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Matchmakers

Fail

The top 5 brands take 100% of clicks, so Matchmakers is a Fail.

Flapen Score
35
35 / 100
Ranks 2,727 of 2,976 Grocery niches · −11 vs the category median of 46
Market size
£46K/yr79K searches / yr
90-day growth
-40.2%search demand this quarter
Competition
79%top-5 click share · 5 brands · 46 sellers

Flapen Score

Matchmakers against its category

The dotted line is the Grocery average. Past it, Matchmakers is stronger. Inside it, weaker.

35Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Matchmakers market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Matchmakers 79K times last year and spent an estimated £46K. All 5 brands take every click. Demand peaks in Nov–Dec. Flapen scores it 35 out of 100, a Fail.

01 · Demand

5.6% of searches ended in a purchase last week.

Shoppers searched for this 79K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.6% of those searches ended in a purchase. Searches in the last 90 days moved -40.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £46K a year.

Searches, last 12 months
79K
Growth, 90 days vs prior 90
-40.2%
Conversion, latest week
5.6%
Market size, estimated
£46Ka year
Peak month
December12.1× the quietest month
Top search term
matchmakers35K searches a year

02 · Price

A sale here is worth £10.39.

Listings sell for £10.39 on average, from £1.42 to £23.24. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At £10.39 that is £3K to £5K a year per listing.

Average price
£10.39under the $15 to $100 sweet spot
Price range
£1.42–£23.24
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
£3K–£5K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

20% of listings pay for placement with sponsored ads. 50% ship with Prime. On an average day, 13.0% of listings are out of stock. The average listing ranks #1,242 within Chocolate Candy. It carries 205 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings
20%
Prime listings
50%
Out of stock, average day
13.0%
Average rank
#1,242in Chocolate Candy
Average rating
4.40 starsAmazon United Kingdom average 4.36 stars
Average reviews
205per listing
Listings tracked
10

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
49 months

Products

Top Matchmakers products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 79% of clicks. A locked shelf that new listings rarely crack.

£0£7K£14K£21K£28K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

5 falling

Sellers

46

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

79%

Top 20: 100%

Open market

0%

  • Quality Street60%
  • ARH Joyful Gifts12%
  • SHANZA DEPARTMENTAL'S12%
  • Nestlé10%
  • GETINSTYLE SHOP6%
  • Open — no brand owns it (0%)

Demand

Matchmakers search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '24Holiday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 12.1×

Search terms

Top Matchmakers search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • matchmakers35K/yr
  • matchmakers mint7K/yr
  • mint matchmakers7K/yr
  • matchmaker4K/yr
  • orange matchmakers5K/yr
  • match makers5K/yr
  • match makers chocolate4K/yr
  • matchmakers chocolate sticks12K/yr

Reviews and returns

What reviews say buyers love and hate about Matchmakers

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money100%−0.22

Overpriced

Love

Taste-Overall100%+4.90

Love thr chocolate

Tasty

Yum

FAQ

Common Matchmakers questions

Answered from the same tracked data.