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Mayonnaise Light

Fail

The top 5 brands take 100% of clicks, so Mayonnaise Light is a Fail.

Flapen Score
45
45 / 100
Ranks 1,592 of 2,976 Grocery niches · −1 vs the category median of 46
Market size
£60K/yr78K searches / yr
90-day growth
+21.7%search demand this quarter
Competition
55%top-5 click share · 5 brands · 53 sellers

Flapen Score

Mayonnaise Light against its category

The dotted line is the Grocery average. Past it, Mayonnaise Light is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Mayonnaise Light market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Mayonnaise Light 78K times last year and spent an estimated £60K. All 5 brands take every click. Flapen scores it 45 out of 100, a Fail.

01 · Demand

26.5% of searches ended in a purchase last week.

Shoppers searched for this 78K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 26.5% of those searches ended in a purchase. Searches in the last 90 days moved +21.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £60K a year.

Searches, last 12 months
78K
Growth, 90 days vs prior 90
+21.7%
Conversion, latest week
26.5%
Market size, estimated
£60Ka year
Top search term
mayonnaise light37K searches a year

02 · Price

A sale here is worth £2.92.

Listings sell for £2.92 on average, from £1.07 to £10.26. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 1,000 to 1,250 of them. At £2.92 that is £3K to £4K a year per listing.

Average price
£2.92under the $15 to $100 sweet spot
Price range
£1.07–£10.26
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
20K–25K
Units per listing a year
1,000–1,250
Revenue per listing a year
£3K–£4K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

22% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #193 within Condiments & Sauces. It carries 641 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings
22%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#193in Condiments & Sauces
Average rating
4.51 starsAmazon United Kingdom average 4.36 stars
Average reviews
641per listing
Listings tracked
18

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 66 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
66 months

Products

Top Mayonnaise Light products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 55% of clicks. Leaders hold, but buyers still shop past them.

£0£3K£6K£9K£12K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 flat

Sellers

53

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

55%

Top 20: 100%

Open market

0%

  • Hellmann's37%
  • HEINZ26%
  • Morrisons23%
  • Unilever8%
  • by Amazon5%
  • Open — no brand owns it (0%)

Demand

Mayonnaise Light search demand

Weekly searches over the year. Pick a range.

2K2KMay '26May '26May '26May '26Jun '26Jun '26Jun '26Jun '26Jul '26Jul '26Jul '26

Search terms

Top Mayonnaise Light search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • mayonnaise light37K/yr
  • light mayo16K/yr
  • light mayonnaise14K/yr
  • hellmanns light mayonnaise4K/yr
  • mayo light3K/yr
  • low fat mayonnaise3K/yr

Reviews and returns

What reviews say buyers love and hate about Mayonnaise Light

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall25%+2.83

not to my taste

Colour, consistency & taste have changed in the last few weeks

Doesn't taste anything like the best selling brands

Quality-Overall15%−0.03

Cheap

Poor quality

Poor quality - save your money buy quality supermarket

Value For Money9%+0.32

can be bought cheaper

Over priced

Texture/Consistency-Overall6%−0.04

Honestly I found this mayo to be almost tasteless, very bland consistency is iffy and generally crap

Bit of a snotty texture

Ingredients-Overall6%−0.06

This is not mayonnaise its salad cream

Love

Taste-Overall42%+2.83

Creamy taste, as good as big brands

Love this tastes great an easy to use

Good taste

Value For Money14%+0.32

Amazing deal

Good value for money

Amazing price

Quality-Overall11%−0.03

Really excellent product

Good quality in good price

better than top brand we love this

Flavor8%+0.10

taste is very good

What impressed me most is the flavour balance

more flavourful than expected

Texture/Consistency-Overall5%−0.04

Excellent texture

good consistency

Good texture and consistency

FAQ

Common Mayonnaise Light questions

Answered from the same tracked data.