Is matcha profitable to sell on Amazon United Kingdom?

The niche generates £3.2M/yr across 21 tracked products. 2 of 3 products launched in the last 360 days are still selling. 90-day search growth is -1.4%. Flapen's verdict: Worth a look (59/100).

How competitive is the matcha niche?

13 brands and 26 sellers compete. The top 5 products take 64% of clicks and top 5 brands hold 87% of demand.

What do buyers complain about in matcha?

Top complaints mined from reviews: Taste-Overall, Value For Money, Bitter. The return rate is 0.0%.

When does demand for matcha peak?

Demand peaks in Apr–May; the busiest month runs 1.7× the quietest.

What does it cost to enter the matcha niche?

Listings span £5.03–£37.47; the average listing price is £14.71 (sweet spot $15–$100). The average incumbent carries 7,742 reviews — the moat a new listing must climb.

matcha

Worth a look

Shows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Market size

Incredible£3.2M

£3.2M/yr · 3.0M searches

Conversion

Great7.3%

search→purchase rate — share of searches ending in a sale

Avg price

Good£14.71

avg listing price — sweet spot $15–$100

Price range

Good£5.03–£37.47

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Competition

Okay64%

top-5 click share — leaders hold, buyers still browse

Brand share

Okay87%

top-5 brand share — brands hold most of the demand

Growth

Bad-1.4%

90-day search growth — must beat 0% to launch

Review moat

Bad7,742.43

avg incumbent reviews — the moat a new listing must climb

According to Flapen's Amazon United Kingdom niche tracking, matcha is a £3.2M/yr Amazon United Kingdom market (3.0M searches/yr). The top 5 brands hold 87% of demand. Demand peaks in Apr–May. Verdict: Worth a look — 59/100.

Data updated Jul 24, 2026 · scored weekly · How we score niches

matcha market data

Units sold / yr: 200K–250K; avg 10,000–12,500/product
Revenue / yr: £2.9M–£3.7M; units × avg price
Conversion rate: 7.3%
Avg BSR: #11
Page quality: 0%
Prime: 76%
Sponsored: 100%
Out of stock: 1.5%
Avg brand age: 39 months
Avg seller age: 167 days

Competition & brand share

The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them.

Brands

13 falling

Sellers

Top-5 brand share

87%

Top 20: 100%

Top-5 click share

64%

Top 20: 99%

Open market

10%

Perfect Ted36%
NaturaleBio22%
Double Dragon16%
SuperSelf8%
Heapwell Superfoods5%
PureChimp3%
Open — no brand owns it (7 brands, 10%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -1.4% search growth over the last 90 days.

Peak months: Apr, May · busiest ÷ quietest = 1.7×

Open Trend

Top matcha search terms

matcha1.3M/yr -8.6%5.0% conv.
matcha powder933K/yr +4.6%6.6% conv.
perfect ted matcha165K/yr +12.9%9.2% conv.
ceremonial grade matcha powder69K/yr +11.1%6.3% conv.
matcha tea117K/yr -9.8%4.5% conv.
perfect ted42K/yr +27.7%4.3% conv.
macha tea powder49K/yr +7.2%7.0% conv.
matcha ceremonial grade44K/yr +2.9%5.3% conv.
macha44K/yr +6.6%4.1% conv.
organic matcha powder31K/yr +6.7%8.3% conv.

All search terms

Top matcha products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 21 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Perfect Ted£8.524.5★2,693 rev

Double Dragon Organic Matcha Green Tea Powder 100g - Premium Ceremonial Grade Matcha Powder Stone-Ground Using Traditional Japanese Milling Method | Antioxidant Rich | For Lattes Smoothies & Baking

Double Dragon£5.834.4★475 rev

NaturaleBio Japanese Organic Matcha Green Tea Powder - Premium Grade-100g. Produced in Japan Uji Kyoto. Use for Drinking Cooking Baking Smoothie Making and with Milk. Vegan & Vegetarian Friendly

NaturaleBio£11.034.5★38,712 rev

Perfect Ted£17.834.5★2,693 rev

SuperSelf Organic Matcha Powder - Ceremonial Grade & 100% Pure - Smooth Taste & Vibrant Green - Macha for Straight Tea Lattes Baking - Certified Organic - Japanese Stone Ground Method - 50g Gift Tin

SuperSelf£8.264.2★4,220 rev

Newest

by launch date

The TeaShed Matcha Powder - 100% Pure Matcha Green Tea Powder 30g (30 Servings) Matcha Latte Powder for Drinks Smoothies & Baking Resealable Pouch

The *TeaShed£5.0325 rev

4mo ago

PerfectTed Vanilla Bean Matcha Powder Ceremonial Grade Matcha Bulk Pack Perfect for Sweet Lattes & Smoothies | Premium Matcha Fuel | Vegan | Gluten-Free (250g Vanilla)

Perfect Ted£18.94877 rev

8mo ago

Perfect Ted£8.102,693 rev

9mo ago

Reformed Collagen Matcha Powder I Hydrolysed Collagen (Marine) Ceremonial Grade Reduce Bloating Functional Mushrooms 21 Vitamins & Minerals I UK Made I 1 Month Supply

Reformed£37.47176 rev

1y ago

Perfect Ted£17.832,693 rev

1y ago

What buyers say about matcha

What buyers praise and complain about, mined from review topics.

What buyers love

Taste-Overall32%

“tastes so yummy”

Quality-Overall20%

“Quality product, delivered quickly”

Value For Money7%

“Great deal”

Blend/Ratio7%

“I am finding it fairly easy to blend”

Flavor6%

“The flavor is very smooth and pleasant”

Color4%

“I love the colour”

Health Benefits-Overall2%

“I love this drink to keep my body health”

Ease Of Use2%

“Easy to use”

Vegan/Organic1%

“organic”

Soft Feel1%

“Smooth”

What buyers complain about

Taste-Overall25%

“Doesnt taste good”

Value For Money9%

“very costly”

Bitter9%

“Very bitter”

Quality-Overall8%

“Not the quality as expected”

Color5%

“The colour is yellowish”

Size-Overall4%

“Tiny packet”

Flavor3%

“The flavour was weak”

Blend/Ratio2%

“Disgusting, bitter, i mixed it thoroughly”

Advertised Vs Actual Product2%

“Not matcha”

Smell2%

“the more smelly it is”

Top return reasons

Ease Of Use50%

Flavor50%

Common questions

Is matcha profitable to sell on Amazon United Kingdom?: The niche generates £3.2M/yr across 21 tracked products. 2 of 3 products launched in the last 360 days are still selling. 90-day search growth is -1.4%. Flapen's verdict: Worth a look (59/100).
How competitive is the matcha niche?: 13 brands and 26 sellers compete. The top 5 products take 64% of clicks and top 5 brands hold 87% of demand.
What do buyers complain about in matcha?: Top complaints mined from reviews: Taste-Overall, Value For Money, Bitter. The return rate is 0.0%.
When does demand for matcha peak?: Demand peaks in Apr–May; the busiest month runs 1.7× the quietest.
What does it cost to enter the matcha niche?: Listings span £5.03–£37.47; the average listing price is £14.71 (sweet spot $15–$100). The average incumbent carries 7,742 reviews — the moat a new listing must climb.