- Flapen Score
- 39 / 100Ranks 2,381 of 2,976 Grocery niches · −7 vs the category median of 4639
- Market size
- £33K/yr20K searches / yr
- 90-day growth
- -70.5%search demand this quarter
- Competition
- 80%top-5 click share · 7 brands · 28 sellers
Flapen Score
Matzos against its category
The dotted line is the Grocery average. Past it, Matzos is stronger. Inside it, weaker.
Market
The Matzos market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Matzos 20K times last year and spent an estimated £33K. The top 5 brands take 96% of clicks. Flapen scores it 39 out of 100, a Fail.
01 · Demand
16.7% of searches ended in a purchase last week.
Shoppers searched for this 20K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 16.7% of those searches ended in a purchase. Searches in the last 90 days moved -70.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £33K a year.
- Searches, last 12 months
- 20K
- Growth, 90 days vs prior 90
- -70.5%
- Conversion, latest week
- 16.7%
- Market size, estimated
- £33Ka year
- Top search term
- matzos crackers5K searches a year
02 · Price
A sale here is worth £9.83.
Listings sell for £9.83 on average, from £1.50 to £30.14. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At £9.83 that is £983 to £2K a year per listing.
- Average price
- £9.83under the $15 to $100 sweet spot
- Price range
- £1.50–£30.14
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £983–£2K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
67% of listings pay for placement with sponsored ads. 75% ship with Prime. On an average day, 15.4% of listings are out of stock. The average listing ranks #335 within Bakery. It carries 371 reviews at 4.36 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 67%
- Prime listings
- 75%
- Out of stock, average day
- 15.4%
- Average rank
- #335in Bakery
- Average rating
- 4.36 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 371per listing
- Listings tracked
- 12
04 · Newcomers
Amazon counts 0 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 66 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 66 months
Products
Top Matzos products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Rakusens Of Yorkshire Matzos Flame Baked Cracker 200g
- Price
- £4.64
- Rating
- 4.4/5
- Reviews
- 60
- Age
- 6y ago

Crackers Bundle With Rakusens Matzos Flame Baked Cracker 200g (2 Pack)
- Price
- £8.96
- Rating
- 4.6/5
- Reviews
- 21
- Age
- 7mo ago

RakusenS Matzos Flame Baked Crackers 300G
- Price
- £2.14
- Rating
- 4.5/5
- Reviews
- 79
- Age
- 10y ago

Crackers Hamper Bundle With Matzo Flamed Baked Crackers 200g (2 Pack)- By Oerich Gift
- Price
- £10.11
- Rating
- 3.8/5
- Reviews
- 10
- Age
- 1y ago

Manischewitz Original Matzos 454g | Kosher for Passover 2026 Matzo
- Price
- £7.81
- Rating
- 4.4/5
- Reviews
- 614
- Age
- 1y ago
Trending
90-day click momentum
Crackers Hamper Bundle With Matzo Flamed Baked Crackers 200g (2 Pack)- By Oerich Gift
- Price
- £10.11
- Rating
- 3.8/5
- Reviews
- 10
- Age
- 1y ago

Traditional Matzos 5 x 200g Special flame-baking process creates light crispy crackers with a subtle toasted flavour that complements any topping
- Price
- £19.83
- Rating
- 4.7/5
- Reviews
- 4
- Age
- 1y ago

Rakusens Of Yorkshire Matzos Flame Baked Cracker 200g
- Price
- £4.64
- Rating
- 4.4/5
- Reviews
- 60
- Age
- 6y ago

Crackers Bundle With Rakusens Matzos Flame Baked Cracker 200g (2 Pack)
- Price
- £8.96
- Rating
- 4.6/5
- Reviews
- 21
- Age
- 7mo ago

Cc1st Customers Come 1st Rakusens Yorkshire Matzo Flamed Baked Crackers - Crispy and Delicious (300g x 3)
- Price
- £15.71
- Rating
- 4.0/5
- Reviews
- 6
- Age
- 2y ago
Newest
by launch date
Crackers Bundle With Rakusens Matzos Flame Baked Cracker 200g (2 Pack)
- Price
- £8.96
- Rating
- 4.6/5
- Reviews
- 21
- Age
- 7mo ago

Crackers Hamper Bundle With Matzo Flamed Baked Crackers 200g (2 Pack)- By Oerich Gift
- Price
- £10.11
- Rating
- 3.8/5
- Reviews
- 10
- Age
- 1y ago

Traditional Matzos 5 x 200g Special flame-baking process creates light crispy crackers with a subtle toasted flavour that complements any topping
- Price
- £19.83
- Rating
- 4.7/5
- Reviews
- 4
- Age
- 1y ago

Manischewitz Original Matzos 454g | Kosher for Passover 2026 Matzo
- Price
- £7.81
- Rating
- 4.4/5
- Reviews
- 614
- Age
- 1y ago

Cc1st Customers Come 1st Rakusens Yorkshire Matzo Flamed Baked Crackers - Crispy and Delicious (300g x 3)
- Price
- £15.71
- Rating
- 4.0/5
- Reviews
- 6
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 80% of clicks. A locked shelf that new listings rarely crack.
Brands
7 flat
Sellers
28
Top-5 brand share
96%
Top 20: 100%
Top-5 click share
80%
Top 20: 100%
Open market
2%
- Rakusen'S29%
- Rakusen's23%
- Generic19%
- Manischewitz13%
- Oerich12%
- Cc1st Customers Come 1st2%
- Open — no brand owns it (1 brand, 2%)
Demand
Matzos search demand
Weekly searches over the year. Pick a range.
Search terms
Top Matzos search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- matzos crackers5K/yr
- matzos8K/yr
- matzo3K/yr
- matzah4K/yr
Reviews and returns
What reviews say buyers love and hate about Matzos
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Bit expensive
a bit pricey
Just very expensive
Tasteless, like eating cardboard
Should be dark brown, not black
Too thin and too much burnt on edges
Love
Delicious as ever
TASTE GOOD
they are absolutely delicious
No complaints
A good quality product
is happy with the quality
very well packaged crisp product
a proper satisfying crunch that pairs beautifully with soft cheese or marmite
great value for money
It is a fantastic value bundle that I will definitely purchase again
Make a lovely snack meal with cottage cheese etc
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Matzos questions
Answered from the same tracked data.









