Matcha
MaybeReturns run at only 0.0% of orders. But the average product has 7,742 reviews to catch up to, so Matcha is a Maybe.
- Flapen Score
- 59 / 100Top 7% of 2,976 Grocery niches · +13 vs the category median of 4659
- Market size
- £3.2M/yr3.0M searches / yr
- 90-day growth
- -1.4%search demand this quarter
- Competition
- 64%top-5 click share · 13 brands · 26 sellers
Flapen Score
Matcha against its category
The dotted line is the Grocery average. Past it, Matcha is stronger. Inside it, weaker.
Market
The Matcha market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Matcha 3.0M times last year and spent an estimated £3.2M. The top 5 brands take 87% of clicks. Demand peaks in Apr–May. Flapen scores it 59 out of 100, a Maybe.
01 · Demand
7.3% of searches ended in a purchase last week.
Shoppers searched for this 3.0M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 7.3% of those searches ended in a purchase. Searches in the last 90 days moved -1.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £3.2M a year.
- Searches, last 12 months
- 3.0M
- Growth, 90 days vs prior 90
- -1.4%
- Conversion, latest week
- 7.3%
- Market size, estimated
- £3.2Ma year
- Peak month
- May1.7× the quietest month
- Top search term
- matcha1.3M searches a year
02 · Price
A sale here is worth £14.71.
Listings sell for £14.71 on average, from £5.03 to £37.47. Amazon reports units sold in ranges. This niche sold 200K to 250K a year. The average listing sells 10,000 to 12,500 of them. At £14.71 that is £147K to £184K a year per listing.
- Average price
- £14.71under the $15 to $100 sweet spot
- Price range
- £5.03–£37.47
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 200K–250K
- Units per listing a year
- 10,000–12,500
- Revenue per listing a year
- £147K–£184K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads and reviews.
100% of listings pay for placement with sponsored ads. 76% ship with Prime. On an average day, 1.5% of listings are out of stock. The average listing ranks #11 within Tea. It carries 7,742 reviews at 4.37 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 76%
- Out of stock, average day
- 1.5%
- Average rank
- #11in Tea
- Average rating
- 4.37 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 7,742per listing
- Listings tracked
- 21
04 · Newcomers
Amazon counts 2 of last year's 3 launches as successful.
3 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 39 months on average, so the names here are settling in.
- Launched, last 12 months
- 3
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 39 months
Products
Top Matcha products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
PerfectTed Organic Matcha Powder Ceremonial Grade Japanese Matcha | Organic Green Tea Powder for Lattes Smoothies & Baking | L-Theanine | Antioxidants | Vegan | Gluten-Free | 30g
- Price
- £8.52
- Rating
- 4.5/5
- Reviews
- 2,693
- Age
- 4y ago

Double Dragon Organic Matcha Green Tea Powder 100g - Premium Ceremonial Grade Matcha Powder Stone-Ground Using Traditional Japanese Milling Method | Antioxidant Rich | For Lattes Smoothies & Baking
- Price
- £5.83
- Rating
- 4.4/5
- Reviews
- 475
- Age
- 5y ago

NaturaleBio Japanese Organic Matcha Green Tea Powder - Premium Grade-100g. Produced in Japan Uji Kyoto. Use for Drinking Cooking Baking Smoothie Making and with Milk. Vegan & Vegetarian Friendly
- Price
- £11.03
- Rating
- 4.5/5
- Reviews
- 38,712
- Age
- 9y ago

PerfectTed Matcha Powder Ceremonial Grade Japanese 100g (100 Servings) Perfect for Lattes & Smoothies | Premium Matcha Fuel | with L-Theanine | Antioxidants | Vegan | Gluten-Free (100g)
- Price
- £17.83
- Rating
- 4.5/5
- Reviews
- 2,693
- Age
- 1y ago

SuperSelf Organic Matcha Powder - Ceremonial Grade & 100% Pure - Smooth Taste & Vibrant Green - Macha for Straight Tea Lattes Baking - Certified Organic - Japanese Stone Ground Method - 50g Gift Tin
- Price
- £8.26
- Rating
- 4.2/5
- Reviews
- 4,220
- Age
- 5y ago
Trending
90-day click momentum
PerfectTed Matcha Powder Ceremonial Grade Matcha Japanese Green Tea Powder for Lattes Smoothies & Baking | Everyday Matcha | L-Theanine | Antioxidants | Vegan | Gluten-Free | 30g (30 servings)
- Price
- £8.10
- Rating
- 4.5/5
- Reviews
- 2,693
- Age
- 9mo ago

