Mezcal
MaybeReturns run at only 0.5% of orders. But demand is soft, at -1.0% this quarter, so Mezcal is a Maybe.
- Flapen Score
- 56 / 100Top 12% of 2,976 Grocery niches · +10 vs the category median of 4656
- Market size
- £208K/yr139K searches / yr
- 90-day growth
- -1.0%search demand this quarter
- Competition
- 60%top-5 click share · 16 brands · 23 sellers
Flapen Score
Mezcal against its category
The dotted line is the Grocery average. Past it, Mezcal is stronger. Inside it, weaker.
Market
The Mezcal market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Mezcal 139K times last year and spent an estimated £208K. The top 5 brands take 67% of clicks. Demand peaks in Nov–Dec. Flapen scores it 56 out of 100, a Maybe.
01 · Demand
4.6% of searches ended in a purchase last week.
Shoppers searched for this 139K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.6% of those searches ended in a purchase. Searches in the last 90 days moved -1.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £208K a year.
- Searches, last 12 months
- 139K
- Growth, 90 days vs prior 90
- -1.0%
- Conversion, latest week
- 4.6%
- Market size, estimated
- £208Ka year
- Peak month
- December2.7× the quietest month
- Top search term
- mezcal112K searches a year
02 · Price
A sale here is worth £32.35.
Listings sell for £32.35 on average, from £15.48 to £44.04. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At £32.35 that is £3K to £8K a year per listing.
- Average price
- £32.35inside the $15 to $100 sweet spot
- Price range
- £15.48–£44.04
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £3K–£8K
- Returns
- 0.5%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
59% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 0.3% of listings are out of stock. The average listing ranks #16 within Beer, Wine & Spirits. It carries 113 reviews at 4.52 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 59%
- Prime listings
- 95%
- Out of stock, average day
- 0.3%
- Average rank
- #16in Beer, Wine & Spirits
- Average rating
- 4.52 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 113per listing
- Listings tracked
- 22
04 · Newcomers
Amazon counts 0 of last year's 3 launches as successful.
3 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 86 months on average, so the names here are established.
- Launched, last 12 months
- 3
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 86 months
Products
Top Mezcal products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Ojo De Dios Joven Mezcal 70cl | Award Winning Spirit | Handcrafted from Agave l Sustainably Farmed | Perfect for Cocktails and Sipping
- Price
- £30.38
- Rating
- 4.5/5
- Reviews
- 129
- Age
- 6y ago

OJO DE TIGRE: Plata Mezcal | Artesanal Unaged Agave Spirit 70cl 37% ABV
- Price
- £28.18
- Rating
- 4.2/5
- Reviews
- 54
- Age
- 5y ago

Del Maguey Vida Puebla Mezcal 70cl
- Price
- £30.62
- Rating
- 4.6/5
- Reviews
- 82
- Age
- 2y ago

Madre Mezcal Ensamble 20cl 45% ABV Blend of Espadin & Cuixe Agave Artisanal Mezcal
- Price
- £21.67
- Rating
- 4.4/5
- Reviews
- 73
- Age
- 5y ago

Pensador - Espadín Mezcal 50cl - 47.5% ABV - Notes of Earthy Minerals Oaky Caramel and Rich Smoke
- Price
- £34.96
- Rating
- 4.5/5
- Reviews
- 219
- Age
- 5y ago
Trending
90-day click momentum
Rosaluna Mezcal Espadín 70cl 40% ABV Handcrafted Organic Oaxaca Agave Spirit Smooth Lightly Smoked Mezcal for Sipping & Premium Cocktails Vegan & Gluten-Free Certified
- Price
- £33.21
- Rating
- 5.0/5
- Reviews
- 5
- Age
- 9mo ago

Del Suelo | Liso | Mezcal Artesanal | Tropical Fruit Juicy/Lush Floral Berries Tropical Fruit | 70cl | 45%
- Price
- £28.83
- Rating
- 4.0/5
- Reviews
- 2
- Age
- 11mo ago

Del Suelo | Madrecuishe | Mezcal Artesanal | Vegetal Sharp Grassy | 70cl | 45%
- Price
- £30.23
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 11mo ago

Casamigos Blanco Tequila | 40% vol | 70cl | Hints of Citrus | Vanilla & Sweet Agave | Crisp & Clean | Made from Hand-Selected Blue Weber Agave | Perfect for Gifting | Best Enjoyed with Friends
- Price
- £29.42
- Rating
- 4.7/5
- Reviews
- 823
- Age
- 11y ago

OJO DE TIGRE: Plata Mezcal | Artesanal Unaged Agave Spirit 70cl 37% ABV
- Price
- £28.18
- Rating
- 4.2/5
- Reviews
- 54
- Age
- 5y ago
Newest
by launch date
Rosaluna Mezcal Espadín 70cl 40% ABV Handcrafted Organic Oaxaca Agave Spirit Smooth Lightly Smoked Mezcal for Sipping & Premium Cocktails Vegan & Gluten-Free Certified
- Price
- £33.21
- Rating
- 5.0/5
- Reviews
- 5
- Age
- 9mo ago

Del Suelo | Madrecuishe | Mezcal Artesanal | Vegetal Sharp Grassy | 70cl | 45%
- Price
- £30.23
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 11mo ago

Del Suelo | Liso | Mezcal Artesanal | Tropical Fruit Juicy/Lush Floral Berries Tropical Fruit | 70cl | 45%
- Price
- £28.83
- Rating
- 4.0/5
- Reviews
- 2
- Age
- 11mo ago

Rooster Rojo Mezcal - Made with 100% Espadin Agave - Handcrafted & Double Distilled in Copper Pots - From Oaxaca Mexico - 43% Vol 70cl (700ml / 0.7 Litre) Dark Glass Bottle
- Price
- £33.18
- Rating
- 4.2/5
- Reviews
- 32
- Age
- 2y ago

The Lost Explorer Mezcal Espadín 20cl | Award Winning Artisanal Mezcal | 42%
- Price
- £15.48
- Rating
- 4.6/5
- Reviews
- 18
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 60% of clicks. Leaders hold, but buyers still shop past them.
Brands
16 falling
Sellers
23
Top-5 brand share
67%
Top 20: 100%
Top-5 click share
60%
Top 20: 97%
Open market
28%
- Ojo de Dios24%
- OJO DE TIGRE17%
- Del Maguey12%
- Madre Mezcal9%
- El Camino Del Pensador Mezcal6%
- Montelobos5%
Demand
Mezcal search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 2.7×
Search terms
Top Mezcal search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- mezcal112K/yr
- mezcal tequila18K/yr
- mescal9K/yr
Reviews and returns
What reviews say buyers love and hate about Mezcal
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Rich, pungent, and a smokey taste
after struggling to open it Probably the poorest taste ever
It tastes like petrol
very expensive
stopper breaks
This is the worst tequila i have ever had
Poor quality bottle stopper
made very cheaply
not one of the best
Love
Delicious
Great taste - super recipe
Super tasty mezcal
Rich, deep flavour
Amazing flavour
Lovely flavour mezcal
they all said hands down the best cocktail they've ever had
Lovely drink, delicious on its own and great in my cocktails at home
Best Tequila Blanco I have had
Its well made
QUALITY
Amazing product
Great blend
Return
0.5% Return rate 100% Fixable by listing
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Mezcal questions
Answered from the same tracked data.









