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Melting Chocolate

Fail

The top 5 brands take 100% of clicks, so Melting Chocolate is a Fail.

Flapen Score
37
37 / 100
Ranks 2,578 of 2,976 Grocery niches · −9 vs the category median of 46
Market size
£62K/yr183K searches / yr
90-day growth
-19.9%search demand this quarter
Competition
60%top-5 click share · 5 brands · 34 sellers

Flapen Score

Melting Chocolate against its category

The dotted line is the Grocery average. Past it, Melting Chocolate is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Melting Chocolate market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Melting Chocolate 183K times last year and spent an estimated £62K. All 5 brands take every click. Demand peaks in Feb–Mar–Nov–Dec. Flapen scores it 37 out of 100, a Fail.

01 · Demand

5.0% of searches ended in a purchase last week.

Shoppers searched for this 183K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.0% of those searches ended in a purchase. Searches in the last 90 days moved -19.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £62K a year.

Searches, last 12 months
183K
Growth, 90 days vs prior 90
-19.9%
Conversion, latest week
5.0%
Market size, estimated
£62Ka year
Peak month
November3.9× the quietest month
Top search term
candy melts67K searches a year

02 · Price

A sale here is worth £6.68.

Listings sell for £6.68 on average, from £2.56 to £18.42. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 500 to 750 of them. At £6.68 that is £3K to £5K a year per listing.

Average price
£6.68under the $15 to $100 sweet spot
Price range
£2.56–£18.42
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
500–750
Revenue per listing a year
£3K–£5K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

28% of listings pay for placement with sponsored ads. 78% ship with Prime. On an average day, 1.8% of listings are out of stock. The average listing ranks #319 within Baking Supplies. It carries 1,072 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings
28%
Prime listings
78%
Out of stock, average day
1.8%
Average rank
#319in Baking Supplies
Average rating
4.43 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,072per listing
Listings tracked
18

04 · Newcomers

Amazon counts 1 of last year's 5 launches as successful.

5 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
1Amazon's first-year sales bar
Average brand age
40 months

Products

Top Melting Chocolate products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 60% of clicks. Leaders hold, but buyers still shop past them.

£0£6K£12K£18K£25K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 falling

Sellers

34

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

60%

Top 20: 100%

Open market

0%

  • Wilton75%
  • FunCakes11%
  • PME7%
  • Callebaut6%
  • YumCraft2%
  • Open — no brand owns it (0%)

Demand

Melting Chocolate search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb, Mar, Nov, Dec · busiest ÷ quietest = 3.9×

Search terms

Top Melting Chocolate search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • candy melts67K/yr
  • melting chocolate37K/yr
  • candy melts for cake pops14K/yr
  • chocolate melts15K/yr
  • white candy melts8K/yr
  • wilton candy melts6K/yr
  • chocolate for melting12K/yr
  • cake pop chocolate melts4K/yr
  • white chocolate melts4K/yr
  • candy melts white3K/yr

Reviews and returns

What reviews say buyers love and hate about Melting Chocolate

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall16%−0.06

There was also a bit of an after taste

Bad taste

These green ones taste of overbrewed tea

Value For Money16%+0.28

A little expensive

Expensive

Overpriced,

Color11%−0.11

Colour is not great

it's yellow

the colors arent as vibrant as expected

Storage Temperature6%−0.04

** Arrived all melted together

Red candy melts

Smell6%−0.05

Bad smell

The chemical smell from the packaging very strong

Funny smell when opening the bag

Love

Taste-Overall22%−0.06

Very good chocolate

Taste good

great fountain chocolate

Baking13%+1.60

Great for baking

Love them for cake and treat making

Great for cake pops

Quality-Overall11%+1.33

Good consistent quality

Good quality product

They are amazing quality go along way

Color7%−0.11

Colour

nice pink colour

The colour was vibrant and attractive

Ease Of Use6%+0.43

So easy to use

Easy to use smooth chocolate

Easy to melt and use

FAQ

Common Melting Chocolate questions

Answered from the same tracked data.