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Matcha Syrup

Maybe

Returns run at only 0.0% of orders. But shoppers spend only $88K a year here, so Matcha Syrup is a Maybe.

Flapen Score
53
53 / 100
Top 20% of 2,976 Grocery niches · +7 vs the category median of 46
Market size
£88K/yr183K searches / yr
90-day growth
+13.7%search demand this quarter
Competition
46%top-5 click share · 13 brands · 82 sellers

Flapen Score

Matcha Syrup against its category

The dotted line is the Grocery average. Past it, Matcha Syrup is stronger. Inside it, weaker.

53Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Matcha Syrup market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Matcha Syrup 183K times last year and spent an estimated £88K. The top 5 brands take 88% of clicks. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

4.9% of searches ended in a purchase last week.

Shoppers searched for this 183K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.9% of those searches ended in a purchase. Searches in the last 90 days moved +13.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £88K a year.

Searches, last 12 months
183K
Growth, 90 days vs prior 90
+13.7%
Conversion, latest week
4.9%
Market size, estimated
£88Ka year
Top search term
matcha syrup56K searches a year

02 · Price

A sale here is worth £9.74.

Listings sell for £9.74 on average, from £2.69 to £22.28. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At £9.74 that is £2K to £5K a year per listing.

Average price
£9.74under the $15 to $100 sweet spot
Price range
£2.69–£22.28
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
250–500
Revenue per listing a year
£2K–£5K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

67% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 3.6% of listings are out of stock. The average listing ranks #81 within Beverage Syrups & Concentrates. It carries 876 reviews at 4.25 stars, so a new listing needs social proof before a better product.

Sponsored listings
67%
Prime listings
94%
Out of stock, average day
3.6%
Average rank
#81in Beverage Syrups & Concentrates
Average rating
4.25 starsAmazon United Kingdom average 4.36 stars
Average reviews
876per listing
Listings tracked
33

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
40 months

Products

Top Matcha Syrup products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 46% of clicks. Leaders hold, but buyers still shop past them.

£0£4K£9K£13K£18K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 rising

Sellers

82

Top-5 brand share

88%

Top 20: 100%

Top-5 click share

46%

Top 20: 86%

Open market

9%

  • Simply55%
  • Monin19%
  • 1883 MAISON ROUTIN6%
  • The Skinny Food Co5%
  • ABL Supplies3%
  • Torani3%
  • Open — no brand owns it (7 brands, 9%)

Demand

Matcha Syrup search demand

Weekly searches over the year. Pick a range.

5K3KSpike '26Apr '26May '26May '26May '26Jun '26Jun '26Jul '26

Search terms

Top Matcha Syrup search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • matcha syrup56K/yr
  • white mocha syrup15K/yr
  • matcha syrups12K/yr
  • syrup for matcha9K/yr
  • sugar free white chocolate syrup9K/yr
  • starbucks white mocha syrup10K/yr
  • monin sauce11K/yr
  • white chocolate mocha sauce11K/yr
  • white chocolate syrup sugar free6K/yr
  • syrups for matcha7K/yr

Reviews and returns

What reviews say buyers love and hate about Matcha Syrup

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall31%+0.88

Tastes artificial

Bad taste

Weird after taste

Flavor6%+1.27

I do not recommend this flavour

Quite an artificial vanilla flavour compared to e. g. Monin

Weird flavour

Sweetness6%−0.06

Leaves a bitter after taste of sweetner would not recommend

VERY VERY SWEET

almost tangy sweetness to it that makes it ten times worse

Value For Money5%+0.66

Shocking for the price

Waste of money

Very costly

Artificial Sweeteners5%−0.04

Artificial sweetener taste

Tastes artificial

Artificial White Chocolate

Love

Taste-Overall41%+0.88

This has a beautifully smooth taste

Delicious Sauce

Amazing taste

Flavor17%+1.27

The flavour is gentle

The flavour is really natural

Very nice flavor

Value For Money7%+0.66

Worth it

Good value

Good value for money

Quality-Overall7%+0.38

The concentrate itself is a great quality product

The seller was reliable

Excellent product

Sweetness7%−0.06

was delighted as it was also sugar free

Great little sweetener

very sweet

FAQ

Common Matcha Syrup questions

Answered from the same tracked data.