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Mayonnaise Light

Fail

The top 5 brands take 100% of clicks, so Mayonnaise Light is a Fail.

Flapen Score
45
45 / 100
Ranks 1,592 of 2,976 Grocery niches · −1 vs the category median of 46
Market size
£60K/yr78K searches / yr
90-day growth
+21.7%search demand this quarter
Competition
55%top-5 click share · 5 brands · 53 sellers

Flapen Score

Mayonnaise Light against its category

The dotted line is the Grocery average. Past it, Mayonnaise Light is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Mayonnaise Light market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Mayonnaise Light 78K times last year and spent an estimated £60K. All 5 brands take every click. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 26.5% of those searches ended in a purchase.

Shoppers searched for this 78K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 26.5% of those searches ended in a purchase. Searches in the last 90 days moved +21.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £60K a year.

Searches, last 12 months
78K
Growth, 90 days vs prior 90
+21.7%
Conversion, latest week
26.5%
Market size, estimated
£60Ka year
Top search term
mayonnaise light37K searches a year

02 · Price

A sale here is worth £2.92.

Listings sell for £2.92 on average, from £1.07 to £10.26. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 1,000 to 1,250 of them. At £2.92 that is £3K to £4K a year per listing.

Average price
£2.92under the $15 to $100 sweet spot
Price range
£1.07–£10.26
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
20K–25K
Units per listing a year
1,000–1,250
Revenue per listing a year
£3K–£4K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

22% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #193 within Condiments & Sauces. It carries 641 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings
22%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#193in Condiments & Sauces
Average rating
4.51 starsAmazon United Kingdom average 4.36 stars
Average reviews
641per listing
Listings tracked
18

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 66 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
66 months

Products

Top Mayonnaise Light products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 55% of clicks. Leaders hold, but buyers still shop past them.

£0£3K£6K£9K£12K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 flat

Sellers

53

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

55%

Top 20: 100%

Open market

0%

  • Hellmann's37%
  • HEINZ26%
  • Morrisons23%
  • Unilever8%
  • by Amazon5%
  • Open — no brand owns it (0%)

Demand

Mayonnaise Light search demand

Weekly searches over the year. Pick a range.

2K2KMay '26May '26May '26May '26Jun '26Jun '26Jun '26Jun '26Jul '26Jul '26Jul '26

Search terms

Top Mayonnaise Light search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • mayonnaise light37K/yr
  • light mayo16K/yr
  • light mayonnaise14K/yr
  • hellmanns light mayonnaise4K/yr
  • mayo light3K/yr
  • low fat mayonnaise3K/yr

Reviews and returns

What reviews say buyers love and hate about Mayonnaise Light

We read the reviews and the return reasons for every product selling here.

42%of positive reviews mention “Taste-Overall”
25%of negative reviews mention “Taste-Overall”
<0.1%of orders come back, a rate Amazon rounds to zero
“not to my taste”
A buyer, on “Taste-Overall”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Mayonnaise Light questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data