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Mexican Seasoning

Fail

The top 5 brands take 100% of clicks, so Mexican Seasoning is a Fail.

Flapen Score
44
44 / 100
Ranks 1,743 of 2,976 Grocery niches · −2 vs the category median of 46
Market size
£279K/yr228K searches / yr
90-day growth
+30.4%search demand this quarter
Competition
78%top-5 click share · 3 brands · 51 sellers

Flapen Score

Mexican Seasoning against its category

The dotted line is the Grocery average. Past it, Mexican Seasoning is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Mexican Seasoning market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Mexican Seasoning 228K times last year and spent an estimated £279K. All 3 brands take every click. Demand peaks in Aug. Flapen scores it 44 out of 100, a Fail.

01 · Demand

16.3% of searches ended in a purchase last week.

Shoppers searched for this 228K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 16.3% of those searches ended in a purchase. Searches in the last 90 days moved +30.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £279K a year.

Searches, last 12 months
228K
Growth, 90 days vs prior 90
+30.4%
Conversion, latest week
16.3%
Market size, estimated
£279Ka year
Peak month
August1.6× the quietest month
Top search term
tajin145K searches a year

02 · Price

A sale here is worth £7.52.

Listings sell for £7.52 on average, from £4.02 to £14.07. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 2,000 to 2,500 of them. At £7.52 that is £15K to £19K a year per listing.

Average price
£7.52under the $15 to $100 sweet spot
Price range
£4.02–£14.07
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
30K–40K
Units per listing a year
2,000–2,500
Revenue per listing a year
£15K–£19K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

73% of listings pay for placement with sponsored ads. 73% ship with Prime. On an average day, 2.4% of listings are out of stock. The average listing ranks #13 within Herbs, Spices & Seasonings. It carries 7,002 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings
73%
Prime listings
73%
Out of stock, average day
2.4%
Average rank
#13in Herbs, Spices & Seasonings
Average rating
4.58 starsAmazon United Kingdom average 4.36 stars
Average reviews
7,002per listing
Listings tracked
11

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 53 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
53 months

Products

Top Mexican Seasoning products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 78% of clicks. A locked shelf that new listings rarely crack.

£0£28K£56K£84K£112K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 falling

Sellers

51

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

78%

Top 20: 100%

Open market

0%

  • Tajin79%
  • Generic15%
  • ABL Supplies6%

Demand

Mexican Seasoning search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug · busiest ÷ quietest = 1.6×

Search terms

Top Mexican Seasoning search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • tajin145K/yr
  • tajin seasoning uk37K/yr
  • tajin spicy margarita salt11K/yr
  • spicy margarita salt9K/yr
  • tajin seasoning13K/yr
  • tahin6K/yr
  • takis powder4K/yr
  • chilli lime seasoning3K/yr
  • tajin glass rimmer for margaritas1K/yr

Reviews and returns

What reviews say buyers love and hate about Mexican Seasoning

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall35%−0.13

Its great, bigger than I thought and containing more Tajin than I expected

To small

Small bottle

Sour17%−0.13

Very sour

If you don't like sour then avoid these

Spiciness13%+2.00

Not spicy

Salt Content13%−0.10

Unfortunately, despite the product photo suggesting the salt content is OK (185mg out of 1g), the bottle we received states the salt content as 48.5% which is far too much - so my partner won't allow me to use it

Far too salty

Advertised Vs Actual Product6%

Dropped a star because it was t obvious from the description

Love

Taste-Overall32%+0.15

Absolutely delicious

Delicious on fruits

Great seasoning

Spiciness19%+2.00

Perfect amount of spice and flavor

I love it this delicious spice on everything these days

Spicy

Flavor14%+0.76

Love it over fish and melon

Great Flavour

Perfect amount of spice and flavor

Quality-Overall11%+0.90

High quality, arrived on time

good product as expected

Good quality

Advertised Vs Actual Product4%

As advertised

good product as expected

It is as advertised

Return

0.0% Return rate 0% Fixable by listing

Leak-Proof100%

FAQ

Common Mexican Seasoning questions

Answered from the same tracked data.