Matcha Latte
MaybeReturns run at only 0.0% of orders. But the top 5 brands take 90% of clicks, so Matcha Latte is a Maybe.
- Flapen Score
- 53 / 100Top 20% of 2,976 Grocery niches · +7 vs the category median of 4653
- Market size
- £192K/yr260K searches / yr
- 90-day growth
- +11.8%search demand this quarter
- Competition
- 63%top-5 click share · 10 brands · 38 sellers
Flapen Score
Matcha Latte against its category
The dotted line is the Grocery average. Past it, Matcha Latte is stronger. Inside it, weaker.
Market
The Matcha Latte market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Matcha Latte 260K times last year and spent an estimated £192K. The top 5 brands take 90% of clicks. Demand peaks in May–Jun. Flapen scores it 53 out of 100, a Maybe.
01 · Demand
5.5% of searches ended in a purchase last week.
Shoppers searched for this 260K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.5% of those searches ended in a purchase. Searches in the last 90 days moved +11.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £192K a year.
- Searches, last 12 months
- 260K
- Growth, 90 days vs prior 90
- +11.8%
- Conversion, latest week
- 5.5%
- Market size, estimated
- £192Ka year
- Peak month
- June2.1× the quietest month
- Top search term
- matcha latte57K searches a year
02 · Price
A sale here is worth £13.56.
Listings sell for £13.56 on average, from £4.00 to £26.06. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 500 to 750 of them. At £13.56 that is £7K to £10K a year per listing.
- Average price
- £13.56under the $15 to $100 sweet spot
- Price range
- £4.00–£26.06
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 15K–20K
- Units per listing a year
- 500–750
- Revenue per listing a year
- £7K–£10K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
79% of listings pay for placement with sponsored ads. 74% ship with Prime. On an average day, 0.3% of listings are out of stock. The average listing ranks #32 within Tea. It carries 778 reviews at 4.25 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 79%
- Prime listings
- 74%
- Out of stock, average day
- 0.3%
- Average rank
- #32in Tea
- Average rating
- 4.25 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 778per listing
- Listings tracked
- 19
04 · Newcomers
Amazon counts 5 of last year's 7 launches as successful.
7 products launched here in the last 12 months. Amazon counts 5 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 40 months on average, so the names here are settling in.
- Launched, last 12 months
- 7
- Successful launches
- 5Amazon's first-year sales bar
- Average brand age
- 40 months
Products
Top Matcha Latte products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Matcha Fuel SuperLatte Adaptogenic Matcha Latte Powder | Calm Energy & Focus | Lions Mane Reishi Cordyceps & KSM-66 Ashwagandha | Vegan Gluten Free | 15 Servings (300g)
- Price
- £23.56
- Rating
- 4.5/5
- Reviews
- 526
- Age
- 3y ago

PerfectTed Vanilla Matcha Powder 75g (30 Servings) | Ceremonial Grade Matcha | Vanilla Matcha Latte Powder | Perfect for Lattes Smoothies & Baking | with L-Theanine | Natural Flavours | Vegan
- Price
- £8.72
- Rating
- 4.3/5
- Reviews
- 877
- Age
- 2y ago

Matcha Fuel SuperLatte (Vanilla) - Mushroom & Adaptogenic Latte Powder - Lions Mane Reishi Cordyceps & KSM-66 Ashwagandha - Superfood for Energy Focus & Immunity - Vegan - 15 Servings - 300g
- Price
- £24.66
- Rating
- 4.5/5
- Reviews
- 63
- Age
- 10mo ago

PerfectTed Vanilla Bean Matcha Powder Ceremonial Grade Matcha Bulk Pack Perfect for Sweet Lattes & Smoothies | Premium Matcha Fuel | Vegan | Gluten-Free (250g Vanilla)
- Price
- £18.94
- Rating
- 4.3/5
- Reviews
- 877
- Age
- 8mo ago

VAHDAM Vanilla Matcha 100g (100Servings) | Premium Uji Matcha with Madagascar Vanilla | Directly sourced from Japan | Perfect for Lattes Smoothies & Baking
- Price
- £7.36
- Rating
- 3.9/5
- Reviews
- 6,048
- Age
- 7y ago
Trending
90-day click momentum
PerfectTed Vanilla Matcha Latte RTD Ceremonial Grade Matcha 4 x 250ml Cans Ready-to-Drink with Gluten-Free Oats | Smooth & Creamy | Dairy-Free | Vegan
- Price
- £6.98
- Rating
- 4.4/5
- Reviews
- 68
- Age
- 4mo ago

