Mayonnaise
MaybeBuyers convert on 24.9% of searches. But prices span $1.07–$10.05, mostly outside the sweet spot, so Mayonnaise is a Maybe.
- Flapen Score
- 50 / 100Top 31% of 2,976 Grocery niches · +4 vs the category median of 4650
- Market size
- £578K/yr816K searches / yr
- 90-day growth
- +11.0%search demand this quarter
- Competition
- 50%top-5 click share · 6 brands · 65 sellers
Flapen Score
Mayonnaise against its category
The dotted line is the Grocery average. Past it, Mayonnaise is stronger. Inside it, weaker.
Market
The Mayonnaise market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Mayonnaise 816K times last year and spent an estimated £578K. The top 5 brands take 99% of clicks. Flapen scores it 50 out of 100, a Maybe.
01 · Demand
24.9% of searches ended in a purchase last week.
Shoppers searched for this 816K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 24.9% of those searches ended in a purchase. Searches in the last 90 days moved +11.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £578K a year.
- Searches, last 12 months
- 816K
- Growth, 90 days vs prior 90
- +11.0%
- Conversion, latest week
- 24.9%
- Market size, estimated
- £578Ka year
- Peak month
- May1.3× the quietest month
- Top search term
- mayonnaise500K searches a year
02 · Price
A sale here is worth £2.85.
Listings sell for £2.85 on average, from £1.07 to £10.05. Amazon reports units sold in ranges. This niche sold 200K to 250K a year. The average listing sells 6,000 to 8,000 of them. At £2.85 that is £17K to £23K a year per listing.
- Average price
- £2.85under the $15 to $100 sweet spot
- Price range
- £1.07–£10.05
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 200K–250K
- Units per listing a year
- 6,000–8,000
- Revenue per listing a year
- £17K–£23K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
32% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #181 within Condiments & Sauces. It carries 907 reviews at 4.61 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 32%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #181in Condiments & Sauces
- Average rating
- 4.61 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 907per listing
- Listings tracked
- 28
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 72 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 72 months
Products
Top Mayonnaise products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Heinz Seriously Good Mayonnaise 775g
- Price
- £2.79
- Rating
- 4.8/5
- Reviews
- 3,805
- Age
- 10y ago

Morrisons Mayonnaise Squeezy 500ml
- Price
- £1.09
- Rating
- 4.6/5
- Reviews
- 1,146
- Age
- 3y ago

by Amazon Mayo 500ml
- Price
- £1.07
- Rating
- 4.5/5
- Reviews
- 1,123
- Age
- 1y ago

Heinz Seriously Good Mayonnaise 395g
- Price
- £2.32
- Rating
- 4.8/5
- Reviews
- 395
- Age
- 10y ago

Hellmanns Real Mayonnaise mayo made with 100% free-range eggs perfect for sandwiches 250 ml
- Price
- £1.93
- Rating
- 4.5/5
- Reviews
- 752
- Age
- 10y ago
Trending
90-day click momentum
Hellmanns Real Mayonnaise mayo made with 100% free-range eggs perfect for sandwiches 250 ml
- Price
- £1.93
- Rating
- 4.5/5
- Reviews
- 752
- Age
- 10y ago

Heinz Seriously Good Light Mayonnaise 420g
- Price
- £2.01
- Rating
- 4.5/5
- Reviews
- 61
- Age
- 11y ago

Hellmanns Mayo Sauce 850ml
- Price
- £3.92
- Rating
- 4.0/5
- Reviews
- 74
- Age
- 2y ago

Hellmanns Lighter Than Light Mayonnaise mayo with 15 calories per tablespoon squeeze bottle for sandwiches wraps and salads 750 ml
- Price
- £3.18
- Rating
- 4.5/5
- Reviews
- 575
- Age
- 7y ago

by Amazon Mayo 500ml
- Price
- £1.07
- Rating
- 4.5/5
- Reviews
- 1,123
- Age
- 1y ago
Newest
by launch date
by Amazon Mayo 500ml
- Price
- £1.07
- Rating
- 4.5/5
- Reviews
- 1,123
- Age
- 1y ago

Hellmanns Mayo Sauce 850ml
- Price
- £3.92
- Rating
- 4.0/5
- Reviews
- 74
- Age
- 2y ago

Morrisons Mayonnaise Squeezy 500ml
- Price
- £1.09
- Rating
- 4.6/5
- Reviews
- 1,146
- Age
- 3y ago

Morrisons Light Mayo 500ml
- Price
- £1.09
- Rating
- 4.5/5
- Reviews
- 579
- Age
- 3y ago

Hellmanns Real Mayonnaise Condiment Squeeze Bottle for Burgers Sandwiches and Salads 580 ml
- Price
- £3.05
- Rating
- 4.7/5
- Reviews
- 320
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 50% of clicks. Leaders hold, but buyers still shop past them.
Brands
6 rising
Sellers
65
Top-5 brand share
99%
Top 20: 100%
Top-5 click share
50%
Top 20: 94%
Open market
0%
- Hellmann's42%
- HEINZ28%
- Morrisons19%
- by Amazon9%
- Winiary1%
- Kewpie1%
- Open — no brand owns it (0%)
Demand
Mayonnaise search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.3×
Search terms
Top Mayonnaise search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- mayonnaise500K/yr
- mayo177K/yr
- hellmanns mayonnaise49K/yr
- heinz mayonnaise35K/yr
- mayonaise14K/yr
- mayonnaise hellmanns7K/yr
- hellmans10K/yr
- hellmanns9K/yr
- heinz mayo10K/yr
- hellmanns real mayonnaise3K/yr
Reviews and returns
What reviews say buyers love and hate about Mayonnaise
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
It has a horrible oily taste
AWFUL TASTE
Tastes weird
** I really don't like the high-quality, mainstream mayonnaise
Cheap
Poor quality
can be bought cheaper
definitely not value for money
Bit pricey
It is saltier
It was way too salty and acidic
It's literally just salty salad cream made with more oil
They have completely different ingredients
I'm now avoiding some of the chemical additives that are in the ingredients so no longer buy it
This is not mayonnaise its salad cream
Love
Excellent taste
Creamy and very tasty
The taste is creamy
Worth it
Amazing price
Great value
Just as good as the big brands
Best brand for mayonnaise
Good quality
more flavourful than expected
good flavour
What impressed me most is the flavour balance
Excellent taste and texture
good consistency
Good texture and consistency
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Mayonnaise questions
Answered from the same tracked data.









