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Meal Replacement Bar

Fail

The top 5 brands take 100% of clicks, so Meal Replacement Bar is a Fail.

Flapen Score
49
49 / 100
Top 36% of 2,976 Grocery niches · +3 vs the category median of 46
Market size
£323K/yr220K searches / yr
90-day growth
-16.8%search demand this quarter
Competition
72%top-5 click share · 3 brands · 57 sellers

Flapen Score

Meal Replacement Bar against its category

The dotted line is the Grocery average. Past it, Meal Replacement Bar is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Meal Replacement Bar market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Meal Replacement Bar 220K times last year and spent an estimated £323K. All 3 brands take every click. Demand peaks in Feb–Mar–Aug. Flapen scores it 49 out of 100, a Fail.

01 · Demand

12.3% of searches ended in a purchase last week.

Shoppers searched for this 220K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 12.3% of those searches ended in a purchase. Searches in the last 90 days moved -16.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £323K a year.

Searches, last 12 months
220K
Growth, 90 days vs prior 90
-16.8%
Conversion, latest week
12.3%
Market size, estimated
£323Ka year
Peak month
February3.1× the quietest month
Top search term
slimfast snacks39K searches a year

02 · Price

A sale here is worth £12.00.

Listings sell for £12.00 on average, from £3.66 to £34.70. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 1,250 to 1,500 of them. At £12.00 that is £15K to £18K a year per listing.

Average price
£12.00under the $15 to $100 sweet spot
Price range
£3.66–£34.70
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
25K–30K
Units per listing a year
1,250–1,500
Revenue per listing a year
£15K–£18K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

53% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 28.1% of listings are out of stock. The average listing ranks #16 within Snack Foods. It carries 1,112 reviews at 4.33 stars, so a new listing needs social proof before a better product.

Sponsored listings
53%
Prime listings
100%
Out of stock, average day
28.1%
Average rank
#16in Snack Foods
Average rating
4.33 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,112per listing
Listings tracked
15

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
47 months

Products

Top Meal Replacement Bar products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 72% of clicks. A locked shelf that new listings rarely crack.

£0£32K£65K£97K£129K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 falling

Sellers

57

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

72%

Top 20: 100%

Open market

0%

  • SlimFast95%
  • Warrior3%
  • NUPO2%
  • Open — no brand owns it (0%)

Demand

Meal Replacement Bar search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb, Mar, Aug · busiest ÷ quietest = 3.1×

Search terms

Top Meal Replacement Bar search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • slimfast snacks39K/yr
  • slimfast meal replacement bars52K/yr
  • meal replacement bar24K/yr
  • slimfast bars19K/yr
  • slim fast bars17K/yr
  • slimfast bars meal replacement13K/yr
  • slim fast snacks14K/yr
  • meal replacement bars13K/yr
  • slimfast snack bars9K/yr
  • slim fast meal replacement bars7K/yr

Reviews and returns

What reviews say buyers love and hate about Meal Replacement Bar

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall35%−0.14

Horrible artificial taste

Bad tasting

Tastes nasty

Moist/Dry9%−0.09

a little dry

So dry

Really dry to eat

Texture/Consistency-Overall5%−0.03

I see another reviewer said the texture was 'gloopy'

How about the texture? Horrible

Horrible vile texture and taste

Value For Money4%+1.99

Price is high

very expensive

Not worth the money

Sweetness4%

Sickly sweet

Disgustingly over-sweetened

the amount of sugar in this one is just crazy

Love

Taste-Overall31%−0.14

Great taste

The snacks themselves are tasty

Great taste and filling

Value For Money19%+1.99

Good value for money

Great deal

Good for the price

Nutritional Content11%+0.93

Great protein bars

Tasty,accessible and real protein

A protein bar I'd happily eat everyday

Flavor7%+0.60

Very sweet flavour

Good flavour

cranberry flavour concept from Warrior brand really works

Quality-Overall6%

Great value for the quality

Overall, a reliable, tasty snack that does exactly what it promises

good product

Return

0.1% Return rate 0% Fixable by listing

Ease Of Use100%▁▁▁█▁▁

FAQ

Common Meal Replacement Bar questions

Answered from the same tracked data.