Is metal scourer profitable to sell on Amazon United Kingdom?

The niche generates £127K/yr across 22 tracked products. 1 of 4 products launched in the last 360 days are still selling. 90-day search growth is -12.4%. Flapen's verdict: Skip it (48/100).

How competitive is the metal scourer niche?

17 brands and 73 sellers compete. The top 5 products take 63% of clicks and top 5 brands hold 67% of demand.

What do buyers complain about in metal scourer?

Top complaints mined from reviews: Size-Overall, Durability, Ease Of Cleaning. The return rate is 0.1%.

When does demand for metal scourer peak?

Demand peaks in Jan–Feb–Jul–Sep; the busiest month runs 3.6× the quietest.

What does it cost to enter the metal scourer niche?

Listings span £0.87–£8.25; the average listing price is £3.93 (sweet spot $15–$100). The average incumbent carries 1,098 reviews — the moat a new listing must climb.

metal scourer

Skip it

Prices mostly outside the sweet spot ($0.87–$8.25) — this niche doesn't clear our bar today.

Conversion

Incredible20.5%

search→purchase rate — share of searches ending in a sale

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Brand share

Good67%

top-5 brand share — brands hold most of the demand

Review moat

Good1,098.27

avg incumbent reviews — the moat a new listing must climb

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Competition

Okay63%

top-5 click share — leaders hold, buyers still browse

Market size

Okay£127K

£127K/yr · 158K searches

Growth

Bad-12.4%

90-day search growth — must beat 0% to launch

Avg price

Bad£3.93

avg listing price — sweet spot $15–$100

Price range

Bad£0.87–£8.25

cheapest to priciest tracked listing — scored on the share inside $15–$100

Signals Low Review Barrier

According to Flapen's Amazon United Kingdom niche tracking, metal scourer is a £127K/yr Amazon United Kingdom market (158K searches/yr). The top 5 brands hold 67% of demand. Demand peaks in Jan–Feb–Jul–Sep. Verdict: Skip it — 48/100.

Data updated Jul 24, 2026 · scored weekly · How we score niches

metal scourer market data

Units sold / yr: 30K–40K; avg 1,500–2,000/product
Revenue / yr: £118K–£157K; units × avg price
Conversion rate: 20.5%
Avg BSR: #1,272
Page quality: 0%
Prime: 100%
Sponsored: 73%
Out of stock: 1.0%
Avg brand age: 37 months
Avg seller age: 168 days

Competition & brand share

The top 5 products take 63% of clicks — established leaders, but buyers still shop beyond them.

Brands

17 rising

Sellers

Top-5 brand share

67%

Top 20: 100%

Top-5 click share

63%

Top 20: 98%

Open market

26%

SOL21%
Addis19%
Spontex11%
HomeSmith9%
Sorbo7%
Zale Yardley7%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -12.4% search growth over the last 90 days.

Peak months: Jan, Feb, Jul, Sep · busiest ÷ quietest = 3.6×

Open Trend

Top metal scourer search terms

metal scourer36K/yr +0.9%21.5% conv.
dish scrub10K/yr -3.6%1.5% conv.
steel wool scrubber10K/yr +3.9%13.2% conv.
stainless steel scourer11K/yr -35.8%16.3% conv.
pan scourers10K/yr -30.0%11.8% conv.
kitchen scrubber8K/yr -7.6%6.2% conv.
metal scrubber6K/yr -5.8%15.9% conv.
wire scourers6K/yr +12.0%18.3% conv.
metal sponge6K/yr -5.2%18.3% conv.
metal scourers6K/yr -17.4%18.6% conv.

