How competitive is the Mayonnaise niche on Amazon United Kingdom?

6 brands and 65 sellers compete in Mayonnaise on Amazon United Kingdom. The top 5 Mayonnaise products take 50% of clicks and its top 5 brands hold 99% of demand.

What do buyers complain about in Mayonnaise?

Mayonnaise buyers on Amazon United Kingdom complain most about Taste-Overall, Quality-Overall, Value For Money, the themes mined from the niche's reviews. Its return rate is 0.0%.

What does it cost to enter the Mayonnaise niche?

Mayonnaise sells for £2.85 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £1.07–£10.05. The average incumbent carries 907 reviews — the moat a new listing must climb.

Mayonnaise

Mayonnaise shows searches that convert (24.9% search→purchase), but prices mostly outside the sweet spot ($1.07–$10.05) keeps it on the watch list.

Flapen Score

Worth a look

This niche Category average

Is Mayonnaise profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Mayonnaise is a £578K/yr Amazon United Kingdom market (816K searches/yr). The top 5 brands hold 99% of demand. Verdict: Worth a look — 50/100.

Mayonnaise: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +11.0% over the last 90 days and 24.9% of searches end in a purchase.

£578K

revenue / yr

Units sold / yr250K

Search volume / yr+11.0%816K

Conversion rate24.9%

Avg price£2.85

Who owns the niche?

The top 5 brands hold 99% of demand, so 1% of the market is open.

open market share

Brands · sellers6 · 65

Top-5 product click share50%

Open market1%

Avg brand age72 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 28 products

Top Mayonnaise products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Heinz Seriously Good Mayonnaise 775g

Price: £2.79
Rating: 4.8/5
Reviews: 3,805
Age: 10y ago

Morrisons Mayonnaise Squeezy 500ml

Price: £1.09
Rating: 4.6/5
Reviews: 1,146
Age: 3y ago

by Amazon Mayo 500ml

Price: £1.07
Rating: 4.5/5
Reviews: 1,123
Age: 1y ago

Heinz Seriously Good Mayonnaise 395g

Price: £2.32
Rating: 4.8/5
Reviews: 395
Age: 10y ago

Hellmanns Real Mayonnaise mayo made with 100% free-range eggs perfect for sandwiches 250 ml

Price: £1.93
Rating: 4.5/5
Reviews: 752
Age: 10y ago

Newest

by launch date

by Amazon Mayo 500ml

Price: £1.07
Rating: 4.5/5
Reviews: 1,123
Age: 1y ago

Hellmanns Mayo Sauce 850ml

Price: £3.92
Rating: 4.0/5
Reviews: 74
Age: 2y ago

Morrisons Mayonnaise Squeezy 500ml

Price: £1.09
Rating: 4.6/5
Reviews: 1,146
Age: 3y ago

Morrisons Light Mayo 500ml

Price: £1.09
Rating: 4.5/5
Reviews: 579
Age: 3y ago

Hellmanns Real Mayonnaise Condiment Squeeze Bottle for Burgers Sandwiches and Salads 580 ml

Price: £3.05
Rating: 4.7/5
Reviews: 320
Age: 3y ago

Competition: brands, sellers & click share

The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 rising

Sellers

Top-5 brand share

99%

Top 20: 100%

Top-5 click share

50%

Top 20: 94%

Open market

Hellmann's42%
HEINZ28%
Morrisons19%
by Amazon9%
Winiary1%
Kewpie1%
Open — no brand owns it (0%)

Mayonnaise demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume816KCVR24.9%Products28Brands6Top 5 Brands99%OOS Rate0.0%Rating4.6★Reviews907Avg BSR#181

No pronounced peak months · busiest ÷ quietest = 1.3×

Top Mayonnaise search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

mayonnaise500K/yr +14.2%21.4% conv.
mayo177K/yr -3.9%17.9% conv.
hellmanns mayonnaise49K/yr +23.1%9.2% conv.
heinz mayonnaise35K/yr -0.9%13.1% conv.
mayonaise14K/yr +6.3%26.1% conv.
mayonnaise hellmanns7K/yr +237.2%11.9% conv.
hellmans10K/yr +98.2%8.6% conv.
hellmanns9K/yr -1.6%2.1% conv.
heinz mayo10K/yr -26.3%12.5% conv.
hellmanns real mayonnaise3K/yr -8.7%6.8% conv.

What reviews say buyers love and hate about Mayonnaise

What buyers mention most, as a share of all reviews.

What buyers love

90% of reviews

Taste-Overall44%

“Excellent taste”

Value For Money17%

“Worth it”

Quality-Overall10%

“Just as good as the big brands”

Flavor8%

“more flavourful than expected”

Texture/Consistency-Overall2%

“Excellent taste and texture”

What buyers complain about

72% of reviews

Taste-Overall35%

“It has a horrible oily taste”

Quality-Overall6%

“** I really don't like the high-quality, mainstream mayonnaise”

Value For Money5%

“can be bought cheaper”

Salt Content5%

“It is saltier”

Ingredients-Overall5%

“They have completely different ingredients”

Common Mayonnaise questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Mayonnaise 50/100 on Amazon United Kingdom — Worth a look. The niche generates £578K/yr across 28 tracked products. Search demand moved +11.0% over the last 90 days.