How competitive is the Mezcal niche on Amazon United Kingdom?

16 brands and 23 sellers compete in Mezcal on Amazon United Kingdom. The top 5 Mezcal products take 60% of clicks and its top 5 brands hold 67% of demand.

What do buyers complain about in Mezcal?

Mezcal buyers on Amazon United Kingdom complain most about Taste-Overall, Value For Money, Durability, the themes mined from the niche's reviews. Its return rate is 0.5%.

What does it cost to enter the Mezcal niche?

Mezcal sells for £32.35 on average on Amazon United Kingdom, inside our $15–$100 sweet spot. Listings span £15.48–£44.04. The average incumbent carries 113 reviews — the moat a new listing must climb.

Mezcal

Mezcal shows low returns (0.5%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Signals Low Review Barrier

Flapen Score

Worth a look

This niche Category average

Is Mezcal profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Mezcal is a £208K/yr Amazon United Kingdom market (139K searches/yr). The top 5 brands hold 67% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 56/100.

Mezcal: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -1.0% over the last 90 days and 4.6% of searches end in a purchase.

£208K

revenue / yr

Units sold / yr8K

Search volume / yr-1.0%139K

Conversion rate4.6%

Avg price£32.35

Who owns the niche?

The top 5 brands hold 67% of demand, so 33% of the market is open.

33%

open market share

Brands · sellers16 · 23

Top-5 product click share60%

Open market33%

Avg brand age86 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 22 products

Top Mezcal products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Ojo De Dios Joven Mezcal 70cl | Award Winning Spirit | Handcrafted from Agave l Sustainably Farmed | Perfect for Cocktails and Sipping

Price: £30.38
Rating: 4.5/5
Reviews: 129
Age: 6y ago

OJO DE TIGRE: Plata Mezcal | Artesanal Unaged Agave Spirit 70cl 37% ABV

Price: £28.18
Rating: 4.2/5
Reviews: 54
Age: 5y ago

Del Maguey Vida Puebla Mezcal 70cl

Price: £30.62
Rating: 4.6/5
Reviews: 82
Age: 2y ago

Madre Mezcal Ensamble 20cl 45% ABV Blend of Espadin & Cuixe Agave Artisanal Mezcal

Price: £21.67
Rating: 4.4/5
Reviews: 73
Age: 5y ago

Pensador - Espadín Mezcal 50cl - 47.5% ABV - Notes of Earthy Minerals Oaky Caramel and Rich Smoke

Price: £34.96
Rating: 4.5/5
Reviews: 219
Age: 5y ago

Newest

by launch date

Rosaluna Mezcal Espadín 70cl 40% ABV Handcrafted Organic Oaxaca Agave Spirit Smooth Lightly Smoked Mezcal for Sipping & Premium Cocktails Vegan & Gluten-Free Certified

Price: £33.21
Rating: 5.0/5
Reviews: 5
Age: 9mo ago

Del Suelo | Madrecuishe | Mezcal Artesanal | Vegetal Sharp Grassy | 70cl | 45%

Price: £30.23
Rating: 5.0/5
Reviews: 1
Age: 11mo ago

Del Suelo | Liso | Mezcal Artesanal | Tropical Fruit Juicy/Lush Floral Berries Tropical Fruit | 70cl | 45%

Price: £28.83
Rating: 4.0/5
Reviews: 2
Age: 11mo ago

Rooster Rojo Mezcal - Made with 100% Espadin Agave - Handcrafted & Double Distilled in Copper Pots - From Oaxaca Mexico - 43% Vol 70cl (700ml / 0.7 Litre) Dark Glass Bottle

Price: £33.18
Rating: 4.2/5
Reviews: 32
Age: 2y ago

The Lost Explorer Mezcal Espadín 20cl | Award Winning Artisanal Mezcal | 42%

Price: £15.48
Rating: 4.6/5
Reviews: 18
Age: 2y ago

Competition: brands, sellers & click share

The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

16 falling

Sellers

Top-5 brand share

67%

Top 20: 100%

Top-5 click share

60%

Top 20: 97%

Open market

28%

Ojo de Dios24%
OJO DE TIGRE17%
Del Maguey12%
Madre Mezcal9%
El Camino Del Pensador Mezcal6%
Montelobos5%

Mezcal demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume139KCVR4.6%Products22Brands16Top 5 Brands67%OOS Rate0.3%Rating4.5★Reviews113Avg BSR#16

Peak months: Nov, Dec · busiest ÷ quietest = 2.7×

Top Mezcal search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

mezcal112K/yr +7.2%4.4% conv.
mezcal tequila18K/yr -17.3%4.1% conv.
mescal9K/yr -47.7%5.5% conv.

What reviews say buyers love and hate about Mezcal

What buyers mention most, as a share of all reviews.

What buyers love

93% of reviews

Taste-Overall41%

“Delicious”

Flavor18%

“Rich, deep flavour”

Alcohol Flavor17%

“they all said hands down the best cocktail they've ever had”

Quality-Overall7%

“Its well made”

Blend/Ratio5%

“Great blend”

What buyers complain about

81% of reviews

Taste-Overall20%

“Rich, pungent, and a smokey taste”

Value For Money11%

“very expensive”

Durability11%

“stopper breaks”

Alcohol Flavor11%

“This is the worst tequila i have ever had”

Quality-Overall9%

“Poor quality bottle stopper”

Mezcal return rate & reasons

Why buyers send it back, as a share of all return requests.

0.5%

Return rate

100%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall

100%

Common Mezcal questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Mezcal 56/100 on Amazon United Kingdom — Worth a look. The niche generates £208K/yr across 22 tracked products. 0 of 3 products launched in the last 360 days are still selling. Search demand moved -1.0% over the last 90 days.