How competitive is the Matchmakers niche on Amazon United Kingdom?

5 brands and 46 sellers compete in Matchmakers on Amazon United Kingdom. The top 5 Matchmakers products take 79% of clicks and its top 5 brands hold 100% of demand.

What do buyers complain about in Matchmakers?

Matchmakers buyers on Amazon United Kingdom complain most about Value For Money, the themes mined from the niche's reviews. Its return rate is 0.0%.

What does it cost to enter the Matchmakers niche?

Matchmakers sells for £10.39 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £1.42–£23.24. The average incumbent carries 205 reviews — the moat a new listing must climb.

Matchmakers

brand-locked demand (top 5 brands take 100% of clicks) — Matchmakers doesn't clear our bar today.

Flapen Score

Skip it

This niche Category average

Is Matchmakers profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Matchmakers is a £46K/yr Amazon United Kingdom market (79K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 35/100.

Matchmakers: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -40.2% over the last 90 days and 5.6% of searches end in a purchase.

£46K

revenue / yr

Units sold / yr8K

Search volume / yr-40.2%79K

Conversion rate5.6%

Avg price£10.39

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

open market share

Brands · sellers5 · 46

Top-5 product click share79%

Open market0%

Avg brand age49 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 10 products

Top Matchmakers products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Quality Street Matchmakers Cool Mint Chocolate Sticks Box | 120g of Crunchy Mint Pieces in Milk & Dark Chocolate | Festive Treats for Sharing Stocking Fillers & After-Dinner Moments

Price: £1.95
Rating: 4.7/5
Reviews: 855
Age: 7y ago

Quality Street Matchmakers Chocolate Sticks Salted Caramel Cool Mint & Zingy Orange 3 Flavours Gift Box | Christmas Chocolate Gift for Men Women & Kids (Orange Mint & salted caramel)

Price: £8.31
Rating: 4.1/5
Reviews: 18
Age: 8mo ago

Matchmakers Cool Mint Chocolate Box 120g x2 - A Refreshing Minty Treat for Chocolate Lovers Ideal for Gifting and Sharing

Price: £10.83
Rating: 4.0/5
Reviews: 13
Age: 1y ago

Quality Street Matchmakers Orange Chocolate Sticks 120g

Price: £1.42
Rating: 4.6/5
Reviews: 944
Age: 7y ago

2x 120g Matchmakers Cool Mint Chocolate Box Bundled by GetInStyle Shop

Price: £8.37
Rating: 0.0/5
Reviews: 0
Age: 3mo ago

Newest

by launch date

2x 120g Matchmakers Cool Mint Chocolate Box Bundled by GetInStyle Shop

Price: £8.37
Rating: 0.0/5
Reviews: 0
Age: 3mo ago

Quality Street Matchmakers Chocolate Sticks Salted Caramel Cool Mint & Zingy Orange 3 Flavours Gift Box | Christmas Chocolate Gift for Men Women & Kids (Orange Mint & salted caramel)

Price: £8.31
Rating: 4.1/5
Reviews: 18
Age: 8mo ago

Matchmakers Chocolate Zingy Orange Box 120g x2

Price: £11.01
Rating: 4.0/5
Reviews: 5
Age: 1y ago

Matchmakers Cool Mint Chocolate Box 120g x2 - A Refreshing Minty Treat for Chocolate Lovers Ideal for Gifting and Sharing

Price: £10.83
Rating: 4.0/5
Reviews: 13
Age: 1y ago

Quality Street Matchmakers Mint Chocolate Box Chocolate Gift 10 x 100 g

Price: £23.24
Rating: 4.4/5
Reviews: 9
Age: 4y ago

Competition: brands, sellers & click share

The top 5 products capture 79% of clicks — a locked-up shelf that new listings rarely crack.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

5 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

79%

Top 20: 100%

Open market

Quality Street60%
ARH Joyful Gifts12%
SHANZA DEPARTMENTAL'S12%
Nestlé10%
GETINSTYLE SHOP6%
Open — no brand owns it (0%)

Matchmakers demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume79KCVR5.6%Products10Brands5Top 5 Brands100%OOS Rate13.0%Rating4.4★Reviews205Avg BSR#1,242

Peak months: Nov, Dec · busiest ÷ quietest = 12.1×

Top Matchmakers search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

matchmakers35K/yr -29.8%5.4% conv.
matchmakers mint7K/yr -50.3%3.0% conv.
mint matchmakers7K/yr -41.6%5.2% conv.
matchmaker4K/yr -31.2%0.8% conv.
orange matchmakers5K/yr -55.5%1.4% conv.
match makers5K/yr -47.6%3.1% conv.
match makers chocolate4K/yr -9.9%2.4% conv.
matchmakers chocolate sticks12K/yr -73.1%2.0% conv.

What reviews say buyers love and hate about Matchmakers

What buyers mention most, as a share of all reviews.

What buyers love

100% of reviews

Taste-Overall100%

“Love thr chocolate”

What buyers complain about

100% of reviews

Value For Money100%

“Overpriced”

Common Matchmakers questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Matchmakers 35/100 on Amazon United Kingdom — Skip it. The niche generates £46K/yr across 10 tracked products. 0 of 2 products launched in the last 360 days are still selling. Search demand moved -40.2% over the last 90 days.