Meal Replacement Bar
FailThe top 5 brands take 100% of clicks, so Meal Replacement Bar is a Fail.
- Flapen Score
- 49 / 100Top 36% of 2,976 Grocery niches · +3 vs the category median of 4649
- Market size
- £323K/yr220K searches / yr
- 90-day growth
- -16.8%search demand this quarter
- Competition
- 72%top-5 click share · 3 brands · 57 sellers
Flapen Score
Meal Replacement Bar against its category
The dotted line is the Grocery average. Past it, Meal Replacement Bar is stronger. Inside it, weaker.
Market
The Meal Replacement Bar market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Meal Replacement Bar 220K times last year and spent an estimated £323K. All 3 brands take every click. Demand peaks in Feb–Mar–Aug. Flapen scores it 49 out of 100, a Fail.
01 · Demand
12.3% of searches ended in a purchase last week.
Shoppers searched for this 220K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 12.3% of those searches ended in a purchase. Searches in the last 90 days moved -16.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £323K a year.
- Searches, last 12 months
- 220K
- Growth, 90 days vs prior 90
- -16.8%
- Conversion, latest week
- 12.3%
- Market size, estimated
- £323Ka year
- Peak month
- February3.1× the quietest month
- Top search term
- slimfast snacks39K searches a year
02 · Price
A sale here is worth £12.00.
Listings sell for £12.00 on average, from £3.66 to £34.70. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 1,250 to 1,500 of them. At £12.00 that is £15K to £18K a year per listing.
- Average price
- £12.00under the $15 to $100 sweet spot
- Price range
- £3.66–£34.70
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 25K–30K
- Units per listing a year
- 1,250–1,500
- Revenue per listing a year
- £15K–£18K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
53% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 28.1% of listings are out of stock. The average listing ranks #16 within Snack Foods. It carries 1,112 reviews at 4.33 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 53%
- Prime listings
- 100%
- Out of stock, average day
- 28.1%
- Average rank
- #16in Snack Foods
- Average rating
- 4.33 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,112per listing
- Listings tracked
- 15
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 47 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 47 months
Products
Top Meal Replacement Bar products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
SlimFast Snack Bar Salted Caramel Flavour 4 x 60g Bars
- Price
- £4.83
- Rating
- 4.3/5
- Reviews
- 151
- Age
- 1y ago

SlimFast Snack Bar Chocolate Fudge Flavour 4 x 60g Bars
- Price
- £4.79
- Rating
- 4.3/5
- Reviews
- 110
- Age
- 1y ago

SlimFast Snack Bar Dark Chocolate & Cranberry Flavour 4 x 60g Bars
- Price
- £4.89
- Rating
- 4.4/5
- Reviews
- 99
- Age
- 1y ago

SlimFast Snack Bar Chocolate Caramel Flavour 99 Kcal 30 x 25g Bars
- Price
- £11.59
- Rating
- 4.5/5
- Reviews
- 5,583
- Age
- 7y ago

SlimFast Baked Cheddar Cheese Bites Only 95 Cals 24 x 23g
- Price
- £13.82
- Rating
- 4.4/5
- Reviews
- 62
- Age
- 1y ago
Trending
90-day click momentum
NUPO Slimming Bar Trial Package I Meal Replacement Bar I 8 Flavours I Low Calorie
- Price
- £18.33
- Rating
- 4.0/5
- Reviews
- 31
- Age
- 1y ago

Warrior RAW Protein Bars 12 x 75g 20g High Protein Bar Low Sugar High Fibre Oat Protein Flapjack Protein Snacks Meal Replacement Bars (Chocolate Brownie)
- Price
- £9.31
- Rating
- 3.9/5
- Reviews
- 2,138
- Age
- 8y ago

SlimFast Chocolate Caramel Snack Bars 156g
- Price
- £3.66
- Rating
- 4.4/5
- Reviews
- 163
- Age
- 8y ago

SlimFast Baked Cheddar Cheese Bites Only 95 Cals 24 x 23g
- Price
- £13.82
- Rating
- 4.4/5
- Reviews
- 62
- Age
- 1y ago

SlimFast Snack Bar Strawberry Chocolate Flavour 99 Kcal 30 x 25g Bars
- Price
- £12.93
- Rating
- 4.4/5
- Reviews
- 281
- Age
- 5y ago
Newest
by launch date
SlimFast Baked Cheddar Cheese Bites Only 95 Cals 24 x 23g
- Price
- £13.82
- Rating
- 4.4/5
- Reviews
- 62
- Age
- 1y ago

SlimFast Snack Bar Salted Caramel Flavour 4 x 60g Bars
- Price
- £4.83
- Rating
- 4.3/5
- Reviews
- 151
- Age
- 1y ago

SlimFast Snack Bar Chocolate Fudge Flavour 4 x 60g Bars
- Price
- £4.79
- Rating
- 4.3/5
- Reviews
- 110
- Age
- 1y ago

SlimFast Snack Bar Dark Chocolate & Cranberry Flavour 4 x 60g Bars
- Price
- £4.89
- Rating
- 4.4/5
- Reviews
- 99
- Age
- 1y ago

NUPO Slimming Bar Trial Package I Meal Replacement Bar I 8 Flavours I Low Calorie
- Price
- £18.33
- Rating
- 4.0/5
- Reviews
- 31
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 72% of clicks. A locked shelf that new listings rarely crack.
Brands
3 falling
Sellers
57
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
72%
Top 20: 100%
Open market
0%
- SlimFast95%
- Warrior3%
- NUPO2%
- Open — no brand owns it (0%)
Demand
Meal Replacement Bar search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Feb, Mar, Aug · busiest ÷ quietest = 3.1×
Search terms
Top Meal Replacement Bar search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- slimfast snacks39K/yr
- slimfast meal replacement bars52K/yr
- meal replacement bar24K/yr
- slimfast bars19K/yr
- slim fast bars17K/yr
- slimfast bars meal replacement13K/yr
- slim fast snacks14K/yr
- meal replacement bars13K/yr
- slimfast snack bars9K/yr
- slim fast meal replacement bars7K/yr
Reviews and returns
What reviews say buyers love and hate about Meal Replacement Bar
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Horrible artificial taste
Bad tasting
Tastes nasty
a little dry
So dry
Really dry to eat
I see another reviewer said the texture was 'gloopy'
How about the texture? Horrible
Horrible vile texture and taste
Price is high
very expensive
Not worth the money
Sickly sweet
Disgustingly over-sweetened
the amount of sugar in this one is just crazy
Love
Great taste
The snacks themselves are tasty
Great taste and filling
Good value for money
Great deal
Good for the price
Great protein bars
Tasty,accessible and real protein
A protein bar I'd happily eat everyday
Very sweet flavour
Good flavour
cranberry flavour concept from Warrior brand really works
Great value for the quality
Overall, a reliable, tasty snack that does exactly what it promises
good product
Return
0.1% Return rate 0% Fixable by listing
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Meal Replacement Bar questions
Answered from the same tracked data.









