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Matcha

Maybe

Returns run at only 0.0% of orders. But the average product has 7,742 reviews to catch up to, so Matcha is a Maybe.

Flapen Score
59
59 / 100
Top 7% of 2,976 Grocery niches · +13 vs the category median of 46
Market size
£3.2M/yr3.0M searches / yr
90-day growth
-1.4%search demand this quarter
Competition
64%top-5 click share · 13 brands · 26 sellers

Flapen Score

Matcha against its category

The dotted line is the Grocery average. Past it, Matcha is stronger. Inside it, weaker.

59Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Matcha market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Matcha 3.0M times last year and spent an estimated £3.2M. The top 5 brands take 87% of clicks. Demand peaks in Apr–May. Flapen scores it 59 out of 100, a Maybe.

01 · Demand

7.3% of searches ended in a purchase last week.

Shoppers searched for this 3.0M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 7.3% of those searches ended in a purchase. Searches in the last 90 days moved -1.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £3.2M a year.

Searches, last 12 months
3.0M
Growth, 90 days vs prior 90
-1.4%
Conversion, latest week
7.3%
Market size, estimated
£3.2Ma year
Peak month
May1.7× the quietest month
Top search term
matcha1.3M searches a year

02 · Price

A sale here is worth £14.71.

Listings sell for £14.71 on average, from £5.03 to £37.47. Amazon reports units sold in ranges. This niche sold 200K to 250K a year. The average listing sells 10,000 to 12,500 of them. At £14.71 that is £147K to £184K a year per listing.

Average price
£14.71under the $15 to $100 sweet spot
Price range
£5.03–£37.47
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
200K–250K
Units per listing a year
10,000–12,500
Revenue per listing a year
£147K–£184K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 76% ship with Prime. On an average day, 1.5% of listings are out of stock. The average listing ranks #11 within Tea. It carries 7,742 reviews at 4.37 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
76%
Out of stock, average day
1.5%
Average rank
#11in Tea
Average rating
4.37 starsAmazon United Kingdom average 4.36 stars
Average reviews
7,742per listing
Listings tracked
21

04 · Newcomers

Amazon counts 2 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
2Amazon's first-year sales bar
Average brand age
39 months

Products

Top Matcha products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 64% of clicks. Leaders hold, but buyers still shop past them.

£0£161K£321K£482K£642K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 falling

Sellers

26

Top-5 brand share

87%

Top 20: 100%

Top-5 click share

64%

Top 20: 99%

Open market

10%

  • Perfect Ted36%
  • NaturaleBio22%
  • Double Dragon16%
  • SuperSelf8%
  • Heapwell Superfoods5%
  • PureChimp3%
  • Open — no brand owns it (7 brands, 10%)

Demand

Matcha search demand

Weekly searches over the year, seasonality beneath. Pick a range.

80K60KSpike '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, May · busiest ÷ quietest = 1.7×

Search terms

Top Matcha search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • matcha1.3M/yr
  • matcha powder933K/yr
  • perfect ted matcha165K/yr
  • ceremonial grade matcha powder69K/yr
  • matcha tea117K/yr
  • perfect ted42K/yr
  • macha tea powder49K/yr
  • matcha ceremonial grade44K/yr
  • macha44K/yr
  • organic matcha powder31K/yr

Reviews and returns

What reviews say buyers love and hate about Matcha

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall25%+0.88

Doesnt taste good

Very fishy taste

not enough taste

Value For Money9%−0.04

very costly

Huge price increase

Too expensive

Bitter9%−0.11

Very bitter

partly because it left a bit of a bitter aftertaste

taste bitter

Quality-Overall8%+1.86

Not the quality as expected

Bad Quality

Im genuinely shocked at how low quality this is

Color5%−0.05

The colour is yellowish

The colour is dull

Color is a bit off green

Love

Taste-Overall32%+0.88

tastes so yummy

Great tastec

Absolutely delicious

Quality-Overall20%+1.86

Quality product, delivered quickly

Good quality tea

Amazing quality

Value For Money7%−0.04

Great deal

Good value for money

Great value

Blend/Ratio7%+0.94

I am finding it fairly easy to blend

Blends well

Blends really smoothly, lovely taste

Flavor6%

The flavor is very smooth and pleasant

Nice flavor

I particularly enjoy the vanilla flavoured packet

Return

0.0% Return rate 0% Fixable by listing

Ease Of Use50%▁█▁▁▁▁
Flavor50%▁▁▁▁▁█

The flavour was weak

nasty flavour

Overpowering flavour

FAQ

Common Matcha questions

Answered from the same tracked data.