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Mascarpone Cheese

Fail

Prices span $1.37–$3.07, mostly outside the sweet spot, so Mascarpone Cheese is a Fail.

Flapen Score
33
33 / 100
Ranks 2,822 of 2,976 Grocery niches · −13 vs the category median of 46
Market size
£55K/yr85K searches / yr
90-day growth
-17.7%search demand this quarter
Competition
91%top-5 click share · 6 brands · 16 sellers

Flapen Score

Mascarpone Cheese against its category

The dotted line is the Grocery average. Past it, Mascarpone Cheese is stronger. Inside it, weaker.

33Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Mascarpone Cheese market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Mascarpone Cheese 85K times last year and spent an estimated £55K. The top 5 brands take 98% of clicks. Flapen scores it 33 out of 100, a Fail.

01 · Demand

29.2% of searches ended in a purchase last week.

Shoppers searched for this 85K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 29.2% of those searches ended in a purchase. Searches in the last 90 days moved -17.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £55K a year.

Searches, last 12 months
85K
Growth, 90 days vs prior 90
-17.7%
Conversion, latest week
29.2%
Market size, estimated
£55Ka year
Top search term
mascarpone cheese30K searches a year

02 · Price

A sale here is worth £2.21.

Listings sell for £2.21 on average, from £1.37 to £3.07. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 2,500 to 3,000 of them. At £2.21 that is £6K to £7K a year per listing.

Average price
£2.21under the $15 to $100 sweet spot
Price range
£1.37–£3.07
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
25K–30K
Units per listing a year
2,500–3,000
Revenue per listing a year
£6K–£7K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

11% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #24 within Fresh & Chilled. It carries 431 reviews at 4.64 stars, so a new listing needs social proof before a better product.

Sponsored listings
11%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#24in Fresh & Chilled
Average rating
4.64 starsAmazon United Kingdom average 4.36 stars
Average reviews
431per listing
Listings tracked
9

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 87 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
87 months

Competition

Competition: brands, sellers & click share

The top 5 products take 91% of clicks. A locked shelf that new listings rarely crack.

£0£6K£11K£17K£22K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 flat

Sellers

16

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

91%

Top 20: 100%

Open market

0%

  • Morrisons61%
  • Galbani19%
  • by Amazon12%
  • HEINZ2%
  • CASEIFICIO VALCOLATTE2%
  • Morrisons The Best2%

Demand

Mascarpone Cheese search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '26FebMarAprMayJunJul

No pronounced peak months · busiest ÷ quietest = 1.7× · 6 of 12 months tracked

Search terms

Top Mascarpone Cheese search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • mascarpone cheese30K/yr
  • mascarpone19K/yr
  • ricotta cheese22K/yr
  • ricotta15K/yr

Reviews and returns

What reviews say buyers love and hate about Mascarpone Cheese

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Dilute/Watery33%−0.12

watery and lacking in flavour

Flavor33%−0.10

watery and lacking in flavour

Love

Taste-Overall44%+1.63

Wow what a cheesy taste, enough said

Good taste

Very tasty product

Value For Money11%−0.07

Great value

great price

worth the money

Quality-Overall6%+0.51

Its a good quality sauce

No junk

It is a high-quality

Ingredients-Overall4%+0.35

Beautiful ingredients

Its a reliable ingredient for cheesy pasta bakes and cheesecakes

It provides a rich base without overpowering other ingredients

Cooking Instructions4%+0.35

Really helpful to have in the cupboard

Perfect for Baking: I used this for a homemade Tiramisu

FAQ

Common Mascarpone Cheese questions

Answered from the same tracked data.