How competitive is the Matzos niche on Amazon United Kingdom?

7 brands and 28 sellers compete in Matzos on Amazon United Kingdom. The top 5 Matzos products take 80% of clicks and its top 5 brands hold 96% of demand.

What does it cost to enter the Matzos niche?

Matzos sells for £9.83 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £1.50–£30.14. The average incumbent carries 371 reviews — the moat a new listing must climb.

Matzos

soft demand (-70.5% this quarter) — Matzos doesn't clear our bar today.

Signals Low Review Barrier

Flapen Score

Skip it

This niche Category average

Is Matzos profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Matzos is a £33K/yr Amazon United Kingdom market (20K searches/yr). The top 5 brands hold 96% of demand. Verdict: Skip it — 39/100.

Matzos: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -70.5% over the last 90 days and 16.7% of searches end in a purchase.

£33K

revenue / yr

Units sold / yr4K

Search volume / yr-70.5%20K

Conversion rate16.7%

Avg price£9.83

Who owns the niche?

The top 5 brands hold 96% of demand, so 4% of the market is open.

open market share

Brands · sellers7 · 28

Top-5 product click share80%

Open market4%

Avg brand age66 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 12 products

Top Matzos products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Rakusens Of Yorkshire Matzos Flame Baked Cracker 200g

Price: £4.64
Rating: 4.4/5
Reviews: 60
Age: 6y ago

Crackers Bundle With Rakusens Matzos Flame Baked Cracker 200g (2 Pack)

Price: £8.96
Rating: 4.6/5
Reviews: 21
Age: 7mo ago

RakusenS Matzos Flame Baked Crackers 300G

Price: £2.14
Rating: 4.5/5
Reviews: 79
Age: 10y ago

Crackers Hamper Bundle With Matzo Flamed Baked Crackers 200g (2 Pack)- By Oerich Gift

Price: £10.11
Rating: 3.8/5
Reviews: 10
Age: 1y ago

Manischewitz Original Matzos 454g | Kosher for Passover 2026 Matzo

Price: £7.81
Rating: 4.4/5
Reviews: 614
Age: 1y ago

Newest

by launch date

Crackers Bundle With Rakusens Matzos Flame Baked Cracker 200g (2 Pack)

Price: £8.96
Rating: 4.6/5
Reviews: 21
Age: 7mo ago

Crackers Hamper Bundle With Matzo Flamed Baked Crackers 200g (2 Pack)- By Oerich Gift

Price: £10.11
Rating: 3.8/5
Reviews: 10
Age: 1y ago

Traditional Matzos 5 x 200g Special flame-baking process creates light crispy crackers with a subtle toasted flavour that complements any topping

Price: £19.83
Rating: 4.7/5
Reviews: 4
Age: 1y ago

Manischewitz Original Matzos 454g | Kosher for Passover 2026 Matzo

Price: £7.81
Rating: 4.4/5
Reviews: 614
Age: 1y ago

Cc1st Customers Come 1st Rakusens Yorkshire Matzo Flamed Baked Crackers - Crispy and Delicious (300g x 3)

Price: £15.71
Rating: 4.0/5
Reviews: 6
Age: 2y ago

Competition: brands, sellers & click share

The top 5 products capture 80% of clicks — a locked-up shelf that new listings rarely crack.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 flat

Sellers

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

80%

Top 20: 100%

Open market

Rakusen'S29%
Rakusen's23%
Generic19%
Manischewitz13%
Oerich12%
Cc1st Customers Come 1st2%
Open — no brand owns it (1 brand, 2%)

Matzos demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume20KCVR16.7%Products12Brands7Top 5 Brands96%OOS Rate15.4%Rating4.4★Reviews371Avg BSR#335

Top Matzos search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

matzos crackers5K/yr +3.4%8.3% conv.
matzos8K/yr -80.7%14.1% conv.
matzo3K/yr -80.2%12.4% conv.
matzah4K/yr -89.9%9.7% conv.

What reviews say buyers love and hate about Matzos

What buyers mention most, as a share of all reviews.

What buyers love

97% of reviews

Taste-Overall31%

“Delicious as ever”

Quality-Overall15%

“No complaints”

Crispiness10%

“very well packaged crisp product”

Value For Money10%

“great value for money”

Baking8%

“Make a lovely snack meal with cottage cheese etc”

What buyers complain about

83% of reviews

Value For Money33%

“Bit expensive”

Taste-Overall25%

“Tasteless, like eating cardboard”

Color13%

“Should be dark brown, not black”

Thickness13%

“Too thin and too much burnt on edges”

Common Matzos questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Matzos 39/100 on Amazon United Kingdom — Skip it. The niche generates £33K/yr across 12 tracked products. 0 of 1 products launched in the last 360 days are still selling. Search demand moved -70.5% over the last 90 days.

Matzos buyers on Amazon United Kingdom complain most about Value For Money, Taste-Overall, Color, the themes mined from the niche's reviews. Its return rate is 0.0%.