Skip to content

Mct Oil

a concentrated shelf (top 5 take 84% of clicks) — Mct Oil doesn't clear our bar today.

Flapen Score

46
Skip it
Market size 62Growth 23Conversion 96Competition 13Returns 100Price range 39Avg price 54Brand share 16Review moat 31Quality gap 35
This niche Category average

Is Mct Oil profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Mct Oil is a £541K/yr Amazon United Kingdom market (338K searches/yr). The top 5 brands hold 94% of demand. Verdict: Skip it — 46/100.

Mct Oil: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -4.1% over the last 90 days and 12.9% of searches end in a purchase.

£541K

revenue / yr

Units sold / yr50K
Search volume / yr-4.1%338K
Conversion rate12.9%
Avg price£12.42

Who owns the niche?

The top 5 brands hold 94% of demand, so 6% of the market is open.

6%

open market share

Brands · sellers6 · 28
Top-5 product click share84%
Open market6%
Avg brand age47 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 9 products

Sponsored placement89%
New entrants (1y)0· 0 succeeded
Avg rating4.5★
Avg reviews3,389

Top Mct Oil products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 84% of clicks — a locked-up shelf that new listings rarely crack.

£0£81K£162K£243K£325K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 flat

Sellers

28

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

84%

Top 20: 100%

Open market

0%

  • Natures Aid54%
  • ALPHA0114%
  • Hunter & Gather10%
  • Ketosource8%
  • Eat Wholesome8%
  • Pure World6%

Mct Oil demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume338KCVR12.9%Products9Brands6Top 5 Brands94%OOS Rate0.0%Rating4.5★Reviews3,389Avg BSR#155
13K8KSpike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Top Mct Oil search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • mct oil186K/yr
  • mct oil organic32K/yr
  • mct oil c844K/yr
  • mct13K/yr
  • c8 mct oil16K/yr
  • mct oil c8 c1012K/yr
  • organic mct oil9K/yr
  • mtc oil6K/yr
  • mct-oil4K/yr
  • mct oil for dogs3K/yr

What reviews say buyers love and hate about Mct Oil

What buyers mention most, as a share of all reviews.

What buyers love

78% of reviews
Quality-Overall31%

Great Quality MCT Oil - definitely recommend

Taste-Overall13%

No nasty taste

Value For Money7%

Good value

Energy Level6%

Keeps my energy levels equal

Ingredients-Overall5%

free from unnecessary additives

What buyers complain about

73% of reviews
Taste-Overall14%

- Slight off taste

Side Effects11%

Causes tummy issues

Acid Regulator/Stomach Ache Relief9%

I have had awful stomach cramps with this one

Material Quality9%

This bottle was plastic

Oily/Greasy9%

Micriplastic can leak into fatty products therefore they should be stored in glass containers

Mct Oil return rate & reasons

Why buyers send it back, as a share of all return requests.

0.1%

Return rate

30%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Advertised Vs Actual Product
20%
2Oily/Greasy
15%
3Functionality-Overall
10%
4Value For Money
10%
5Ingredients-Overall
10%

Common Mct Oil questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Mct Oil 46/100 on Amazon United Kingdom — Skip it. The niche generates £541K/yr across 9 tracked products. Search demand moved -4.1% over the last 90 days.
Search demand for Mct Oil on Amazon United Kingdom is steady year-round — the busiest month runs 1.5× the quietest.