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Mi Goreng Noodles

Fail

The top 5 brands take 98% of clicks, so Mi Goreng Noodles is a Fail.

Flapen Score
36
36 / 100
Ranks 2,659 of 2,976 Grocery niches · −10 vs the category median of 46
Market size
£51K/yr47K searches / yr
90-day growth
-12.9%search demand this quarter
Competition
69%top-5 click share · 6 brands · 42 sellers

Flapen Score

Mi Goreng Noodles against its category

The dotted line is the Grocery average. Past it, Mi Goreng Noodles is stronger. Inside it, weaker.

36Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Mi Goreng Noodles market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Mi Goreng Noodles 47K times last year and spent an estimated £51K. The top 5 brands take 98% of clicks. Demand peaks in Jan. Flapen scores it 36 out of 100, a Fail.

01 · Demand

8.9% of searches ended in a purchase last week.

Shoppers searched for this 47K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 8.9% of those searches ended in a purchase. Searches in the last 90 days moved -12.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £51K a year.

Searches, last 12 months
47K
Growth, 90 days vs prior 90
-12.9%
Conversion, latest week
8.9%
Market size, estimated
£51Ka year
Peak month
January1.4× the quietest month
Top search term
mi goreng noodles19K searches a year

02 · Price

A sale here is worth £12.31.

Listings sell for £12.31 on average, from £1.01 to £18.20. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 250 to 500 of them. At £12.31 that is £3K to £6K a year per listing.

Average price
£12.31under the $15 to $100 sweet spot
Price range
£1.01–£18.20
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
250–500
Revenue per listing a year
£3K–£6K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

69% of listings pay for placement with sponsored ads. 50% ship with Prime. On an average day, 11.1% of listings are out of stock. The average listing ranks #160 within Instant Meals & Sides. It carries 1,125 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings
69%
Prime listings
50%
Out of stock, average day
11.1%
Average rank
#160in Instant Meals & Sides
Average rating
4.63 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,125per listing
Listings tracked
16

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 62 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
62 months

Products

Top Mi Goreng Noodles products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 69% of clicks. Leaders hold, but buyers still shop past them.

£0£5K£10K£15K£21K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 flat

Sellers

42

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

69%

Top 20: 100%

Open market

0%

  • Indomie65%
  • Saras Flavours of Asia12%
  • Starry Mart11%
  • Lucky Me!7%
  • MAMA3%
  • FWAFWA2%
  • Open — no brand owns it (0%)

Demand

Mi Goreng Noodles search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K600Spike '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan · busiest ÷ quietest = 1.4×

Search terms

Top Mi Goreng Noodles search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • mi goreng noodles19K/yr
  • pancit canton8K/yr
  • mi goreng8K/yr
  • indomie mi goreng7K/yr
  • pancit canton lucky me filipino5K/yr

Reviews and returns

What reviews say buyers love and hate about Mi Goreng Noodles

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall14%+2.33

These are horrible tasting

Tastes okay, not worth the hassle

However, I found this variety rather bland, unless the enclosed chilli powder was added, and even then I had to add other ingredients to the dish to make it interesting

Spiciness9%+0.29

not very much. I hate spicy anything

not on the high end of spiciness as it has no chillis

spicy together as they dont have chilimansi flavor

Ingredients-Overall9%−0.10

Ingredients changed

It does not mention in the list of ingredients that it contains E102: tartrazine

Size-Overall8%+0.01

it's that the packs are quite small

you can definitely see the portion is very small

The packets are smaller than some other brands such as Nongshim, however, these noodles are delicious and pair well with a slice of buttered bread, which makes the smaller size less noticeable

Advertised Vs Actual Product6%−0.09

Misleading information

Love

Taste-Overall39%+2.33

Taste Great

These are really yummy with a lil bit of spice

Great tasting noodles

Value For Money20%+0.88

Good value for money

And the price point was good, too

Good value

Quality-Overall7%+0.48

The Noodles are good quality

Great product

Good quality and good value for money

Flavor6%−0.03

The flavor it incredible

The noodles themselves are flavorful and satisfying, with just the right amount of spice and seasoning that keeps my son coming back for more

A variety of flavours and portion sizes

Advertised Vs Actual Product5%−0.09

Absolutely great, as described,

Just the job

They do exactly what is expected

FAQ

Common Mi Goreng Noodles questions

Answered from the same tracked data.