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Meal Replacement Bar

Fail

The top 5 brands take 100% of clicks, so Meal Replacement Bar is a Fail.

Flapen Score
49
49 / 100
Top 36% of 2,976 Grocery niches · +3 vs the category median of 46
Market size
£323K/yr220K searches / yr
90-day growth
-16.8%search demand this quarter
Competition
72%top-5 click share · 3 brands · 57 sellers

Flapen Score

Meal Replacement Bar against its category

The dotted line is the Grocery average. Past it, Meal Replacement Bar is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Meal Replacement Bar market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Meal Replacement Bar 220K times last year and spent an estimated £323K. All 3 brands take every click. Demand peaks in Feb–Mar–Aug. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 12.3% of those searches ended in a purchase.

Shoppers searched for this 220K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 12.3% of those searches ended in a purchase. Searches in the last 90 days moved -16.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £323K a year.

Searches, last 12 months
220K
Growth, 90 days vs prior 90
-16.8%
Conversion, latest week
12.3%
Market size, estimated
£323Ka year
Peak month
February3.1× the quietest month
Top search term
slimfast snacks39K searches a year

02 · Price

A sale here is worth £12.00.

Listings sell for £12.00 on average, from £3.66 to £34.70. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 1,250 to 1,500 of them. At £12.00 that is £15K to £18K a year per listing.

Average price
£12.00under the $15 to $100 sweet spot
Price range
£3.66–£34.70
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
25K–30K
Units per listing a year
1,250–1,500
Revenue per listing a year
£15K–£18K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

53% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 28.1% of listings are out of stock. The average listing ranks #16 within Snack Foods. It carries 1,112 reviews at 4.33 stars, so a new listing needs social proof before a better product.

Sponsored listings
53%
Prime listings
100%
Out of stock, average day
28.1%
Average rank
#16in Snack Foods
Average rating
4.33 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,112per listing
Listings tracked
15

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
47 months

Products

Top Meal Replacement Bar products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 72% of clicks. A locked shelf that new listings rarely crack.

£0£32K£65K£97K£129K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 falling

Sellers

57

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

72%

Top 20: 100%

Open market

0%

  • SlimFast95%
  • Warrior3%
  • NUPO2%
  • Open — no brand owns it (0%)

Demand

Meal Replacement Bar search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb, Mar, Aug · busiest ÷ quietest = 3.1×

Search terms

Top Meal Replacement Bar search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • slimfast snacks39K/yr
  • slimfast meal replacement bars52K/yr
  • meal replacement bar24K/yr
  • slimfast bars19K/yr
  • slim fast bars17K/yr
  • slimfast bars meal replacement13K/yr
  • slim fast snacks14K/yr
  • meal replacement bars13K/yr
  • slimfast snack bars9K/yr
  • slim fast meal replacement bars7K/yr

Reviews and returns

What reviews say buyers love and hate about Meal Replacement Bar

We read the reviews and the return reasons for every product selling here.

31%of positive reviews mention “Taste-Overall”
35%of negative reviews mention “Taste-Overall”
0.1%of orders come back
“Horrible artificial taste”
A buyer, on “Taste-Overall”35% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Meal Replacement Bar questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data