mct powder
Worth a lookShows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Great9.0%search→purchase rate — share of searches ending in a sale
Avg price
Great£17.52avg listing price — sweet spot $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Review moat
Good774.21avg incumbent reviews — the moat a new listing must climb
Brand share
Good69%top-5 brand share — brands hold most of the demand
Price range
Good£5.03–£29.95cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+27.2%90-day search growth — must beat 0% to launch
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Market size
Bad£61K£61K/yr · 39K searches
According to Flapen's Amazon United Kingdom niche tracking, mct powder is a £61K/yr Amazon United Kingdom market (39K searches/yr). The top 5 brands hold 69% of demand. Demand peaks in May. Verdict: Worth a look — 59/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
mct powder market data
- Units sold / yr
- 3K–4K
- avg 100–250/product
- Revenue / yr
- £53K–£70K
- units × avg price
- Conversion rate
- 9.0%
- Avg BSR
- #1,679
- Page quality
- 0%
- Prime
- 96%
- Sponsored
- 71%
- Out of stock
- 0.9%
- Avg brand age
- 54 months
- Avg seller age
- 173 days
Competition & brand share
The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.Brands
17 rising
Sellers
58
Top-5 brand share
69%
Top 20: 100%
Top-5 click share
59%
Top 20: 96%
Open market
26%
- Natures Aid27%
- Bulletproof13%
- Hunter & Gather13%
- Keto-Pro Fuelled by FAT9%
- Bulk6%
- BioRevive5%
Demand & seasonality
Weekly Amazon search volume, last 73 weeks — +27.2% search growth over the last 90 days.Peak months: May · busiest ÷ quietest = 1.9×
Top mct powder search terms
- mct powder18K/yr
- mct creamer5K/yr
- bulletproof coffee11K/yr
- mct oil powder3K/yr
- bullet proof coffee1K/yr
Top mct powder products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Natures Aid MCT Oil Creamer Powder - Add to Coffee Shakes Smoothies - 100 Percent Premium Coconut Oil Pure Sustainably Sourced Vegan Vegetarian GMP Standards Rapid Absorbed for Energy
Natures Aid£9.293.5★228 rev
Hunter & Gather Thrive Fuel C8/C10 MCT Powder 250g | Triple Steam Distilled 100% Organic Certified Coconut | Keto Low Carb & Paleo | Sugar Gluten & Seed Oil Free
Hunter & Gather£20.104.7★30 rev
Keto-Pro MCT Powder 250g | Most Ketogenic of All MCTs | Purest Premium C8 Keto Creamer Ideal in Coffee | Suitable for Paleo & Vegan Diets | Gluten & Palm Oil Free | Pure Caprylic Acid
Keto-Pro Fuelled by FAT£16.484.5★234 rev
Bullet Proof Ground Upgraded Coffee 340 g
Bulletproof£16.784.3★4,915 rev
Bulk Medium Chain Triglycerides (MCT) Powder 500g
Bulk£15.014.0★48 rev
Newest
by launch date
Coconut Milk Powder + Medium Chain Triglycerides (MCT) | 100% Natural Coconut Creamer for Coffee | No Fillers No Additives | Clean Label | Boost Energy & Focus - Upraising
Upraising£19.9628 rev
Biorevive C8 MCT Oil Prebiotic Powder Ketogenic Supplement 180g
BioRevive£10.877 rev
Nutrisio Organic MCT Oil Powder 300g 30 Servings 75% C8 MCT + 25% Acacia Fiber Perfect for Keto Diet Vegan Friendly Lab Tested Fiber Supplement Vegan Coffee Creamer Recyclable Can
NUTRISIO£18.1321 rev
Keto-Pro MCT Powder 250g | Premium C8 Keto Coffee Creamer | MCT Creamer | Suitable for Paleo & Vegan Diets | Gluten & Palm Oil Free | MCT Oil Powder | Pure Caprylic Acid | Chocolate
Keto-Pro Fuelled by FAT£17.3838 rev
Shroomex Functional Creamer Pure Blend of Lions Mane MCT Lucuma & Coconut Milk Powder | Focus Energy & Wellbeing | 240g 30 Servings | Verified Potency | Lab Tested | UK Made
Shroomex£24.7213 rev
Trending
90-day click momentumCoconut Milk Powder + Medium Chain Triglycerides (MCT) | 100% Natural Coconut Creamer for Coffee | No Fillers No Additives | Clean Label | Boost Energy & Focus - Upraising
Upraising£19.964.4★
Shroomex Functional Creamer Pure Blend of Lions Mane MCT Lucuma & Coconut Milk Powder | Focus Energy & Wellbeing | 240g 30 Servings | Verified Potency | Lab Tested | UK Made
Shroomex£24.724.4★
Natures Aid 100% MCT Oil 500ml - Premium Coconut MCT - Energy Boost - Keto Friendly - Add to Coffee Shakes Smoothies - Vegan Non-GMO Gluten-Free - Rapid Absorption Sustainably Sourced
Natures Aid£8.124.6★
Biorevive C8 MCT Oil Prebiotic Powder Ketogenic Supplement 180g
BioRevive£10.873.3★
Keto MCT Oil Powder Pure Coconut MCT Keto Coffee Creamer | Premium Quality C8 Easily Absorbed & Digested - Ideal for Paleo & Vegan Diets | Advance Diet for Hair Skin Nails Immune & Health
K GEN ketogenic enhancement£23.564.0★
What buyers say about mct powder
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent coffee”
“Great Quality MCT Oil - definitely recommend”
“great as a powder”
“great value for money”
“Nice flavour”
“Keeps my energy levels equal”
“Gorgeous coffee”
“It really does help with my mental focus and consistent energy”
“Does the job”
“giving it a naturally creamy texture without any heaviness”
What buyers complain about
“tastes artificial”
“burping this heavily right after use”
“Overpriced”
“Sorry to say my batch did have a 'off' smell”
“Micriplastic can leak into fatty products therefore they should be stored in glass containers”
“I have had awful stomach cramps with this one”
“so difficult to pour out without spilling”
“Doesn't help with energy ect”
“Far too sweet”
“It is lumpy and globually, and you think its not going to mix in”
Top return reasons
Common questions
- Is mct powder profitable to sell on Amazon United Kingdom?
- The niche generates £61K/yr across 24 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is +27.2%. Flapen's verdict: Worth a look (59/100).
- How competitive is the mct powder niche?
- 17 brands and 58 sellers compete. The top 5 products take 59% of clicks and top 5 brands hold 69% of demand.
- What do buyers complain about in mct powder?
- Top complaints mined from reviews: Taste-Overall, Side Effects, Value For Money. The return rate is 0.1%.
- When does demand for mct powder peak?
- Demand peaks in May; the busiest month runs 1.9× the quietest.
- What does it cost to enter the mct powder niche?
- Listings span £5.03–£29.95; the average listing price is £17.52 (sweet spot $15–$100). The average incumbent carries 774 reviews — the moat a new listing must climb.