Microwave Popcorn
FailDemand is soft, at -14.1% this quarter, so Microwave Popcorn is a Fail.
- Flapen Score
- 45 / 100Ranks 1,592 of 2,976 Grocery niches · −1 vs the category median of 4645
- Market size
- £88K/yr95K searches / yr
- 90-day growth
- -14.1%search demand this quarter
- Competition
- 67%top-5 click share · 9 brands · 80 sellers
Flapen Score
Microwave Popcorn against its category
The dotted line is the Grocery average. Past it, Microwave Popcorn is stronger. Inside it, weaker.
Market
The Microwave Popcorn market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Microwave Popcorn 95K times last year and spent an estimated £88K. The top 5 brands take 89% of clicks. Flapen scores it 45 out of 100, a Fail.
01 · Demand
9.3% of searches ended in a purchase last week.
Shoppers searched for this 95K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 9.3% of those searches ended in a purchase. Searches in the last 90 days moved -14.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £88K a year.
- Searches, last 12 months
- 95K
- Growth, 90 days vs prior 90
- -14.1%
- Conversion, latest week
- 9.3%
- Market size, estimated
- £88Ka year
- Peak month
- February1.6× the quietest month
- Top search term
- microwave popcorn69K searches a year
02 · Price
A sale here is worth £9.96.
Listings sell for £9.96 on average, from £1.75 to £20.30. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 500 to 750 of them. At £9.96 that is £5K to £7K a year per listing.
- Average price
- £9.96under the $15 to $100 sweet spot
- Price range
- £1.75–£20.30
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 10K–13K
- Units per listing a year
- 500–750
- Revenue per listing a year
- £5K–£7K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
29% of listings pay for placement with sponsored ads. 64% ship with Prime. On an average day, 0.4% of listings are out of stock. The average listing ranks #41 within Snack Foods. It carries 2,096 reviews at 4.25 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 29%
- Prime listings
- 64%
- Out of stock, average day
- 0.4%
- Average rank
- #41in Snack Foods
- Average rating
- 4.25 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 2,096per listing
- Listings tracked
- 14
04 · Newcomers
Amazon counts 0 of last year's 2 launches as successful.
2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 61 months on average, so the names here are established.
- Launched, last 12 months
- 2
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 61 months
Products
Top Microwave Popcorn products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Butterkist Sweet and Salted Microwave Popcorn 3 x 60g
- Price
- £1.75
- Rating
- 4.6/5
- Reviews
- 1,916
- Age
- 7y ago

ORVILLE REDENBACHERS Microwave Movie Theater Butter 39.49 oz
- Price
- £20.30
- Rating
- 4.5/5
- Reviews
- 1,736
- Age
- 9y ago

Kirkland Signature Microwave Popcorn 44 Pack Box
- Price
- £19.99
- Rating
- 4.5/5
- Reviews
- 2,894
- Age
- 12y ago

SOL 12pk x 85g Stop n Pop Microwave Popcorn Salted & Butter Flavoured Pop Corn Kernels Ready in Minutes Tasty Snack for Family Movie Nights Easy to Prepare Ideal for Sharing Fun Moments at Home
- Price
- £9.52
- Rating
- 4.3/5
- Reviews
- 130
- Age
- 4y ago

9pk Microwave Popcorn (9x85g) - Salted Butter Sweet & Salt Flavoured Pop Corn Kernels Ready in Minutes Tasty Snack for Family Movie Nights Easy to Prepare Ideal for Sharing popcorn bags
- Price
- £8.30
- Rating
- 4.3/5
- Reviews
- 11
- Age
- 5mo ago
Trending
90-day click momentum
Grocer Planet - Italian Salted Microwave Popcorn Kernels (90g Pack of 9)
- Price
- £7.95
- Rating
- 2.0/5
- Reviews
- 1
- Age
- 2mo ago

Butterkist SWEET Microwave Popcorn 3x60g Packs Case of 10 - Gluten free Source of Fibre Made from Wholegrains No Artificial Colours or Flavours Suitable for Vegetarians
- Price
- £17.67
- Rating
- 4.6/5
- Reviews
- 1,240
- Age
- 6y ago

