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Meatballs

Fail

Prices span $0.99–$12.95, mostly outside the sweet spot, so Meatballs is a Fail.

Flapen Score
45
45 / 100
Ranks 1,592 of 2,976 Grocery niches · −1 vs the category median of 46
Market size
£138K/yr164K searches / yr
90-day growth
-10.6%search demand this quarter
Competition
75%top-5 click share · 8 brands · 48 sellers

Flapen Score

Meatballs against its category

The dotted line is the Grocery average. Past it, Meatballs is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Meatballs market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Meatballs 164K times last year and spent an estimated £138K. The top 5 brands take 93% of clicks. Demand peaks in Jan. Flapen scores it 45 out of 100, a Fail.

01 · Demand

21.5% of searches ended in a purchase last week.

Shoppers searched for this 164K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 21.5% of those searches ended in a purchase. Searches in the last 90 days moved -10.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £138K a year.

Searches, last 12 months
164K
Growth, 90 days vs prior 90
-10.6%
Conversion, latest week
21.5%
Market size, estimated
£138Ka year
Peak month
January1.5× the quietest month
Top search term
meatballs148K searches a year

02 · Price

A sale here is worth £3.92.

Listings sell for £3.92 on average, from £0.99 to £12.95. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 2,000 to 2,500 of them. At £3.92 that is £8K to £10K a year per listing.

Average price
£3.92under the $15 to $100 sweet spot
Price range
£0.99–£12.95
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
40K–50K
Units per listing a year
2,000–2,500
Revenue per listing a year
£8K–£10K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

0% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.7% of listings are out of stock. The average listing ranks #25 within Tinned & Jarred Food. It carries 364 reviews at 4.28 stars, so a new listing needs social proof before a better product.

Sponsored listings
0%
Prime listings
100%
Out of stock, average day
0.7%
Average rank
#25in Tinned & Jarred Food
Average rating
4.28 starsAmazon United Kingdom average 4.36 stars
Average reviews
364per listing
Listings tracked
16

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
51 months

Products

Top Meatballs products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 75% of clicks. A locked shelf that new listings rarely crack.

£0£14K£28K£41K£55K101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 flat

Sellers

48

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

75%

Top 20: 100%

Open market

3%

  • Morrisons53%
  • Oresundschark17%
  • by Amazon11%
  • Fray Bentos8%
  • Iceland4%
  • Dolmio4%
  • Open — no brand owns it (2 brands, 3%)

Demand

Meatballs search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan · busiest ÷ quietest = 1.5×

Search terms

Top Meatballs search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • meatballs148K/yr
  • meat balls8K/yr
  • meatball8K/yr

Reviews and returns

What reviews say buyers love and hate about Meatballs

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall22%+1.00

Poor taste, processed meat

They taste terrible

Tasteless meatballs

Quality-Overall14%−0.09

Poor quality

Very poor quality

V poor quality

Stale/Rotten/Spoiled14%−0.13

Rubbish

Value For Money10%+1.05

Bit costly

Not worth the money

Ive had better for the price

Thickness6%−0.05

Thin sauce and questionable meat

Love

Taste-Overall28%+1.00

Makes a great meal

These are delicious and slightly moreish

Great taste

Flavor18%+1.27

Im sure if you like that kind of flavour they are perfectly lovely

Having said that, the flavour and sauce are fine

Made a lovely change to regular meatball sauce

Value For Money9%+1.05

Good value for money

Great value meatballs

Good value

Crispiness8%−0.05

Fantastic Sauce

Soft squishy meat with a lovely sauce these are a great store cupboard item

Nice crisp outside

Cooking Instructions7%+0.36

easy to cook etc

the big kids can cook them as

keep their shaped when cooked

FAQ

Common Meatballs questions

Answered from the same tracked data.