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Matcha Latte

Maybe

Returns run at only 0.0% of orders. But the top 5 brands take 90% of clicks, so Matcha Latte is a Maybe.

Flapen Score
53
53 / 100
Top 20% of 2,976 Grocery niches · +7 vs the category median of 46
Market size
£192K/yr260K searches / yr
90-day growth
+11.8%search demand this quarter
Competition
63%top-5 click share · 10 brands · 38 sellers

Flapen Score

Matcha Latte against its category

The dotted line is the Grocery average. Past it, Matcha Latte is stronger. Inside it, weaker.

53Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Matcha Latte market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Matcha Latte 260K times last year and spent an estimated £192K. The top 5 brands take 90% of clicks. Demand peaks in May–Jun. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

5.5% of searches ended in a purchase last week.

Shoppers searched for this 260K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.5% of those searches ended in a purchase. Searches in the last 90 days moved +11.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £192K a year.

Searches, last 12 months
260K
Growth, 90 days vs prior 90
+11.8%
Conversion, latest week
5.5%
Market size, estimated
£192Ka year
Peak month
June2.1× the quietest month
Top search term
matcha latte57K searches a year

02 · Price

A sale here is worth £13.56.

Listings sell for £13.56 on average, from £4.00 to £26.06. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 500 to 750 of them. At £13.56 that is £7K to £10K a year per listing.

Average price
£13.56under the $15 to $100 sweet spot
Price range
£4.00–£26.06
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
500–750
Revenue per listing a year
£7K–£10K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

79% of listings pay for placement with sponsored ads. 74% ship with Prime. On an average day, 0.3% of listings are out of stock. The average listing ranks #32 within Tea. It carries 778 reviews at 4.25 stars, so a new listing needs social proof before a better product.

Sponsored listings
79%
Prime listings
74%
Out of stock, average day
0.3%
Average rank
#32in Tea
Average rating
4.25 starsAmazon United Kingdom average 4.36 stars
Average reviews
778per listing
Listings tracked
19

04 · Newcomers

Amazon counts 5 of last year's 7 launches as successful.

7 products launched here in the last 12 months. Amazon counts 5 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
7
Successful launches
5Amazon's first-year sales bar
Average brand age
40 months

Products

Top Matcha Latte products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 63% of clicks. Leaders hold, but buyers still shop past them.

£0£19K£38K£58K£77K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 falling

Sellers

38

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

63%

Top 20: 100%

Open market

8%

  • Matcha Fuel42%
  • Perfect Ted33%
  • VAHDAM7%
  • Green Origins4%
  • Drink Me Chai3%
  • Funtasy Gifts3%
  • Open — no brand owns it (4 brands, 8%)

Demand

Matcha Latte search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '24Spike '25Spike '26DecMarJunAugNovMarMay

Peak months: May, Jun · busiest ÷ quietest = 2.1×

Search terms

Top Matcha Latte search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • matcha latte57K/yr
  • matcha fuel39K/yr
  • vanilla matcha25K/yr
  • zenergy matcha fuel18K/yr
  • vanilla matcha powder20K/yr
  • matcha latte powder19K/yr
  • matcha fuel zenergy10K/yr
  • matcha vanilla10K/yr
  • perfect ted matcha vanilla8K/yr
  • matcha cans6K/yr

Reviews and returns

What reviews say buyers love and hate about Matcha Latte

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall27%+0.13

Tastes Bad

Unpleasant taste

Disappointing Taste

Value For Money10%+0.13

Overpriced

very costly

A bit expensive

Flavor6%−0.15

Artificial flavor - not nice

Overpowering flavour

nasty flavour

Size-Overall4%−0.04

Tiny packet

Small portion

small

Bitter4%−0.09

can be slightly bitter

slightly bitter shake

the taste is bitter

Love

Taste-Overall35%+0.13

Absolutely delicious

tastes so yummy

Great tastec

Quality-Overall12%+2.22

The varieties are great

Amazing quality

Very good quality matcha

Flavor10%−0.15

I particularly enjoy the vanilla flavoured packet

Refreshing flavour

Nice flavor

Blend/Ratio6%+0.33

it mixes remarkably well

this is SUPER easy to blend

Blends well

Value For Money5%+0.13

Good price

Worth buying

Great Value

Return

0.0% Return rate 0% Fixable by listing

Flavor100%▁▁▁▁▁█

Artificial flavor - not nice

Overpowering flavour

nasty flavour

FAQ

Common Matcha Latte questions

Answered from the same tracked data.