How competitive is the Meal Kit niche on Amazon United Kingdom?

6 brands and 51 sellers compete in Meal Kit on Amazon United Kingdom. The top 5 Meal Kit products take 53% of clicks and its top 5 brands hold 99% of demand.

What do buyers complain about in Meal Kit?

Meal Kit buyers on Amazon United Kingdom complain most about Moist/Dry, Flavor, Taste-Overall, the themes mined from the niche's reviews. Its return rate is 0.0%.

What does it cost to enter the Meal Kit niche?

Meal Kit sells for £3.32 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £1.19–£10.42. The average incumbent carries 196 reviews — the moat a new listing must climb.

Meal Kit

prices mostly outside the sweet spot ($1.19–$10.42) — Meal Kit doesn't clear our bar today.

Flapen Score

Skip it

This niche Category average

Is Meal Kit profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Meal Kit is a £106K/yr Amazon United Kingdom market (152K searches/yr). The top 5 brands hold 99% of demand. Demand peaks in Jan–Nov. Verdict: Skip it — 45/100.

Meal Kit: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -7.9% over the last 90 days and 21.1% of searches end in a purchase.

£106K

revenue / yr

Units sold / yr40K

Search volume / yr-7.9%152K

Conversion rate21.1%

Avg price£3.32

Who owns the niche?

The top 5 brands hold 99% of demand, so 1% of the market is open.

open market share

Brands · sellers6 · 51

Top-5 product click share53%

Open market1%

Avg brand age52 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 24 products

Top Meal Kit products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Old El Paso 12 Crunchy Taco Shells 156g

Price: £2.28
Rating: 4.4/5
Reviews: 594
Age: 14y ago

Morrisons Taco Meal Kit 313g

Price: £2.07
Rating: 4.5/5
Reviews: 21
Age: 8mo ago

Old El Paso Soft Taco 220g (8 pack)

Price: £1.84
Rating: 4.3/5
Reviews: 71
Age: 2y ago

Old El Paso Cheesy Baked Enchilada Kit Mild 663g

Price: £3.13
Rating: 4.7/5
Reviews: 395
Age: 10y ago

Old El Paso Taco Kit 308g

Price: £3.32
Rating: 4.6/5
Reviews: 309
Age: 7y ago

Newest

by launch date

Morrisons Taco Meal Kit 313g

Price: £2.07
Rating: 4.5/5
Reviews: 21
Age: 8mo ago

Old El Paso FAMILY PACK TACO SHELLS 234G

Price: £2.82
Rating: 0.0/5
Reviews: 0
Age: 9mo ago

Morrisons Chicken Enchiladas 385g

Price: £3.99
Rating: 4.7/5
Reviews: 3
Age: 12mo ago

15cm Yellow Corn Tortillas for Frying 1kg | Gluten-Free Corn Tortilla Wraps for Tacos Tostadas & Chips | Authentic Mexican Tortillas for Deep Frying & Air Frying

Price: £10.42
Rating: 3.7/5
Reviews: 42
Age: 1y ago

Old El Paso Chipotle Tortilla KIT 257G UK

Price: £2.59
Rating: 4.5/5
Reviews: 2
Age: 1y ago

Competition: brands, sellers & click share

The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

6 rising

Sellers

Top-5 brand share

99%

Top 20: 100%

Top-5 click share

53%

Top 20: 97%

Open market

Old El Paso72%
Morrisons21%
Capsicana3%
WorldlyTastes2%
Ortega1%
Cholula1%
Open — no brand owns it (0%)

Meal Kit demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume152KCVR21.1%Products24Brands6Top 5 Brands99%OOS Rate0.0%Rating4.5★Reviews196Avg BSR#160

Peak months: Jan, Nov · busiest ÷ quietest = 1.9×

Top Meal Kit search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

taco56K/yr -8.4%12.4% conv.
tacos28K/yr -2.4%14.7% conv.
taco shells19K/yr +22.9%16.2% conv.
taco kit13K/yr -31.0%15.4% conv.
meal kit9K/yr -12.0%2.5% conv.
enchiladas5K/yr +34.4%25.8% conv.
enchilada11K/yr -33.8%26.9% conv.
meal kits6K/yr -30.0%1.1% conv.
enchilada kit4K/yr -26.4%8.2% conv.

What reviews say buyers love and hate about Meal Kit

What buyers mention most, as a share of all reviews.

What buyers love

98% of reviews

Taste-Overall36%

“This is so tasty”

Value For Money17%

“however its great value for what you pay”

Flavor12%

“full of flavour”

Spiciness10%

“Best hot sauce ever”

Ease Of Use9%

“Easy to use”

What buyers complain about

81% of reviews

Moist/Dry38%

“Unlike any other corn tortilla - these were EXTREMELY dry”

Flavor25%

“No flavour and they brake easy, almost impossible to eat them”

Taste-Overall13%

“taste like cardboard”

Hard Feel6%

“These are not soft”

Common Meal Kit questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Meal Kit 45/100 on Amazon United Kingdom — Skip it. The niche generates £106K/yr across 24 tracked products. 2 of 3 products launched in the last 360 days are still selling. Search demand moved -7.9% over the last 90 days.