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Mexican Hot Sauce

Fail

The top 5 brands take 96% of clicks, so Mexican Hot Sauce is a Fail.

Flapen Score
40
40 / 100
Ranks 2,270 of 2,976 Grocery niches · −6 vs the category median of 46
Market size
£70K/yr66K searches / yr
90-day growth
-8.1%search demand this quarter
Competition
60%top-5 click share · 7 brands · 40 sellers

Flapen Score

Mexican Hot Sauce against its category

The dotted line is the Grocery average. Past it, Mexican Hot Sauce is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Mexican Hot Sauce market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Mexican Hot Sauce 66K times last year and spent an estimated £70K. The top 5 brands take 96% of clicks. Flapen scores it 40 out of 100, a Fail.

01 · Demand

11.9% of searches ended in a purchase last week.

Shoppers searched for this 66K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 11.9% of those searches ended in a purchase. Searches in the last 90 days moved -8.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £70K a year.

Searches, last 12 months
66K
Growth, 90 days vs prior 90
-8.1%
Conversion, latest week
11.9%
Market size, estimated
£70Ka year
Top search term
valentina hot sauce17K searches a year

02 · Price

A sale here is worth £8.89.

Listings sell for £8.89 on average, from £4.15 to £17.22. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At £8.89 that is £2K to £4K a year per listing.

Average price
£8.89under the $15 to $100 sweet spot
Price range
£4.15–£17.22
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
250–500
Revenue per listing a year
£2K–£4K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

95% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 0.3% of listings are out of stock. The average listing ranks #267 within Condiments & Sauces. It carries 587 reviews at 4.67 stars, so a new listing needs social proof before a better product.

Sponsored listings
95%
Prime listings
95%
Out of stock, average day
0.3%
Average rank
#267in Condiments & Sauces
Average rating
4.67 starsAmazon United Kingdom average 4.36 stars
Average reviews
587per listing
Listings tracked
20

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 82 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
82 months

Products

Top Mexican Hot Sauce products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 60% of clicks. Leaders hold, but buyers still shop past them.

£0£3K£6K£8K£11K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 flat

Sellers

40

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

60%

Top 20: 100%

Open market

1%

  • Valentina42%
  • El Yucateco27%
  • Tapatio13%
  • Intrinsic Treats8%
  • World Food Shop6%
  • Cholula2%
  • Open — no brand owns it (1 brand, 1%)

Demand

Mexican Hot Sauce search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KDecJanFebMarAprMayJunJul

No pronounced peak months · busiest ÷ quietest = 1.3× · 8 of 12 months tracked

Search terms

Top Mexican Hot Sauce search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • valentina hot sauce17K/yr
  • el yucateco14K/yr
  • valentina8K/yr
  • tapatio hot sauce7K/yr
  • mexican hot sauce6K/yr
  • tapatio5K/yr
  • el yucateco hot sauce5K/yr
  • mexican sauce4K/yr

Reviews and returns

What reviews say buyers love and hate about Mexican Hot Sauce

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Thickness25%+0.36

Its like a thicker

Spiciness19%−0.15

Spicy on the way in. and out

the one labelled Exxxtra Picante isn't actually as spicy or tasty as the standard red Yucateca sauce

Ease Of Use13%−0.11

wasn't easy to use cooking

Taste-Overall13%+0.23

I used it today it doesn't taste great

Love

Spiciness28%−0.15

Decent HEAT to them

This is a perfect blend of heat and flavour

Spicy and hot

Flavor26%+1.94

Great Hot sauces, nice flavour

The flavours are amazing

Flavourful sauce

Taste-Overall23%+0.23

Each one tastes great and actually distinctive

Lovely taste

Lovely sauce

Quality-Overall10%+1.25

Good quality sauce

Excellent product

the quality is really good

Value For Money2%−0.01

Great value

Good price

great price

Return

0.0% Return rate 0% Fixable by listing

Leak-Proof80%▁██▁▁█
Maintenance And Repair20%▁▁▁█▁▁

FAQ

Common Mexican Hot Sauce questions

Answered from the same tracked data.