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Mezcal

Maybe

Returns run at only 0.5% of orders. But demand is soft, at -1.0% this quarter, so Mezcal is a Maybe.

Flapen Score
56
56 / 100
Top 12% of 2,976 Grocery niches · +10 vs the category median of 46
Market size
£208K/yr139K searches / yr
90-day growth
-1.0%search demand this quarter
Competition
60%top-5 click share · 16 brands · 23 sellers

Flapen Score

Mezcal against its category

The dotted line is the Grocery average. Past it, Mezcal is stronger. Inside it, weaker.

56Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Mezcal market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Mezcal 139K times last year and spent an estimated £208K. The top 5 brands take 67% of clicks. Demand peaks in Nov–Dec. Flapen scores it 56 out of 100, a Maybe.

01 · Demand

4.6% of searches ended in a purchase last week.

Shoppers searched for this 139K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.6% of those searches ended in a purchase. Searches in the last 90 days moved -1.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £208K a year.

Searches, last 12 months
139K
Growth, 90 days vs prior 90
-1.0%
Conversion, latest week
4.6%
Market size, estimated
£208Ka year
Peak month
December2.7× the quietest month
Top search term
mezcal112K searches a year

02 · Price

A sale here is worth £32.35.

Listings sell for £32.35 on average, from £15.48 to £44.04. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At £32.35 that is £3K to £8K a year per listing.

Average price
£32.35inside the $15 to $100 sweet spot
Price range
£15.48–£44.04
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
£3K–£8K
Returns
0.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

59% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 0.3% of listings are out of stock. The average listing ranks #16 within Beer, Wine & Spirits. It carries 113 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings
59%
Prime listings
95%
Out of stock, average day
0.3%
Average rank
#16in Beer, Wine & Spirits
Average rating
4.52 starsAmazon United Kingdom average 4.36 stars
Average reviews
113per listing
Listings tracked
22

04 · Newcomers

Amazon counts 0 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 86 months on average, so the names here are established.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
86 months

Products

Top Mezcal products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 60% of clicks. Leaders hold, but buyers still shop past them.

£0£21K£42K£62K£83K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

16 falling

Sellers

23

Top-5 brand share

67%

Top 20: 100%

Top-5 click share

60%

Top 20: 97%

Open market

28%

  • Ojo de Dios24%
  • OJO DE TIGRE17%
  • Del Maguey12%
  • Madre Mezcal9%
  • El Camino Del Pensador Mezcal6%
  • Montelobos5%

Demand

Mezcal search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 2.7×

Search terms

Top Mezcal search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • mezcal112K/yr
  • mezcal tequila18K/yr
  • mescal9K/yr

Reviews and returns

What reviews say buyers love and hate about Mezcal

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall20%+3.18

Rich, pungent, and a smokey taste

after struggling to open it Probably the poorest taste ever

It tastes like petrol

Value For Money11%−0.08

very expensive

Durability11%−0.02

stopper breaks

Alcohol Flavor11%+0.48

This is the worst tequila i have ever had

Quality-Overall9%−0.06

Poor quality bottle stopper

made very cheaply

not one of the best

Love

Taste-Overall41%+3.18

Delicious

Great taste - super recipe

Super tasty mezcal

Flavor18%+0.51

Rich, deep flavour

Amazing flavour

Lovely flavour mezcal

Alcohol Flavor17%+0.48

they all said hands down the best cocktail they've ever had

Lovely drink, delicious on its own and great in my cocktails at home

Best Tequila Blanco I have had

Quality-Overall7%−0.06

Its well made

QUALITY

Amazing product

Blend/Ratio5%+0.48

Great blend

Return

0.5% Return rate 100% Fixable by listing

Size-Overall100%▁█▁▁▁▁

FAQ

Common Mezcal questions

Answered from the same tracked data.