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Matzos

Fail

Demand is soft, at -70.5% this quarter, so Matzos is a Fail.

Flapen Score
39
39 / 100
Ranks 2,381 of 2,976 Grocery niches · −7 vs the category median of 46
Market size
£33K/yr20K searches / yr
90-day growth
-70.5%search demand this quarter
Competition
80%top-5 click share · 7 brands · 28 sellers

Flapen Score

Matzos against its category

The dotted line is the Grocery average. Past it, Matzos is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Matzos market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Matzos 20K times last year and spent an estimated £33K. The top 5 brands take 96% of clicks. Flapen scores it 39 out of 100, a Fail.

01 · Demand

16.7% of searches ended in a purchase last week.

Shoppers searched for this 20K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 16.7% of those searches ended in a purchase. Searches in the last 90 days moved -70.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £33K a year.

Searches, last 12 months
20K
Growth, 90 days vs prior 90
-70.5%
Conversion, latest week
16.7%
Market size, estimated
£33Ka year
Top search term
matzos crackers5K searches a year

02 · Price

A sale here is worth £9.83.

Listings sell for £9.83 on average, from £1.50 to £30.14. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At £9.83 that is £983 to £2K a year per listing.

Average price
£9.83under the $15 to $100 sweet spot
Price range
£1.50–£30.14
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
£983–£2K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

67% of listings pay for placement with sponsored ads. 75% ship with Prime. On an average day, 15.4% of listings are out of stock. The average listing ranks #335 within Bakery. It carries 371 reviews at 4.36 stars, so a new listing needs social proof before a better product.

Sponsored listings
67%
Prime listings
75%
Out of stock, average day
15.4%
Average rank
#335in Bakery
Average rating
4.36 starsAmazon United Kingdom average 4.36 stars
Average reviews
371per listing
Listings tracked
12

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 66 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
66 months

Products

Top Matzos products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 80% of clicks. A locked shelf that new listings rarely crack.

£0£3K£7K£10K£13K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 flat

Sellers

28

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

80%

Top 20: 100%

Open market

2%

  • Rakusen'S29%
  • Rakusen's23%
  • Generic19%
  • Manischewitz13%
  • Oerich12%
  • Cc1st Customers Come 1st2%
  • Open — no brand owns it (1 brand, 2%)

Demand

Matzos search demand

Weekly searches over the year. Pick a range.

3K2KApr '26Apr '26May '26May '26May '26Jun '26Jun '26Jul '26

Search terms

Top Matzos search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • matzos crackers5K/yr
  • matzos8K/yr
  • matzo3K/yr
  • matzah4K/yr

Reviews and returns

What reviews say buyers love and hate about Matzos

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money33%+1.49

Bit expensive

a bit pricey

Just very expensive

Taste-Overall25%−0.02

Tasteless, like eating cardboard

Color13%−0.10

Should be dark brown, not black

Thickness13%−0.10

Too thin and too much burnt on edges

Love

Taste-Overall31%−0.02

Delicious as ever

TASTE GOOD

they are absolutely delicious

Quality-Overall15%−0.09

No complaints

A good quality product

is happy with the quality

Crispiness10%+0.96

very well packaged crisp product

a proper satisfying crunch that pairs beautifully with soft cheese or marmite

Value For Money10%+1.49

great value for money

It is a fantastic value bundle that I will definitely purchase again

Baking8%+0.76

Make a lovely snack meal with cottage cheese etc

FAQ

Common Matzos questions

Answered from the same tracked data.