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Metal Scourer

Fail

Prices span $0.87–$8.25, mostly outside the sweet spot, so Metal Scourer is a Fail.

Flapen Score
48
48 / 100
Top 40% of 2,976 Grocery niches · +2 vs the category median of 46
Market size
£127K/yr158K searches / yr
90-day growth
-12.4%search demand this quarter
Competition
63%top-5 click share · 17 brands · 73 sellers

Flapen Score

Metal Scourer against its category

The dotted line is the Grocery average. Past it, Metal Scourer is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Metal Scourer market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Metal Scourer 158K times last year and spent an estimated £127K. The top 5 brands take 67% of clicks. Demand peaks in Jan–Feb–Jul–Sep. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 20.5% of those searches ended in a purchase.

Shoppers searched for this 158K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 20.5% of those searches ended in a purchase. Searches in the last 90 days moved -12.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £127K a year.

Searches, last 12 months
158K
Growth, 90 days vs prior 90
-12.4%
Conversion, latest week
20.5%
Market size, estimated
£127Ka year
Peak month
January3.6× the quietest month
Top search term
metal scourer36K searches a year

02 · Price

A sale here is worth £3.93.

Listings sell for £3.93 on average, from £0.87 to £8.25. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 1,500 to 2,000 of them. At £3.93 that is £6K to £8K a year per listing.

Average price
£3.93under the $15 to $100 sweet spot
Price range
£0.87–£8.25
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
30K–40K
Units per listing a year
1,500–2,000
Revenue per listing a year
£6K–£8K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

73% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.0% of listings are out of stock. The average listing ranks #1,272 within Cleaning Tools. It carries 1,098 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings
73%
Prime listings
100%
Out of stock, average day
1.0%
Average rank
#1,272in Cleaning Tools
Average rating
4.41 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,098per listing
Listings tracked
22

04 · Newcomers

1 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
1Amazon's first-year sales bar
Average brand age
37 months

Products

Top Metal Scourer products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 63% of clicks. Leaders hold, but buyers still shop past them.

£0£13K£25K£38K£51K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

17 rising

Sellers

73

Est. top-5 brand share

67%

Top 20: 100%

Est. top-5 click share

63%

Top 20: 98%

Open market

26%

  • SOL21%
  • Addis19%
  • Spontex11%
  • HomeSmith9%
  • Sorbo7%
  • Zale Yardley7%

Demand

Metal Scourer search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '24Holiday '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Jul, Sep · busiest ÷ quietest = 3.6×

Search terms

Top Metal Scourer search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • metal scourer36K/yr
  • dish scrub10K/yr
  • steel wool scrubber10K/yr
  • stainless steel scourer11K/yr
  • pan scourers10K/yr
  • kitchen scrubber8K/yr
  • metal scrubber6K/yr
  • wire scourers6K/yr
  • metal sponge6K/yr
  • metal scourers6K/yr

Reviews and returns

What reviews say buyers love and hate about Metal Scourer

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Value For Money”
23%of negative reviews mention “Size-Overall”
0.1%of orders come back
“Too big”
A buyer, on “Size-Overall”23% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Metal Scourer questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data