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Mct Powder

Maybe

Returns run at only 0.1% of orders. But shoppers spend only $61K a year here, so Mct Powder is a Maybe.

Flapen Score
59
59 / 100
Top 7% of 2,976 Grocery niches · +13 vs the category median of 46
Market size
£61K/yr39K searches / yr
90-day growth
+27.2%search demand this quarter
Competition
59%top-5 click share · 17 brands · 58 sellers

Flapen Score

Mct Powder against its category

The dotted line is the Grocery average. Past it, Mct Powder is stronger. Inside it, weaker.

59Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Mct Powder market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Mct Powder 39K times last year and spent an estimated £61K. The top 5 brands take 69% of clicks. Demand peaks in May. Flapen scores it 59 out of 100, a Maybe.

01 · Demand

9.0% of searches ended in a purchase last week.

Shoppers searched for this 39K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 9.0% of those searches ended in a purchase. Searches in the last 90 days moved +27.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £61K a year.

Searches, last 12 months
39K
Growth, 90 days vs prior 90
+27.2%
Conversion, latest week
9.0%
Market size, estimated
£61Ka year
Peak month
May1.9× the quietest month
Top search term
mct powder18K searches a year

02 · Price

A sale here is worth £17.52.

Listings sell for £17.52 on average, from £5.03 to £29.95. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At £17.52 that is £2K to £4K a year per listing.

Average price
£17.52inside the $15 to $100 sweet spot
Price range
£5.03–£29.95
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
£2K–£4K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

71% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 0.9% of listings are out of stock. The average listing ranks #1,679 within Coffee. It carries 774 reviews at 4.28 stars, so a new listing needs social proof before a better product.

Sponsored listings
71%
Prime listings
96%
Out of stock, average day
0.9%
Average rank
#1,679in Coffee
Average rating
4.28 starsAmazon United Kingdom average 4.36 stars
Average reviews
774per listing
Listings tracked
24

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 54 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
54 months

Products

Top Mct Powder products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 59% of clicks. Leaders hold, but buyers still shop past them.

£0£6K£12K£18K£24K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

17 rising

Sellers

58

Top-5 brand share

69%

Top 20: 100%

Top-5 click share

59%

Top 20: 96%

Open market

26%

  • Natures Aid27%
  • Bulletproof13%
  • Hunter & Gather13%
  • Keto-Pro Fuelled by FAT9%
  • Bulk6%
  • BioRevive5%

Demand

Mct Powder search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '25Prime Day '25Spike '26MarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: May · busiest ÷ quietest = 1.9×

Search terms

Top Mct Powder search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • mct powder18K/yr
  • mct creamer5K/yr
  • bulletproof coffee11K/yr
  • mct oil powder3K/yr
  • bullet proof coffee1K/yr

Reviews and returns

What reviews say buyers love and hate about Mct Powder

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall23%−0.14

tastes artificial

The aftertaste is HORRIBLE

Horrible Aftertaste

Side Effects10%−0.11

burping this heavily right after use

Be cautious of side effects

Personally it made me feel sick

Value For Money6%+0.19

Overpriced

A waste of money

the price keeps going up which is off putting

Smell5%−0.06

Sorry to say my batch did have a 'off' smell

It smells rancid

Oily/Greasy5%

Micriplastic can leak into fatty products therefore they should be stored in glass containers

Still has a bit oily taste

It is extremely oily and it sits on top of the coffee and makes your mouth all greasy and terrible

Love

Taste-Overall16%−0.14

Excellent coffee

great taste nice and creamy

Great taste

Quality-Overall11%+0.96

Great Quality MCT Oil - definitely recommend

The high quality coffee powder, vanilla syrup and sugar were the same as normal,

Good quality

Solubility7%

great as a powder

Mixes well in coffee, creamy

dissolves well

Value For Money6%+0.19

great value for money

Worth buying

Good value

Flavor6%

Nice flavour

It gives a really nice subtle coconut flavour with a rich creamy taste to your coffee - Im sold

A mild chocolate flavour

Return

0.1% Return rate 100% Fixable by listing

Advertised Vs Actual Product100%▁█▁▁█▁

FAQ

Common Mct Powder questions

Answered from the same tracked data.