mead
Skip itA concentrated shelf (top 5 take 71% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Conversion
Great7.5%search→purchase rate — share of searches ending in a sale
Avg price
Good£14.35avg listing price — sweet spot $15–$100
Review moat
Good828.81avg incumbent reviews — the moat a new listing must climb
Price range
Good£6.99–£28.75cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay£263K£263K/yr · 245K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+2.3%90-day search growth — must beat 0% to launch
Brand share
Okay90%top-5 brand share — brands hold most of the demand
Competition
Bad71%top-5 click share — a locked-up shelf
According to Flapen's Amazon United Kingdom niche tracking, mead is a £263K/yr Amazon United Kingdom market (245K searches/yr). The top 5 brands hold 90% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 49/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
mead market data
- Units sold / yr
- 20K–25K
- avg 750–1,000/product
- Revenue / yr
- £287K–£359K
- units × avg price
- Conversion rate
- 7.5%
- Avg BSR
- #122
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 81%
- Out of stock
- 15.4%
- Avg brand age
- 65 months
- Avg seller age
- 180 days
Competition & brand share
The top 5 products capture 71% of clicks — a locked-up shelf that new listings rarely crack.Brands
9 falling
Sellers
15
Top-5 brand share
90%
Top 20: 100%
Top-5 click share
71%
Top 20: 100%
Open market
7%
- The Lyme Bay Winery59%
- Lindisfarne17%
- MONIACK5%
- RAVEN FORGE5%
- Harvest Gold3%
- Wye Valley Meadery3%
- Open — no brand owns it (3 brands, 7%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +2.3% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 5.0×
Top mead search terms
- mead189K/yr
- lindisfarne9K/yr
- honey mead10K/yr
- lindisfarne mead8K/yr
- viking mead7K/yr
- lyme bay mead6K/yr
- cherry mead4K/yr
- mead gift set5K/yr
- mead drink4K/yr
- christmas mead3K/yr
Top mead products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 16 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
The Lyme Bay Winery Jack Ratt Traditional Mead 75 cl
The Lyme Bay Winery£10.864.6★2,892 rev
The Lyme Bay Winery Jack Ratt Black Cherry Mead 75 cl
The Lyme Bay Winery£9.784.7★2,458 rev
Lindisfarne Limited Mead Wine 70 cl
Lindisfarne£9.934.6★685 rev
The Lyme Bay Winery Waking The Demon Bullet For My Valentine Special Edition Mead 75cl
The Lyme Bay Winery£11.274.7★2,458 rev
Moniack Mead by The Lyme Bay Winery 75 cl
MONIACK£11.524.7★1,077 rev
Newest
by launch date
Honey Thief Pure Hard Honey Liqueur 700ml Bottle | 15% ABV Smooth Golden Hard Honey with Deep Floral & Caramel Notes | Premium Hard Honey Mead | Ideal Gifting For Wine & Mead Lovers
Honey Thief£28.7511 rev
TRUE VIKING Drinking Horn 10-12oz Gifts for Men Dad Husband Unique Viking Gift Handmade Real OxHorn Cup with Thor Bottle Opener for Beer Ale Mead (Horn with Holster)
TRUE VIKING£13.84118 rev
The Lyme Bay Winery Jack Ratt Apple Mead 75 cl
The Lyme Bay Winery£10.297 rev
Raven Forge BloodMoon Viking Mead 70cl (14.5% ABV) - Traditional Mead Drink with Reduced Sweetness. Single Bottle Honey & Black Cherry Flavour British made.
RAVEN FORGE£19.33162 rev
Raven Forge Berserker Viking Mead 70cl (14.5% ABV) - Traditional Mead Drink with Reduced Sweetness. Single Bottle Honey Flavour British made.
RAVEN FORGE£19.810 rev
Trending
90-day click momentumTRUE VIKING Drinking Horn 10-12oz Gifts for Men Dad Husband Unique Viking Gift Handmade Real OxHorn Cup with Thor Bottle Opener for Beer Ale Mead (Horn with Holster)
TRUE VIKING£13.844.4★
Honey Thief Pure Hard Honey Liqueur 700ml Bottle | 15% ABV Smooth Golden Hard Honey with Deep Floral & Caramel Notes | Premium Hard Honey Mead | Ideal Gifting For Wine & Mead Lovers
Honey Thief£28.754.8★
Raven Forge Berserker Viking Mead 70cl (14.5% ABV) - Traditional Mead Drink with Reduced Sweetness. Single Bottle Honey Flavour British made.
RAVEN FORGE£19.810.0★
Kinsale Mead Co. Hazy Summer Mead 70cl a lovely burst of summer berries fruity and refreshingly different 11% ABV
Kinsale Mead£17.283.4★
Harvest Gold Fortified Wine
Harvest Gold£6.994.0★
What buyers say about mead
What buyers praise and complain about, mined from review topics.What buyers love
“Great flavour”
“Smooth, Easy to Drink and Something a Bit Different”
“Its naturally sweet yet well-balanced”
“Good gift”
“It is ok for the low price”
“Tasty”
“Excellent product”
“light, refreshing and very moreish”
“Rich, smooth honey mead with deep floral sweetness and warming notes - premium quality sipping drink”
“I love the aroma”
What buyers complain about
“It doesn't even taste like wine”
“rarely reflects the flavour of the mead”
“Such a shame as it can be used as I bought this as a gift for it to be used”
“First, you taste alcohol. strong, so it's probably more than 14.5%”
“On opening it has a very over powering strange plastic type smell”
“too sweet for me”
“so a bit expensive”
Top return reasons
Common questions
- Is mead profitable to sell on Amazon United Kingdom?
- The niche generates £263K/yr across 16 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +2.3%. Flapen's verdict: Skip it (49/100).
- How competitive is the mead niche?
- 9 brands and 15 sellers compete. The top 5 products take 71% of clicks and top 5 brands hold 90% of demand.
- What do buyers complain about in mead?
- Top complaints mined from reviews: Taste-Overall, Flavor, Gifting Purpose. The return rate is 0.4%.
- When does demand for mead peak?
- Demand peaks in Nov–Dec; the busiest month runs 5.0× the quietest.
- What does it cost to enter the mead niche?
- Listings span £6.99–£28.75; the average listing price is £14.35 (sweet spot $15–$100). The average incumbent carries 829 reviews — the moat a new listing must climb.