Mayonnaise Light
FailThe top 5 brands take 100% of clicks, so Mayonnaise Light is a Fail.
- Flapen Score
- 45 / 100Ranks 1,592 of 2,976 Grocery niches · −1 vs the category median of 4645
- Market size
- £60K/yr78K searches / yr
- 90-day growth
- +21.7%search demand this quarter
- Competition
- 55%top-5 click share · 5 brands · 53 sellers
Flapen Score
Mayonnaise Light against its category
The dotted line is the Grocery average. Past it, Mayonnaise Light is stronger. Inside it, weaker.
Market
The Mayonnaise Light market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Mayonnaise Light 78K times last year and spent an estimated £60K. All 5 brands take every click. Flapen scores it 45 out of 100, a Fail.
01 · Demand
26.5% of searches ended in a purchase last week.
Shoppers searched for this 78K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 26.5% of those searches ended in a purchase. Searches in the last 90 days moved +21.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £60K a year.
- Searches, last 12 months
- 78K
- Growth, 90 days vs prior 90
- +21.7%
- Conversion, latest week
- 26.5%
- Market size, estimated
- £60Ka year
- Top search term
- mayonnaise light37K searches a year
02 · Price
A sale here is worth £2.92.
Listings sell for £2.92 on average, from £1.07 to £10.26. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 1,000 to 1,250 of them. At £2.92 that is £3K to £4K a year per listing.
- Average price
- £2.92under the $15 to $100 sweet spot
- Price range
- £1.07–£10.26
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 20K–25K
- Units per listing a year
- 1,000–1,250
- Revenue per listing a year
- £3K–£4K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
22% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #193 within Condiments & Sauces. It carries 641 reviews at 4.51 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 22%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #193in Condiments & Sauces
- Average rating
- 4.51 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 641per listing
- Listings tracked
- 18
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 66 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 66 months
Products
Top Mayonnaise Light products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Morrisons Light Mayo 500ml
- Price
- £1.09
- Rating
- 4.5/5
- Reviews
- 579
- Age
- 3y ago

Heinz Seriously Good Light Mayonnaise 815 g
- Price
- £2.92
- Rating
- 4.8/5
- Reviews
- 3,805
- Age
- 6y ago

Hellmanns Lighter Than Light Mayonnaise mayo with 15 calories per tablespoon squeeze bottle for sandwiches wraps and salads 750 ml
- Price
- £3.18
- Rating
- 4.5/5
- Reviews
- 575
- Age
- 7y ago

Hellmanns Light Light Mayonnaise made with free-range eggs light mayo for sandwiches wraps and salads 250 ml
- Price
- £2.00
- Rating
- 4.4/5
- Reviews
- 176
- Age
- 10y ago

Heinz Seriously Good Light Mayonnaise 420g
- Price
- £2.01
- Rating
- 4.5/5
- Reviews
- 61
- Age
- 11y ago
Trending
90-day click momentum
Hellmanns Light Light Mayonnaise made with free-range eggs light mayo for sandwiches wraps and salads 250 ml
- Price
- £2.00
- Rating
- 4.4/5
- Reviews
- 176
- Age
- 10y ago

Heinz Seriously Good Light Mayonnaise 420g
- Price
- £2.01
- Rating
- 4.5/5
- Reviews
- 61
- Age
- 11y ago

Hellmanns Light Mayonnaise 60% less kcal same great taste for fries burgers and salads 400 g
- Price
- £2.36
- Rating
- 4.6/5
- Reviews
- 111
- Age
- 10y ago

Heinz Seriously Good Light Mayonnaise 220ml
- Price
- £1.89
- Rating
- 4.2/5
- Reviews
- 264
- Age
- 10y ago

Hellmanns Light Squeezy Mayonnaise 430ml
- Price
- £2.49
- Rating
- 4.4/5
- Reviews
- 177
- Age
- 10y ago
Newest
by launch date
by Amazon Mayo 500ml
- Price
- £1.07
- Rating
- 4.5/5
- Reviews
- 1,123
- Age
- 1y ago

Morrisons Light Mayo 500ml
- Price
- £1.09
- Rating
- 4.5/5
- Reviews
- 579
- Age
- 3y ago

Hellmanns Light Mayonnaise 580 ml (Pack of 1)
- Price
- £3.03
- Rating
- 4.6/5
- Reviews
- 610
- Age
- 3y ago

Heinz Seriously Good Light Mayonnaise 815 g
- Price
- £2.92
- Rating
- 4.8/5
- Reviews
- 3,805
- Age
- 6y ago

Heinz Light Mayonnaise 570g
- Price
- £3.17
- Rating
- 4.5/5
- Reviews
- 257
- Age
- 6y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 55% of clicks. Leaders hold, but buyers still shop past them.
Brands
5 flat
Sellers
53
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
55%
Top 20: 100%
Open market
0%
- Hellmann's37%
- HEINZ26%
- Morrisons23%
- Unilever8%
- by Amazon5%
- Open — no brand owns it (0%)
Demand
Mayonnaise Light search demand
Weekly searches over the year. Pick a range.
Search terms
Top Mayonnaise Light search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- mayonnaise light37K/yr
- light mayo16K/yr
- light mayonnaise14K/yr
- hellmanns light mayonnaise4K/yr
- mayo light3K/yr
- low fat mayonnaise3K/yr
Reviews and returns
What reviews say buyers love and hate about Mayonnaise Light
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
not to my taste
Colour, consistency & taste have changed in the last few weeks
Doesn't taste anything like the best selling brands
Cheap
Poor quality
Poor quality - save your money buy quality supermarket
can be bought cheaper
Over priced
Honestly I found this mayo to be almost tasteless, very bland consistency is iffy and generally crap
Bit of a snotty texture
This is not mayonnaise its salad cream
Love
Creamy taste, as good as big brands
Love this tastes great an easy to use
Good taste
Amazing deal
Good value for money
Amazing price
Really excellent product
Good quality in good price
better than top brand we love this
taste is very good
What impressed me most is the flavour balance
more flavourful than expected
Excellent texture
good consistency
Good texture and consistency
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Mayonnaise Light questions
Answered from the same tracked data.









