Melting Chocolate
FailThe top 5 brands take 100% of clicks, so Melting Chocolate is a Fail.
- Flapen Score
- 37 / 100Ranks 2,578 of 2,976 Grocery niches · −9 vs the category median of 4637
- Market size
- £62K/yr183K searches / yr
- 90-day growth
- -19.9%search demand this quarter
- Competition
- 60%top-5 click share · 5 brands · 34 sellers
Flapen Score
Melting Chocolate against its category
The dotted line is the Grocery average. Past it, Melting Chocolate is stronger. Inside it, weaker.
Market
The Melting Chocolate market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Melting Chocolate 183K times last year and spent an estimated £62K. All 5 brands take every click. Demand peaks in Feb–Mar–Nov–Dec. Flapen scores it 37 out of 100, a Fail.
01 · Demand
An estimated 5.0% of those searches ended in a purchase.
Shoppers searched for this 183K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 5.0% of those searches ended in a purchase. Searches in the last 90 days moved -19.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £62K a year.
- Searches, last 12 months
- 183K
- Growth, 90 days vs prior 90
- -19.9%
- Conversion, latest week
- 5.0%
- Market size, estimated
- £62Ka year
- Peak month
- November3.9× the quietest month
- Top search term
- candy melts67K searches a year
02 · Price
A sale here is worth £6.68.
Listings sell for £6.68 on average, from £2.56 to £18.42. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 500 to 750 of them. At £6.68 that is £3K to £5K a year per listing.
- Average price
- £6.68under the $15 to $100 sweet spot
- Price range
- £2.56–£18.42
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 15K–20K
- Units per listing a year
- 500–750
- Revenue per listing a year
- £3K–£5K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
28% of listings pay for placement with sponsored ads. 78% ship with Prime. On an average day, 1.8% of listings are out of stock. The average listing ranks #319 within Baking Supplies. It carries 1,072 reviews at 4.43 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 28%
- Prime listings
- 78%
- Out of stock, average day
- 1.8%
- Average rank
- #319in Baking Supplies
- Average rating
- 4.43 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,072per listing
- Listings tracked
- 18
04 · Newcomers
1 of last year's 5 launches cleared the first-year sales bar.
5 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.
- Launched, last 12 months
- 5
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 40 months
Products
Top Melting Chocolate products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Wilton Candy Melts Bright White 125 g
- Price
- £2.72
- Rating
- 4.3/5
- Reviews
- 764
- Age
- 1y ago

Wilton Candy Melts Pink 125 g
- Price
- £2.71
- Rating
- 4.3/5
- Reviews
- 764
- Age
- 1y ago

FunCakes Deco Melts White - Dip Drip Drizzle and Decorate! Melt in The Microwave and Pour in Every Shape. Make Candy Drip Cakes Lollipops and Decorate Cakes Cookies and Cupcakes! AZO Free. 1 kg.
- Price
- £14.37
- Rating
- 4.5/5
- Reviews
- 79
- Age
- 4y ago

Wilton Candy Melts Light Blue 125 g
- Price
- £2.68
- Rating
- 4.3/5
- Reviews
- 764
- Age
- 1y ago

Wilton Candy Melts White 125 g
- Price
- £2.56
- Rating
- 4.3/5
- Reviews
- 764
- Age
- 1y ago
Trending
estimated 90-day click momentum
Wilton Candy Melts Pick Any 4 Colours 125g Bags | Smooth Melting Candy for Cakes Decorating & Coating
- Price
- £11.78
- Rating
- 4.6/5
- Reviews
- 7
- Age
- 5mo ago

Oil Based Food Coloring for Chocolate 12 Vibrant Color Food Coloring for Chocolate Candy Melts Buttercream Frosting Fat Soluble Food Color Dye Ideal for Baking Fondant 0.2 Fl. oz (6 ml)/Bottles
- Price
- £10.72
- Rating
- 4.2/5
- Reviews
- 84
- Age
- 1y ago

Wilton Candy Melts 125g Pick Any 3 | Sweet Creamy Coating for Cake Pops Cakes Candies & Treats
- Price
- £8.98
- Rating
- 4.6/5
- Reviews
- 7
- Age
- 5mo ago

PME Candy Buttons Bright White 284 g
- Price
- £7.88
- Rating
- 4.3/5
- Reviews
- 5,452
- Age
- 9y ago

Wilton Candy Melts - Pick any 2-125g Pack - Melting Candy with Sweet Creamy Flavour for Molding Dipping and Decorating Optimal for Cake Pops Candies Cakes and Coating Treats
- Price
- £6.29
- Rating
- 4.6/5
- Reviews
- 7
- Age
- 6mo ago
Newest
by launch date
Wilton Candy Melts 125g Pick Any 3 | Sweet Creamy Coating for Cake Pops Cakes Candies & Treats
- Price
- £8.98
- Rating
- 4.6/5
- Reviews
- 7
- Age
- 5mo ago

Wilton Candy Melts Pick Any 4 Colours 125g Bags | Smooth Melting Candy for Cakes Decorating & Coating
- Price
- £11.78
- Rating
- 4.6/5
- Reviews
- 7
- Age
- 5mo ago

Wilton Candy Melts - Pick any 2-125g Pack - Melting Candy with Sweet Creamy Flavour for Molding Dipping and Decorating Optimal for Cake Pops Candies Cakes and Coating Treats
- Price
- £6.29
- Rating
- 4.6/5
- Reviews
- 7
- Age
- 6mo ago

PME Cake Candy Buttons | White (340g / 12oz)
- Price
- £3.60
- Rating
- 4.7/5
- Reviews
- 16
- Age
- 9mo ago

Callebaut 823 Finest Milk Chocolate Couverture Callets 33.6% Cocoa 400g
- Price
- £10.96
- Rating
- 4.6/5
- Reviews
- 84
- Age
- 11mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 60% of clicks. Leaders hold, but buyers still shop past them.
Brands
5 falling
Sellers
34
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
60%
Top 20: 100%
Open market
0%
- Wilton75%
- FunCakes11%
- PME7%
- Callebaut6%
- YumCraft2%
- Open — no brand owns it (0%)
Demand
Melting Chocolate search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Feb, Mar, Nov, Dec · busiest ÷ quietest = 3.9×
Search terms
Top Melting Chocolate search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- candy melts67K/yr
- melting chocolate37K/yr
- candy melts for cake pops14K/yr
- chocolate melts15K/yr
- white candy melts8K/yr
- wilton candy melts6K/yr
- chocolate for melting12K/yr
- cake pop chocolate melts4K/yr
- white chocolate melts4K/yr
- candy melts white3K/yr
Reviews and returns
What reviews say buyers love and hate about Melting Chocolate
We read the reviews and the return reasons for every product selling here.
“There was also a bit of an after taste”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Melting Chocolate questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