The TeaShed Matcha Powder - 100% Pure Matcha Green Tea Powder 30g (30 Servings) Matcha Latte Powder for Drinks Smoothies & Baking Resealable Pouch
- Price
- £5.03
- Rating
- 3.8/5
- Reviews
- 25
- Age
- 4mo ago

Double Dragon Organic Matcha Green Tea Powder 100g - Premium Ceremonial Grade Matcha Powder Stone-Ground Using Traditional Japanese Milling Method | Antioxidant Rich | For Lattes Smoothies & Baking
- Price
- £5.83
- Rating
- 4.4/5
- Reviews
- 475
- Age
- 5y ago

NaturaleBio Organic Ceremonial Grade Matcha Powder 100g. From Uji Kyoto for Traditional Japanese Tea Ceremony. Green Tea Free of Added Sugars and Preservatives
- Price
- £19.54
- Rating
- 4.5/5
- Reviews
- 38,712
- Age
- 9y ago

PerfectTed Vanilla Bean Matcha Powder Ceremonial Grade Matcha Bulk Pack Perfect for Sweet Lattes & Smoothies | Premium Matcha Fuel | Vegan | Gluten-Free (250g Vanilla)
- Price
- £18.94
- Rating
- 4.3/5
- Reviews
- 877
- Age
- 8mo ago
Newest
by launch date
The TeaShed Matcha Powder - 100% Pure Matcha Green Tea Powder 30g (30 Servings) Matcha Latte Powder for Drinks Smoothies & Baking Resealable Pouch
- Price
- £5.03
- Rating
- 3.8/5
- Reviews
- 25
- Age
- 4mo ago

PerfectTed Vanilla Bean Matcha Powder Ceremonial Grade Matcha Bulk Pack Perfect for Sweet Lattes & Smoothies | Premium Matcha Fuel | Vegan | Gluten-Free (250g Vanilla)
- Price
- £18.94
- Rating
- 4.3/5
- Reviews
- 877
- Age
- 8mo ago

PerfectTed Matcha Powder Ceremonial Grade Matcha Japanese Green Tea Powder for Lattes Smoothies & Baking | Everyday Matcha | L-Theanine | Antioxidants | Vegan | Gluten-Free | 30g (30 servings)
- Price
- £8.10
- Rating
- 4.5/5
- Reviews
- 2,693
- Age
- 9mo ago

Reformed Collagen Matcha Powder I Hydrolysed Collagen (Marine) Ceremonial Grade Reduce Bloating Functional Mushrooms 21 Vitamins & Minerals I UK Made I 1 Month Supply
- Price
- £37.47
- Rating
- 4.4/5
- Reviews
- 176
- Age
- 1y ago

PerfectTed Matcha Powder Ceremonial Grade Japanese 100g (100 Servings) Perfect for Lattes & Smoothies | Premium Matcha Fuel | with L-Theanine | Antioxidants | Vegan | Gluten-Free (100g)
- Price
- £17.83
- Rating
- 4.5/5
- Reviews
- 2,693
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 64% of clicks. Leaders hold, but buyers still shop past them.
Brands
13 falling
Sellers
26
Top-5 brand share
87%
Top 20: 100%
Top-5 click share
64%
Top 20: 99%
Open market
10%
- Perfect Ted36%
- NaturaleBio22%
- Double Dragon16%
- SuperSelf8%
- Heapwell Superfoods5%
- PureChimp3%
- Open — no brand owns it (7 brands, 10%)
Demand
Matcha search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Apr, May · busiest ÷ quietest = 1.7×
Search terms
Top Matcha search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- matcha1.3M/yr
- matcha powder933K/yr
- perfect ted matcha165K/yr
- ceremonial grade matcha powder69K/yr
- matcha tea117K/yr
- perfect ted42K/yr
- macha tea powder49K/yr
- matcha ceremonial grade44K/yr
- macha44K/yr
- organic matcha powder31K/yr
Reviews and returns
What reviews say buyers love and hate about Matcha
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Doesnt taste good
Very fishy taste
not enough taste
very costly
Huge price increase
Too expensive
Very bitter
partly because it left a bit of a bitter aftertaste
taste bitter
Not the quality as expected
Bad Quality
Im genuinely shocked at how low quality this is
The colour is yellowish
The colour is dull
Color is a bit off green
Love
tastes so yummy
Great tastec
Absolutely delicious
Quality product, delivered quickly
Good quality tea
Amazing quality
Great deal
Good value for money
Great value
I am finding it fairly easy to blend
Blends well
Blends really smoothly, lovely taste
The flavor is very smooth and pleasant
Nice flavor
I particularly enjoy the vanilla flavoured packet
Return
0.0% Return rate 0% Fixable by listing
The flavour was weak
nasty flavour
Overpowering flavour
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Matcha questions
Answered from the same tracked data.









