How competitive is the Microwave Popcorn niche on Amazon United Kingdom?

9 brands and 80 sellers compete in Microwave Popcorn on Amazon United Kingdom. The top 5 Microwave Popcorn products take 67% of clicks and its top 5 brands hold 89% of demand.

What do buyers complain about in Microwave Popcorn?

Microwave Popcorn buyers on Amazon United Kingdom complain most about Taste-Overall, Burnt/Roasted/Overbaked, Flavor, the themes mined from the niche's reviews. Its return rate is 0.1%.

What does it cost to enter the Microwave Popcorn niche?

Microwave Popcorn sells for £9.96 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £1.75–£20.30. The average incumbent carries 2,096 reviews — the moat a new listing must climb.

Microwave Popcorn

soft demand (-14.1% this quarter) — Microwave Popcorn doesn't clear our bar today.

Flapen Score

Skip it

This niche Category average

Is Microwave Popcorn profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Microwave Popcorn is a £88K/yr Amazon United Kingdom market (95K searches/yr). The top 5 brands hold 89% of demand. Verdict: Skip it — 45/100.

Microwave Popcorn: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -14.1% over the last 90 days and 9.3% of searches end in a purchase.

£88K

revenue / yr

Units sold / yr13K

Search volume / yr-14.1%95K

Conversion rate9.3%

Avg price£9.96

Who owns the niche?

The top 5 brands hold 89% of demand, so 11% of the market is open.

11%

open market share

Brands · sellers9 · 80

Top-5 product click share67%

Open market11%

Avg brand age61 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 14 products

Top Microwave Popcorn products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Butterkist Sweet and Salted Microwave Popcorn 3 x 60g

Price: £1.75
Rating: 4.6/5
Reviews: 1,916
Age: 7y ago

ORVILLE REDENBACHERS Microwave Movie Theater Butter 39.49 oz

Price: £20.30
Rating: 4.5/5
Reviews: 1,736
Age: 9y ago

Kirkland Signature Microwave Popcorn 44 Pack Box

Price: £19.99
Rating: 4.5/5
Reviews: 2,894
Age: 12y ago

SOL 12pk x 85g Stop n Pop Microwave Popcorn Salted & Butter Flavoured Pop Corn Kernels Ready in Minutes Tasty Snack for Family Movie Nights Easy to Prepare Ideal for Sharing Fun Moments at Home

Price: £9.52
Rating: 4.3/5
Reviews: 130
Age: 4y ago

9pk Microwave Popcorn (9x85g) - Salted Butter Sweet & Salt Flavoured Pop Corn Kernels Ready in Minutes Tasty Snack for Family Movie Nights Easy to Prepare Ideal for Sharing popcorn bags

Price: £8.30
Rating: 4.3/5
Reviews: 11
Age: 5mo ago

Newest

by launch date

Grocer Planet - Italian Salted Microwave Popcorn Kernels (90g Pack of 9)

Price: £7.95
Rating: 2.0/5
Reviews: 1
Age: 2mo ago

9pk Microwave Popcorn (9x85g) - Salted Butter Sweet & Salt Flavoured Pop Corn Kernels Ready in Minutes Tasty Snack for Family Movie Nights Easy to Prepare Ideal for Sharing popcorn bags

Price: £8.30
Rating: 4.3/5
Reviews: 11
Age: 5mo ago

SOL 12pk x 85g Stop n Pop Microwave Popcorn Salted & Butter Flavoured Pop Corn Kernels Ready in Minutes Tasty Snack for Family Movie Nights Easy to Prepare Ideal for Sharing Fun Moments at Home

Price: £9.52
Rating: 4.3/5
Reviews: 130
Age: 4y ago

SOL 12pk x 85g Stop n Pop Microwave Popcorn Kernels Salted Popcorn Microwave Pop Corn Ready in Minutes Tasty Snack for Family Movie Nights Easy to Prepare Ideal for Sharing Fun Moments at Home

Price: £9.48
Rating: 4.4/5
Reviews: 408
Age: 5y ago

SOL 12pk x 85g Stop n Pop Microwave Popcorn Butter Flavoured Pop Corn Kernels Ready in Minutes Tasty Snack for Family Movie Nights Easy to Prepare Ideal for Sharing Fun Moments at Home

Price: £9.42
Rating: 4.0/5
Reviews: 468
Age: 5y ago

Competition: brands, sellers & click share

The top 5 products take 67% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 flat

Sellers

Top-5 brand share

89%

Top 20: 100%

Top-5 click share

67%

Top 20: 100%

Open market

Butterkist47%
SOL16%
Orville Redenbacher's11%
KIRKLAND8%
AQUA THOUGHTS7%
The Great British Confectionery Company4%
Open — no brand owns it (3 brands, 7%)

Microwave Popcorn demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume95KCVR9.3%Products14Brands9Top 5 Brands89%OOS Rate0.4%Rating4.3★Reviews2,096Avg BSR#41

No pronounced peak months · busiest ÷ quietest = 1.6×

Top Microwave Popcorn search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

microwave popcorn69K/yr -11.8%8.7% conv.
popcorn microwave23K/yr -21.3%7.0% conv.
butterkist microwave popcorn3K/yr +7.6%9.9% conv.

What reviews say buyers love and hate about Microwave Popcorn

What buyers mention most, as a share of all reviews.

What buyers love

88% of reviews

Taste-Overall52%

“Perfect popcorn”

Quality-Overall10%

“good quality popcorn”

Value For Money8%

“Great value”

Sweetness5%

“It's very nice to have sweet”

Gifting Purpose4%

“Was a nice gift”

What buyers complain about

85% of reviews

Taste-Overall18%

“Bad popcorn”

Burnt/Roasted/Overbaked13%

“It burns easily even when you follow instructions”

Flavor11%

“Wrong flavour received”

Oily/Greasy11%

“Greasy bag of popcorn went straight in the bin”

Cooking Instructions7%

“Cook less time”

Common Microwave Popcorn questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Microwave Popcorn 45/100 on Amazon United Kingdom — Skip it. The niche generates £88K/yr across 14 tracked products. 0 of 2 products launched in the last 360 days are still selling. Search demand moved -14.1% over the last 90 days.