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Mastic Gum

Maybe

Returns run at only 0.1% of orders. But demand is soft, at -8.9% this quarter, so Mastic Gum is a Maybe.

Flapen Score
59
59 / 100
Top 7% of 2,976 Grocery niches · +13 vs the category median of 46
Market size
£155K/yr206K searches / yr
90-day growth
-8.9%search demand this quarter
Competition
52%top-5 click share · 18 brands · 41 sellers

Flapen Score

Mastic Gum against its category

The dotted line is the Grocery average. Past it, Mastic Gum is stronger. Inside it, weaker.

59Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Mastic Gum market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Mastic Gum 206K times last year and spent an estimated £155K. The top 5 brands take 59% of clicks. Flapen scores it 59 out of 100, a Maybe.

01 · Demand

5.1% of searches ended in a purchase last week.

Shoppers searched for this 206K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.1% of those searches ended in a purchase. Searches in the last 90 days moved -8.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £155K a year.

Searches, last 12 months
206K
Growth, 90 days vs prior 90
-8.9%
Conversion, latest week
5.1%
Market size, estimated
£155Ka year
Peak month
April1.6× the quietest month
Top search term
mastic gum184K searches a year

02 · Price

A sale here is worth £14.75.

Listings sell for £14.75 on average, from £5.24 to £25.35. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At £14.75 that is £4K to £7K a year per listing.

Average price
£14.75under the $15 to $100 sweet spot
Price range
£5.24–£25.35
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
250–500
Revenue per listing a year
£4K–£7K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

69% of listings pay for placement with sponsored ads. 77% ship with Prime. On an average day, 9.9% of listings are out of stock. The average listing ranks #956 within Tea. It carries 536 reviews at 4.02 stars, so a new listing needs social proof before a better product.

Sponsored listings
69%
Prime listings
77%
Out of stock, average day
9.9%
Average rank
#956in Tea
Average rating
4.02 starsAmazon United Kingdom average 4.36 stars
Average reviews
536per listing
Listings tracked
26

04 · Newcomers

Amazon counts 0 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 58 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
0Amazon's first-year sales bar
Average brand age
58 months

Products

Top Mastic Gum products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 52% of clicks. Leaders hold, but buyers still shop past them.

£0£8K£15K£23K£31K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

18 rising

Sellers

41

Top-5 brand share

59%

Top 20: 100%

Top-5 click share

52%

Top 20: 93%

Open market

35%

  • Mastic Labs18%
  • Iconsgr16%
  • APSOGO9%
  • MASTIHA9%
  • GYMGUM6%
  • Mastika6%

Demand

Mastic Gum search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '24Holiday '24Spike '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.6×

Search terms

Top Mastic Gum search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • mastic gum184K/yr
  • mastic gum chewing gum7K/yr
  • chios mastic gum4K/yr
  • mastic chewing gum5K/yr
  • greco gum3K/yr
  • chios mastiha3K/yr

Reviews and returns

What reviews say buyers love and hate about Mastic Gum

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money15%−0.04

Tab bit pricey for me

Too expensive

Waste of money

Taste-Overall11%+0.90

Terrible taste

Just a very faint taste

the taste is unbearable

Quality-Overall8%+0.37

How cheap & nasty

It lacks quality

Sounds like there is no quality control as some people say it's sharp

Ease Of Chewing/Swallowing8%+0.89

is tougher to chew

Not chewable

not a chewable gum

Advertised Vs Actual Product7%−0.08

Misleading title

Not as described

Very misleading product

Love

Ease Of Chewing/Swallowing15%+0.89

Great natural gum if looking for super chewy chewing gum

Really enjoyed chewing them

Best chewing gum

Quality-Overall13%+0.37

no complaints

Good quality

Quality seems fine and digestibility, no idea, as I have nothing to compare it to, or had more than one piece. yet

Taste-Overall13%+0.90

Easy to Chew and Fresh Taste

Good lasting taste too surprisingly

Great taste

Value For Money7%−0.04

good value for money

decent for the value

still very worth the price

Smell6%+0.90

Lovely smell

The original taste and smell

Return

0.1% Return rate 25% Fixable by listing

Adhesion/Stickiness28%▁▅▃▁▁█

Sticking to your teeth

just sticks to my teeth

Size-Overall24%▁▃▆▃█▆

but slightly smaller than I had expected

The tears in the box are very small

TINY amount. size of a thimble

Soft Feel17%▁▅▁▁█▁
Oral Hygiene8%▁▇▁█▁▁
Taste-Overall6%▁▁█▁▁▁

Terrible taste

Just a very faint taste

the taste is unbearable

FAQ

Common Mastic Gum questions

Answered from the same tracked data.