mezcal
Worth a lookShows low returns (0.5%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Avg price
Incredible£32.35avg listing price — sweet spot $15–$100
Price range
Incredible£15.48–£44.04cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great112.59avg incumbent reviews — the moat a new listing must climb
Brand share
Good67%top-5 brand share — brands hold most of the demand
Conversion
Good4.6%search→purchase rate — share of searches ending in a sale
Competition
Okay60%top-5 click share — leaders hold, buyers still browse
Market size
Okay£208K£208K/yr · 139K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-1.0%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, mezcal is a £208K/yr Amazon United Kingdom market (139K searches/yr). The top 5 brands hold 67% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 56/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
mezcal market data
- Units sold / yr
- 6K–8K
- avg 100–250/product
- Revenue / yr
- £194K–£259K
- units × avg price
- Conversion rate
- 4.6%
- Avg BSR
- #16
- Page quality
- 0%
- Prime
- 95%
- Sponsored
- 59%
- Out of stock
- 0.3%
- Avg brand age
- 86 months
- Avg seller age
- 173 days
Competition & brand share
The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.Brands
16 falling
Sellers
23
Top-5 brand share
67%
Top 20: 100%
Top-5 click share
60%
Top 20: 97%
Open market
28%
- Ojo de Dios24%
- OJO DE TIGRE17%
- Del Maguey12%
- Madre Mezcal9%
- El Camino Del Pensador Mezcal6%
- Montelobos5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -1.0% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 2.7×
Top mezcal search terms
- mezcal112K/yr
- mezcal tequila18K/yr
- mescal9K/yr
Top mezcal products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 22 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Ojo De Dios Joven Mezcal 70cl | Award Winning Spirit | Handcrafted from Agave l Sustainably Farmed | Perfect for Cocktails and Sipping
Ojo de Dios£30.384.5★129 rev
OJO DE TIGRE: Plata Mezcal | Artesanal Unaged Agave Spirit 70cl 37% ABV
OJO DE TIGRE£28.184.2★54 rev
Del Maguey Vida Puebla Mezcal 70cl
Del Maguey£30.624.6★82 rev
Madre Mezcal Ensamble 20cl 45% ABV Blend of Espadin & Cuixe Agave Artisanal Mezcal
Madre Mezcal£21.674.4★73 rev
Pensador - Espadín Mezcal 50cl - 47.5% ABV - Notes of Earthy Minerals Oaky Caramel and Rich Smoke
El Camino Del Pensador Mezcal£34.964.5★219 rev
Newest
by launch date
Rosaluna Mezcal Espadín 70cl 40% ABV Handcrafted Organic Oaxaca Agave Spirit Smooth Lightly Smoked Mezcal for Sipping & Premium Cocktails Vegan & Gluten-Free Certified
Rosaluna£33.215 rev
Del Suelo | Madrecuishe | Mezcal Artesanal | Vegetal Sharp Grassy | 70cl | 45%
Del Suelo£30.231 rev
Del Suelo | Liso | Mezcal Artesanal | Tropical Fruit Juicy/Lush Floral Berries Tropical Fruit | 70cl | 45%
Del Suelo£28.832 rev
Rooster Rojo Mezcal - Made with 100% Espadin Agave - Handcrafted & Double Distilled in Copper Pots - From Oaxaca Mexico - 43% Vol 70cl (700ml / 0.7 Litre) Dark Glass Bottle
Rooster Rojo£33.1832 rev
The Lost Explorer Mezcal Espadín 20cl | Award Winning Artisanal Mezcal | 42%
The Lost Explorer Mezcal£15.4818 rev
Trending
90-day click momentumRosaluna Mezcal Espadín 70cl 40% ABV Handcrafted Organic Oaxaca Agave Spirit Smooth Lightly Smoked Mezcal for Sipping & Premium Cocktails Vegan & Gluten-Free Certified
Rosaluna£33.215.0★
Del Suelo | Liso | Mezcal Artesanal | Tropical Fruit Juicy/Lush Floral Berries Tropical Fruit | 70cl | 45%
Del Suelo£28.834.0★
Del Suelo | Madrecuishe | Mezcal Artesanal | Vegetal Sharp Grassy | 70cl | 45%
Del Suelo£30.235.0★
Casamigos Blanco Tequila | 40% vol | 70cl | Hints of Citrus | Vanilla & Sweet Agave | Crisp & Clean | Made from Hand-Selected Blue Weber Agave | Perfect for Gifting | Best Enjoyed with Friends
Casamigos£29.424.7★
OJO DE TIGRE: Plata Mezcal | Artesanal Unaged Agave Spirit 70cl 37% ABV
OJO DE TIGRE£28.184.2★
What buyers say about mezcal
What buyers praise and complain about, mined from review topics.What buyers love
“Delicious”
“Rich, deep flavour”
“they all said hands down the best cocktail they've ever had”
“Its well made”
“Great blend”
“would def make a gorgeous gift for anyone looking for something unusual”
“was exactly as described”
“offers excellent value for money”
“easy to use”
What buyers complain about
“Rich, pungent, and a smokey taste”
“very expensive”
“stopper breaks”
“This is the worst tequila i have ever had”
“Poor quality bottle stopper”
“didnt arrive as described”
“The bung was too hard to get out with a corkscrew”
“Very poor flavour”
“Great Smokiness, But Far Too Sweet For Me”
Top return reasons
Common questions
- Is mezcal profitable to sell on Amazon United Kingdom?
- The niche generates £208K/yr across 22 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -1.0%. Flapen's verdict: Worth a look (56/100).
- How competitive is the mezcal niche?
- 16 brands and 23 sellers compete. The top 5 products take 60% of clicks and top 5 brands hold 67% of demand.
- What do buyers complain about in mezcal?
- Top complaints mined from reviews: Taste-Overall, Value For Money, Durability. The return rate is 0.5%.
- When does demand for mezcal peak?
- Demand peaks in Nov–Dec; the busiest month runs 2.7× the quietest.
- What does it cost to enter the mezcal niche?
- Listings span £15.48–£44.04; the average listing price is £32.35 (sweet spot $15–$100). The average incumbent carries 113 reviews — the moat a new listing must climb.