Mead
FailThe top 5 products take 71% of clicks, so Mead is a Fail.
- Flapen Score
- 49 / 100Top 36% of 2,976 Grocery niches · +3 vs the category median of 4649
- Market size
- £263K/yr245K searches / yr
- 90-day growth
- +2.3%search demand this quarter
- Competition
- 71%top-5 click share · 9 brands · 15 sellers
Flapen Score
Mead against its category
The dotted line is the Grocery average. Past it, Mead is stronger. Inside it, weaker.
Market
The Mead market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Mead 245K times last year and spent an estimated £263K. The top 5 brands take 90% of clicks. Demand peaks in Nov–Dec. Flapen scores it 49 out of 100, a Fail.
01 · Demand
7.5% of searches ended in a purchase last week.
Shoppers searched for this 245K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 7.5% of those searches ended in a purchase. Searches in the last 90 days moved +2.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £263K a year.
- Searches, last 12 months
- 245K
- Growth, 90 days vs prior 90
- +2.3%
- Conversion, latest week
- 7.5%
- Market size, estimated
- £263Ka year
- Peak month
- December5.0× the quietest month
- Top search term
- mead189K searches a year
02 · Price
A sale here is worth £14.35.
Listings sell for £14.35 on average, from £6.99 to £28.75. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 750 to 1,000 of them. At £14.35 that is £11K to £14K a year per listing.
- Average price
- £14.35under the $15 to $100 sweet spot
- Price range
- £6.99–£28.75
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 20K–25K
- Units per listing a year
- 750–1,000
- Revenue per listing a year
- £11K–£14K
- Returns
- 0.4%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
81% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 15.4% of listings are out of stock. The average listing ranks #122 within Beer, Wine & Spirits. It carries 829 reviews at 4.49 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 81%
- Prime listings
- 100%
- Out of stock, average day
- 15.4%
- Average rank
- #122in Beer, Wine & Spirits
- Average rating
- 4.49 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 829per listing
- Listings tracked
- 16
04 · Newcomers
Amazon counts 0 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 65 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 65 months
Products
Top Mead products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
The Lyme Bay Winery Jack Ratt Traditional Mead 75 cl
- Price
- £10.86
- Rating
- 4.6/5
- Reviews
- 2,892
- Age
- 12y ago

The Lyme Bay Winery Jack Ratt Black Cherry Mead 75 cl
- Price
- £9.78
- Rating
- 4.7/5
- Reviews
- 2,458
- Age
- 8y ago

Lindisfarne Limited Mead Wine 70 cl
- Price
- £9.93
- Rating
- 4.6/5
- Reviews
- 685
- Age
- 14y ago

The Lyme Bay Winery Waking The Demon Bullet For My Valentine Special Edition Mead 75cl
- Price
- £11.27
- Rating
- 4.7/5
- Reviews
- 2,458
- Age
- 6y ago

Moniack Mead by The Lyme Bay Winery 75 cl
- Price
- £11.52
- Rating
- 4.7/5
- Reviews
- 1,077
- Age
- 13y ago
Trending
90-day click momentum
TRUE VIKING Drinking Horn 10-12oz Gifts for Men Dad Husband Unique Viking Gift Handmade Real OxHorn Cup with Thor Bottle Opener for Beer Ale Mead (Horn with Holster)
- Price
- £13.84
- Rating
- 4.4/5
- Reviews
- 118
- Age
- 1y ago

Honey Thief Pure Hard Honey Liqueur 700ml Bottle | 15% ABV Smooth Golden Hard Honey with Deep Floral & Caramel Notes | Premium Hard Honey Mead | Ideal Gifting For Wine & Mead Lovers
- Price
- £28.75
- Rating
- 4.8/5
- Reviews
- 11
- Age
- 10mo ago

Raven Forge Berserker Viking Mead 70cl (14.5% ABV) - Traditional Mead Drink with Reduced Sweetness. Single Bottle Honey Flavour British made.
- Price
- £19.81
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 2y ago

