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Medical Grade Manuka Honey

Fail

The top 5 brands take 98% of clicks, so Medical Grade Manuka Honey is a Fail.

Flapen Score
41
41 / 100
Ranks 2,140 of 2,976 Grocery niches · −5 vs the category median of 46
Market size
£88K/yr61K searches / yr
90-day growth
+0.0%search demand this quarter
Competition
80%top-5 click share · 6 brands · 46 sellers

Flapen Score

Medical Grade Manuka Honey against its category

The dotted line is the Grocery average. Past it, Medical Grade Manuka Honey is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Medical Grade Manuka Honey market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Medical Grade Manuka Honey 61K times last year and spent an estimated £88K. The top 5 brands take 98% of clicks. Demand peaks in Aug–Oct–Nov. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 12.3% of those searches ended in a purchase.

Shoppers searched for this 61K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 12.3% of those searches ended in a purchase. Searches in the last 90 days moved +0.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £88K a year.

Searches, last 12 months
61K
Growth, 90 days vs prior 90
+0.0%
Conversion, latest week
12.3%
Market size, estimated
£88Ka year
Peak month
November4.2× the quietest month
Top search term
medical grade manuka honey26K searches a year

02 · Price

A sale here is worth £11.76.

Listings sell for £11.76 on average, from £5.86 to £25.04. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 500 to 750 of them. At £11.76 that is £6K to £9K a year per listing.

Average price
£11.76under the $15 to $100 sweet spot
Price range
£5.86–£25.04
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
500–750
Revenue per listing a year
£6K–£9K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

45% of listings pay for placement with sponsored ads. 64% ship with Prime. On an average day, 4.5% of listings are out of stock. The average listing ranks #69 within Jams, Honey & Spreads. It carries 1,697 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings
45%
Prime listings
64%
Out of stock, average day
4.5%
Average rank
#69in Jams, Honey & Spreads
Average rating
4.50 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,697per listing
Listings tracked
11

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 72 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
72 months

Products

Top Medical Grade Manuka Honey products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 80% of clicks. A locked shelf that new listings rarely crack.

£0£9K£18K£26K£35K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 rising

Sellers

46

Est. top-5 brand share

98%

Top 20: 100%

Est. top-5 click share

80%

Top 20: 100%

Open market

0%

  • ActivOn65%
  • Manuka Lab15%
  • MediSale13%
  • JorVet3%
  • Advancis Medical2%
  • FIRST HONEY2%

Demand

Medical Grade Manuka Honey search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '25Black Friday '25Spike '26MarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Aug, Oct, Nov · busiest ÷ quietest = 4.2×

Search terms

Top Medical Grade Manuka Honey search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • medical grade manuka honey26K/yr
  • medical grade honey9K/yr
  • manuka honey for dogs9K/yr
  • medical honey5K/yr
  • medical honey for wounds5K/yr
  • medical manuka honey4K/yr
  • medical grade manuka honey for wounds4K/yr

Reviews and returns

What reviews say buyers love and hate about Medical Grade Manuka Honey

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Quality-Overall”
20%of negative reviews mention “Size-Overall”
0.1%of orders come back
“very loose”
A buyer, on “Size-Overall”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Medical Grade Manuka Honey questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data