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Meat Hamper

Fail

Shoppers spend only $59K a year here, so Meat Hamper is a Fail.

Flapen Score
49
49 / 100
Top 36% of 2,976 Grocery niches · +3 vs the category median of 46
Market size
£59K/yr99K searches / yr
90-day growth
-12.6%search demand this quarter
Competition
56%top-5 click share · 14 brands · 17 sellers

Flapen Score

Meat Hamper against its category

The dotted line is the Grocery average. Past it, Meat Hamper is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Meat Hamper market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Meat Hamper 99K times last year and spent an estimated £59K. The top 5 brands take 85% of clicks. Demand peaks in Nov–Dec. Flapen scores it 49 out of 100, a Fail.

01 · Demand

1.6% of searches ended in a purchase last week.

Shoppers searched for this 99K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.6% of those searches ended in a purchase. Searches in the last 90 days moved -12.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £59K a year.

Searches, last 12 months
99K
Growth, 90 days vs prior 90
-12.6%
Conversion, latest week
1.6%
Market size, estimated
£59Ka year
Peak month
December3.3× the quietest month
Top search term
meat hamper27K searches a year

02 · Price

A sale here is worth £37.35.

Listings sell for £37.35 on average, from £5.42 to £69.57. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At £37.35 that is £0 to £4K a year per listing.

Average price
£37.35inside the $15 to $100 sweet spot
Price range
£5.42–£69.57
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£4K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

74% of listings pay for placement with sponsored ads. 37% ship with Prime. On an average day, 20.7% of listings are out of stock. The average listing ranks #155 within Fresh & Chilled. It carries 103 reviews at 4.26 stars, so a new listing needs social proof before a better product.

Sponsored listings
74%
Prime listings
37%
Out of stock, average day
20.7%
Average rank
#155in Fresh & Chilled
Average rating
4.26 starsAmazon United Kingdom average 4.36 stars
Average reviews
103per listing
Listings tracked
27

04 · Newcomers

Amazon counts 1 of last year's 10 launches as successful.

10 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
10
Successful launches
1Amazon's first-year sales bar
Average brand age
39 months

Products

Top Meat Hamper products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 56% of clicks. Leaders hold, but buyers still shop past them.

£0£3K£6K£9K£12K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

14 flat

Sellers

17

Top-5 brand share

85%

Top 20: 100%

Top-5 click share

56%

Top 20: 93%

Open market

12%

  • MuscleFood39%
  • The Cheese Wedge Co.27%
  • The Real Cure10%
  • Boston Sausage5%
  • House of Gifts4%
  • London Grocery3%
  • Open — no brand owns it (8 brands, 12%)

Demand

Meat Hamper search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KSpike '24Black Friday '24Holiday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 3.3×

Search terms

Top Meat Hamper search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • meat hamper27K/yr
  • meat pack5K/yr
  • charcuterie hamper20K/yr
  • charcuterie box9K/yr
  • fresh meat packs5K/yr
  • meat hampers delivered uk8K/yr
  • meat packs4K/yr
  • meat box4K/yr
  • meat hampers6K/yr
  • bison meat3K/yr

Reviews and returns

What reviews say buyers love and hate about Meat Hamper

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money27%−0.17

Not worth the high price by far

waste of money

It looked expensive

Taste-Overall12%+0.64

Not all items had a great taste

Theyre not very tasty

some of the things in the box taste abit funky

Size-Overall8%−0.05

The packets are quite small

Smaller than I thought

Shame the pack was so tiny

Quality-Overall6%+0.93

not as good as it sounds

Poor quality meat very short dates

Thickness4%−0.05

The charcuterie meat is so thin

Very very thin slices

Love

Gifting Purpose32%+3.08

Gift for Christmas

Excellent gift

Birthday gift

Quality-Overall22%+0.93

Extremely good quality

good quality food

I think its still very reasonable for the quality you get

Taste-Overall20%+0.64

Food was delicious

Very tasty

The rest looks delicious

Value For Money8%−0.17

Well worth money

Good value

Excellent value for money

Freshness3%+0.07

was very fresh

They're the smallest cucumbers I've ever seen in my entire life and are so fresh and crunchy

Everything tasted fresh and high quality

Return

0.0% Return rate 80% Fixable by listing

Size-Overall80%█▁▁▁█▁

The packets are quite small

Smaller than I thought

Shame the pack was so tiny

Quality-Overall10%▁▁▁█▁▁

not as good as it sounds

Poor quality meat very short dates

Ease Of Use5%▁▁▁█▁▁

Difficult to get it out if packet

Mechanism Issues5%▁▁▁█▁▁

FAQ

Common Meat Hamper questions

Answered from the same tracked data.