Meal Kit
FailPrices span $1.19–$10.42, mostly outside the sweet spot, so Meal Kit is a Fail.
- Flapen Score
- 45 / 100Ranks 1,592 of 2,976 Grocery niches · −1 vs the category median of 4645
- Market size
- £106K/yr152K searches / yr
- 90-day growth
- -7.9%search demand this quarter
- Competition
- 53%top-5 click share · 6 brands · 51 sellers
Flapen Score
Meal Kit against its category
The dotted line is the Grocery average. Past it, Meal Kit is stronger. Inside it, weaker.
Market
The Meal Kit market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Meal Kit 152K times last year and spent an estimated £106K. The top 5 brands take 99% of clicks. Demand peaks in Jan–Nov. Flapen scores it 45 out of 100, a Fail.
01 · Demand
An estimated 21.1% of those searches ended in a purchase.
Shoppers searched for this 152K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 21.1% of those searches ended in a purchase. Searches in the last 90 days moved -7.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £106K a year.
- Searches, last 12 months
- 152K
- Growth, 90 days vs prior 90
- -7.9%
- Conversion, latest week
- 21.1%
- Market size, estimated
- £106Ka year
- Peak month
- January1.9× the quietest month
- Top search term
- taco56K searches a year
02 · Price
A sale here is worth £3.32.
Listings sell for £3.32 on average, from £1.19 to £10.42. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 1,250 to 1,500 of them. At £3.32 that is £4K to £5K a year per listing.
- Average price
- £3.32under the $15 to $100 sweet spot
- Price range
- £1.19–£10.42
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 30K–40K
- Units per listing a year
- 1,250–1,500
- Revenue per listing a year
- £4K–£5K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
8% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #160 within Bakery. It carries 196 reviews at 4.48 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 8%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #160in Bakery
- Average rating
- 4.48 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 196per listing
- Listings tracked
- 24
04 · Newcomers
2 of last year's 3 launches cleared the first-year sales bar.
3 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 52 months on average, so the names here are settling in.
- Launched, last 12 months
- 3
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 52 months
Products
Top Meal Kit products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Old El Paso 12 Crunchy Taco Shells 156g
- Price
- £2.28
- Rating
- 4.4/5
- Reviews
- 594
- Age
- 14y ago

Morrisons Taco Meal Kit 313g
- Price
- £2.07
- Rating
- 4.5/5
- Reviews
- 21
- Age
- 8mo ago

Old El Paso Soft Taco 220g (8 pack)
- Price
- £1.84
- Rating
- 4.3/5
- Reviews
- 71
- Age
- 2y ago

Old El Paso Cheesy Baked Enchilada Kit Mild 663g
- Price
- £3.13
- Rating
- 4.7/5
- Reviews
- 395
- Age
- 10y ago

Old El Paso Taco Kit 308g
- Price
- £3.32
- Rating
- 4.6/5
- Reviews
- 309
- Age
- 7y ago
Trending
estimated 90-day click momentum
Morrisons Spicy Four Cheese Mix 200G
- Price
- £2.89
- Rating
- 4.5/5
- Reviews
- 555
- Age
- 5y ago

Cholula Hot Sauce Original 150ml
- Price
- £2.08
- Rating
- 4.7/5
- Reviews
- 235
- Age
- 10y ago

Capsicana Mexican Chilli & Honey Fajita Kit 335g | Serves 2-3 | Authentic Meal Kit Including Tortilla Wraps Cooking Spice Paste & Salsa
- Price
- £3.08
- Rating
- 4.5/5
- Reviews
- 48
- Age
- 1y ago

Old El Paso FAMILY PACK TACO SHELLS 234G
- Price
- £2.82
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 9mo ago

Old El Paso Cheesy Baked Enchilada Kit Mild 663g
- Price
- £3.13
- Rating
- 4.7/5
- Reviews
- 395
- Age
- 10y ago
Newest
by launch date
Morrisons Taco Meal Kit 313g
- Price
- £2.07
- Rating
- 4.5/5
- Reviews
- 21
- Age
- 8mo ago

Old El Paso FAMILY PACK TACO SHELLS 234G
- Price
- £2.82
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 9mo ago

Morrisons Chicken Enchiladas 385g
- Price
- £3.99
- Rating
- 4.7/5
- Reviews
- 3
- Age
- 12mo ago

15cm Yellow Corn Tortillas for Frying 1kg | Gluten-Free Corn Tortilla Wraps for Tacos Tostadas & Chips | Authentic Mexican Tortillas for Deep Frying & Air Frying
- Price
- £10.42
- Rating
- 3.7/5
- Reviews
- 42
- Age
- 1y ago

Old El Paso Chipotle Tortilla KIT 257G UK
- Price
- £2.59
- Rating
- 4.5/5
- Reviews
- 2
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 53% of clicks. Leaders hold, but buyers still shop past them.
Brands
6 rising
Sellers
51
Est. top-5 brand share
99%
Top 20: 100%
Est. top-5 click share
53%
Top 20: 97%
Open market
0%
- Old El Paso72%
- Morrisons21%
- Capsicana3%
- WorldlyTastes2%
- Ortega1%
- Cholula1%
- Open — no brand owns it (0%)
Demand
Meal Kit search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Nov · busiest ÷ quietest = 1.9×
Search terms
Top Meal Kit search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- taco56K/yr
- tacos28K/yr
- taco shells19K/yr
- taco kit13K/yr
- meal kit9K/yr
- enchiladas5K/yr
- enchilada11K/yr
- meal kits6K/yr
- enchilada kit4K/yr
Reviews and returns
What reviews say buyers love and hate about Meal Kit
We read the reviews and the return reasons for every product selling here.
“Unlike any other corn tortilla - these were EXTREMELY dry”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
11 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Meal Kit questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









