Mastic Gum
MaybeReturns run at only 0.1% of orders. But demand is soft, at -8.9% this quarter, so Mastic Gum is a Maybe.
- Flapen Score
- 59 / 100Top 7% of 2,976 Grocery niches · +13 vs the category median of 4659
- Market size
- £155K/yr206K searches / yr
- 90-day growth
- -8.9%search demand this quarter
- Competition
- 52%top-5 click share · 18 brands · 41 sellers
Flapen Score
Mastic Gum against its category
The dotted line is the Grocery average. Past it, Mastic Gum is stronger. Inside it, weaker.
Market
The Mastic Gum market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Mastic Gum 206K times last year and spent an estimated £155K. The top 5 brands take 59% of clicks. Flapen scores it 59 out of 100, a Maybe.
01 · Demand
5.1% of searches ended in a purchase last week.
Shoppers searched for this 206K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.1% of those searches ended in a purchase. Searches in the last 90 days moved -8.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £155K a year.
- Searches, last 12 months
- 206K
- Growth, 90 days vs prior 90
- -8.9%
- Conversion, latest week
- 5.1%
- Market size, estimated
- £155Ka year
- Peak month
- April1.6× the quietest month
- Top search term
- mastic gum184K searches a year
02 · Price
A sale here is worth £14.75.
Listings sell for £14.75 on average, from £5.24 to £25.35. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At £14.75 that is £4K to £7K a year per listing.
- Average price
- £14.75under the $15 to $100 sweet spot
- Price range
- £5.24–£25.35
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 10K–13K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £4K–£7K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
69% of listings pay for placement with sponsored ads. 77% ship with Prime. On an average day, 9.9% of listings are out of stock. The average listing ranks #956 within Tea. It carries 536 reviews at 4.02 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 69%
- Prime listings
- 77%
- Out of stock, average day
- 9.9%
- Average rank
- #956in Tea
- Average rating
- 4.02 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 536per listing
- Listings tracked
- 26
04 · Newcomers
Amazon counts 0 of last year's 4 launches as successful.
4 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 58 months on average, so the names here are settling in.
- Launched, last 12 months
- 4
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 58 months
Products
Top Mastic Gum products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Mastic Labs | Pure Chios Greek Mastic Gum Resin Tears (Pistacia Lentiscus) | Fresh Batch | Mastic Gum for Gut Health Digestion h.Pylori Culinary & more
- Price
- £14.54
- Rating
- 3.7/5
- Reviews
- 78
- Age
- 3y ago

Chios Mastiha Tears Gum Greek 100% Natural Mastic Packs From Mastic Growers (20gr Medium Tears)
- Price
- £15.48
- Rating
- 3.8/5
- Reviews
- 1,061
- Age
- 10y ago

Apsogo Chios Mastiha 25g 100% Natural Mastic Gum Tears from Greece Medium Size Sugar-Free Vegan Chewing Gum Pure Chios Mastic
- Price
- £15.37
- Rating
- 2.7/5
- Reviews
- 91
- Age
- 1y ago

Mastika 500mg Mastic Gum - Pack of 60 Vegetarian Capsules
- Price
- £17.62
- Rating
- 4.3/5
- Reviews
- 665
- Age
- 16y ago

Greece Greek Chios (Xios) Mastic Gum (Mastiha or Mastixa) 50 Gr Box New
- Price
- £17.89
- Rating
- 3.8/5
- Reviews
- 142
- Age
- 13y ago
Trending
90-day click momentum
Mastic Labs | Hand-Picked Mastic Gum for Jawline | Natural Chewing Gum Alternative | Lab-Tested | 20g
- Price
- £24.90
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 2mo ago

ELMA Chios Mastic Natural Resin Gum Mastic Mastiha Oil 4228 - Metal Box Small Tears/Grain 20g
- Price
- £10.13
- Rating
- 4.3/5
- Reviews
- 5
- Age
- 1y ago

GYMGUM Jawline Gum Ultra Hard Chewing Gum | Zero Sugar No Artificial Sweeteners No Calories | Keto-Friendly Mewing Gum for Jawline Training
- Price
- £12.61
- Rating
- 4.2/5
- Reviews
- 22
- Age
- 8mo ago

Apollo Mastic Gum 100% Natural - Strong Gum from Chios - For Jawline Oral Health & Digestion - 40g
- Price
- £21.74
- Rating
- 4.6/5
- Reviews
- 19
- Age
- 4mo ago

YouHerbIt Greek Chios Mastic Gum Masticha Resins Small Tears - Pistacia Lentiscus L. (50g)
- Price
- £23.43
- Rating
- 4.2/5
- Reviews
- 753
- Age
- 7y ago
Newest
by launch date
Mastic Labs | Hand-Picked Mastic Gum for Jawline | Natural Chewing Gum Alternative | Lab-Tested | 20g
- Price
- £24.90
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 2mo ago

Apollo Mastic Gum 100% Natural - Strong Gum from Chios - For Jawline Oral Health & Digestion - 40g
- Price
- £21.74
- Rating
- 4.6/5
- Reviews
- 19
- Age
- 4mo ago

GYMGUM Jawline Gum Ultra Hard Chewing Gum | Zero Sugar No Artificial Sweeteners No Calories | Keto-Friendly Mewing Gum for Jawline Training
- Price
- £12.61
- Rating
- 4.2/5
- Reviews
- 22
- Age
- 8mo ago

ELMA Chios Mastic Natural Resin Gum Mastic Mastiha Oil 4228 - Metal Box Small Tears/Grain 20g
- Price
- £10.13
- Rating
- 4.3/5
- Reviews
- 5
- Age
- 1y ago

Apsogo Chios Mastiha 25g 100% Natural Mastic Gum Tears from Greece Medium Size Sugar-Free Vegan Chewing Gum Pure Chios Mastic
- Price
- £15.37
- Rating
- 2.7/5
- Reviews
- 91
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 52% of clicks. Leaders hold, but buyers still shop past them.
Brands
18 rising
Sellers
41
Top-5 brand share
59%
Top 20: 100%
Top-5 click share
52%
Top 20: 93%
Open market
35%
- Mastic Labs18%
- Iconsgr16%
- APSOGO9%
- MASTIHA9%
- GYMGUM6%
- Mastika6%
Demand
Mastic Gum search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.6×
Search terms
Top Mastic Gum search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- mastic gum184K/yr
- mastic gum chewing gum7K/yr
- chios mastic gum4K/yr
- mastic chewing gum5K/yr
- greco gum3K/yr
- chios mastiha3K/yr
Reviews and returns
What reviews say buyers love and hate about Mastic Gum
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Tab bit pricey for me
Too expensive
Waste of money
Terrible taste
Just a very faint taste
the taste is unbearable
How cheap & nasty
It lacks quality
Sounds like there is no quality control as some people say it's sharp
is tougher to chew
Not chewable
not a chewable gum
Misleading title
Not as described
Very misleading product
Love
Great natural gum if looking for super chewy chewing gum
Really enjoyed chewing them
Best chewing gum
no complaints
Good quality
Quality seems fine and digestibility, no idea, as I have nothing to compare it to, or had more than one piece. yet
Easy to Chew and Fresh Taste
Good lasting taste too surprisingly
Great taste
good value for money
decent for the value
still very worth the price
Lovely smell
The original taste and smell
Return
0.1% Return rate 25% Fixable by listing
Sticking to your teeth
just sticks to my teeth
but slightly smaller than I had expected
The tears in the box are very small
TINY amount. size of a thimble
Terrible taste
Just a very faint taste
the taste is unbearable
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Mastic Gum questions
Answered from the same tracked data.









