
  • Orville Redenbacher's11%
  • KIRKLAND8%
  • AQUA THOUGHTS7%
  • The Great British Confectionery Company4%
  • Open — no brand owns it (3 brands, 7%)

Demand

Microwave Popcorn search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '25DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

No pronounced peak months · busiest ÷ quietest = 1.6×

Search terms

Top Microwave Popcorn search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • microwave popcorn69K/yr
  • popcorn microwave23K/yr
  • butterkist microwave popcorn3K/yr

Reviews and returns

What reviews say buyers love and hate about Microwave Popcorn

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall18%+3.36

Bad popcorn

Taste off

Taste was not nice either

Burnt/Roasted/Overbaked13%−0.12

It burns easily even when you follow instructions

also it burns when microwaving

it still somehow comes out tasting burnt - I have tried stopping it really early

Flavor11%−0.06

Wrong flavour received

I have tried other microwave which will usually be burned, not cooked properly, taste odd and less flavor

Oily/Greasy11%−0.10

Greasy bag of popcorn went straight in the bin

It leaves a greasy film and taste in your mouth and it has a very strange taste and smell

Cooking Instructions7%−0.04

Cook less time

Love

Taste-Overall52%+3.36

Perfect popcorn

I found this popcorn taste exactly as has expected

Delicious taste

Quality-Overall10%+0.70

good quality popcorn

Quality product

Absolutely beautiful product, very well made and looks stunning, would highly recommend

Value For Money8%0.00

Great value

Very good value

Definetly worth it

Sweetness5%+0.12

It's very nice to have sweet

It taste sweet

Gifting Purpose4%+0.24

Was a nice gift

Friends children gift

FAQ

Common Microwave Popcorn questions

Answered from the same tracked data.