Matcha Fuel Radiance - Matcha Collagen Latte Powder - 10g Hydrolyzed Marine Collagen Peptides - Ceremonial Grade Matcha Powder Hyaluronic Acid - Tremella & Reishi - 15 Servings - 300g
- Price
- £24.83
- Rating
- 4.5/5
- Reviews
- 46
- Age
- 4mo ago

Zenergy Tour 2.0 Black/White
- Price
- £26.06
- Rating
- 4.8/5
- Reviews
- 765
- Age
- 3y ago

Mokate Classic Matcha Latte - 24 Instant Matcha Latte Sachets - Creamy Japanese-Style Green Tea Latte - Just Add Hot Water
- Price
- £9.22
- Rating
- 4.2/5
- Reviews
- 20
- Age
- 5mo ago

Green Origins Smooth Vanilla Matcha Green Tea Drink Powder 75g 30 Servings Enjoy Hot or Iced Natural Clean Green Caffeine
- Price
- £6.56
- Rating
- 3.5/5
- Reviews
- 48
- Age
- 6mo ago
Newest
by launch date
PerfectTed Vanilla Matcha Latte RTD Ceremonial Grade Matcha 4 x 250ml Cans Ready-to-Drink with Gluten-Free Oats | Smooth & Creamy | Dairy-Free | Vegan
- Price
- £6.98
- Rating
- 4.4/5
- Reviews
- 68
- Age
- 4mo ago

Matcha Fuel Radiance - Matcha Collagen Latte Powder - 10g Hydrolyzed Marine Collagen Peptides - Ceremonial Grade Matcha Powder Hyaluronic Acid - Tremella & Reishi - 15 Servings - 300g
- Price
- £24.83
- Rating
- 4.5/5
- Reviews
- 46
- Age
- 4mo ago

Mokate Classic Matcha Latte - 24 Instant Matcha Latte Sachets - Creamy Japanese-Style Green Tea Latte - Just Add Hot Water
- Price
- £9.22
- Rating
- 4.2/5
- Reviews
- 20
- Age
- 5mo ago

Green Origins Smooth Vanilla Matcha Green Tea Drink Powder 75g 30 Servings Enjoy Hot or Iced Natural Clean Green Caffeine
- Price
- £6.56
- Rating
- 3.5/5
- Reviews
- 48
- Age
- 6mo ago

PerfectTed Vanilla Bean Matcha Powder Ceremonial Grade Matcha Bulk Pack Perfect for Sweet Lattes & Smoothies | Premium Matcha Fuel | Vegan | Gluten-Free (250g Vanilla)
- Price
- £18.94
- Rating
- 4.3/5
- Reviews
- 877
- Age
- 8mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 63% of clicks. Leaders hold, but buyers still shop past them.
Brands
10 falling
Sellers
38
Top-5 brand share
90%
Top 20: 100%
Top-5 click share
63%
Top 20: 100%
Open market
8%
- Matcha Fuel42%
- Perfect Ted33%
- VAHDAM7%
- Green Origins4%
- Drink Me Chai3%
- Funtasy Gifts3%
- Open — no brand owns it (4 brands, 8%)
Demand
Matcha Latte search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: May, Jun · busiest ÷ quietest = 2.1×
Search terms
Top Matcha Latte search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- matcha latte57K/yr
- matcha fuel39K/yr
- vanilla matcha25K/yr
- zenergy matcha fuel18K/yr
- vanilla matcha powder20K/yr
- matcha latte powder19K/yr
- matcha fuel zenergy10K/yr
- matcha vanilla10K/yr
- perfect ted matcha vanilla8K/yr
- matcha cans6K/yr
Reviews and returns
What reviews say buyers love and hate about Matcha Latte
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Tastes Bad
Unpleasant taste
Disappointing Taste
Overpriced
very costly
A bit expensive
Artificial flavor - not nice
Overpowering flavour
nasty flavour
Tiny packet
Small portion
small
can be slightly bitter
slightly bitter shake
the taste is bitter
Love
Absolutely delicious
tastes so yummy
Great tastec
The varieties are great
Amazing quality
Very good quality matcha
I particularly enjoy the vanilla flavoured packet
Refreshing flavour
Nice flavor
it mixes remarkably well
this is SUPER easy to blend
Blends well
Good price
Worth buying
Great Value
Return
0.0% Return rate 0% Fixable by listing
Artificial flavor - not nice
Overpowering flavour
nasty flavour
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Matcha Latte questions
Answered from the same tracked data.









