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Mermaid Cake Topper

Maybe

Returns run at only 1.1% of orders. But prices span $2.68–$12.39, mostly outside the sweet spot, so Mermaid Cake Topper is a Maybe.

Flapen Score
51
51 / 100
Top 27% of 2,976 Grocery niches · +5 vs the category median of 46
Market size
£43K/yr106K searches / yr
90-day growth
+15.6%search demand this quarter
Competition
52%top-5 click share · 20 brands · 24 sellers

Flapen Score

Mermaid Cake Topper against its category

The dotted line is the Grocery average. Past it, Mermaid Cake Topper is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Mermaid Cake Topper market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Mermaid Cake Topper 106K times last year and spent an estimated £43K. The top 5 brands take 60% of clicks. Demand peaks in Sep. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

5.2% of searches ended in a purchase last week.

Shoppers searched for this 106K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.2% of those searches ended in a purchase. Searches in the last 90 days moved +15.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £43K a year.

Searches, last 12 months
106K
Growth, 90 days vs prior 90
+15.6%
Conversion, latest week
5.2%
Market size, estimated
£43Ka year
Peak month
September2.3× the quietest month
Top search term
mermaid cake decorations45K searches a year

02 · Price

A sale here is worth £7.68.

Listings sell for £7.68 on average, from £2.68 to £12.39. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At £7.68 that is £768 to £2K a year per listing.

Average price
£7.68under the $15 to $100 sweet spot
Price range
£2.68–£12.39
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
£768–£2K
Returns
1.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

67% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 21.4% of listings are out of stock. The average listing ranks #786 within Baking Supplies. It carries 160 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings
67%
Prime listings
100%
Out of stock, average day
21.4%
Average rank
#786in Baking Supplies
Average rating
4.40 starsAmazon United Kingdom average 4.36 stars
Average reviews
160per listing
Listings tracked
24

04 · Newcomers

Amazon counts 0 of last year's 11 launches as successful.

11 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
11
Successful launches
0Amazon's first-year sales bar
Average brand age
30 months

Products

Top Mermaid Cake Topper products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 52% of clicks. Leaders hold, but buyers still shop past them.

£0£4K£9K£13K£17K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

20 falling

Sellers

24

Top-5 brand share

60%

Top 20: 100%

Top-5 click share

52%

Top 20: 94%

Open market

36%

  • Ptyism25%
  • OSDUE13%
  • Toyhood11%
  • GSrenyu5%
  • QMLING5%
  • Bake Box Boutique5%

Demand

Mermaid Cake Topper search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep · busiest ÷ quietest = 2.3×

Search terms

Top Mermaid Cake Topper search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • mermaid cake decorations45K/yr
  • mermaid cake topper28K/yr
  • mermaid cake toppers9K/yr
  • mermaid cake decorations edible4K/yr
  • ariel cake topper4K/yr
  • mermaid cake toppers for girls4K/yr
  • mermaid cake3K/yr
  • edible mermaid cake decorations4K/yr
  • little mermaid cake topper4K/yr

Reviews and returns

What reviews say buyers love and hate about Mermaid Cake Topper

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall27%−0.06

consistency of the figures are somewhat disappointing for the £8.99 price tag

Awful quality

Very poor quality

Advertised Vs Actual Product25%−0.17

Misleading

The image gives a false impression of what one will receive

Very disappointed as purchased this based on the advert picture

Size-Overall13%−0.01

Nice Set, Not Large as Initially Thought

The pieces are smaller than suggested in their superimposed images

Weight Heavy13%−0.03

They were bit heavy the wouldnt stay standing on the cake

Durability6%−0.04

One of the figures broke in two before use

broke within minutes so had to balance it on top of the cake instead

Happy Birthday topper broke

Love

Quality-Overall23%−0.06

Good quality - surprisingly detailed

Good quality

very well made

Color12%+0.81

Pretty

The colours are bright and eye-catching, which really helps bring the mermaid theme to life

The colours are bright and vibrant, and the little mermaid figures are surprisingly detailed for the price

Value For Money11%+1.55

Great value

Worthy

Value for money

Baking10%+0.43

Great cake decorations

Made the cake i made look beautiful

My daughter loved her cake

Ease Of Use7%

Pretty and lots to use

easy way to enhance the cake with very little effort or time needed on my part

Looks good, could be easier to use

Return

1.1% Return rate 23% Fixable by listing

Quality-Overall30%▁▁▄▄▁█

consistency of the figures are somewhat disappointing for the £8.99 price tag

Awful quality

Very poor quality

Size-Overall13%▁█▃▂▁▁

Nice Set, Not Large as Initially Thought

The pieces are smaller than suggested in their superimposed images

Value For Money11%▁▁▅█▁▁
Advertised Vs Actual Product9%▁▁▁▁█▁

Misleading

The image gives a false impression of what one will receive

Very disappointed as purchased this based on the advert picture

Defective Material/Parts7%▁▁██▁▁

FAQ

Common Mermaid Cake Topper questions

Answered from the same tracked data.