9pk Microwave Popcorn (9x85g) - Salted Butter Sweet & Salt Flavoured Pop Corn Kernels Ready in Minutes Tasty Snack for Family Movie Nights Easy to Prepare Ideal for Sharing popcorn bags
- Price
- £8.30
- Rating
- 4.3/5
- Reviews
- 11
- Age
- 5mo ago

ORVILLE REDENBACHERS Microwave Movie Theater Butter 39.49 oz
- Price
- £20.30
- Rating
- 4.5/5
- Reviews
- 1,736
- Age
- 9y ago

SOL 12pk x 85g Stop n Pop Microwave Popcorn Salted & Butter Flavoured Pop Corn Kernels Ready in Minutes Tasty Snack for Family Movie Nights Easy to Prepare Ideal for Sharing Fun Moments at Home
- Price
- £9.52
- Rating
- 4.3/5
- Reviews
- 130
- Age
- 4y ago
Newest
by launch date
Grocer Planet - Italian Salted Microwave Popcorn Kernels (90g Pack of 9)
- Price
- £7.95
- Rating
- 2.0/5
- Reviews
- 1
- Age
- 2mo ago

9pk Microwave Popcorn (9x85g) - Salted Butter Sweet & Salt Flavoured Pop Corn Kernels Ready in Minutes Tasty Snack for Family Movie Nights Easy to Prepare Ideal for Sharing popcorn bags
- Price
- £8.30
- Rating
- 4.3/5
- Reviews
- 11
- Age
- 5mo ago

SOL 12pk x 85g Stop n Pop Microwave Popcorn Salted & Butter Flavoured Pop Corn Kernels Ready in Minutes Tasty Snack for Family Movie Nights Easy to Prepare Ideal for Sharing Fun Moments at Home
- Price
- £9.52
- Rating
- 4.3/5
- Reviews
- 130
- Age
- 4y ago

SOL 12pk x 85g Stop n Pop Microwave Popcorn Kernels Salted Popcorn Microwave Pop Corn Ready in Minutes Tasty Snack for Family Movie Nights Easy to Prepare Ideal for Sharing Fun Moments at Home
- Price
- £9.48
- Rating
- 4.4/5
- Reviews
- 408
- Age
- 5y ago

SOL 12pk x 85g Stop n Pop Microwave Popcorn Butter Flavoured Pop Corn Kernels Ready in Minutes Tasty Snack for Family Movie Nights Easy to Prepare Ideal for Sharing Fun Moments at Home
- Price
- £9.42
- Rating
- 4.0/5
- Reviews
- 468
- Age
- 5y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 67% of clicks. Leaders hold, but buyers still shop past them.
Brands
9 flat
Sellers
80
Top-5 brand share
89%
Top 20: 100%
Top-5 click share
67%
Top 20: 100%
Open market
7%
- Butterkist47%
- SOL16%
- Orville Redenbacher's11%
- KIRKLAND8%
- AQUA THOUGHTS7%
- The Great British Confectionery Company4%
- Open — no brand owns it (3 brands, 7%)
Demand
Microwave Popcorn search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.6×
Search terms
Top Microwave Popcorn search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- microwave popcorn69K/yr
- popcorn microwave23K/yr
- butterkist microwave popcorn3K/yr
Reviews and returns
What reviews say buyers love and hate about Microwave Popcorn
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Bad popcorn
Taste off
Taste was not nice either
It burns easily even when you follow instructions
also it burns when microwaving
it still somehow comes out tasting burnt - I have tried stopping it really early
Wrong flavour received
I have tried other microwave which will usually be burned, not cooked properly, taste odd and less flavor
Greasy bag of popcorn went straight in the bin
It leaves a greasy film and taste in your mouth and it has a very strange taste and smell
Cook less time
Love
Perfect popcorn
I found this popcorn taste exactly as has expected
Delicious taste
good quality popcorn
Quality product
Absolutely beautiful product, very well made and looks stunning, would highly recommend
Great value
Very good value
Definetly worth it
It's very nice to have sweet
It taste sweet
Was a nice gift
Friends children gift
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Microwave Popcorn questions
Answered from the same tracked data.









