mayonnaise light
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible26.5%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Review moat
Good641.06avg incumbent reviews — the moat a new listing must climb
Growth
Good+21.7%90-day search growth — must beat 0% to launch
Competition
Good55%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Bad£60K£60K/yr · 78K searches
Avg price
Bad£2.92avg listing price — sweet spot $15–$100
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad£1.07–£10.26cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, mayonnaise light is a £60K/yr Amazon United Kingdom market (78K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 45/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
mayonnaise light market data
- Units sold / yr
- 20K–25K
- avg 1,000–1,250/product
- Revenue / yr
- £58K–£73K
- units × avg price
- Conversion rate
- 26.5%
- Avg BSR
- #193
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 22%
- Out of stock
- 0.0%
- Avg brand age
- 66 months
- Avg seller age
- 190 days
Competition & brand share
The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.Brands
5 flat
Sellers
53
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
55%
Top 20: 100%
Open market
0%
- Hellmann's37%
- HEINZ26%
- Morrisons23%
- Unilever8%
- by Amazon5%
- Open — no brand owns it (0%)
Demand
Weekly Amazon search volume, last 11 weeks — +21.7% search growth over the last 90 days.Top mayonnaise light search terms
- mayonnaise light37K/yr
- light mayo16K/yr
- light mayonnaise14K/yr
- hellmanns light mayonnaise4K/yr
- mayo light3K/yr
- low fat mayonnaise3K/yr
Top mayonnaise light products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 18 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Morrisons Light Mayo 500ml
Morrisons£1.094.5★579 rev
Heinz Seriously Good Light Mayonnaise 815 g
HEINZ£2.924.8★3,805 rev
Hellmanns Lighter Than Light Mayonnaise mayo with 15 calories per tablespoon squeeze bottle for sandwiches wraps and salads 750 ml
Hellmann's£3.184.5★575 rev
Hellmanns Light Light Mayonnaise made with free-range eggs light mayo for sandwiches wraps and salads 250 ml
Unilever£2.004.4★176 rev
Heinz Seriously Good Light Mayonnaise 420g
HEINZ£2.014.5★61 rev
Newest
by launch date
Trending
90-day click momentumHellmanns Light Light Mayonnaise made with free-range eggs light mayo for sandwiches wraps and salads 250 ml
Unilever£2.004.4★
Heinz Seriously Good Light Mayonnaise 420g
HEINZ£2.014.5★
Hellmanns Light Mayonnaise 60% less kcal same great taste for fries burgers and salads 400 g
Hellmann's£2.364.6★
Heinz Seriously Good Light Mayonnaise 220ml
HEINZ£1.894.2★
Hellmanns Light Squeezy Mayonnaise 430ml
Hellmann's£2.494.4★
What buyers say about mayonnaise light
What buyers praise and complain about, mined from review topics.What buyers love
“Creamy taste, as good as big brands”
“Amazing deal”
“Really excellent product”
“taste is very good”
“Excellent texture”
“Quality for food”
“Love this item because its just the right size without wasting any”
“Easy to use”
“Very nice mayonnaise very rich thick”
“Creamy and tasty”
What buyers complain about
“not to my taste”
“Cheap”
“can be bought cheaper”
“Honestly I found this mayo to be almost tasteless, very bland consistency is iffy and generally crap”
“This is not mayonnaise its salad cream”
“cant use it at all”
“Not nice drizzle”
“bigger bottle than expected”
“Very strange colour and not tasty”
“Seems quite oily”
Common questions
- Is mayonnaise light profitable to sell on Amazon United Kingdom?
- The niche generates £60K/yr across 18 tracked products. 90-day search growth is +21.7%. Flapen's verdict: Skip it (45/100).
- How competitive is the mayonnaise light niche?
- 5 brands and 53 sellers compete. The top 5 products take 55% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in mayonnaise light?
- Top complaints mined from reviews: Taste-Overall, Quality-Overall, Value For Money. The return rate is 0.0%.
- What does it cost to enter the mayonnaise light niche?
- Listings span £1.07–£10.26; the average listing price is £2.92 (sweet spot $15–$100). The average incumbent carries 641 reviews — the moat a new listing must climb.