matzos
Skip itSoft demand (-70.5% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Incredible16.7%search→purchase rate — share of searches ending in a sale
Review moat
Great371.17avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Good£1.50–£30.14cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay£9.83avg listing price — sweet spot $15–$100
Competition
Bad80%top-5 click share — a locked-up shelf
Brand share
Bad96%top-5 brand share — brand-locked demand
Market size
Bad£33K£33K/yr · 20K searches
Growth
Bad-70.5%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, matzos is a £33K/yr Amazon United Kingdom market (20K searches/yr). The top 5 brands hold 96% of demand. Verdict: Skip it — 39/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
matzos market data
- Units sold / yr
- 3K–4K
- avg 100–250/product
- Revenue / yr
- £29K–£39K
- units × avg price
- Conversion rate
- 16.7%
- Avg BSR
- #335
- Page quality
- 0%
- Prime
- 75%
- Sponsored
- 67%
- Out of stock
- 15.4%
- Avg brand age
- 66 months
- Avg seller age
- 165 days
Competition & brand share
The top 5 products capture 80% of clicks — a locked-up shelf that new listings rarely crack.Brands
7 flat
Sellers
28
Top-5 brand share
96%
Top 20: 100%
Top-5 click share
80%
Top 20: 100%
Open market
2%
- Rakusen'S29%
- Rakusen's23%
- Generic19%
- Manischewitz13%
- Oerich12%
- Cc1st Customers Come 1st2%
- Open — no brand owns it (1 brand, 2%)
Demand
Weekly Amazon search volume, last 16 weeks — -70.5% search growth over the last 90 days.Top matzos search terms
- matzos crackers5K/yr
- matzos8K/yr
- matzo3K/yr
- matzah4K/yr
Top matzos products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 12 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Rakusens Of Yorkshire Matzos Flame Baked Cracker 200g
Rakusen'S£4.644.4★60 rev
Crackers Bundle With Rakusens Matzos Flame Baked Cracker 200g (2 Pack)
Generic£8.964.6★21 rev
RakusenS Matzos Flame Baked Crackers 300G
Rakusen's£2.144.5★79 rev
Crackers Hamper Bundle With Matzo Flamed Baked Crackers 200g (2 Pack)- By Oerich Gift
Oerich£10.113.8★10 rev
Manischewitz Original Matzos 454g | Kosher for Passover 2026 Matzo
Manischewitz£7.814.4★614 rev
Newest
by launch dateCrackers Bundle With Rakusens Matzos Flame Baked Cracker 200g (2 Pack)
Generic£8.9621 rev
Crackers Hamper Bundle With Matzo Flamed Baked Crackers 200g (2 Pack)- By Oerich Gift
Oerich£10.1110 rev
Traditional Matzos 5 x 200g Special flame-baking process creates light crispy crackers with a subtle toasted flavour that complements any topping
Generic£19.834 rev
Manischewitz Original Matzos 454g | Kosher for Passover 2026 Matzo
Manischewitz£7.81614 rev
Cc1st Customers Come 1st Rakusens Yorkshire Matzo Flamed Baked Crackers - Crispy and Delicious (300g x 3)
Cc1st Customers Come 1st£15.716 rev
Trending
90-day click momentumCrackers Hamper Bundle With Matzo Flamed Baked Crackers 200g (2 Pack)- By Oerich Gift
Oerich£10.113.8★
Traditional Matzos 5 x 200g Special flame-baking process creates light crispy crackers with a subtle toasted flavour that complements any topping
Generic£19.834.7★
Rakusens Of Yorkshire Matzos Flame Baked Cracker 200g
Rakusen'S£4.644.4★
Crackers Bundle With Rakusens Matzos Flame Baked Cracker 200g (2 Pack)
Generic£8.964.6★
Cc1st Customers Come 1st Rakusens Yorkshire Matzo Flamed Baked Crackers - Crispy and Delicious (300g x 3)
Cc1st Customers Come 1st£15.714.0★
What buyers say about matzos
What buyers praise and complain about, mined from review topics.What buyers love
“Delicious as ever”
“No complaints”
“very well packaged crisp product”
“great value for money”
“Make a lovely snack meal with cottage cheese etc”
“Was awesome for the Seder and Passover snacks”
“Very nicely made with only water and wheat”
“Seem to do the job”
“Since they are completely unsalted you get this lovely clean toasted wheat flavour”
What buyers complain about
“Bit expensive”
“Tasteless, like eating cardboard”
“Should be dark brown, not black”
“Too thin and too much burnt on edges”
Common questions
- Is matzos profitable to sell on Amazon United Kingdom?
- The niche generates £33K/yr across 12 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -70.5%. Flapen's verdict: Skip it (39/100).
- How competitive is the matzos niche?
- 7 brands and 28 sellers compete. The top 5 products take 80% of clicks and top 5 brands hold 96% of demand.
- What do buyers complain about in matzos?
- Top complaints mined from reviews: Value For Money, Taste-Overall, Color. The return rate is 0.0%.
- What does it cost to enter the matzos niche?
- Listings span £1.50–£30.14; the average listing price is £9.83 (sweet spot $15–$100). The average incumbent carries 371 reviews — the moat a new listing must climb.