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Mermaid Cake Topper

Maybe

An estimated 1.1% of orders come back. But prices span $2.68–$12.39, mostly outside the sweet spot, so Mermaid Cake Topper is a Maybe.

Flapen Score
51
51 / 100
Top 27% of 2,976 Grocery niches · +5 vs the category median of 46
Market size
£43K/yr106K searches / yr
90-day growth
+15.6%search demand this quarter
Competition
52%top-5 click share · 20 brands · 24 sellers

Flapen Score

Mermaid Cake Topper against its category

The dotted line is the Grocery average. Past it, Mermaid Cake Topper is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Mermaid Cake Topper market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Mermaid Cake Topper 106K times last year and spent an estimated £43K. The top 5 brands take 60% of clicks. Demand peaks in Sep. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

An estimated 5.2% of those searches ended in a purchase.

Shoppers searched for this 106K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 5.2% of those searches ended in a purchase. Searches in the last 90 days moved +15.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £43K a year.

Searches, last 12 months
106K
Growth, 90 days vs prior 90
+15.6%
Conversion, latest week
5.2%
Market size, estimated
£43Ka year
Peak month
September2.3× the quietest month
Top search term
mermaid cake decorations45K searches a year

02 · Price

A sale here is worth £7.68.

Listings sell for £7.68 on average, from £2.68 to £12.39. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At £7.68 that is £768 to £2K a year per listing.

Average price
£7.68under the $15 to $100 sweet spot
Price range
£2.68–£12.39
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
£768–£2K
Returns
1.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

67% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 21.4% of listings are out of stock. The average listing ranks #786 within Baking Supplies. It carries 160 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings
67%
Prime listings
100%
Out of stock, average day
21.4%
Average rank
#786in Baking Supplies
Average rating
4.40 starsAmazon United Kingdom average 4.36 stars
Average reviews
160per listing
Listings tracked
24

04 · Newcomers

0 of last year's 11 launches cleared the first-year sales bar.

11 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
11
Successful launches
0Amazon's first-year sales bar
Average brand age
30 months

Products

Top Mermaid Cake Topper products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 52% of clicks. Leaders hold, but buyers still shop past them.

£0£4K£9K£13K£17K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

20 falling

Sellers

24

Est. top-5 brand share

60%

Top 20: 100%

Est. top-5 click share

52%

Top 20: 94%

Open market

36%

  • Ptyism25%
  • OSDUE13%
  • Toyhood11%
  • GSrenyu5%
  • QMLING5%
  • Bake Box Boutique5%

Demand

Mermaid Cake Topper search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep · busiest ÷ quietest = 2.3×

Search terms

Top Mermaid Cake Topper search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • mermaid cake decorations45K/yr
  • mermaid cake topper28K/yr
  • mermaid cake toppers9K/yr
  • mermaid cake decorations edible4K/yr
  • ariel cake topper4K/yr
  • mermaid cake toppers for girls4K/yr
  • mermaid cake3K/yr
  • edible mermaid cake decorations4K/yr
  • little mermaid cake topper4K/yr

Reviews and returns

What reviews say buyers love and hate about Mermaid Cake Topper

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Quality-Overall”
27%of negative reviews mention “Quality-Overall”
1.1%of orders come back
“consistency of the figures are somewhat disappointing for the £8.99 price tag”
A buyer, on “Quality-Overall”27% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Mermaid Cake Topper questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data