How competitive is the Mead niche on Amazon United Kingdom?

9 brands and 15 sellers compete in Mead on Amazon United Kingdom. The top 5 Mead products take 71% of clicks and its top 5 brands hold 90% of demand.

What do buyers complain about in Mead?

Mead buyers on Amazon United Kingdom complain most about Taste-Overall, Flavor, Gifting Purpose, the themes mined from the niche's reviews. Its return rate is 0.4%.

What does it cost to enter the Mead niche?

Mead sells for £14.35 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £6.99–£28.75. The average incumbent carries 829 reviews — the moat a new listing must climb.

Mead

a concentrated shelf (top 5 take 71% of clicks) — Mead doesn't clear our bar today.

Flapen Score

Skip it

This niche Category average

Is Mead profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Mead is a £263K/yr Amazon United Kingdom market (245K searches/yr). The top 5 brands hold 90% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 49/100.

Mead: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +2.3% over the last 90 days and 7.5% of searches end in a purchase.

£263K

revenue / yr

Units sold / yr25K

Search volume / yr+2.3%245K

Conversion rate7.5%

Avg price£14.35

Who owns the niche?

The top 5 brands hold 90% of demand, so 10% of the market is open.

10%

open market share

Brands · sellers9 · 15

Top-5 product click share71%

Open market10%

Avg brand age65 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 16 products

Top Mead products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

The Lyme Bay Winery Jack Ratt Traditional Mead 75 cl

Price: £10.86
Rating: 4.6/5
Reviews: 2,892
Age: 12y ago

The Lyme Bay Winery Jack Ratt Black Cherry Mead 75 cl

Price: £9.78
Rating: 4.7/5
Reviews: 2,458
Age: 8y ago

Lindisfarne Limited Mead Wine 70 cl

Price: £9.93
Rating: 4.6/5
Reviews: 685
Age: 14y ago

The Lyme Bay Winery Waking The Demon Bullet For My Valentine Special Edition Mead 75cl

Price: £11.27
Rating: 4.7/5
Reviews: 2,458
Age: 6y ago

Moniack Mead by The Lyme Bay Winery 75 cl

Price: £11.52
Rating: 4.7/5
Reviews: 1,077
Age: 13y ago

Newest

by launch date

Honey Thief Pure Hard Honey Liqueur 700ml Bottle | 15% ABV Smooth Golden Hard Honey with Deep Floral & Caramel Notes | Premium Hard Honey Mead | Ideal Gifting For Wine & Mead Lovers

Price: £28.75
Rating: 4.8/5
Reviews: 11
Age: 10mo ago

TRUE VIKING Drinking Horn 10-12oz Gifts for Men Dad Husband Unique Viking Gift Handmade Real OxHorn Cup with Thor Bottle Opener for Beer Ale Mead (Horn with Holster)

Price: £13.84
Rating: 4.4/5
Reviews: 118
Age: 1y ago

The Lyme Bay Winery Jack Ratt Apple Mead 75 cl

Price: £10.29
Rating: 4.5/5
Reviews: 7
Age: 2y ago

Raven Forge BloodMoon Viking Mead 70cl (14.5% ABV) - Traditional Mead Drink with Reduced Sweetness. Single Bottle Honey & Black Cherry Flavour British made.

Price: £19.33
Rating: 4.5/5
Reviews: 162
Age: 2y ago

Raven Forge Berserker Viking Mead 70cl (14.5% ABV) - Traditional Mead Drink with Reduced Sweetness. Single Bottle Honey Flavour British made.

Price: £19.81
Rating: 0.0/5
Reviews: 0
Age: 2y ago

Competition: brands, sellers & click share

The top 5 products capture 71% of clicks — a locked-up shelf that new listings rarely crack.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

9 falling

Sellers

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

71%

Top 20: 100%

Open market

The Lyme Bay Winery59%
Lindisfarne17%
MONIACK5%
RAVEN FORGE5%
Harvest Gold3%
Wye Valley Meadery3%
Open — no brand owns it (3 brands, 7%)

Mead demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume245KCVR7.5%Products16Brands9Top 5 Brands90%OOS Rate15.4%Rating4.5★Reviews829Avg BSR#122

Peak months: Nov, Dec · busiest ÷ quietest = 5.0×

Top Mead search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

mead189K/yr +6.3%5.9% conv.
lindisfarne9K/yr -18.5%1.2% conv.
honey mead10K/yr +6.9%5.2% conv.
lindisfarne mead8K/yr +8.8%7.4% conv.
viking mead7K/yr -26.6%4.4% conv.
lyme bay mead6K/yr -22.8%9.5% conv.
cherry mead4K/yr +10.2%9.1% conv.
mead gift set5K/yr -19.4%3.1% conv.
mead drink4K/yr -44.5%4.7% conv.
christmas mead3K/yr -58.0%0.0% conv.

What reviews say buyers love and hate about Mead

What buyers mention most, as a share of all reviews.

What buyers love

91% of reviews

Flavor20%

“Great flavour”

Alcohol Flavor17%

“Smooth, Easy to Drink and Something a Bit Different”

Sweetness15%

“Its naturally sweet yet well-balanced”

Gifting Purpose11%

“Good gift”

Value For Money9%

“It is ok for the low price”

What buyers complain about

62% of reviews

Taste-Overall23%

“It doesn't even taste like wine”

Flavor11%

“rarely reflects the flavour of the mead”

Gifting Purpose9%

“Such a shame as it can be used as I bought this as a gift for it to be used”

Alcohol Content6%

“First, you taste alcohol. strong, so it's probably more than 14.5%”

Smell6%

“On opening it has a very over powering strange plastic type smell”

Mead return rate & reasons

Why buyers send it back, as a share of all return requests.

0.4%

Return rate

25%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Smell

50%

2Size-Overall

25%

3Leak-Proof

25%

Common Mead questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Mead 49/100 on Amazon United Kingdom — Skip it. The niche generates £263K/yr across 16 tracked products. 0 of 1 products launched in the last 360 days are still selling. Search demand moved +2.3% over the last 90 days.