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Metal Scourer

prices mostly outside the sweet spot ($0.87–$8.25) — Metal Scourer doesn't clear our bar today.

Flapen Score

48
Skip it
Market size 29Growth 19Conversion 100Competition 37Returns 100Price range 0Avg price 11Brand share 63Review moat 60Quality gap 57
This niche Category average

Is Metal Scourer profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Metal Scourer is a £127K/yr Amazon United Kingdom market (158K searches/yr). The top 5 brands hold 67% of demand. Demand peaks in Jan–Feb–Jul–Sep. Verdict: Skip it — 48/100.

Metal Scourer: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -12.4% over the last 90 days and 20.5% of searches end in a purchase.

£127K

revenue / yr

Units sold / yr40K
Search volume / yr-12.4%158K
Conversion rate20.5%
Avg price£3.93

Who owns the niche?

The top 5 brands hold 67% of demand, so 33% of the market is open.

33%

open market share

Brands · sellers17 · 73
Top-5 product click share63%
Open market33%
Avg brand age37 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 22 products

Sponsored placement73%
New entrants (1y)4· 1 succeeded
Avg rating4.4★
Avg reviews1,098

Top Metal Scourer products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 63% of clicks — established leaders, but buyers still shop beyond them.

£0£13K£25K£38K£51K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

17 rising

Sellers

73

Top-5 brand share

67%

Top 20: 100%

Top-5 click share

63%

Top 20: 98%

Open market

26%

  • SOL21%
  • Addis19%
  • Spontex11%
  • HomeSmith9%
  • Sorbo7%
  • Zale Yardley7%

Metal Scourer demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume158KCVR20.5%Products22Brands17Top 5 Brands67%OOS Rate1.0%Rating4.4★Reviews1,098Avg BSR#1,272
7K5KSpike '24Holiday '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Jul, Sep · busiest ÷ quietest = 3.6×

Top Metal Scourer search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • metal scourer36K/yr
  • dish scrub10K/yr
  • steel wool scrubber10K/yr
  • stainless steel scourer11K/yr
  • pan scourers10K/yr
  • kitchen scrubber8K/yr
  • metal scrubber6K/yr
  • wire scourers6K/yr
  • metal sponge6K/yr
  • metal scourers6K/yr

What reviews say buyers love and hate about Metal Scourer

What buyers mention most, as a share of all reviews.

What buyers love

86% of reviews
Value For Money22%

Good Value

Quality-Overall20%

Good bit of kit

Ease Of Cleaning15%

Handy cleaning sponges

Advertised Vs Actual Product9%

Product as advertised

Durability6%

Good while they last

What buyers complain about

80% of reviews
Size-Overall23%

Too big

Durability18%

Fall apart quite quickly

Ease Of Cleaning11%

cleaning performance make them disappointing overall

Quality-Overall10%

THE ABSOLUTE WORST QUALITY SPONGES I'VE EVER USED

Rusts/Corrodes5%

Scratches your pots and goes rusty

Metal Scourer return rate & reasons

Why buyers send it back, as a share of all return requests.

0.1%

Return rate

30%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
23%
2Quality-Overall
14%
3Rusts/Corrodes
8%
4Durability
7%
5Ease Of Cleaning
5%

Common Metal Scourer questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Metal Scourer 48/100 on Amazon United Kingdom — Skip it. The niche generates £127K/yr across 22 tracked products. 1 of 4 products launched in the last 360 days are still selling. Search demand moved -12.4% over the last 90 days.
Search demand for Metal Scourer on Amazon United Kingdom peaks in Jan–Feb–Jul–Sep, where the busiest month runs 3.6× the quietest.