Merlot

Shoppers searched for this 99K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 12.8% of those searches ended in a purchase. Searches in the last 90 days moved -16.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £131K a year.

Searches, last 12 months

99K

Growth, 90 days vs prior 90

-16.0%

Conversion, latest week

12.8%

Market size, estimated

£131Ka year

Peak month

December4.1× the quietest month

Top search term

merlot red wine39K searches a year

Listings sell for £10.32 on average, from £4.38 to £30.40. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 250 to 500 of them. At £10.32 that is £3K to £5K a year per listing.

Average price

£10.32under the $15 to $100 sweet spot

Price range

£4.38–£30.40

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

13K–15K

Units per listing a year

250–500

Revenue per listing a year

£3K–£5K

Returns

0.2%of orders · Amazon United Kingdom median 0.6%

16% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.2% of listings are out of stock. The average listing ranks #402 within Beer, Wine & Spirits. It carries 202 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings

16%

Prime listings

100%

Out of stock, average day

6.2%

Average rank

#402in Beer, Wine & Spirits

Average rating

4.46 starsAmazon United Kingdom average 4.36 stars

Average reviews

202per listing

Listings tracked

25

The brands on the shelf have sold for 78 months on average, so the names here are established.

Launched, last 12 months

0

Successful launches

0Amazon's first-year sales bar

Average brand age

78 months