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Melting Chocolate

Fail

The top 5 brands take 100% of clicks, so Melting Chocolate is a Fail.

Flapen Score
37
37 / 100
Ranks 2,578 of 2,976 Grocery niches · −9 vs the category median of 46
Market size
£62K/yr183K searches / yr
90-day growth
-19.9%search demand this quarter
Competition
60%top-5 click share · 5 brands · 34 sellers

Flapen Score

Melting Chocolate against its category

The dotted line is the Grocery average. Past it, Melting Chocolate is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Melting Chocolate market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Melting Chocolate 183K times last year and spent an estimated £62K. All 5 brands take every click. Demand peaks in Feb–Mar–Nov–Dec. Flapen scores it 37 out of 100, a Fail.

01 · Demand

An estimated 5.0% of those searches ended in a purchase.

Shoppers searched for this 183K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 5.0% of those searches ended in a purchase. Searches in the last 90 days moved -19.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £62K a year.

Searches, last 12 months
183K
Growth, 90 days vs prior 90
-19.9%
Conversion, latest week
5.0%
Market size, estimated
£62Ka year
Peak month
November3.9× the quietest month
Top search term
candy melts67K searches a year

02 · Price

A sale here is worth £6.68.

Listings sell for £6.68 on average, from £2.56 to £18.42. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 500 to 750 of them. At £6.68 that is £3K to £5K a year per listing.

Average price
£6.68under the $15 to $100 sweet spot
Price range
£2.56–£18.42
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
500–750
Revenue per listing a year
£3K–£5K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

28% of listings pay for placement with sponsored ads. 78% ship with Prime. On an average day, 1.8% of listings are out of stock. The average listing ranks #319 within Baking Supplies. It carries 1,072 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings
28%
Prime listings
78%
Out of stock, average day
1.8%
Average rank
#319in Baking Supplies
Average rating
4.43 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,072per listing
Listings tracked
18

04 · Newcomers

1 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
1Amazon's first-year sales bar
Average brand age
40 months

Products

Top Melting Chocolate products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 60% of clicks. Leaders hold, but buyers still shop past them.

£0£6K£12K£18K£25K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 falling

Sellers

34

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

60%

Top 20: 100%

Open market

0%

  • Wilton75%
  • FunCakes11%
  • PME7%
  • Callebaut6%
  • YumCraft2%
  • Open — no brand owns it (0%)

Demand

Melting Chocolate search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb, Mar, Nov, Dec · busiest ÷ quietest = 3.9×

Search terms

Top Melting Chocolate search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • candy melts67K/yr
  • melting chocolate37K/yr
  • candy melts for cake pops14K/yr
  • chocolate melts15K/yr
  • white candy melts8K/yr
  • wilton candy melts6K/yr
  • chocolate for melting12K/yr
  • cake pop chocolate melts4K/yr
  • white chocolate melts4K/yr
  • candy melts white3K/yr

Reviews and returns

What reviews say buyers love and hate about Melting Chocolate

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Taste-Overall”
16%of negative reviews mention “Taste-Overall”
0.1%of orders come back
“There was also a bit of an after taste”
A buyer, on “Taste-Overall”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Melting Chocolate questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data