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Mastic Gum

Mastic Gum shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Flapen Score

59
Worth a look
Market size 33Growth 21Conversion 59Competition 56Returns 99Price range 51Avg price 73Brand share 76Review moat 74Quality gap 94
This niche Category average

Is Mastic Gum profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Mastic Gum is a £155K/yr Amazon United Kingdom market (206K searches/yr). The top 5 brands hold 59% of demand. Verdict: Worth a look — 59/100.

Mastic Gum: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -8.9% over the last 90 days and 5.1% of searches end in a purchase.

£155K

revenue / yr

Units sold / yr13K
Search volume / yr-8.9%206K
Conversion rate5.1%
Avg price£14.75

Who owns the niche?

The top 5 brands hold 59% of demand, so 41% of the market is open.

41%

open market share

Brands · sellers18 · 41
Top-5 product click share52%
Open market41%
Avg brand age58 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.0★ — the gap to enter on.

0/100

page quality · 26 products

Sponsored placement69%
New entrants (1y)4· 0 succeeded
Avg rating4.0★
Avg reviews536

Top Mastic Gum products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.

£0£8K£15K£23K£31K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

18 rising

Sellers

41

Top-5 brand share

59%

Top 20: 100%

Top-5 click share

52%

Top 20: 93%

Open market

35%

  • Mastic Labs18%
  • Iconsgr16%
  • APSOGO9%
  • MASTIHA9%
  • GYMGUM6%
  • Mastika6%

Mastic Gum demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume206KCVR5.1%Products26Brands18Top 5 Brands59%OOS Rate9.9%Rating4.0★Reviews536Avg BSR#956
5K3KSpike '24Holiday '24Spike '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.6×

Top Mastic Gum search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • mastic gum184K/yr
  • mastic gum chewing gum7K/yr
  • chios mastic gum4K/yr
  • mastic chewing gum5K/yr
  • greco gum3K/yr
  • chios mastiha3K/yr

What reviews say buyers love and hate about Mastic Gum

What buyers mention most, as a share of all reviews.

What buyers love

70% of reviews
Ease Of Chewing/Swallowing15%

Great natural gum if looking for super chewy chewing gum

Quality-Overall13%

no complaints

Taste-Overall13%

Easy to Chew and Fresh Taste

Value For Money7%

good value for money

Smell6%

Lovely smell

What buyers complain about

70% of reviews
Value For Money15%

Tab bit pricey for me

Taste-Overall11%

Terrible taste

Quality-Overall8%

How cheap & nasty

Ease Of Chewing/Swallowing8%

is tougher to chew

Advertised Vs Actual Product7%

Misleading title

Mastic Gum return rate & reasons

Why buyers send it back, as a share of all return requests.

0.1%

Return rate

25%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Adhesion/Stickiness
28%
2Size-Overall
24%
3Soft Feel
17%
4Oral Hygiene
8%
5Taste-Overall
6%

Common Mastic Gum questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Mastic Gum 59/100 on Amazon United Kingdom — Worth a look. The niche generates £155K/yr across 26 tracked products. 0 of 4 products launched in the last 360 days are still selling. Search demand moved -8.9% over the last 90 days.
Search demand for Mastic Gum on Amazon United Kingdom is steady year-round — the busiest month runs 1.6× the quietest.