How competitive is the Mayonnaise Light niche on Amazon United Kingdom?

5 brands and 53 sellers compete in Mayonnaise Light on Amazon United Kingdom. The top 5 Mayonnaise Light products take 55% of clicks and its top 5 brands hold 100% of demand.

What does it cost to enter the Mayonnaise Light niche?

Mayonnaise Light sells for £2.92 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £1.07–£10.26. The average incumbent carries 641 reviews — the moat a new listing must climb.

Mayonnaise Light

brand-locked demand (top 5 brands take 100% of clicks) — Mayonnaise Light doesn't clear our bar today.

Flapen Score

Skip it

This niche Category average

Is Mayonnaise Light profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Mayonnaise Light is a £60K/yr Amazon United Kingdom market (78K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 45/100.

Mayonnaise Light: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +21.7% over the last 90 days and 26.5% of searches end in a purchase.

£60K

revenue / yr

Units sold / yr25K

Search volume / yr+21.7%78K

Conversion rate26.5%

Avg price£2.92

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

open market share

Brands · sellers5 · 53

Top-5 product click share55%

Open market0%

Avg brand age66 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 18 products

Top Mayonnaise Light products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Morrisons Light Mayo 500ml

Price: £1.09
Rating: 4.5/5
Reviews: 579
Age: 3y ago

Heinz Seriously Good Light Mayonnaise 815 g

Price: £2.92
Rating: 4.8/5
Reviews: 3,805
Age: 6y ago

Hellmanns Lighter Than Light Mayonnaise mayo with 15 calories per tablespoon squeeze bottle for sandwiches wraps and salads 750 ml

Price: £3.18
Rating: 4.5/5
Reviews: 575
Age: 7y ago

Hellmanns Light Light Mayonnaise made with free-range eggs light mayo for sandwiches wraps and salads 250 ml

Price: £2.00
Rating: 4.4/5
Reviews: 176
Age: 10y ago

Heinz Seriously Good Light Mayonnaise 420g

Price: £2.01
Rating: 4.5/5
Reviews: 61
Age: 11y ago

Newest

by launch date

by Amazon Mayo 500ml

Price: £1.07
Rating: 4.5/5
Reviews: 1,123
Age: 1y ago

Morrisons Light Mayo 500ml

Price: £1.09
Rating: 4.5/5
Reviews: 579
Age: 3y ago

Hellmanns Light Mayonnaise 580 ml (Pack of 1)

Price: £3.03
Rating: 4.6/5
Reviews: 610
Age: 3y ago

Heinz Seriously Good Light Mayonnaise 815 g

Price: £2.92
Rating: 4.8/5
Reviews: 3,805
Age: 6y ago

Heinz Light Mayonnaise 570g

Price: £3.17
Rating: 4.5/5
Reviews: 257
Age: 6y ago

Competition: brands, sellers & click share

The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 flat

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

55%

Top 20: 100%

Open market

Hellmann's37%
HEINZ26%
Morrisons23%
Unilever8%
by Amazon5%
Open — no brand owns it (0%)

Mayonnaise Light demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume78KCVR26.5%Products18Brands5Top 5 Brands100%OOS Rate0.0%Rating4.5★Reviews641Avg BSR#193

Top Mayonnaise Light search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

mayonnaise light37K/yr +30.1%28.1% conv.
light mayo16K/yr +34.2%24.6% conv.
light mayonnaise14K/yr -17.5%11.0% conv.
hellmanns light mayonnaise4K/yr +62.3%5.8% conv.
mayo light3K/yr -17.5%19.8% conv.
low fat mayonnaise3K/yr +19.2%16.4% conv.

What reviews say buyers love and hate about Mayonnaise Light

What buyers mention most, as a share of all reviews.

What buyers love

94% of reviews

Taste-Overall42%

“Creamy taste, as good as big brands”

Value For Money14%

“Amazing deal”

Quality-Overall11%

“Really excellent product”

Flavor8%

“taste is very good”

Texture/Consistency-Overall5%

“Excellent texture”

What buyers complain about

85% of reviews

Taste-Overall25%

“not to my taste”

Quality-Overall15%

“Cheap”

Value For Money9%

“can be bought cheaper”

Texture/Consistency-Overall6%

“Honestly I found this mayo to be almost tasteless, very bland consistency is iffy and generally crap”

Ingredients-Overall6%

“This is not mayonnaise its salad cream”

Common Mayonnaise Light questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Mayonnaise Light 45/100 on Amazon United Kingdom — Skip it. The niche generates £60K/yr across 18 tracked products. Search demand moved +21.7% over the last 90 days.

Mayonnaise Light buyers on Amazon United Kingdom complain most about Taste-Overall, Quality-Overall, Value For Money, the themes mined from the niche's reviews. Its return rate is 0.0%.