mct oil
Skip itA concentrated shelf (top 5 take 84% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Incredible12.9%search→purchase rate — share of searches ending in a sale
Market size
Good£541K£541K/yr · 338K searches
Avg price
Good£12.42avg listing price — sweet spot $15–$100
Price range
Okay£6.40–£20.58cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay3,389.33avg incumbent reviews — the moat a new listing must climb
Growth
Bad-4.1%90-day search growth — must beat 0% to launch
Brand share
Bad94%top-5 brand share — brand-locked demand
Competition
Bad84%top-5 click share — a locked-up shelf
According to Flapen's Amazon United Kingdom niche tracking, mct oil is a £541K/yr Amazon United Kingdom market (338K searches/yr). The top 5 brands hold 94% of demand. Verdict: Skip it — 46/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
mct oil market data
- Units sold / yr
- 40K–50K
- avg 3,000–4,000/product
- Revenue / yr
- £497K–£621K
- units × avg price
- Conversion rate
- 12.9%
- Avg BSR
- #155
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 89%
- Out of stock
- 0.0%
- Avg brand age
- 47 months
- Avg seller age
- 166 days
Competition & brand share
The top 5 products capture 84% of clicks — a locked-up shelf that new listings rarely crack.Brands
6 flat
Sellers
28
Top-5 brand share
94%
Top 20: 100%
Top-5 click share
84%
Top 20: 100%
Open market
0%
- Natures Aid54%
- ALPHA0114%
- Hunter & Gather10%
- Ketosource8%
- Eat Wholesome8%
- Pure World6%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -4.1% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.5×
Top mct oil search terms
- mct oil186K/yr
- mct oil organic32K/yr
- mct oil c844K/yr
- mct13K/yr
- c8 mct oil16K/yr
- mct oil c8 c1012K/yr
- organic mct oil9K/yr
- mtc oil6K/yr
- mct-oil4K/yr
- mct oil for dogs3K/yr
Top mct oil products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 9 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Natures Aid 100% MCT Oil 500ml - Premium Coconut MCT - Energy Boost - Keto Friendly - Add to Coffee Shakes Smoothies - Vegan Non-GMO Gluten-Free - Rapid Absorption Sustainably Sourced
Natures Aid£8.124.6★5,197 rev
Ketosource Pure C8 MCT Oil | Boosts Ketones 4X Versus Other MCTs | Highest 99%+ Purity | 100% Coconut | Keto Diet Fasting Vegan Safe & Gluten Free | Premium Lab Tested Purity | Caprylic Acid | 500ml
Ketosource£18.464.4★10,508 rev
Eat Wholesome Organic MCT Oil 500ml - High C8 & C10 100% Coconut For Coffees Salads & Smoothies Keto & Vegan Friendly
Eat Wholesome£12.844.4★538 rev
Organic C8 MCT Oil - 250ml (Glass) - 99%+ Cold Pressed C8 - Boosts Ketones 4X Versus Other MCTs Sustainably Sourced by Alpha01
ALPHA01£7.804.5★1,167 rev
Organic C8 MCT Oil - 500ml (Glass) - 99%+ Cold Pressed C8 - Boosts Ketones 4X Versus Other MCTs Sustainably Sourced by Alpha01
ALPHA01£14.064.5★1,167 rev
Newest
by launch date
Pure World Natural MCT Coconut Oil 250ML 100% Pure and Undiluted. Premium Quality MCT Oil. Natural C8 & C10 Vegan
Pure World£8.284,953 rev
Pure World Natural MCT Oil 100ML 100% Pure and Undiluted. Premium Quality MCT Oil. Natural C8 & C10 Vegan
Pure World£6.405,843 rev
Organic C8 MCT Oil - 250ml (Glass) - 99%+ Cold Pressed C8 - Boosts Ketones 4X Versus Other MCTs Sustainably Sourced by Alpha01
ALPHA01£7.801,167 rev
Eat Wholesome Organic MCT Oil 500ml - High C8 & C10 100% Coconut For Coffees Salads & Smoothies Keto & Vegan Friendly
Eat Wholesome£12.84538 rev
Organic C8 MCT Oil - 500ml (Glass) - 99%+ Cold Pressed C8 - Boosts Ketones 4X Versus Other MCTs Sustainably Sourced by Alpha01
ALPHA01£14.061,167 rev
Trending
90-day click momentumOrganic C8 MCT Oil - 250ml (Glass) - 99%+ Cold Pressed C8 - Boosts Ketones 4X Versus Other MCTs Sustainably Sourced by Alpha01
ALPHA01£7.804.5★
Pure World Natural MCT Oil 100ML 100% Pure and Undiluted. Premium Quality MCT Oil. Natural C8 & C10 Vegan
Pure World£6.404.5★
Natures Aid 100% MCT Oil 500ml - Premium Coconut MCT - Energy Boost - Keto Friendly - Add to Coffee Shakes Smoothies - Vegan Non-GMO Gluten-Free - Rapid Absorption Sustainably Sourced
Natures Aid£8.124.6★
Hunter & Gather Pure C8 MCT Oil 500ml | Triple Steam Distilled 100% Organic Certified Coconut | Keto Low Carb & Paleo | Sugar Gluten & Seed Oil Free
Hunter & Gather£20.584.8★
Ketosource Pure C8 MCT Oil | Boosts Ketones 4X Versus Other MCTs | Highest 99%+ Purity | 100% Coconut | Keto Diet Fasting Vegan Safe & Gluten Free | Premium Lab Tested Purity | Caprylic Acid | 500ml
Ketosource£18.464.4★
What buyers say about mct oil
What buyers praise and complain about, mined from review topics.What buyers love
“Great Quality MCT Oil - definitely recommend”
“No nasty taste”
“Good value”
“Keeps my energy levels equal”
“free from unnecessary additives”
“Does the job”
“improve his memory”
“It very nice it has a nice smell I add to my morning smoothie instead of suger tasts lovely”
“Has had Benefits for both humans”
“Good oil”
What buyers complain about
“- Slight off taste”
“Causes tummy issues”
“I have had awful stomach cramps with this one”
“This bottle was plastic”
“Micriplastic can leak into fatty products therefore they should be stored in glass containers”
“so difficult to pour out without spilling”
“price doubles every month then goes back”
“Difficult to open”
“It smells rancid”
“started off small doses as have heard too much too soon can upset your stomach”
Top return reasons
Common questions
- Is mct oil profitable to sell on Amazon United Kingdom?
- The niche generates £541K/yr across 9 tracked products. 90-day search growth is -4.1%. Flapen's verdict: Skip it (46/100).
- How competitive is the mct oil niche?
- 6 brands and 28 sellers compete. The top 5 products take 84% of clicks and top 5 brands hold 94% of demand.
- What do buyers complain about in mct oil?
- Top complaints mined from reviews: Taste-Overall, Side Effects, Acid Regulator/Stomach Ache Relief. The return rate is 0.1%.
- When does demand for mct oil peak?
- Demand is steady year-round — the busiest month runs 1.5× the quietest.
- What does it cost to enter the mct oil niche?
- Listings span £6.40–£20.58; the average listing price is £12.42 (sweet spot $15–$100). The average incumbent carries 3,389 reviews — the moat a new listing must climb.