Matchmakers
FailThe top 5 brands take 100% of clicks, so Matchmakers is a Fail.
- Flapen Score
- 35 / 100Ranks 2,727 of 2,976 Grocery niches · −11 vs the category median of 4635
- Market size
- £46K/yr79K searches / yr
- 90-day growth
- -40.2%search demand this quarter
- Competition
- 79%top-5 click share · 5 brands · 46 sellers
Flapen Score
Matchmakers against its category
The dotted line is the Grocery average. Past it, Matchmakers is stronger. Inside it, weaker.
Market
The Matchmakers market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Matchmakers 79K times last year and spent an estimated £46K. All 5 brands take every click. Demand peaks in Nov–Dec. Flapen scores it 35 out of 100, a Fail.
01 · Demand
An estimated 5.6% of those searches ended in a purchase.
Shoppers searched for this 79K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 5.6% of those searches ended in a purchase. Searches in the last 90 days moved -40.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £46K a year.
- Searches, last 12 months
- 79K
- Growth, 90 days vs prior 90
- -40.2%
- Conversion, latest week
- 5.6%
- Market size, estimated
- £46Ka year
- Peak month
- December12.1× the quietest month
- Top search term
- matchmakers35K searches a year
02 · Price
A sale here is worth £10.39.
Listings sell for £10.39 on average, from £1.42 to £23.24. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At £10.39 that is £3K to £5K a year per listing.
- Average price
- £10.39under the $15 to $100 sweet spot
- Price range
- £1.42–£23.24
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £3K–£5K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
20% of listings pay for placement with sponsored ads. 50% ship with Prime. On an average day, 13.0% of listings are out of stock. The average listing ranks #1,242 within Chocolate Candy. It carries 205 reviews at 4.40 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 20%
- Prime listings
- 50%
- Out of stock, average day
- 13.0%
- Average rank
- #1,242in Chocolate Candy
- Average rating
- 4.40 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 205per listing
- Listings tracked
- 10
04 · Newcomers
0 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 49 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 49 months
Products
Top Matchmakers products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Quality Street Matchmakers Cool Mint Chocolate Sticks Box | 120g of Crunchy Mint Pieces in Milk & Dark Chocolate | Festive Treats for Sharing Stocking Fillers & After-Dinner Moments
- Price
- £1.95
- Rating
- 4.7/5
- Reviews
- 855
- Age
- 7y ago

Quality Street Matchmakers Chocolate Sticks Salted Caramel Cool Mint & Zingy Orange 3 Flavours Gift Box | Christmas Chocolate Gift for Men Women & Kids (Orange Mint & salted caramel)
- Price
- £8.31
- Rating
- 4.1/5
- Reviews
- 18
- Age
- 8mo ago

Matchmakers Cool Mint Chocolate Box 120g x2 - A Refreshing Minty Treat for Chocolate Lovers Ideal for Gifting and Sharing
- Price
- £10.83
- Rating
- 4.0/5
- Reviews
- 13
- Age
- 1y ago

Quality Street Matchmakers Orange Chocolate Sticks 120g
- Price
- £1.42
- Rating
- 4.6/5
- Reviews
- 944
- Age
- 7y ago

2x 120g Matchmakers Cool Mint Chocolate Box Bundled by GetInStyle Shop
- Price
- £8.37
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 3mo ago
Trending
estimated 90-day click momentum
2x 120g Matchmakers Cool Mint Chocolate Box Bundled by GetInStyle Shop
- Price
- £8.37
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 3mo ago

Quality Street Cool Mint Matchmakers 130g (Pack of 10)
- Price
- £21.51
- Rating
- 4.6/5
- Reviews
- 31
- Age
- 12y ago

Matchmakers Cool Mint Chocolate Box 120g x2 - A Refreshing Minty Treat for Chocolate Lovers Ideal for Gifting and Sharing
- Price
- £10.83
- Rating
- 4.0/5
- Reviews
- 13
- Age
- 1y ago

Quality Street Matchmakers Cool Mint Chocolate Sticks Box | 120g of Crunchy Mint Pieces in Milk & Dark Chocolate | Festive Treats for Sharing Stocking Fillers & After-Dinner Moments
- Price
- £1.95
- Rating
- 4.7/5
- Reviews
- 855
- Age
- 7y ago

Quality Street Matchmakers Mint Chocolate Box Chocolate Gift 10 x 100 g
- Price
- £23.24
- Rating
- 4.4/5
- Reviews
- 9
- Age
- 4y ago
Newest
by launch date
2x 120g Matchmakers Cool Mint Chocolate Box Bundled by GetInStyle Shop
- Price
- £8.37
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 3mo ago

Quality Street Matchmakers Chocolate Sticks Salted Caramel Cool Mint & Zingy Orange 3 Flavours Gift Box | Christmas Chocolate Gift for Men Women & Kids (Orange Mint & salted caramel)
- Price
- £8.31
- Rating
- 4.1/5
- Reviews
- 18
- Age
- 8mo ago

Matchmakers Chocolate Zingy Orange Box 120g x2
- Price
- £11.01
- Rating
- 4.0/5
- Reviews
- 5
- Age
- 1y ago

Matchmakers Cool Mint Chocolate Box 120g x2 - A Refreshing Minty Treat for Chocolate Lovers Ideal for Gifting and Sharing
- Price
- £10.83
- Rating
- 4.0/5
- Reviews
- 13
- Age
- 1y ago

Quality Street Matchmakers Mint Chocolate Box Chocolate Gift 10 x 100 g
- Price
- £23.24
- Rating
- 4.4/5
- Reviews
- 9
- Age
- 4y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 79% of clicks. A locked shelf that new listings rarely crack.
Brands
5 falling
Sellers
46
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
79%
Top 20: 100%
Open market
0%
- Quality Street60%
- ARH Joyful Gifts12%
- SHANZA DEPARTMENTAL'S12%
- Nestlé10%
- GETINSTYLE SHOP6%
- Open — no brand owns it (0%)
Demand
Matchmakers search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 12.1×
Search terms
Top Matchmakers search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- matchmakers35K/yr
- matchmakers mint7K/yr
- mint matchmakers7K/yr
- matchmaker4K/yr
- orange matchmakers5K/yr
- match makers5K/yr
- match makers chocolate4K/yr
- matchmakers chocolate sticks12K/yr
Reviews and returns
What reviews say buyers love and hate about Matchmakers
We read the reviews and the return reasons for every product selling here.
“Overpriced”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
2 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Matchmakers questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









