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Metal Scourer

Fail

Prices span $0.87–$8.25, mostly outside the sweet spot, so Metal Scourer is a Fail.

Flapen Score
48
48 / 100
Top 40% of 2,976 Grocery niches · +2 vs the category median of 46
Market size
£127K/yr158K searches / yr
90-day growth
-12.4%search demand this quarter
Competition
63%top-5 click share · 17 brands · 73 sellers

Flapen Score

Metal Scourer against its category

The dotted line is the Grocery average. Past it, Metal Scourer is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Metal Scourer market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Metal Scourer 158K times last year and spent an estimated £127K. The top 5 brands take 67% of clicks. Demand peaks in Jan–Feb–Jul–Sep. Flapen scores it 48 out of 100, a Fail.

01 · Demand

20.5% of searches ended in a purchase last week.

Shoppers searched for this 158K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 20.5% of those searches ended in a purchase. Searches in the last 90 days moved -12.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £127K a year.

Searches, last 12 months
158K
Growth, 90 days vs prior 90
-12.4%
Conversion, latest week
20.5%
Market size, estimated
£127Ka year
Peak month
January3.6× the quietest month
Top search term
metal scourer36K searches a year

02 · Price

A sale here is worth £3.93.

Listings sell for £3.93 on average, from £0.87 to £8.25. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 1,500 to 2,000 of them. At £3.93 that is £6K to £8K a year per listing.

Average price
£3.93under the $15 to $100 sweet spot
Price range
£0.87–£8.25
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
30K–40K
Units per listing a year
1,500–2,000
Revenue per listing a year
£6K–£8K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

73% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.0% of listings are out of stock. The average listing ranks #1,272 within Cleaning Tools. It carries 1,098 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings
73%
Prime listings
100%
Out of stock, average day
1.0%
Average rank
#1,272in Cleaning Tools
Average rating
4.41 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,098per listing
Listings tracked
22

04 · Newcomers

Amazon counts 1 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
1Amazon's first-year sales bar
Average brand age
37 months

Products

Top Metal Scourer products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 63% of clicks. Leaders hold, but buyers still shop past them.

£0£13K£25K£38K£51K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

17 rising

Sellers

73

Top-5 brand share

67%

Top 20: 100%

Top-5 click share

63%

Top 20: 98%

Open market

26%

  • SOL21%
  • Addis19%
  • Spontex11%
  • HomeSmith9%
  • Sorbo7%
  • Zale Yardley7%

Demand

Metal Scourer search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '24Holiday '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Jul, Sep · busiest ÷ quietest = 3.6×

Search terms

Top Metal Scourer search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • metal scourer36K/yr
  • dish scrub10K/yr
  • steel wool scrubber10K/yr
  • stainless steel scourer11K/yr
  • pan scourers10K/yr
  • kitchen scrubber8K/yr
  • metal scrubber6K/yr
  • wire scourers6K/yr
  • metal sponge6K/yr
  • metal scourers6K/yr

Reviews and returns

What reviews say buyers love and hate about Metal Scourer

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall23%−0.07

Too big

Quite small

Smaller than expected

Durability18%−0.13

Fall apart quite quickly

the poor durability

Falls apart after a few uses

Ease Of Cleaning11%+0.44

cleaning performance make them disappointing overall

not value for money falls a part when cleaning

it broke down very easily after few scrubs 😭😭 so hard to scrub properly

Quality-Overall10%+0.14

THE ABSOLUTE WORST QUALITY SPONGES I'VE EVER USED

Not as good as Spontex

Not very good quality

Rusts/Corrodes5%−0.02

Scratches your pots and goes rusty

as soon as it comes in touch with water it starts rusting

they rust quickly

Love

Value For Money22%+2.18

Good Value

Good value for money

Great value

Quality-Overall20%+0.14

Good bit of kit

Excellent product

better quality than these homesmith sponges

Ease Of Cleaning15%+0.44

Handy cleaning sponges

Efficient cleaning

good scrubber

Advertised Vs Actual Product9%+0.71

Product as advertised

Does the job well

As described

Durability6%−0.13

Good while they last

Durable and ease to use

Durable Sponges That Last Well

Return

0.1% Return rate 30% Fixable by listing

Size-Overall23%▁▃█▃▁▆

Too big

Quite small

Smaller than expected

Quality-Overall14%▁▃▁▄█▄

THE ABSOLUTE WORST QUALITY SPONGES I'VE EVER USED

Not as good as Spontex

Not very good quality

Rusts/Corrodes8%▁▇▁▄█▁

Scratches your pots and goes rusty

as soon as it comes in touch with water it starts rusting

they rust quickly

Durability7%▁▁▄▁█▁

Fall apart quite quickly

the poor durability

Falls apart after a few uses

Ease Of Cleaning5%▁▃▁█▃▁

cleaning performance make them disappointing overall

not value for money falls a part when cleaning

it broke down very easily after few scrubs 😭😭 so hard to scrub properly

FAQ

Common Metal Scourer questions

Answered from the same tracked data.