Microwave Popcorn
FailDemand is soft, at -14.1% this quarter, so Microwave Popcorn is a Fail.
- Flapen Score
- 45 / 100Ranks 1,592 of 2,976 Grocery niches · −1 vs the category median of 4645
- Market size
- £88K/yr95K searches / yr
- 90-day growth
- -14.1%search demand this quarter
- Competition
- 67%top-5 click share · 9 brands · 80 sellers
Flapen Score
Microwave Popcorn against its category
The dotted line is the Grocery average. Past it, Microwave Popcorn is stronger. Inside it, weaker.
Market
The Microwave Popcorn market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Microwave Popcorn 95K times last year and spent an estimated £88K. The top 5 brands take 89% of clicks. Flapen scores it 45 out of 100, a Fail.
01 · Demand
An estimated 9.3% of those searches ended in a purchase.
Shoppers searched for this 95K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 9.3% of those searches ended in a purchase. Searches in the last 90 days moved -14.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £88K a year.
- Searches, last 12 months
- 95K
- Growth, 90 days vs prior 90
- -14.1%
- Conversion, latest week
- 9.3%
- Market size, estimated
- £88Ka year
- Peak month
- February1.6× the quietest month
- Top search term
- microwave popcorn69K searches a year
02 · Price
A sale here is worth £9.96.
Listings sell for £9.96 on average, from £1.75 to £20.30. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 500 to 750 of them. At £9.96 that is £5K to £7K a year per listing.
- Average price
- £9.96under the $15 to $100 sweet spot
- Price range
- £1.75–£20.30
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 10K–13K
- Units per listing a year
- 500–750
- Revenue per listing a year
- £5K–£7K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
29% of listings pay for placement with sponsored ads. 64% ship with Prime. On an average day, 0.4% of listings are out of stock. The average listing ranks #41 within Snack Foods. It carries 2,096 reviews at 4.25 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 29%
- Prime listings
- 64%
- Out of stock, average day
- 0.4%
- Average rank
- #41in Snack Foods
- Average rating
- 4.25 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 2,096per listing
- Listings tracked
- 14
04 · Newcomers
0 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 61 months on average, so the names here are established.
- Launched, last 12 months
- 2
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 61 months
Products
Top Microwave Popcorn products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Butterkist Sweet and Salted Microwave Popcorn 3 x 60g
- Price
- £1.75
- Rating
- 4.6/5
- Reviews
- 1,916
- Age
- 7y ago

ORVILLE REDENBACHERS Microwave Movie Theater Butter 39.49 oz
- Price
- £20.30
- Rating
- 4.5/5
- Reviews
- 1,736
- Age
- 9y ago

Kirkland Signature Microwave Popcorn 44 Pack Box
- Price
- £19.99
- Rating
- 4.5/5
- Reviews
- 2,894
- Age
- 12y ago

SOL 12pk x 85g Stop n Pop Microwave Popcorn Salted & Butter Flavoured Pop Corn Kernels Ready in Minutes Tasty Snack for Family Movie Nights Easy to Prepare Ideal for Sharing Fun Moments at Home
- Price
- £9.52
- Rating
- 4.3/5
- Reviews
- 130
- Age
- 4y ago

9pk Microwave Popcorn (9x85g) - Salted Butter Sweet & Salt Flavoured Pop Corn Kernels Ready in Minutes Tasty Snack for Family Movie Nights Easy to Prepare Ideal for Sharing popcorn bags
- Price
- £8.30
- Rating
- 4.3/5
- Reviews
- 11
- Age
- 5mo ago
Trending
estimated 90-day click momentum
Grocer Planet - Italian Salted Microwave Popcorn Kernels (90g Pack of 9)
- Price
- £7.95
- Rating
- 2.0/5
- Reviews
- 1
- Age
- 2mo ago

Butterkist SWEET Microwave Popcorn 3x60g Packs Case of 10 - Gluten free Source of Fibre Made from Wholegrains No Artificial Colours or Flavours Suitable for Vegetarians
- Price
- £17.67
- Rating
- 4.6/5
- Reviews
- 1,240
- Age
- 6y ago

9pk Microwave Popcorn (9x85g) - Salted Butter Sweet & Salt Flavoured Pop Corn Kernels Ready in Minutes Tasty Snack for Family Movie Nights Easy to Prepare Ideal for Sharing popcorn bags
- Price
- £8.30
- Rating
- 4.3/5
- Reviews
- 11
- Age
- 5mo ago

ORVILLE REDENBACHERS Microwave Movie Theater Butter 39.49 oz
- Price
- £20.30
- Rating
- 4.5/5
- Reviews
- 1,736
- Age
- 9y ago

SOL 12pk x 85g Stop n Pop Microwave Popcorn Salted & Butter Flavoured Pop Corn Kernels Ready in Minutes Tasty Snack for Family Movie Nights Easy to Prepare Ideal for Sharing Fun Moments at Home
- Price
- £9.52
- Rating
- 4.3/5
- Reviews
- 130
- Age
- 4y ago
Newest
by launch date
Grocer Planet - Italian Salted Microwave Popcorn Kernels (90g Pack of 9)
- Price
- £7.95
- Rating
- 2.0/5
- Reviews
- 1
- Age
- 2mo ago

9pk Microwave Popcorn (9x85g) - Salted Butter Sweet & Salt Flavoured Pop Corn Kernels Ready in Minutes Tasty Snack for Family Movie Nights Easy to Prepare Ideal for Sharing popcorn bags
- Price
- £8.30
- Rating
- 4.3/5
- Reviews
- 11
- Age
- 5mo ago

SOL 12pk x 85g Stop n Pop Microwave Popcorn Salted & Butter Flavoured Pop Corn Kernels Ready in Minutes Tasty Snack for Family Movie Nights Easy to Prepare Ideal for Sharing Fun Moments at Home
- Price
- £9.52
- Rating
- 4.3/5
- Reviews
- 130
- Age
- 4y ago

SOL 12pk x 85g Stop n Pop Microwave Popcorn Kernels Salted Popcorn Microwave Pop Corn Ready in Minutes Tasty Snack for Family Movie Nights Easy to Prepare Ideal for Sharing Fun Moments at Home
- Price
- £9.48
- Rating
- 4.4/5
- Reviews
- 408
- Age
- 5y ago

SOL 12pk x 85g Stop n Pop Microwave Popcorn Butter Flavoured Pop Corn Kernels Ready in Minutes Tasty Snack for Family Movie Nights Easy to Prepare Ideal for Sharing Fun Moments at Home
- Price
- £9.42
- Rating
- 4.0/5
- Reviews
- 468
- Age
- 5y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 67% of clicks. Leaders hold, but buyers still shop past them.
Brands
9 flat
Sellers
80
Est. top-5 brand share
89%
Top 20: 100%
Est. top-5 click share
67%
Top 20: 100%
Open market
7%
- Butterkist47%
- SOL16%
- Orville Redenbacher's11%
- KIRKLAND8%
- AQUA THOUGHTS7%
- The Great British Confectionery Company4%
- Open — no brand owns it (3 brands, 7%)
Demand
Microwave Popcorn search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.6×
Search terms
Top Microwave Popcorn search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- microwave popcorn69K/yr
- popcorn microwave23K/yr
- butterkist microwave popcorn3K/yr
Reviews and returns
What reviews say buyers love and hate about Microwave Popcorn
We read the reviews and the return reasons for every product selling here.
“Bad popcorn”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Microwave Popcorn questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