All search terms

Top metal scourer products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 22 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

SOL 12pk Stainless Steel Metal Scourer - Heavy-Duty Stainless Steel Scrubber Pads For Cleaning - Metal Scourers - 12pk x 6cm

SOL£4.784.3★421 rev

Addis Fairy Original Premium Steel Wool Pot & pan Scourers Pack of 3 Steel Stainless Steel 518944

Addis£1.494.5★632 rev

HOMESmith Stainless Steel Scourers Pack of 6 (HS-130)

HomeSmith£3.254.6★402 rev

Sorbo Stainless Steel Pan Scourers 4 Pack Strong & Durable Scrubbers for Tough Cleaning Tasks Perfect for Pots Pans BBQs and Ovens

Sorbo£2.134.6★95 rev

Zale Yardley Sponges Scrubbing Pad 5pk Non-Scratch Stainless Steel Scouring Pad Washing Up Scourer - Easy Grip Cleaning for Pots and Pans (Grey)

Zale Yardley£4.924.4★532 rev

Newest

by launch date

Topest Stainless Steel Scourer | 6 Pack | Muti-Purpose Dish Washing Up Pot Scrubber | Heavy Duty Sponge Spiral Scourer | For Pans Pts Cookware Kitchen Grills Etc.

Topest£5.221 rev

4mo ago

12x Scourer Stainless Steel Secures Washing Up Scrubbers Perfect for Cleaning Washing Dishes Pots Pans Sinks Basins BBQ Ovens Grills Home Restaurants Kitchen Accessories (12pc)

NAEEM SONS£3.355 rev

5mo ago

G4GADGET Heavy Duty Scouring Pads Green 5 Pack (3.9 x 5.9 inch / 10 x 15 cm) Non-Scratch Multipurpose Scrubber for Kitchen Sink Pots Pans & Dish Cleaning Durable Reusable Scourers

G4GADGET£2.5090 rev

9mo ago

Topest Stainless Steel Scourer | 12 Pack | Dish Washing Up Pot Scrubber | Heavy Duty Sponge Spiral Scourer Scrubbing Pad | Household Cleaning Tools Accessories

Topest£6.1922 rev

10mo ago

Seep Recyclable Wire Metal Copper Scourer Pads 6 Pack - Spiral 100% Copper Scourer - Long Lasting Pan Scourers For Cleaning - Heavy Duty Scrubber

SEEP£8.18327 rev

1y ago

What buyers say about metal scourer

What buyers praise and complain about, mined from review topics.

What buyers love

Value For Money22%

“Good Value”

Quality-Overall20%

“Good bit of kit”

Ease Of Cleaning15%

“Handy cleaning sponges”

Advertised Vs Actual Product9%

“Product as advertised”

Durability6%

“Good while they last”

Ease Of Use4%

“Easy to use”

Strength3%

“Effective”

Scratch Resistance3%

“Definitely non-scratch”

Size-Overall3%

“they fit well to my hands”

Washability2%

“Washing up sponges value for money 💰 must say really good”

What buyers complain about

Size-Overall23%

“Too big”

Durability18%

“Fall apart quite quickly”

Ease Of Cleaning11%

“cleaning performance make them disappointing overall”

Quality-Overall10%

“THE ABSOLUTE WORST QUALITY SPONGES I'VE EVER USED”

Rusts/Corrodes5%

“Scratches your pots and goes rusty”

Material Quality5%

“Not strong enough material”

Thickness4%

“Small and thin”

Smell2%

“Awful smell”

Grip2%

“green bit is not held tight onto the sponge bit so it falls off quite easily”

Advertised Vs Actual Product2%

“These people have made claims about their product that are blatantly untrue”

Top return reasons

Size-Overall23%

Quality-Overall14%

Rusts/Corrodes8%

Durability7%

Ease Of Cleaning5%

Strength5%

Value For Money5%

Leak-Proof4%

Hard Feel4%

Compatibility-Overall3%

Common questions

Is metal scourer profitable to sell on Amazon United Kingdom?: The niche generates £127K/yr across 22 tracked products. 1 of 4 products launched in the last 360 days are still selling. 90-day search growth is -12.4%. Flapen's verdict: Skip it (48/100).
How competitive is the metal scourer niche?: 17 brands and 73 sellers compete. The top 5 products take 63% of clicks and top 5 brands hold 67% of demand.
What do buyers complain about in metal scourer?: Top complaints mined from reviews: Size-Overall, Durability, Ease Of Cleaning. The return rate is 0.1%.
When does demand for metal scourer peak?: Demand peaks in Jan–Feb–Jul–Sep; the busiest month runs 3.6× the quietest.
What does it cost to enter the metal scourer niche?: Listings span £0.87–£8.25; the average listing price is £3.93 (sweet spot $15–$100). The average incumbent carries 1,098 reviews — the moat a new listing must climb.