matcha syrup
Worth a lookShows low returns (0.0%), but a small market ($88K/yr) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Competition
Good46%top-5 click share — leaders hold, buyers still browse
Review moat
Good875.67avg incumbent reviews — the moat a new listing must climb
Conversion
Good4.9%search→purchase rate — share of searches ending in a sale
Growth
Okay+13.7%90-day search growth — must beat 0% to launch
Price range
Okay£2.69–£22.28cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay£9.74avg listing price — sweet spot $15–$100
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Market size
Bad£88K£88K/yr · 183K searches
According to Flapen's Amazon United Kingdom niche tracking, matcha syrup is a £88K/yr Amazon United Kingdom market (183K searches/yr). The top 5 brands hold 88% of demand. Verdict: Worth a look — 53/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
matcha syrup market data
- Units sold / yr
- 8K–10K
- avg 250–500/product
- Revenue / yr
- £78K–£97K
- units × avg price
- Conversion rate
- 4.9%
- Avg BSR
- #81
- Page quality
- 0%
- Prime
- 94%
- Sponsored
- 67%
- Out of stock
- 3.6%
- Avg brand age
- 40 months
- Avg seller age
- 172 days
Competition & brand share
The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.Brands
13 rising
Sellers
82
Top-5 brand share
88%
Top 20: 100%
Top-5 click share
46%
Top 20: 86%
Open market
9%
- Simply55%
- Monin19%
- 1883 MAISON ROUTIN6%
- The Skinny Food Co5%
- ABL Supplies3%
- Torani3%
- Open — no brand owns it (7 brands, 9%)
Demand
Weekly Amazon search volume, last 14 weeks — +13.7% search growth over the last 90 days.Top matcha syrup search terms
- matcha syrup56K/yr
- white mocha syrup15K/yr
- matcha syrups12K/yr
- syrup for matcha9K/yr
- sugar free white chocolate syrup9K/yr
- starbucks white mocha syrup10K/yr
- monin sauce11K/yr
- white chocolate mocha sauce11K/yr
- white chocolate syrup sugar free6K/yr
- syrups for matcha7K/yr
Top matcha syrup products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Simply Sugar Free White Chocolate Syrup 250ml
Simply£3.934.0★306 rev
Simply Wild Strawberry Syrup Vegan & Nut Free Flavoured Syrup for Coffee Cocktails & Baking (250ml)
Simply£3.894.5★385 rev
MONIN White Chocolate Sauce 500ml Squeezy Bottle for Drinks & Desserts
Monin£9.504.1★1,583 rev
Simply Luxury White Chocolate Topping Sauce Ready to Use Dessert Sauce for Ice Cream Waffles Pancakes Coffee & Milkshakes (1 kg)
Simply£9.084.3★1,441 rev
Simply Blueberry Syrup Vegan & Nut Free Flavoured Syrup for Coffee Cocktails & Baking (1 Litre)
Simply£7.724.2★162 rev
Newest
by launch date
MONIN Premium Matcha Concentrate 1L | Green Tea Natural Beverage Base for Lattes Iced Drinks Frappes Smoothies & Desserts | Perfect addition to Coffees Teas Hot and Cold Drinks
Monin£11.113 rev
Torani Puremade White Chocolate Sauce 468g Bottle
Torani£10.013,196 rev
Tate & Lyle Pick Your Own Barista Sugar Syrups 4 x 750ml With Pump Options
Tate & Lyle£21.27303 rev
Simply Cinnamon Bun Syrup Vegan Nut Free & Halal Certified Flavoured Syrup for Coffee Cocktails & Baking (250ml)
Simply£2.69204 rev
1883 Maison Routin Premium Blueberry Syrup Natural Fruit Syrup Perfect for Cocktails & Mocktails Ice Tea Smoothies Desserts Vegan-Friendly Allergen-Free 1L PET Bottle
1883 MAISON ROUTIN£12.73482 rev
Trending
90-day click momentumMONIN Premium Matcha Concentrate 1L | Green Tea Natural Beverage Base for Lattes Iced Drinks Frappes Smoothies & Desserts | Perfect addition to Coffees Teas Hot and Cold Drinks
Monin£11.112.5★
Tate & Lyle Pick Your Own Barista Sugar Syrups 4 x 750ml With Pump Options
Tate & Lyle£21.274.7★
Simply Sugar Free Strawberry Syrup Low Calorie Vegan & Nut Free Flavoured Syrup for Coffee Cocktails & Baking (1 Litre)
Simply£7.134.3★
Simply French Vanilla Syrup Vegan & Nut Free Flavoured Syrup for Coffee Cocktails & Baking (250ml)
Simply£3.834.6★
Sweet Freedom Raspberry Syrup 350 g Vegan Drizzle for Coffee and Pancakes Naturally Sweetened with Fruits Only 13 Kcal Per Teaspoon (Pack of 1)
Sweet Freedom£3.334.4★
What buyers say about matcha syrup
What buyers praise and complain about, mined from review topics.What buyers love
“This has a beautifully smooth taste”
“The flavour is gentle”
“Worth it”
“The concentrate itself is a great quality product”
“was delighted as it was also sugar free”
“the caffeine content feels like a good boost in the morning without being too strong”
“Just what I was looking for”
“Very good size”
“Great that it has no artificial sweeteners”
“Was a present”
What buyers complain about
“Tastes artificial”
“I do not recommend this flavour”
“Leaves a bitter after taste of sweetner would not recommend”
“Shocking for the price”
“Artificial sweetener taste”
“Really not the best”
“the bottle is too small as in picture”
“Weird smell”
“I wouldnt class this as a white chocolate sauce its very chemically”
“is quite watery in comparison to the more expensive makes”
Common questions
- Is matcha syrup profitable to sell on Amazon United Kingdom?
- The niche generates £88K/yr across 33 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is +13.7%. Flapen's verdict: Worth a look (53/100).
- How competitive is the matcha syrup niche?
- 13 brands and 82 sellers compete. The top 5 products take 46% of clicks and top 5 brands hold 88% of demand.
- What do buyers complain about in matcha syrup?
- Top complaints mined from reviews: Taste-Overall, Flavor, Sweetness. The return rate is 0.0%.
- What does it cost to enter the matcha syrup niche?
- Listings span £2.69–£22.28; the average listing price is £9.74 (sweet spot $15–$100). The average incumbent carries 876 reviews — the moat a new listing must climb.