Skip to content

Mead

Fail

The top 5 products take 71% of clicks, so Mead is a Fail.

Flapen Score
49
49 / 100
Top 36% of 2,976 Grocery niches · +3 vs the category median of 46
Market size
£263K/yr245K searches / yr
90-day growth
+2.3%search demand this quarter
Competition
71%top-5 click share · 9 brands · 15 sellers

Flapen Score

Mead against its category

The dotted line is the Grocery average. Past it, Mead is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Mead market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Mead 245K times last year and spent an estimated £263K. The top 5 brands take 90% of clicks. Demand peaks in Nov–Dec. Flapen scores it 49 out of 100, a Fail.

01 · Demand

7.5% of searches ended in a purchase last week.

Shoppers searched for this 245K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 7.5% of those searches ended in a purchase. Searches in the last 90 days moved +2.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £263K a year.

Searches, last 12 months
245K
Growth, 90 days vs prior 90
+2.3%
Conversion, latest week
7.5%
Market size, estimated
£263Ka year
Peak month
December5.0× the quietest month
Top search term
mead189K searches a year

02 · Price

A sale here is worth £14.35.

Listings sell for £14.35 on average, from £6.99 to £28.75. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 750 to 1,000 of them. At £14.35 that is £11K to £14K a year per listing.

Average price
£14.35under the $15 to $100 sweet spot
Price range
£6.99–£28.75
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
20K–25K
Units per listing a year
750–1,000
Revenue per listing a year
£11K–£14K
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

81% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 15.4% of listings are out of stock. The average listing ranks #122 within Beer, Wine & Spirits. It carries 829 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings
81%
Prime listings
100%
Out of stock, average day
15.4%
Average rank
#122in Beer, Wine & Spirits
Average rating
4.49 starsAmazon United Kingdom average 4.36 stars
Average reviews
829per listing
Listings tracked
16

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 65 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
65 months

Products

Top Mead products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 71% of clicks. A locked shelf that new listings rarely crack.

£0£26K£53K£79K£105K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

9 falling

Sellers

15

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

71%

Top 20: 100%

Open market

7%

  • The Lyme Bay Winery59%
  • Lindisfarne17%
  • MONIACK5%
  • RAVEN FORGE5%
  • Harvest Gold3%
  • Wye Valley Meadery3%
  • Open — no brand owns it (3 brands, 7%)

Demand

Mead search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 5.0×

Search terms

Top Mead search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • mead189K/yr
  • lindisfarne9K/yr
  • honey mead10K/yr
  • lindisfarne mead8K/yr
  • viking mead7K/yr
  • lyme bay mead6K/yr
  • cherry mead4K/yr
  • mead gift set5K/yr
  • mead drink4K/yr
  • christmas mead3K/yr

Reviews and returns

What reviews say buyers love and hate about Mead

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall23%−0.14

It doesn't even taste like wine

It tastes like medicine

Tastes like back-sweetened burnt rubber

Flavor11%−0.06

rarely reflects the flavour of the mead

I was expecting flavours of honey however this had virtually no flavour at all

now after having been opened for very nearly 2 months the flavour has changed

Gifting Purpose9%−0.01

Such a shame as it can be used as I bought this as a gift for it to be used

Alcohol Content6%−0.03

First, you taste alcohol. strong, so it's probably more than 14.5%

At only 15% ABV it's not too strong in alcohol

Smell6%

On opening it has a very over powering strange plastic type smell

The only thing I find with mead drinks is the smell isn't necessarily a pleasant one

Love

Flavor20%−0.06

Great flavour

Smooth taste perfect mix of apple and honey flavours

The flavour is lively and well balanced, and if you like honey youll definitely enjoy this

Alcohol Flavor17%+1.67

Smooth, Easy to Drink and Something a Bit Different

This is such a beautiful sipping drink

Great drink

Sweetness15%+1.75

Its naturally sweet yet well-balanced

Sweet,strong and very easy to drink

I find a small glass or two is more than enough, especially neat, as the sweetness and body are quite intense in a good way

Gifting Purpose11%−0.01

Good gift

It makes a stunning gift for any mead lover

It would make an amazing gift or a treat for yourself

Value For Money9%+0.44

It is ok for the low price

it never disappoints the price for this is unreal as well you would think its worth more

so I think k that it is worth it

Return

0.4% Return rate 25% Fixable by listing

Smell50%▁▁▁█▁▁

On opening it has a very over powering strange plastic type smell

The only thing I find with mead drinks is the smell isn't necessarily a pleasant one

Size-Overall25%▁█▁▁▁▁
Leak-Proof25%▁▁▁█▁▁

FAQ

Common Mead questions

Answered from the same tracked data.