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Mct Oil

Fail

The top 5 products take 84% of clicks, so Mct Oil is a Fail.

Flapen Score
46
46 / 100
Ranks 1,444 of 2,976 Grocery niches · on the category median
Market size
£541K/yr338K searches / yr
90-day growth
-4.1%search demand this quarter
Competition
84%top-5 click share · 6 brands · 28 sellers

Flapen Score

Mct Oil against its category

The dotted line is the Grocery average. Past it, Mct Oil is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Mct Oil market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Mct Oil 338K times last year and spent an estimated £541K. The top 5 brands take 94% of clicks. Flapen scores it 46 out of 100, a Fail.

01 · Demand

12.9% of searches ended in a purchase last week.

Shoppers searched for this 338K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 12.9% of those searches ended in a purchase. Searches in the last 90 days moved -4.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £541K a year.

Searches, last 12 months
338K
Growth, 90 days vs prior 90
-4.1%
Conversion, latest week
12.9%
Market size, estimated
£541Ka year
Peak month
March1.5× the quietest month
Top search term
mct oil186K searches a year

02 · Price

A sale here is worth £12.42.

Listings sell for £12.42 on average, from £6.40 to £20.58. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 3,000 to 4,000 of them. At £12.42 that is £37K to £50K a year per listing.

Average price
£12.42under the $15 to $100 sweet spot
Price range
£6.40–£20.58
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
40K–50K
Units per listing a year
3,000–4,000
Revenue per listing a year
£37K–£50K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #155 within Oils, Vinegars & Salad Dressings. It carries 3,389 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#155in Oils, Vinegars & Salad Dressings
Average rating
4.54 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,389per listing
Listings tracked
9

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
47 months

Products

Top Mct Oil products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 84% of clicks. A locked shelf that new listings rarely crack.

£0£81K£162K£243K£325K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 flat

Sellers

28

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

84%

Top 20: 100%

Open market

0%

  • Natures Aid54%
  • ALPHA0114%
  • Hunter & Gather10%
  • Ketosource8%
  • Eat Wholesome8%
  • Pure World6%

Demand

Mct Oil search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Mct Oil search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • mct oil186K/yr
  • mct oil organic32K/yr
  • mct oil c844K/yr
  • mct13K/yr
  • c8 mct oil16K/yr
  • mct oil c8 c1012K/yr
  • organic mct oil9K/yr
  • mtc oil6K/yr
  • mct-oil4K/yr
  • mct oil for dogs3K/yr

Reviews and returns

What reviews say buyers love and hate about Mct Oil

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall14%−0.08

- Slight off taste

Don't like the taste

it does has a slight off taste

Side Effects11%−0.08

Causes tummy issues

Be cautious of side effects

Side effects upset stomach

Acid Regulator/Stomach Ache Relief9%−0.06

I have had awful stomach cramps with this one

Awful stomach cramps

gave me stomach aches & nausea

Material Quality9%−0.06

This bottle was plastic

Plastic Bottle

Oily/Greasy9%

Micriplastic can leak into fatty products therefore they should be stored in glass containers

Still has a bit oily taste

It is extremely oily and it sits on top of the coffee and makes your mouth all greasy and terrible

Love

Quality-Overall31%+1.96

Great Quality MCT Oil - definitely recommend

Good quality

Great product

Taste-Overall13%−0.08

No nasty taste

The taste is pretty neutral too

I like the taste

Value For Money7%+0.29

Good value

great value for money

Worth buying

Energy Level6%+0.52

Keeps my energy levels equal

Ive noticed a boost in energy

Good for energy

Ingredients-Overall5%+0.25

free from unnecessary additives

All their products are amazing

Pure ketones

Return

0.1% Return rate 30% Fixable by listing

Advertised Vs Actual Product20%▁▁██▁▁
Oily/Greasy15%▁▁▁▁█▅

Micriplastic can leak into fatty products therefore they should be stored in glass containers

Still has a bit oily taste

It is extremely oily and it sits on top of the coffee and makes your mouth all greasy and terrible

Functionality-Overall10%▁▁▁▁█▁
Value For Money10%▁▁█▁▁▁

price doubles every month then goes back

Ingredients-Overall10%▁▁▁█▁▁

FAQ

Common Mct Oil questions

Answered from the same tracked data.