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Matzos

Fail

Demand is soft, at -70.5% this quarter, so Matzos is a Fail.

Flapen Score
39
39 / 100
Ranks 2,381 of 2,976 Grocery niches · −7 vs the category median of 46
Market size
£33K/yr20K searches / yr
90-day growth
-70.5%search demand this quarter
Competition
80%top-5 click share · 7 brands · 28 sellers

Flapen Score

Matzos against its category

The dotted line is the Grocery average. Past it, Matzos is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Matzos market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Matzos 20K times last year and spent an estimated £33K. The top 5 brands take 96% of clicks. Flapen scores it 39 out of 100, a Fail.

01 · Demand

An estimated 16.7% of those searches ended in a purchase.

Shoppers searched for this 20K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 16.7% of those searches ended in a purchase. Searches in the last 90 days moved -70.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £33K a year.

Searches, last 12 months
20K
Growth, 90 days vs prior 90
-70.5%
Conversion, latest week
16.7%
Market size, estimated
£33Ka year
Top search term
matzos crackers5K searches a year

02 · Price

A sale here is worth £9.83.

Listings sell for £9.83 on average, from £1.50 to £30.14. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At £9.83 that is £983 to £2K a year per listing.

Average price
£9.83under the $15 to $100 sweet spot
Price range
£1.50–£30.14
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
£983–£2K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

67% of listings pay for placement with sponsored ads. 75% ship with Prime. On an average day, 15.4% of listings are out of stock. The average listing ranks #335 within Bakery. It carries 371 reviews at 4.36 stars, so a new listing needs social proof before a better product.

Sponsored listings
67%
Prime listings
75%
Out of stock, average day
15.4%
Average rank
#335in Bakery
Average rating
4.36 starsAmazon United Kingdom average 4.36 stars
Average reviews
371per listing
Listings tracked
12

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 66 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
66 months

Products

Top Matzos products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 80% of clicks. A locked shelf that new listings rarely crack.

£0£3K£7K£10K£13K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 flat

Sellers

28

Est. top-5 brand share

96%

Top 20: 100%

Est. top-5 click share

80%

Top 20: 100%

Open market

2%

  • Rakusen'S29%
  • Rakusen's23%
  • Generic19%
  • Manischewitz13%
  • Oerich12%
  • Cc1st Customers Come 1st2%
  • Open — no brand owns it (1 brand, 2%)

Demand

Matzos search demand

Weekly searches over the year. Pick a range.

3K2KApr '26Apr '26May '26May '26May '26Jun '26Jun '26Jul '26

Search terms

Top Matzos search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • matzos crackers5K/yr
  • matzos8K/yr
  • matzo3K/yr
  • matzah4K/yr

Reviews and returns

What reviews say buyers love and hate about Matzos

We read the reviews and the return reasons for every product selling here.

31%of positive reviews mention “Taste-Overall”
33%of negative reviews mention “Value For Money”
<0.1%of orders come back, a rate Amazon rounds to zero
“Bit expensive”
A buyer, on “Value For Money”33% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

11 topics

NegativePositive

FAQ

Common Matzos questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data