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Meat Snacks

Maybe

Returns run at only 0.0% of orders. But demand is soft, at -23.5% this quarter, so Meat Snacks is a Maybe.

Flapen Score
57
57 / 100
Top 10% of 2,976 Grocery niches · +11 vs the category median of 46
Market size
£98K/yr81K searches / yr
90-day growth
-23.5%search demand this quarter
Competition
50%top-5 click share · 20 brands · 51 sellers

Flapen Score

Meat Snacks against its category

The dotted line is the Grocery average. Past it, Meat Snacks is stronger. Inside it, weaker.

57Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Meat Snacks market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Meat Snacks 81K times last year and spent an estimated £98K. The top 5 brands take 70% of clicks. Flapen scores it 57 out of 100, a Maybe.

01 · Demand

8.0% of searches ended in a purchase last week.

Shoppers searched for this 81K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 8.0% of those searches ended in a purchase. Searches in the last 90 days moved -23.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £98K a year.

Searches, last 12 months
81K
Growth, 90 days vs prior 90
-23.5%
Conversion, latest week
8.0%
Market size, estimated
£98Ka year
Peak month
January1.6× the quietest month
Top search term
kabanos19K searches a year

02 · Price

A sale here is worth £15.15.

Listings sell for £15.15 on average, from £2.35 to £28.29. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 0 to 100 of them. At £15.15 that is £0 to £2K a year per listing.

Average price
£15.15inside the $15 to $100 sweet spot
Price range
£2.35–£28.29
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

60% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 11.5% of listings are out of stock. The average listing ranks #23 within Snack Foods. It carries 421 reviews at 4.15 stars, so a new listing needs social proof before a better product.

Sponsored listings
60%
Prime listings
86%
Out of stock, average day
11.5%
Average rank
#23in Snack Foods
Average rating
4.15 starsAmazon United Kingdom average 4.36 stars
Average reviews
421per listing
Listings tracked
35

04 · Newcomers

Amazon counts 0 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
48 months

Products

Top Meat Snacks products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 50% of clicks. Leaders hold, but buyers still shop past them.

£0£5K£10K£15K£20K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

20 falling

Sellers

51

Top-5 brand share

70%

Top 20: 100%

Top-5 click share

50%

Top 20: 84%

Open market

26%

  • Tarczyński43%
  • Krakus11%
  • Protermars6%
  • Biltong Boss4%
  • SERIOUS PIG4%
  • THE ORIGINAL CHICKEN CRACKLING4%

Demand

Meat Snacks search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KHoliday '24Spike '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.6×

Search terms

Top Meat Snacks search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • kabanos19K/yr
  • meat snacks19K/yr
  • carnivore snacks19K/yr
  • dried meat8K/yr
  • meat snack5K/yr
  • carnivore crisps5K/yr
  • tarczyński4K/yr
  • meat snacks for humans4K/yr

Reviews and returns

What reviews say buyers love and hate about Meat Snacks

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall21%+1.40

quite tasteless

Awful taste

taste which was off putting

Value For Money13%

Expensive

Overpriced

a bit expensive

Salt Content5%−0.06

It is very salty

Extremely salty

Not particularly salted

Flavor5%+0.42

affects flavour-completely inedible

Lack of flavour

Every flavour was tasteless

Ease Of Chewing/Swallowing3%−0.04

had some big bits that were quite chewy

chewy, overly peppery

Hard to chew

Love

Taste-Overall35%+1.40

Delicious jerky

Absolutely delicious

great as a snack

Quality-Overall12%+1.07

Amazing quality

Good quality and tasty snack

Great products good variety

Nutritional Content8%+0.84

Gluten free

these really help hit my protein goals

gives a great amount of protein

Flavor8%+0.42

Love the different flavours too

Great variety of flavours

Fabulous flavour

Crispiness7%+0.39

Really tasty and crispy

Texture is crunchy

nice little crunch

Return

0.0% Return rate 56% Fixable by listing

Size-Overall28%▁▁█▁▅▁
Comfort-Overall17%▁▁▁█▁▁
Advertised Vs Actual Product17%▁▁▁▃▁█

Misleading product information

The product image and description needs updating so not to be misleading

Misleading description on the page

Feet Fit11%▁█▁▁▁▁
Quality-Overall6%▁▁▁▁█▁

I wouldn't say these are PRIME quality cuts

Inferior Quality

Could be much better

FAQ

Common Meat Snacks questions

Answered from the same tracked data.