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Medical Grade Manuka Honey

Fail

The top 5 brands take 98% of clicks, so Medical Grade Manuka Honey is a Fail.

Flapen Score
41
41 / 100
Ranks 2,140 of 2,976 Grocery niches · −5 vs the category median of 46
Market size
£88K/yr61K searches / yr
90-day growth
+0.0%search demand this quarter
Competition
80%top-5 click share · 6 brands · 46 sellers

Flapen Score

Medical Grade Manuka Honey against its category

The dotted line is the Grocery average. Past it, Medical Grade Manuka Honey is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Medical Grade Manuka Honey market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Medical Grade Manuka Honey 61K times last year and spent an estimated £88K. The top 5 brands take 98% of clicks. Demand peaks in Aug–Oct–Nov. Flapen scores it 41 out of 100, a Fail.

01 · Demand

12.3% of searches ended in a purchase last week.

Shoppers searched for this 61K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 12.3% of those searches ended in a purchase. Searches in the last 90 days moved +0.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £88K a year.

Searches, last 12 months
61K
Growth, 90 days vs prior 90
+0.0%
Conversion, latest week
12.3%
Market size, estimated
£88Ka year
Peak month
November4.2× the quietest month
Top search term
medical grade manuka honey26K searches a year

02 · Price

A sale here is worth £11.76.

Listings sell for £11.76 on average, from £5.86 to £25.04. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 500 to 750 of them. At £11.76 that is £6K to £9K a year per listing.

Average price
£11.76under the $15 to $100 sweet spot
Price range
£5.86–£25.04
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
500–750
Revenue per listing a year
£6K–£9K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

45% of listings pay for placement with sponsored ads. 64% ship with Prime. On an average day, 4.5% of listings are out of stock. The average listing ranks #69 within Jams, Honey & Spreads. It carries 1,697 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings
45%
Prime listings
64%
Out of stock, average day
4.5%
Average rank
#69in Jams, Honey & Spreads
Average rating
4.50 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,697per listing
Listings tracked
11

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 72 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
72 months

Products

Top Medical Grade Manuka Honey products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 80% of clicks. A locked shelf that new listings rarely crack.

£0£9K£18K£26K£35K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 rising

Sellers

46

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

80%

Top 20: 100%

Open market

0%

  • ActivOn65%
  • Manuka Lab15%
  • MediSale13%
  • JorVet3%
  • Advancis Medical2%
  • FIRST HONEY2%

Demand

Medical Grade Manuka Honey search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '25Black Friday '25Spike '26MarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Aug, Oct, Nov · busiest ÷ quietest = 4.2×

Search terms

Top Medical Grade Manuka Honey search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • medical grade manuka honey26K/yr
  • medical grade honey9K/yr
  • manuka honey for dogs9K/yr
  • medical honey5K/yr
  • medical honey for wounds5K/yr
  • medical manuka honey4K/yr
  • medical grade manuka honey for wounds4K/yr

Reviews and returns

What reviews say buyers love and hate about Medical Grade Manuka Honey

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall20%−0.05

very loose

smaller than expected

Very small in size

Value For Money17%−0.04

still Its a bit expensive

Waste of money

Its not worth the price

Thickness15%−0.04

Very difficult to apply product as thick

Quite a thick one

It is a little thicker than other medihoney we have used previously

Allergies8%+0.03

the crystals were so hard and incredibly sharp it was excruciating to apply to the wounded area and the crystals did not dissolve with warmth, so we're pressed against the skin scratching and irritating

Insect bites itchy rashes

Adhesion/Stickiness6%−0.03

These do not stick

Love

Quality-Overall25%+2.20

Excellent product Excellent seller would recommend

Excellent product

High quality

Taste-Overall20%+1.30

tastes like heaven

Great taste

It tastes delicious though

Value For Money15%−0.04

Excellent value for money

Great price

Excellent product and very reasonably priced

Health Benefits-Overall7%+0.43

Very good honey I use this everyday in my green tea it has many health benefits to this

Healthy

So good for your body and health

Sweetness5%−0.03

Lovely Honey

My favourite Manuka Honey, its so tick and tasty

Really nice honey

Return

0.1% Return rate 67% Fixable by listing

Advertised Vs Actual Product67%▁▁█▅▁▁
Functionality-Overall33%▁▁▁█▁▁

FAQ

Common Medical Grade Manuka Honey questions

Answered from the same tracked data.