mastic gum
Worth a lookShows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Quality gap
Great4.0★avg incumbent rating — lower means beatable quality
Brand share
Great59%top-5 brand share — no brand owns this niche
Review moat
Good535.73avg incumbent reviews — the moat a new listing must climb
Avg price
Good£14.75avg listing price — sweet spot $15–$100
Conversion
Good5.1%search→purchase rate — share of searches ending in a sale
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Price range
Good£5.24–£25.35cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay£155K£155K/yr · 206K searches
Growth
Bad-8.9%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, mastic gum is a £155K/yr Amazon United Kingdom market (206K searches/yr). The top 5 brands hold 59% of demand. Verdict: Worth a look — 59/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
mastic gum market data
- Units sold / yr
- 10K–13K
- avg 250–500/product
- Revenue / yr
- £148K–£184K
- units × avg price
- Conversion rate
- 5.1%
- Avg BSR
- #956
- Page quality
- 0%
- Prime
- 77%
- Sponsored
- 69%
- Out of stock
- 9.9%
- Avg brand age
- 58 months
- Avg seller age
- 169 days
Competition & brand share
The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.Brands
18 rising
Sellers
41
Top-5 brand share
59%
Top 20: 100%
Top-5 click share
52%
Top 20: 93%
Open market
35%
- Mastic Labs18%
- Iconsgr16%
- APSOGO9%
- MASTIHA9%
- GYMGUM6%
- Mastika6%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -8.9% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.6×
Top mastic gum search terms
- mastic gum184K/yr
- mastic gum chewing gum7K/yr
- chios mastic gum4K/yr
- mastic chewing gum5K/yr
- greco gum3K/yr
- chios mastiha3K/yr
Top mastic gum products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Mastic Labs | Pure Chios Greek Mastic Gum Resin Tears (Pistacia Lentiscus) | Fresh Batch | Mastic Gum for Gut Health Digestion h.Pylori Culinary & more
Mastic Labs£14.543.7★78 rev
Chios Mastiha Tears Gum Greek 100% Natural Mastic Packs From Mastic Growers (20gr Medium Tears)
Iconsgr£15.483.8★1,061 rev
Apsogo Chios Mastiha 25g 100% Natural Mastic Gum Tears from Greece Medium Size Sugar-Free Vegan Chewing Gum Pure Chios Mastic
APSOGO£15.372.7★91 rev
Mastika 500mg Mastic Gum - Pack of 60 Vegetarian Capsules
Mastika£17.624.3★665 rev
Greece Greek Chios (Xios) Mastic Gum (Mastiha or Mastixa) 50 Gr Box New
MASTIHA£17.893.8★142 rev
Newest
by launch date
Mastic Labs | Hand-Picked Mastic Gum for Jawline | Natural Chewing Gum Alternative | Lab-Tested | 20g
Mastic Labs£24.900 rev
Apollo Mastic Gum 100% Natural - Strong Gum from Chios - For Jawline Oral Health & Digestion - 40g
Apollo Mastic Gum£21.7419 rev
GYMGUM Jawline Gum Ultra Hard Chewing Gum | Zero Sugar No Artificial Sweeteners No Calories | Keto-Friendly Mewing Gum for Jawline Training
GYMGUM£12.6122 rev
ELMA Chios Mastic Natural Resin Gum Mastic Mastiha Oil 4228 - Metal Box Small Tears/Grain 20g
ΕΛΜΑ£10.135 rev
Apsogo Chios Mastiha 25g 100% Natural Mastic Gum Tears from Greece Medium Size Sugar-Free Vegan Chewing Gum Pure Chios Mastic
APSOGO£15.3791 rev
Trending
90-day click momentumMastic Labs | Hand-Picked Mastic Gum for Jawline | Natural Chewing Gum Alternative | Lab-Tested | 20g
Mastic Labs£24.900.0★
ELMA Chios Mastic Natural Resin Gum Mastic Mastiha Oil 4228 - Metal Box Small Tears/Grain 20g
ΕΛΜΑ£10.134.3★
GYMGUM Jawline Gum Ultra Hard Chewing Gum | Zero Sugar No Artificial Sweeteners No Calories | Keto-Friendly Mewing Gum for Jawline Training
GYMGUM£12.614.2★
Apollo Mastic Gum 100% Natural - Strong Gum from Chios - For Jawline Oral Health & Digestion - 40g
Apollo Mastic Gum£21.744.6★
YouHerbIt Greek Chios Mastic Gum Masticha Resins Small Tears - Pistacia Lentiscus L. (50g)
YouHerbIt£23.434.2★
What buyers say about mastic gum
What buyers praise and complain about, mined from review topics.What buyers love
“Great natural gum if looking for super chewy chewing gum”
“no complaints”
“Easy to Chew and Fresh Taste”
“good value for money”
“Lovely smell”
“the flavour is nice while it lasts”
“Exactly as described”
“Bought many times helps with the reflux”
“Good for Stomach Comfort”
“the jaw workout is good”
What buyers complain about
“Tab bit pricey for me”
“Terrible taste”
“How cheap & nasty”
“is tougher to chew”
“Misleading title”
“I expected more the gum is horrible the flavor is terrible”
“Very Tough”
“but slightly smaller than I had expected”
“So so so disappointed this has cheap nasty apartame in it”
“Sticking to your teeth”
Top return reasons
Common questions
- Is mastic gum profitable to sell on Amazon United Kingdom?
- The niche generates £155K/yr across 26 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is -8.9%. Flapen's verdict: Worth a look (59/100).
- How competitive is the mastic gum niche?
- 18 brands and 41 sellers compete. The top 5 products take 52% of clicks and top 5 brands hold 59% of demand.
- What do buyers complain about in mastic gum?
- Top complaints mined from reviews: Value For Money, Taste-Overall, Quality-Overall. The return rate is 0.1%.
- When does demand for mastic gum peak?
- Demand is steady year-round — the busiest month runs 1.6× the quietest.
- What does it cost to enter the mastic gum niche?
- Listings span £5.24–£25.35; the average listing price is £14.75 (sweet spot $15–$100). The average incumbent carries 536 reviews — the moat a new listing must climb.