Kinsale Mead Co. Hazy Summer Mead 70cl a lovely burst of summer berries fruity and refreshingly different 11% ABV
- Price
- £17.28
- Rating
- 3.4/5
- Reviews
- 39
- Age
- 7y ago

Harvest Gold Fortified Wine
- Price
- £6.99
- Rating
- 4.0/5
- Reviews
- 68
- Age
- 9y ago
Newest
by launch date
Honey Thief Pure Hard Honey Liqueur 700ml Bottle | 15% ABV Smooth Golden Hard Honey with Deep Floral & Caramel Notes | Premium Hard Honey Mead | Ideal Gifting For Wine & Mead Lovers
- Price
- £28.75
- Rating
- 4.8/5
- Reviews
- 11
- Age
- 10mo ago

TRUE VIKING Drinking Horn 10-12oz Gifts for Men Dad Husband Unique Viking Gift Handmade Real OxHorn Cup with Thor Bottle Opener for Beer Ale Mead (Horn with Holster)
- Price
- £13.84
- Rating
- 4.4/5
- Reviews
- 118
- Age
- 1y ago

The Lyme Bay Winery Jack Ratt Apple Mead 75 cl
- Price
- £10.29
- Rating
- 4.5/5
- Reviews
- 7
- Age
- 2y ago

Raven Forge BloodMoon Viking Mead 70cl (14.5% ABV) - Traditional Mead Drink with Reduced Sweetness. Single Bottle Honey & Black Cherry Flavour British made.
- Price
- £19.33
- Rating
- 4.5/5
- Reviews
- 162
- Age
- 2y ago

Raven Forge Berserker Viking Mead 70cl (14.5% ABV) - Traditional Mead Drink with Reduced Sweetness. Single Bottle Honey Flavour British made.
- Price
- £19.81
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 71% of clicks. A locked shelf that new listings rarely crack.
Brands
9 falling
Sellers
15
Top-5 brand share
90%
Top 20: 100%
Top-5 click share
71%
Top 20: 100%
Open market
7%
- The Lyme Bay Winery59%
- Lindisfarne17%
- MONIACK5%
- RAVEN FORGE5%
- Harvest Gold3%
- Wye Valley Meadery3%
- Open — no brand owns it (3 brands, 7%)
Demand
Mead search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 5.0×
Search terms
Top Mead search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- mead189K/yr
- lindisfarne9K/yr
- honey mead10K/yr
- lindisfarne mead8K/yr
- viking mead7K/yr
- lyme bay mead6K/yr
- cherry mead4K/yr
- mead gift set5K/yr
- mead drink4K/yr
- christmas mead3K/yr
Reviews and returns
What reviews say buyers love and hate about Mead
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
It doesn't even taste like wine
It tastes like medicine
Tastes like back-sweetened burnt rubber
rarely reflects the flavour of the mead
I was expecting flavours of honey however this had virtually no flavour at all
now after having been opened for very nearly 2 months the flavour has changed
Such a shame as it can be used as I bought this as a gift for it to be used
First, you taste alcohol. strong, so it's probably more than 14.5%
At only 15% ABV it's not too strong in alcohol
On opening it has a very over powering strange plastic type smell
The only thing I find with mead drinks is the smell isn't necessarily a pleasant one
Love
Great flavour
Smooth taste perfect mix of apple and honey flavours
The flavour is lively and well balanced, and if you like honey youll definitely enjoy this
Smooth, Easy to Drink and Something a Bit Different
This is such a beautiful sipping drink
Great drink
Its naturally sweet yet well-balanced
Sweet,strong and very easy to drink
I find a small glass or two is more than enough, especially neat, as the sweetness and body are quite intense in a good way
Good gift
It makes a stunning gift for any mead lover
It would make an amazing gift or a treat for yourself
It is ok for the low price
it never disappoints the price for this is unreal as well you would think its worth more
so I think k that it is worth it
Return
0.4% Return rate 25% Fixable by listing
On opening it has a very over powering strange plastic type smell
The only thing I find with mead drinks is the smell isn't necessarily a pleasant one
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Mead questions
Answered from the same tracked data.









